Huayu started as a substitute director

Chapter 619 Reciprocal Sanctions
Such scenes can be seen everywhere in all the cinemas under Crystal United Imaging.

Children can be seen everywhere walking around with "Sun Wukong" action figures. These are distributed by cinemas and have not yet been sold.

And these children will bring other children with them.

It’s very difficult to sell action figures and peripheral products these days. Once a movie becomes popular, there will be a lot of imitations and pirated copies.

It took several years for the sales of Nezha 1 peripheral products to exceed million yuan, and that was the sales volume. Compared with foreign countries, it is really far behind.

That was with the help of Alibaba. Alibaba is the best at domestic peripheral sales because it is the largest e-commerce platform.

It can be monitored, but other platforms are difficult to monitor.

And the cost is not allowed. If you sue them, not only will they not be able to pay much money, but at worst they will close their store and run away, and open an online store at random.

At the same time as a large number of "The Return of the Great Sage" figures appeared offline, a large number of "The Return of the Great Sage" secondary creation videos also appeared online.

The scene of "Sun Wukong" transforming and his cape burning like flames, coupled with the music, is very exciting.

Not only Bilibili, Douyin, and Chang'e Video have a large number of secondary creation videos, but also short videos on Kuaishou, Weishi, Meipai, etc.

And they all have a large number of views and many people comment on them.

"Wow! It's so exciting,"

"What kind of movie is this? I want to see it!"

"If you have kids at home, you can bring them to watch it. There are also free figurines {pictures}!"

"The Monkey King is Back! Very good, just watched it!"

"It's very exciting, with some laughs and tears, but the plot is a bit complicated for children."

"It's hundreds of blocks away from the crap like Big Hero 6!"

As long as there is discussion, there will be popularity, and popularity can attract people to watch movies. This is not only about utilizing the fission of UGC content.

It is also a way to create momentum, giving people a sense of anticipation.

In such an atmosphere, "The Monkey King: Hero is Back" took in 9.5 million yuan at the box office on the first day with a 4006% screening ratio, which is two or three times more than its previous release.

It’s not very ideal, mainly because “Gardenia Blossoms” was also very crazy, and the movie reached 90 million on the first day.

It is more than twice that of "The Return of the Great Sage".

This movie is directed by Mr. He, and it is promoted as his debut film, which carries an emotional bond.

With the full support of resources such as Hunan Satellite TV and Tianyu Media, the movie became a hit on programs such as "Happy Camp" and "Day Day Up" before it was released.

In addition, fans of idol stars such as Li Yifeng posted a large number of positive reviews on social media, whitewashed the film and controlled comments, and locked the theaters in advance, causing the film's screening schedule to reach 33%, directly squeezing out the screening space of other films.

The film industry is not only comprised of Alibaba, Tencent, and Wanda, but also Hunan, Beijing Culture, and the national team.

Needless to say, Wanda is building a complete industrial chain.

Alibaba and Tencent are invaded by Internet capital; Beijing Culture uses various forms of capital fraud to raise its stock price and is the most vulnerable as they do not have their own theaters and production systems.

It is completely dependent on outsourcing, that is, you help me make a movie, sell me the share of the movie for a certain amount of money, and then I package it into a commercial product and sell it to other people.

Later, the capital bubble burst and he was eliminated.

The national team is Huaxia and China Film, state-owned enterprises that have the right to distribute imported films.

Yutu belongs to an emerging force that has gathered a large number of new filmmakers and young teams. It has its own publicity and distribution channels and production system, and is also building a full industrial chain.

Of course, there are also emerging companies such as Huanxi Media and Bad Monkey, but none of them are as large as Yutu.

The Hunan Group can form a closed loop of "TV and Internet linkage" publicity and promotion. Although the film foundation is not very good, it has abundant resources.

Those young boys and girls are the main consumers, which is why the movie "Gardenia Blossoms" has a high box office.

However, the filming was so bad that it was criticized a lot, but the fans’ defense was quite effective. In this era, there is still a market for young and handsome actors.

It’s not that the audience later grew tired of them.

The same is true for "Tiny Times 4". Although its reputation collapsed, the box office exceeded million yuan a day before its release, and the box office on the second day was also around million yuan.

However, "Tiny Times 4" and "Gardenia Blossoms" have been hinting at each other and criticizing each other.

This is normal. The two films have the same audience, and the core audience is female audiences aged 15-25, especially students.

It's a movie that wins fans.

"The Return of the Great Sage" is different. This movie is positioned for children, and children bring their parents.

Of course there are those who want to see a good movie.

These three movies sucked away the box office revenue of a number of movies including "Pig Man", "The Taoist Goes Down the Mountain", and the Hollywood movie "Ransom".

This summer was still very strong, with the entire market exceeding 300 million in a single day.

During this time period, "The Return of the Great Sage" has the best reputation, with a Douban score of over 8 points.

On the same day, many celebrities such as Liu Tianxian and Huang Xiaoming recommended "The Return of the Great Sage" on Weibo, which aroused the enthusiasm of fans and passers-by and further promoted the fermentation of social fission.

#The Return of the Great Sage, the Rise of Chinese Animation! #
#My Great Saint Feelings#
Such hot search terms topped the hot search list in a short time and could not be stopped.

The main reason is that there are more and more secondary creation videos, which of course are fueled by the main creators, and are fermenting faster and faster.

It’s not fermenting as slowly as in the previous life.

The next day, the screening schedule of "The Return of the Great Sage" increased to 11%, and the box office also increased, with a box office of 6570 million, an increase of million from the previous day.

"Gardenia Blossoms" fell by 8002 million to 4 million; "Tiny Times " also fell by million to around million.

Other movies have all declined to varying degrees, only "The Monkey King: Hero is Back" is rising, mainly due to its good reputation.

What else is called a movie? It's just to make money.

On the third day, the box office of other movies were still declining, but "The Return of the Great Sage" bucked the trend and rose by 7952 million.

It was from this day that the reputation of movies such as "Gardenia Blossoms" and "Tiny Times 4" collapsed across the board.

No matter how much fans try to whitewash and control the comments, they can’t stop more and more people from watching, giving low scores and cursing crazily.

This is how people criticize "Gardenia Blossoms".

"This movie is so disgusting to me. It's even worse than Tiny Times. At least Tiny Times has some climaxes in each scene, but this movie is as bland as boiled water."

"This is the worst domestic youth film in history, and it is also the most speechless and embarrassing film with zero sense of cinema. Mr. He, who claims to have put in a lot of effort, has zero talent as a director."

"It's even worse than the principal's bloody abortion trilogy."

The audience still remembers this incident, thinking that they have all forgotten about Fang Hong’s bloody abortion trilogy.

This is how people criticize "Tiny Times 4".

"I've finally waited until the end of this series. The endless quarrels and endless actions of the sisters of the era have finally come to an end!"

"Giving one star is mainly because you can't give zero stars!"

"I have good news for you all. This is not the end. Please look forward to the original team creating an equally bad version of 'Jade Dynasty'. Hahaha. Guo Jingming has really not improved at all in the past few years."

"To say it's bad means that even factors other than the movie are bad. Your values ​​are totally wrong!"

They're still tearing each other apart over such a bad movie.

Anyway, the reputation of the two movies completely collapsed from that day on. On the fourth day, the box office of "Gardenia Blossoms" was 3721 million.

It has dropped by about three times than before.

"Tiny Times 4" also only has over .

The collapse of these two movies was like the audience's awakening. "The Return of the Great Sage" grossed 8999 million on the fourth day.

The single-day box office exceeded 100 million on the fifth day!
The screening rate also increased from the initial 9.5% to 25%, and then to 28%, which is a very high level.

Because of the pre-sale, the cinema knows how to schedule the films.

The total box office in five days exceeded 3.7 million yuan, which just broke even. The production cost of this animated film was million yuan, plus the publicity costs, so it can only be considered a small profit.

That is how the film got rid of its losses!

The main creator Tian Xiaopeng and others were so excited that they held a celebration party in a hotel. A very impressive person also attended the celebration party, namely Jiaozi.

These two people knew each other as early as 08!
Fang Hong did not go to the celebration banquet, but Chen Zhixi did. Even if he knew Jiaozi would be there, he did not plan to go. This banquet was too low-level for him. Even if those people were talented, they should come to see him instead of him going to see them.

This is not arrogance, but maintaining a sense of dignity and mystery, so as to better grasp people's hearts.

Sun Tzu's Art of War says: "To make the enemy come to you is to benefit from it!"

What this sentence means is that you should let the other party come forward on his own initiative, rather than him going there on his own initiative, which would put him in a passive position.

Even if it becomes awesome in the future, that is still a matter of the future!

"Jiaozi, if you want to make Nezha, I can introduce you to Mr. Fang and ask him to invest in you." Tian Xiaopeng patted his shoulder.

"What if I lose money? I don't have much confidence." Jiaozi said dejectedly.

"How will you know if you don't try? It's okay, just do it boldly. You won't regret it as long as you have tried your best." Tian Xiaopeng encouraged him.

Jiaozi was silent for a while, but was also moved. After all, the principal was the pioneer of Chinese animation. He spent four years honing his skills and made Big Hero 6 an international hit, winning the Hollywood Best Foreign Language Film Award and raking in billions at the box office.

This time, "The Return of the Great Sage" once again inspired him to create his own animated film!

"I just don't know if the principal will invest in me?" he said.

"You won't know until you try. How will you know if you don't try? Don't be discouraged. The principal is a very decisive person and easy to talk to." Tian Xiaopeng said.

As the two were chatting, Chen Zhixi came over and said to them, "What are you talking about here?"

"Oh, we are talking about the production of the next animation." Tian Xiaopeng said.

"No problem. As long as you have an idea, we at Yutu will invest in it." Chen Zhixi patted his chest.

The box office of "The Monkey King: Hero is Back" is estimated to be at least 10 billion, a huge profit!

"It's not me, it's him," Tian Xiaopeng pointed at the dumplings in front of him, "His name is Jiaozi, and he has the idea of ​​making an animated film, but he lacks funding."

"Oh!" Chen Zhixi paused and looked at the man.

Tian Xiaopeng was a successful animation film director, but she didn't even know the man in front of her.

There is still a prejudice that "domestic animation equals childishness" in the field of animated films. It does not mean that the prejudice will disappear just because "The Return of the Great Sage" is successful.

It is true. Over the past few decades, only Tian Xiaopeng and Jiaozi have been successful, while the others have not been very successful.

"Hello, Mr. Chen!" Jiaozi saw the hesitation in the other party's expression.

"Hello, hello. As long as you have a good idea, you can speak out your idea." Chen Zhixi did not say that he would definitely invest, leaving room for maneuver.

Who knows if the other party really has the idea.

When she invested in "The Return of the Great Sage", she also thought it was feasible, so she introduced it to Mr. Fang.

"He has an animated short film called 'Hit, Hit a Big Watermelon', which he made himself. Mr. Chen, you can take a look at it. I think it's quite interesting." Tian Xiaopeng said helpfully.

To see the principal, you have to go through this person in front of you, who is also the principal's executor.

"Okay, let me take a look." Chen Zhixi nodded. It would be easy as long as there was a work.

A person's level and ideas can be seen through his works.

Jiaozi was silent. This matter seemed to have taken shape and had an intention.

He was not discouraged. It would certainly be difficult at the beginning. With an investment of tens of millions or even hundreds of millions, any company would have to be cautious.

Besides, animation films are a time-consuming process and the results may not be seen for several years.

Of course, if even Yutu doesn’t invest, other companies will have to be cautious.

In fact, the previous success of "Big Hero 6" made some people see the potential of animated films, which is worth pursuing.

For example, Wang Changtian of Guangxian has seen the opportunity and is looking for projects, and the same is true for other film and television companies.

The success of "The Return of the Great Sage" has attracted more capital. In fact, it is definitely easier for Jiaozi to attract investment than in the previous life.

But Jade Rabbit is a benchmark. Seeing the success of "The Return of the Great Sage", more animation companies came to seek cooperation.

There is nothing else to say, because Yutu has technical support, experience, and channels, including overseas channels.

Huaqiang Fangte wanted to acquire Yutu’s shares through a private placement, which is a form of financing through a non-public issuance of shares.

This is the company that created the Boonie Bears IP.

It is not a company that focuses purely on animation, they also have their own theme parks, and later their theme parks spread all over the country.

Just like Disney, it is a company with its own specific strategy.

They want to raise 12 billion yuan for the construction of the theme park and the development of the "Boonie Bears" IP, and Meng Jun went to discuss this matter.

In addition, Light Chasing Animation has also been approached, not just for Yutu, but also for Chang'e Technology, hoping that Chang'e can provide content distribution and IP linkage support.

We just want to cooperate with Chang'e Video and Bilibili to distribute streaming content.

After these animated films are taken off the screen, they will all be played online. If Mango TV has a good platform to promote them again, it can also make more money.

Since Meng Jun and Gao Zhun were handling this matter, Fang Hong didn't care about it. It didn't matter how much he invested, he knew he wouldn't lose money.

It's just that these animation companies have just started to develop and the market has just started to pick up. It's a time for great development. This is the era we live in. Riding on the east wind of mobile Internet, many industries have been able to develop.

Not only these, there are many other animation companies seeking to cooperate with Chang'e Technology or to invest in it.

Just to get the money and share the benefits of Chang'e Technology Novel.

For example, Foch Films produced the first season of Fighter of the Destiny, and other series including Fights Break Sphere and The King's Avatar will be developed one after another.

This is the advantage of having an IP library. Others will come to you to find it. It can be said that Fang Hong has promoted the development of the animation industry.

Because he took the lead, others saw the potential.

The competition at the summer box office is still fierce. There is also "Monster Hunt" waiting to be released on the 16th, which is the day after tomorrow. This movie will be a strong rival.

All other movies have basically collapsed, and the box office will only get lower and lower. There is no chance of them rising again because they were poorly made in the first place.

There are basically no more movies competing in the market, and without them, the corresponding online traffic of Wanda’s cinemas is restricted.

Because Tupiaopiao puts Wanda Cinema at the back, when people buy tickets, other cinemas are recommended first, not Wanda Cinema.

This will make people subconsciously buy tickets for other cinemas and not buy tickets for Wanda Cinema first.

Naturally, other cinemas will have more people, while Wanda Cinema will have fewer people. If there are fewer people, the turnover will be less, and the cinema may even suffer losses.

Cinemas only make money for a few months a year, and that’s it.

Mr. Wang discovered the principal's mischief as soon as he read the report, but he didn't make it public. He also restricted the screening schedule for the principal, but it was just a reciprocal sanction.

But Wanda is more hurt, as Tupiaopiao not only has "The Return of the Great Sage", but also all the movies currently released.

Tickets for all movies are available on Tupiaopiao.

“I still need to have my own movie. I can’t live without my own movie.” Lao Wang always feels a sense of urgency.

Wanda has no choice but to connect to Tupiaopiao's system. Now that it has been standardized, all major ticketing platforms are connected to the national ticketing management system.

The interface of their cinema ticketing system is also connected to the Special Fund Office.

If their cinema is not connected to the ticketing platform, resulting in incomplete data reporting, then they will come to you.

The authorities have been pushing for transparency in box office information.

Moreover, if we don’t connect with Tupiaopiao, we will miss out on the blockbuster movies, miss out on pre-sale information, and it will be difficult to schedule screenings.

Now Tupiaopiao occupies half of the market share, with a GMV of over 300 billion, ranking first in the industry.

Although the market share has declined compared to the past, there is nothing that can be done about it. Taobao Movies and Weying Times have come from behind and occupied the market share, while Baidu Nuomi is shrinking and will soon exit the market.

Although the market share has declined, sales have soared, accounting for 68% of the total output value, mainly due to the market response brought about by the huge success of Jade Rabbit movies.

How could Wanda give up on a production value of hundreds of billions? Even if the flow is limited, it does not mean there will be no flow at all.

There are still many people who buy movie tickets specifically for Wanda Cinemas and recognize the Wanda brand.

Undercurrents surged on both sides. On the 15th, which was the sixth day, the box office of "The Return of the Great Sage" reached 1.08 million yuan, and the total box office exceeded 4 million yuan.

With such achievements, the news media reported good news one after another!

(End of this chapter)