Huayu started as a substitute director

Chapter 624 The Strongest Impact

People thought that Liu Tianxian was staying at home to take care of her pregnancy, or that something happened and that was why she didn't appear in public. They had been holding on to beautiful fantasies, but they didn't expect that she was just playing.

Fang Hong's casual words tore off Liu Tianxian's fig leaf.

#Liu Tianxian is playing! #
Such hot search terms quickly ranked at the top of the hot search list.

It was just a casual remark from Fang Hong, but he concentrated the traffic belonging to Liu Tianxian, and he already had his own traffic.

Even though she is no longer in the world, her legend is still circulating, and netizens are giving rave reviews one after another.

"Ahhh! Xixi, why aren't you open for business!"

"Hurry up and film. Don't be idle."

“Without fighting or competing, you still shine brightly and stay at the top!”

"So Buddhist, I love you!"

"Although you are married, you are still the best Sissi in our hearts."

Online comments from netizens are lively. Even if people can't see her, she still has a large number of fans and media following her. There is no such thing as being out of date.

Liu Tianxian also saw Fang Hong's interview, so she responded with a Weibo post: "I'll beat you to death {knock on the head}! I'm not playing, I'm clearly working."

This Weibo post was accompanied by several beautiful pictures of her wearing a straw hat and holding a hoe in her hand, turning the soil in the yard and planting flowers and grass. The sun was shining, and there was a natural and fresh feeling.

And she herself is a bit playful and cute!

"So cute and real, love it."

"Principal, just wait until you kneel on the washboard, hahahaha!"

"Wow! Sissi is so beautiful!"

"Not pretentious at all, so free that people envy."

"So sweet, this couple is perfect!"

The interaction between the two attracted a large number of onlookers, who were envious of their loving expression.

This may be the first time the two have shown their affection online, but the way they do it is quite unique. Maybe that's just their taste.

However, Fang Hong did not respond to Liu Tianxian.

He also discussed the principle of equal review of overseas films and television with a group of leaders and celebrities in a private box.

It was called a discussion, but in fact it was just listening to their opinions. Those leaders just listened and didn't express their opinions.

That is, your suggestions are yours, but how to say them and how to do them are up to them.

Just like a proposal, you only have the right to make suggestions.

However, Fang Hong was very clear that the higher-ups would definitely issue a "foreign restriction order".

Otherwise, they would have denied it at the press conference just now and would not have said it could be discussed.

The "foreign restriction order" was issued in the previous life. Not only was it issued, but it was even more harsh than Fang Hong suggested. Review before broadcasting is just the basic operation, and the number must also be controlled.

That is, the total number of domestic dramas broadcast on the platform must not exceed 30%. In other words, 70% of the long-form video streaming platform must be domestic dramas and 30% must be overseas dramas.

That is to say, if you launch three overseas dramas, you must launch seven domestic dramas to supplement them. This strictly limits the number of overseas dramas on a platform.

If this is done, not only will iQiyi, Youku and Tencent Video not be able to broadcast many overseas dramas, but they will also have to find a large number of domestic dramas to fill the gap.

There aren’t so many of them. We can only shoot web dramas like crazy to comply with the regulations. This was the case in the past. Do you think the rapid development of web dramas is a sign of capital finding its conscience?
That is a measure taken by the higher-ups to protect their homeland.

Otherwise, those investors would rather give their money to ready-made European and American dramas than shoot their own.

Not only that, there is another rule that overseas dramas must be approved in their entirety before they can be put online, and they cannot be reviewed while being broadcast. The "weekly broadcast" model of American dramas is banned!

In addition, it is required that the subtitles of foreign dramas must be translated by formal institutions, and netizens are prohibited from translating spontaneously.

Netizens always like to put advertisements in their translations. As for what kind of advertisements they are, those who understand will know. There is nothing wrong with it. If you spend so much effort on translating, you must get some money.

If this is done, those small video platforms, those with less financial resources will inevitably die!
Overseas dramas cannot be aired, and even if they are, audiences don’t like to watch them because they are heavily edited. Audiences might as well watch pirated versions. Mainstream platforms have been restricted, and pirated versions are everywhere.

The current Internet purification is not as serious as it will be later, and resources can be found on the network disk.

How to operate if domestic drama copyrights cannot compete?

This regulation will inevitably push up the copyright fees for domestic dramas again, and the only option left for them is to produce their own products.

But making your own products also costs money. One or two units will not work. Without a monthly production of ten units, it is impossible to retain users, and they do not have that industrial scale.

As long as this regulation is promulgated, it will be more stringent than the censorship of domestic dramas. Of course, the purpose is very simple, which is to prevent overseas dramas from occupying the market.

Domestic dramas are already lacking in competitiveness due to restrictions. If overseas dramas take up a large portion of the market share, it will not only affect the TV series themselves, but also the return on investment and the profits of practitioners.

If the return on investment is low, less capital will flow into this industry, which will be detrimental to the development of the entire industry.

As for ideology, let’s not talk about cultural invasion.

I heard that the higher-ups wanted to "restrict foreigners" and it was the principal who suggested it. It seemed like the entire online video streaming media was hit by a club.

The self-media were the first to jump out and start singing a different tune. Huxiu.com criticized: "The foreign restriction order is a capital game disguised as cultural security. The policy is to help principals eliminate competitors!"

The article also criticized Chang'e Video's self-produced web dramas, saying that their special effects were crude and their plots were distorted, making them difficult to replace high-quality foreign dramas.

Not only did he criticize the principal for using policies to suppress his opponents, but his own drama was also a mess and was completely unwatchable.

Another media outlet called Titanium Media also published an article: "The principal is harming the audience."

This article says that the principal's advice is not to take the audience seriously.

There is also an article on Weibo and Zhihu titled: "Cultural confidence should not be achieved through blockades!"

A large number of netizens began to complain and call the principal an idiot!
Even Southern Weekend published a report saying: "Weakening the openness and diversity of the cultural market!"

Although he didn't scold Fang Hong, he also sang a different tune.

Other newspapers including the Economic Observer and China Business News have expressed their views on the "foreign restrictions".

Without exception, this will cause the most severe impact on the industry!
Anyway, it hasn't been implemented yet, but there are already a lot of people on the Internet singing a different tune and cursing Fang Hong. It's normal because it was he who proposed it.

Some paper media also said that this was not acceptable because the review process was not transparent and lacked operability.

This will accelerate industry monopoly. But none of the industry leaders spoke out and remained silent.

Because the higher-ups are using the principal to promote this policy, using him as an opportunity to push forward this regulation, otherwise Director Tong would not have said that he wanted to discuss it.

Any time an industry standard is introduced, someone has to propose it and push it forward, so that the higher-ups have an excuse. For example, Tencent recently spent tens of billions to acquire the exclusive music copyrights of Universal, Warner, Sony and others.

He started to promote the legalization of music content, and he did so with all his might. Otherwise, the music market would not have been full of complaints, and the authorities would not have launched an antitrust action against him.

If you rashly jump out and sing a different tune, it means you don't know the feeling of the "iron fist", and those small voices don't matter.

They can say whatever they want and it won't have any impact.

Those who have names and surnames have come out to say that they do not support the movement and to raise awareness overseas. All they can do is find some people to scold the principal, and there is nothing else they can do.

These people were right. Soon, Xinhua News Agency published an article with the title: "Regulate the management of online audio-visual content to protect the physical and mental health of young people!"

People's Daily Online also published an article afterwards: "An important measure to purify the online environment!"

This article emphasizes that the norms are a protection for local content.

What do those people know? They just oppose for the sake of opposing. If there are too many European and American dramas, what will happen to local dramas? Should local dramas develop?

The Hollywood film and television production industry is already well-developed. If it does not protect the development of local content, will it let so many practitioners and so much money go to Hollywood?

So the self-media can talk about it, they just do it for their own pleasure, the print media can also talk about it, but the big practitioners will not talk nonsense.

The fact that the two major mainstream media outlets publicly supported Fang Hong also made the "foreign restriction order" certain, which means that the authorities really want to do so and are not just talking about it.

"The principal is so cruel!"

Youku's Gu Yongqiang called Fan Luyuan and said again: "We have to adjust our strategy. If the policy is implemented, we will suffer heavy losses. If we import foreign dramas again, I'm afraid we will lose money."

"What do you think?" Fan Luyuan asked.

I didn't expect the principal to counterattack so quickly. They have introduced the most European and American dramas recently. If the "foreign restriction order" is implemented.

The loss is at least tens of billions. European and American dramas are not cheap, and they are blocking their way.

"We'll go back to our previous path, using self-produced dramas and UGC to fill the gap," said Gu Yongqiang.

“No, we must follow the established path and gradually shift to long videos and e-commerce linkage. We cannot introduce overseas dramas, so we will stockpile domestic film and television copyrights.” Fan Luyuan rejected his proposal.

This made Gu Yongqiang helpless and he said: "This requires a lot of money."

"We don't care about money, and neither does Alibaba." Fan Luyuan said this very generously. Even if they lose tens of billions this time, they will not adjust their course.

Even if the principal tricked me, I had to go all the way.

Gu Yongqiang is also very uncomfortable. Since being acquired by Alibaba, he has been restricted in every way. He cannot have his own ideas and must follow their ideas.

This is not how you spend your money!
This is easy to understand. Alibaba's genes are e-commerce, and UGC user-generated content is content for people without money, that is, the user group like the small broken station, which are all children and poor people.

Therefore, Alibaba looks down on UGC and takes the path of long videos to convert viewers into online shopping users.

This is determined by their genes and is not guided by anyone's will.

In the beginning, Youku followed the path of a small broken website. If they did not adjust their strategy, there would be no future for a small broken website.

"Never Expected" was so successful at that time! It's just that the genes have changed now.

Gu Yongqiang will step down as chairman of Youku next year.

After Fang Hong's blow, Tencent's Sun Zhonghuai adjusted his development path and tightened the introduction of overseas dramas. He planned to develop the entire IP industry chain and deeply integrate with WeChat.

This strategy was approved by Tony Ma.

Sun Zhonghuai also came out to tell reporters: "The policy has set clear boundaries for the industry, and Tencent Video will develop high-quality content that conforms to mainstream values."

Tencent is very sensible and firmly supports this "foreign restrictions", even though this incident has a huge impact on their platform.

But as long as it is said above, I support it.

Gong Yu of iQiyi also responded quickly and adjusted his strategy, shortening the length of advertisements from 90 seconds to 45 seconds and launching a "skip opening" function to enhance user experience.

It also released a series of self-produced dramas and variety show plans to quickly seize the market.

Because Gong Yu knows that once the policy is implemented, the entire video platform will undergo the final major reshuffle.

Only a limited number of them will survive.

If this is done, iQiyi's revenue share will drop from 80% to 50%, and its losses will further increase.

But it doesn’t matter, Baidu is behind iQiyi!

It can be said that Gong Yu has the most strategic vision, otherwise in his previous life, iQiyi would not have been in the leading position for several years.

This has a lot to do with the person's vision.

It’s just that Baidu’s strength is not very strong. It’s not as strong as Alibaba, and it doesn’t have the traffic and IP of Tencent.

There is no way, I am born limited!

Gong Yu also came out to tell reporters: "I have heard about the restrictions on foreign content. If the policy is adjusted, the industry will shift from 'traffic competition' to 'content quality competition'. iQiyi will build a new moat through self-produced dramas and membership models."

This level of awareness is a bit low, as it only talks about industry opportunities.

But those small companies are having a hard time. A typical example is Sohu, whose market value dropped from US$26 billion to US$18 billion, a big dive.

There is no other way but for Sohu to shrink strategically. As long as the policy is implemented, it will be out.

Sohu used to buy too many American TV series. If it follows the above ratio of 3 to 7, Sohu will have to remove many American TV series, which will inevitably lead to a significant reduction in content.

And there is no filler in domestic dramas because they cannot afford it and cannot compete.

Youku is preparing to spend money on a large scale. How can a platform like Sohu possibly compete, not to mention those without capital? The only thing it can do is collapse.

In addition, LeTV is also in a bad situation and is on the verge of collapse, but it has not yet exploded.

It can be said that Fang Hong’s actions not only pushed up the copyright of film and television, but also shocked the three major giants.

It also caused a huge shock to the entire industry, and incidentally promoted the prosperity of domestic dramas again, because they had to fill the content and had to invest and produce.

(End of this chapter)