Huayu started as a substitute director

Chapter 657 Progesterone Effects

Mango TV has changed its team. Director Ouyang has retired normally, and Zhang Huali is currently the second-in-command of Mango TV.

As for which faction he belongs to, it has nothing to do with Fang Hong. What Fang Hong talked to him about was interests and working together.

Whoever messes with them, they will definitely mess back.

There was no written notice or movement when the two parties jointly banned Huayi artists. It was just an agreement reached verbally.

How can we tell others about this kind of thing? It’s enough for the top leaders to know it.

Mango TV reacted quickly, and Feng Shaofeng was cancelled from two recent variety show announcements in late October and November.

One is "Happy Camp" and the other is "Day Day Up".

This made Feng Shaofeng's entire management team confused. Without any notification, they just said that their artist's appearance was cancelled.

That is equivalent to several million in appearance fees lost.

In addition, Dabaobei’s New Year’s Eve performance and the promotional activities of “Micro Love Is Getting Better” on Happy Camp were also cancelled.

This movie is invested by Huayi and will be released during the Lunar New Year holiday. It stars Chen Chichi. Without a young platform like Mango TV, it will have much less exposure.

Mango Channel has a large young population, and many movies are promoted here.

Dabaobei's New Year's Eve performance was cancelled, and he lost at least three million in appearance fees. This made Dabaobei very upset, and it was impossible for him to complete the bet.

"What should I do with my husband? I have been banned by Mango TV. If I fail to complete the bet, I will have to pay a lot of money." Dabaobei started to persuade Huang Xiaoming again, and only Huang Xiaoming could help her.

Huang Xiaoming was also in a dilemma. He sighed deeply and said, "I'll discuss this with Mango TV."

However, Mango TV did not agree at all. Even if he did not want money and wanted to perform with his wife on New Year's Eve, they still did not agree. It can be said that the ban was thorough and they do not need a star artist like you.

It is even more impossible for that movie to be promoted through the Mango TV platform.

Who told you to flirt with Huayi?

Huang Xiaoming had no choice. In order to support his wife, he had used up many of his personal connections. No matter whether it was the principal or Mango, they were not people he could afford to offend.

So they just have to bear this on their own until the competition is over.

This made Dabaobei very dissatisfied, and he implied that Huang Xiaoming was useless.

Master Huang also has his own troubles!
Not only Dabaobei, but also Dahei Niu's two programs on Mango TV, "Happy Camp" and "I Am a Singer", the New Year's Eve Gala and other programs have also been cancelled.

These were the resources that Fan Xiaopang found for him. He didn’t expect that Mango TV and the principal would join forces.

This made Da Hei Niu very depressed. He could only stay at home and prepare for his "Sky Hunter". There was nothing he could do. Now he was being bullied by the principal and banned by Mango TV. He basically had no resources and could only film.

Everyone knows that he is currently in the vortex of struggle between the two sides, his value is plummeting, and his fame and exposure are also plummeting.

Fat Fan could only comfort him: "Don't worry too much, you will be fine after this period of time."

"Who knows how long they will stop fighting?" Big Black Bull was very depressed.

Not only these people, but also Zheng Kai, Jing Boran, Yao Dazui, Zhang Hanyu, Feng Kuzi and other artists related to Huayi are affected.

The appearances of these artists on Mango TV were all cancelled, including Huayi’s films "Mr. Six" and "Bad Guys" which were also restricted.

Without a platform with large traffic like Mango TV to promote it, the exposure would be much less.

These are all victims of the struggle between the two sides.

Where some are worried, others are happy. The shares vacated by Huayi artists were divided up by other brokerage companies and artists, and were replaced by Tang Yan, Xia Jie, Zhang Han, Zhang Yixing and others.

The entire entertainment industry is affected by this storm.

Of course, Yutu’s artists were also affected. Zhao Xiaodao, Yang Yang, Nazha and others were restricted in their exposure and program appearances, and many announcements were reduced.

Just because they are also in the vortex of struggle.

Alibaba and Tencent must have also been involved behind the scenes, as these two companies have both capital and platforms.

But Yutu can handle it, so just let them act. For example, Yang Yang and Nazha will have an idol drama "Love O2O".

Fortunately, Chang'e has its own online platform, otherwise it would be restricted.

After nearly a year of improvement and development, including online and offline platform channel promotion, Douyin now has over 5 million daily active users and over 20 million monthly active users.

This user retention ratio is better than that of other platforms, proving that its recommendation algorithm is advantageous.

Currently, Tik Tok is rapidly breaking out of its circle, simply because the "C哩C哩 Dance" and "Hand Gesture Dance" have been particularly popular recently and are triggering imitations across the entire network.

The characteristic of Tik Tok is to create internet celebrities and popular content.

Currently, more than 60% of the content on TikTok are music and dance videos. It is finding its own position, and its users are mostly in first- and second-tier cities, but are gradually sinking to lower-tier cities.

Of course, this software is still being criticized for imitating and plagiarizing the American software.

But Douyin has no income now, and its information flow ads are not yet online. It just needs to occupy the market first.

So we still need to rely on games to support ourselves. Fortunately, the annual global finals of "Honor of Kings" ended in Europe, and once again created a big sensation around the world.

A total of 3.34 million unique players around the world watched the four-week competition, with 1400 million viewers watching online simultaneously, for a total viewing time of 3.6 million hours.

Compared to last year’s data, it has increased by nearly half!
This month, the average daily active users of the game "Honor of Kings" exceeded 2700 million, and the total number of paying users reached about 600 million.

Revenue also reached a new peak, exceeding 2 million US dollars this month, equivalent to 14 billion in revenue just this month.

Of course, this month is the peak period of activity, and it is also the time when this game is the hottest and most popular. Every year is the core outbreak period, which drives the global explosion of content.

However, the investment in venues, publicity, etc. did not increase profits much.

As long as there is cash flow, it will be easy. You can take the money and use it first. The most worrying thing is no cash flow.

After more than a year of online operation, "Honor of Kings" has exceeded the revenue mark of 1.5 million US dollars, and the daily active users have exceeded million.

The second half of the year is the peak period for promotions and events, so it is normal to have such results.

These two games contributed 3.5 million US dollars, or about 24.5 billion in revenue, this month. They not only paid off debts and allowed various platforms to operate stably and normally, but also promoted the construction of data centers.

A 5 billion investment in the data center has already started.

The local Huailai County Government also issued a banner to Chang'e Technology, which read: Excellent Enterprise!

After all, such a large investment has been made locally, they only need to maintain public order and generate electricity, and don't have to worry about anything else.

At present, "Honor of Kings" has no competitors in China, and "King of Glory" has been abandoned by Tencent.

However, Tencent has launched a new MOBA mobile game "Heroes of War" to compete. The game will be publicly tested on November 11 and is currently under testing.

This game is somewhat similar to "Honor of Kings". To put it bluntly, some parts of it are copied. This is exactly Tencent's strength. If they can't beat it, they will acquire it. If they can't acquire it, they will copy it.

But Chang'e is not the weakling it used to be. This company has gone through many ups and downs and has climbed up in the competition.

Swan Castle is collecting evidence to sue Tencent for infringement. They have to fight back. Playing an ostrich will not solve the problem.

If we don't take the initiative to fight back, this game might actually be able to defeat "Honor of Kings", which has a huge traffic pool like WeChat and QQ.

"I really want to slap the principal twice. That kid is going too far." Feng Kuazi slammed the table, very angry.

Even he was banned, and the promotion of the movie "Mr. Six" starring him was hindered. The movie will be released in more than a month.

He also signed a bet, and he felt uncomfortable because he had less appearances.

Those two brothers are too lazy to pay attention to him and will just say something cruel behind his back. If you have the guts, go ahead and do it. I support you.

Mr. Wang said worriedly, "This may be troublesome. The principal and Mango TV have teamed up to cause our artists to be underexposed. The income from the artist management business has plummeted, and the film and television industry has also been greatly affected."

I have to worry about it because the Lunar New Year holiday is coming soon, which is almost the best time of the year, but it has been blocked by these two giants.

If they continue like this, their funds may really collapse!
With reduced income and increased debt, it is easy for the company to go bankrupt, considering that they have pledged more than 80% of their equity to raise funds to expand their business.

Otherwise, where would so much money come from to build a film and television town, invest in the Internet, and gamble with celebrities?

There is no way they can not pledge. Without pledging, they simply do not have that much money to acquire investments. You know, signing a bet with those celebrities cost them nearly 20 billion.

These are all real money. Even someone as powerful as Yutu would hesitate, let alone Huayi.

The two brothers were too aggressive and put all their shares into it. If the market value keeps falling and reaches the liquidation line, they will have to add more collateral. Otherwise, the financial institutions will force them to sell their shares to repay the debt.

The liquidation line is the stock value. If it is lower than a certain value, the position will be forced to be liquidated to repay the debt.

For example, if Huayi’s share price is 20 yuan, the two brothers’ pledge rate is 80%, and the liquidation ratio is generally around 130% to 150%.

取中间数是140%，那就是20块乘以80%再乘以140%，那22.4块就是华艺的平仓线。

Once this line is broken, financial institutions may force liquidation and sell Huayi’s pledged equity to repay debts.

This will lead to a chain reaction, because even financial institutions do not have the confidence to sell, which means that Huayi’s debt hole is huge and the market is not running away quickly.

If that happened, Huayi would collapse and the two brothers would likely lose their controlling position because the financial institutions sold the shares they had pledged.

Of course, Fang Hong didn’t know what Huayi’s specific liquidation line was, but he could make a rough estimate, as he was surrounded by people who understood finance.

We also know that the two brothers hold about 22% to 26% of the shares, Alibaba and Tencent each hold about 8%, and the secondary market holds 30% to 40%.

The rest are in the hands of funds and institutions, and celebrities like Feng Kuzi and Da Hei Niu also hold them.

But not many are held, at most 5%!

So Alibaba and Tencent are its second or third largest shareholders. Even if Jack Ma has sold shares many times before, that was his personal act.

This is also the reason why Huayi’s previous life fell into decline after 2018, and why it could only become the person subject to execution after selling its property.

Because Huayi fell below the liquidation line at that time, but the financial institution did not force liquidation. I don’t know the reason, maybe no one took over because the company was a rotten one.

"We should have thought of this at the time. We have offended Mango too much this time." The King was also worried.

In fact, the two brothers really didn't want to fight with the principal, but there was no other way. They were forced into a fight. If you don't fight back, the principal will have to fight back.

They are forced to accept this challenge, which is to force them to spend funds and resources.

And they didn't intend to make it so big in the first place, but they didn't expect it to get so big that it would ruin the show "Where Are We Going, Dad?"

They were only targeting the principal, but the capitalists in the entertainment industry didn't care and insisted on using them as guns.

It would be best if you can kill the principal, but it won’t be a loss if you can’t. It would be best if both sides suffer losses.

"What should we do now? Go and apologize to Mango, and tell them that we are only dealing with the principal and we don't want to be their enemy." Mr. Wang said.

The threat posed by Mango TV is greater than that of the principal. They control a TV station and have long-term demand for celebrity artists, and they pay high appearance fees.

The principal, on the other hand, is not a threat. We are disconnected and have never had much interaction.

As for platforms like Toutiao, Bilibili, and Douyin, although they can cause an impact, it is not big. There are also Weibo, WeChat, and Kuaishou!

Before TikTok became popular, it really didn’t have much impact.

“If an apology or two would do the trick, people wouldn’t go to such great lengths to ban our artists and films,” Da Wang said.

"Then what should we give?" Mr. Wang looked at his brother.

"What's the cost? Making a movie together?" the king always asked.

"Yes, haven't they always wanted to enter the film industry? Let's share Fang Long's movie "Railroad Tigers" and cooperate with them." Mr. Wang said.

"Will this work?" Da Wang always said that it was not likely to work, as the movie was not substantial enough.

Who knows how much box office it can make? The box office performance of Fang Long’s films has been declining and is not as strong as before.

If the box office is just a few hundred million, after deducting the costs, there won't be much money left, not even a fraction of "Where Are We Going, Dad?"

"Where Are We Going, Dad?" has had such a huge impact that they need to do something to fill this hole. It would be impossible without ten or eight good movies.

"Let's give it a try. If it doesn't work, we can add more. We have more than just one movie. Besides, this is not what we want. We are also victims. We are also being pushed. They can understand." Xiao Wang always has beautiful thoughts.

"Okay, let's try it first." Mr. Wang agreed.

Let’s solve the problem of Mango TV first. Even if we can’t solve it, we can at least hold back. It would be too hurtful if we even banned their movies.

"What about the principal? We can't let him go!" Feng Kuazi didn't say anything and seemed very angry.

His ban caused Huayi's stock price to continue to fall, and he also suffered heavy losses.

"Of course we can't just let it go like this, we must get it back." Mr. Wang's eyes suddenly became sharp.

Fang Hong didn’t know how the Wangs would respond. Anyway, Huayi’s stock price was fluctuating and not very stable.

The ban was a secret and not made public, so it did not cause too much panic in the stock market, and the media and ordinary people were not aware of it.

This matter is not yet at the point of breaking out. We need to wait and be patient.

After all, Huayi is an old enterprise that has been established for many years. It cannot be killed in an instant.

As for the discussions between the other party and Mango TV, he didn't know, and they wouldn't tell him, but Mango TV did not lift the ban on Huayi artists.

They just relaxed the restrictions on film promotion and allowed them to use Mango TV's channels for promotion. In other words, Huayi gave benefits and Mango TV took a step back.

It is impossible for the two parties to reach an agreement. Huayi cannot make up for the losses of "Where Are We Going, Dad?", but for the sake of the movie, it will release the movie and ban the artist first.

They have all been banned, and many programs have confirmed that they will be kicked out. When they are called back, they change their minds every day.

Anyway, Fang Hong didn't rely too much on Mango TV. He had to rely on himself for this matter. He couldn't rely on others. He just had to lower the value of those main stars so that they couldn't complete the bet.

The next step is to wait for the Lunar New Year period. Huayi has many movies released during this period. If it loses money, Huayi’s stock price is bound to plummet.

Movies are Huayi’s main business and require high investment.

"Hey, husband, you're on the CCTV financial program." Liu Tianxian leaned back on the sofa, eating an apple and reading the newspaper.

Suddenly he was very excited when he saw Fang Hong's name, and quickly waved for him to come over.

Liu Tianxian was very idle during this period. She either ate and slept, or slept and ate. Before her belly got big, she would lie down.

"Really?" Fang Hong hurried over, sat next to her and looked at the newspaper in her hand.

Liu Tianxian doesn’t look at her mobile phone now because she is afraid of radiation. She just reads a newspaper every day, but she doesn’t like looking at mobile phones anyway.

"You are one of the candidates for this year's top ten economic figures of the year." Liu Tianxian pointed to the rows of names above.

There are Jack Ma, Tony Ma, Mr. Wang, Mr. Lei Jun, Aunt Dong, etc., nearly thirty famous people, and ten were selected from them.

"It's okay, but I don't know if I can get it." Fang Hong seemed uninterested.

He was also a candidate for "Economic Person of the Year" once in 2013, when Lei Jun and Aunt Dong made a bet.

Although he was a candidate that time, he did not win the prize!
After that, the "Economic Person of the Year" award was discontinued and has never been held again.

As for the reason for the suspension, it is said that it seems to be related to the arrest of a person who controls the most influential red and black lists, namely the annual economic figure selection and the 315 Gala.

He hits companies with his left hand and pulls them with his right hand, transferring profits to multiple companies and making huge profits.

This year's "Top Ten Economic Figures of the Year" was not initiated by CCTV, but was jointly created by People's Daily, Sina Finance, The Paper, and Wu Xiaobo Channel.

Naturally, its influence is not as great as that of CCTV, so Fang Hong seems a little dull.

"Wow, wow, wow" Liu Tianxian suddenly started crying.

"Why are you crying?" Fang Hong was speechless.

"I feel really sad when I think about you running with me and not getting any prize." Liu Tianxian sobbed a few times.

"Just run along, there's no need to cry. It's not some big prize." Fang Hong comforted her and took a tissue to wipe her face.

This is a problem. Sometimes I cry for no reason and have all kinds of crazy thoughts.

One day, Fang Hong came home from work and saw her crying. When he asked her the reason, she said she was afraid that he would be hit by a car on the road. What if he was killed, what would happen if they were left alone as an orphan and a widow?

The more I thought about it, the sadder I became, and the more uncomfortable I felt. I started to cry, and cried my heart out.

Fang Hong was so confused that he didn’t have enough brains.

After consulting, I learned that this is a normal phenomenon and is caused by the influence of progesterone.

(End of this chapter)