Huayu started as a substitute director

Chapter 711 The Principal's Running Dog

When Liu Tianxian was recuperating at home after giving birth, "Warcraft" was sweeping the entire film and television market.

It broke 1 billion in just six days, which is an astonishingly fast speed. However, the film did not perform well at the overseas box office and relied entirely on domestic sales.

It was those lousy game players who propped up the box office of this movie. And these game players have grown up and have purchasing power, which made this movie a high box office.

Of course, it only took a few days, and by the end of June, the box office almost collapsed.

This year's summer movie season is still in full swing as in previous years, with hundreds of movies of all sizes released, including "Mr. Six," "Three's Journey," "The Bounty Hunter," "Cold War 2," "Big Fish and Begonia," "Lu Yao Zhi Mali," "Skiptrace," "Now You See Me 2," and "The Legend of the Gods."

The summer season can be said to be a particularly important period of the year. After all, students are on vacation, and the number of moviegoers increases.

"Old Cannon" has been remade, and it happened that the competitors were not very strong this summer, so it can be re-released. The money for the remake was borrowed from Yutu.

"Big Fish and Begonia" is an animation by Guangxian, produced by its own animation company.

In addition, "Now You See Me 2" and "Cold War 2" are both Yutu movies, and the heroine of the former film was replaced by Nazha.

Anyone can play the female lead in "Now You See Me 2". It's all about the magic and the plot. It also foreshadows that Liu Tianxian will not be starring in this movie.

This made fans quite disappointed, and they thought that she should play the role and would boycott the film if she didn't.

The promotion of major summer movies and TV series is in full swing. However, just when Panda Live was facing operational difficulties, a wave of anti-"Honor of Kings" and anti-"PlayerUnknown's Battlegrounds" craze suddenly swept the Internet.

The reason is that a high proportion of players of "Honor of Kings" are young, and after primary school students have holidays, the game becomes flooded with players who are primary school students.

Renwang published three articles in a row. The first one is: "Is "Honor of Kings" entertaining the public or "trapping" people's lives?"

Article 2: "Strengthening social game supervision is urgent!"

The third article: "Living a good mobile life requires healthy protection!"

These three articles criticize the lack of protection for minors in game design, which leads to primary school students' addiction and harms their future.

The move strongly called for society, schools and the government to strengthen supervision, which had a strong social impact and resonated with many parent groups.

Other media also rushed to report: "Spiritual opium has grown into a multi-billion dollar industry!"

The same is true for "PlayerUnknown's Battlegrounds". Teenagers are addicted to it and it is too violent, which conflicts with the concept of a harmonious society that we advocate.

This is also the reason why the domestic game industry is always marginalized and cannot be on the stage, which has caused a lot of negativity.

Parents also cursed for their children: "Games kill people!"

They also cursed the government, saying the game should be banned, and it even caused massive complaints from parents.

The complaints are not only about children being addicted, but also about guiding children to consume. Many children secretly pay using their parents' Alipay and WeChat.

As I said, if it causes negative impact, it must be dealt with. Swan Castle had to take a stand to make corrections and banned a large number of gaming accounts suspected to be underage.

The game also urgently launched a "healthy system", which limits users under the age of 12 to one hour a day, and users between the ages of 12 and 18 to two hours.

They also came up with a solution, announcing that they would launch real-name verification and an anti-addiction system, and that accounts without real-name verification would not be able to recharge or play.

The real-name system must be involved in the official platform, otherwise it will be impossible to obtain the user’s ID number.

This response attitude is still positive, but Fang Hong knows that this is a process that must be experienced. Even if he knows that it is Mr. Wang who is reporting behind the scenes, he still has to go through it.

Because this is a trend, and there have always been hidden dangers in this regard, but it just broke out with this opportunity.

This also led to a 10% drop in the number of active game users in Swan Castle and a sharp drop in revenue of 20%, with annual revenue of more than 300 billion, which is equivalent to a loss of almost 10 billion US dollars.

Any random policy, any negative impact, will mean billions of dollars going down the drain. Chang'e Technology is also facing revenue pressure and showing signs of pain.

After all, Chang'e Technology is now a large company with a lot of money needs. And now is the critical period for acquiring Musical.ly overseas. The acquisition also requires integration and promotion, which also requires money.

"But for long-term operation, short-term pain must be overcome." This is what Fang Hong said to Swan Castle.

The remedy is to launch "Fortnite" as soon as possible, or it is safer to make money from foreigners.

Of course, games from Tencent and NetEase have been affected. They are also major game companies and are facing regulatory pressure. Their revenue and daily active users have declined to varying degrees.

This is a blow to the entire industry, not to Chang'e alone, but Chang'e has been hit the hardest.

Others were injured 800 times, but he was injured 1,000 times.

Of course, those small factories are just playing hide-and-seek. They don’t have the technology or the desire to implement real-name registration.

Until there is strong regulation, it’s better to delay for a while.

Big factories are different from small factories. Big factories face greater pressure, while it is common for small factories to move to another position after making a success.

Otherwise there wouldn't be so many skin-changing games.

The gaming industry is facing crackdowns and rectifications, and Fang Hong is not sitting idly by.

On June 6, the "Eagle Killing Conference" was launched!
This was the date that was decided after calculating Liu Tianxian's delivery date. Fang Hong was afraid that it would conflict with Liu Tianxian's delivery and she would not be around, so it was decided at the end of June. The end of June happened to be the eve of the peak of the summer vacation season.

Yanqi Lake Hotel in HR District is surrounded by lush trees, rippling lake water and beautiful scenery.

On the lakeside, there is a modern building with square stairs. The whole structure is made of glass. The lights are bright and reflected in the lake, adding a different beauty to the scenery here.

In the banquet hall of the building, familiar bigwigs in the film and television circles, as well as filmmakers gathered here. Some of them looked familiar, such as Chen Zhixi, Xu Guangtou, Wu Jin, Guo Fan, Chen Sicheng, Ning Hao, Han Han, Wen Muye, etc.

They are all a group of new generation directors and filmmakers!

Of course, there were also old directors, such as Feng Kuazi, Zhang Yibai and others.

Lao Yimou and Chen Daren did not come. They did not participate in such things, and there was no need for them to participate.

They had never cooperated with Fang Hong before.

The reason these directors were able to come was that Fang Hong was originally a representative of the new generation, and he had supported every one of them.

Feng Kuazi doesn't count, he has the support of Huayi, and Huayi is now tied up with a chain by Fang Hong.

In addition to these people, there are the two Huayi brothers, Fatty Yu of Bona, Zhang Chen of Happy Twist, Cao Huayi, CEO of New Classics, and Wang Ziwen, the president.

These are considered Jade Rabbit's lackeys.

There are also Yaolai Pictures and Emperor Pictures, which were brought over by the two brothers from Huayi.

Emperor Entertainment Group CEO Lao Yang is old and thin, but he still looks energetic. He sits on a chair in the corner, watching the people moving around.

No one paid any attention to him, and no one paid special attention to him. He was a big shot in Hong Kong, but not here.

He sighed. He didn't want to come at first, but if a movie wants to enter the mainland now, it must pass the principal's test. The principal wants them to make some money, so they have to come to pay their respects.

The current principals are no longer the rivals they were a few years ago. For example, there are a few schools that are larger than Huayi and Bona, but now they have become the principal's lackeys.

Other film and television companies including Tangde, Huanrui, Huace, Huanxi, Bad Monkey, and even Wang Changtian came.

He just came to see the excitement. In fact, many people came to see the excitement. They didn't really know what it would be like.

Zhang Hongsen didn't come. He wouldn't come to such a meeting. This is their own private matter. His coming would change the nature of the meeting.

Fang Hong gave him the invitation letter just to inform him and let him know about it.

So as to avoid being accused of doing something stupid again.

Anyway, not to mention the entire film and television industry, at least half of the bigwigs in the film and television industry have come, and all the top giants have come.

Many cinema chain managers also came here, including Liu Rong of Dadi Cinema Line, Xu Tianfu of Hengdian Cinema Line, Wang Jianer of Shanghai United Cinema Line, and Li Xiaodong of Jinyi Cinema Line.

They are all cinema giants. Hengdian, Jinyi and Dadi have also formed the Five Continents Alliance with Mr. Wang’s Wanda.

It's just the integration of resources, which is the nature of joint distribution. That is, working together to create a hit, so as to get higher box office, but they are not mutually subordinate.

Moreover, they themselves are unstable because they often have infighting over the distribution of interests.

In addition, due to the issue of cinema location and customer diversion, competition has broken out many times. As both Wanda and Dadi are expanding, conflicts are inevitable.

Profits, site selection and ticket prices often led to vicious competition among them, which was also the reason why Wuzhou later disbanded.

When they form an alliance, they often give priority to scheduling films for shareholder theaters, which triggers protests from non-shareholder theaters, so their reputation is not very good.

There are no celebrities here. If there is one, it is Ren Quan. Ordinary celebrities are not qualified to come here.

The scene was crowded with people, all dressed in suits and looking very serious. Although many people here are not familiar to the outside world, the people here are still familiar with each other.

They were talking and laughing, some were trying to establish connections, some were saying hello, and the two Huayi brothers were moving among the crowd, boasting about the principal's plan this time.

"This eagle slaughtering conference is to unite everyone so that we can make money together."

"Look, the principal restricted Wanda's traffic this time, so you guys can get some benefits."

"The principal has content, and so do we. As long as we keep up with the principal's pace, we will become stronger and stronger!"

The two brothers shuttled among the crowd, boasting all kinds of things, and everyone else just smiled and said, "Yes, yes, yes!"
I won't argue with the two brothers and will wait until the principal comes.

At this moment, everyone looked towards the door and Fang Hong appeared on the scene, followed by Chen Zhixi and Zheng Zhihao.

"headmaster!"

"headmaster!"

".."

(End of this chapter)