Huayu started as a substitute director

Chapter 724 A bold move
The filming of "The Martian" was completed at the end of last year, and the post-production has been in production for more than half a year.

This movie doesn't have any special effects, it's just a concept disguised as a science fiction movie.

Zhang Hongsen chatted with Fang Hong for a while, mainly talking about how he was still young and had plenty of time to grow, so there was no need to be so anxious.

Who knows what the future will be like, what the times will be like, no one knows.

Fang Hong had no choice but to nod and say "yes". Some things must be fought for and insisted on. This is the trend of the times and this is the ethics and family ties.

The situation that Bilibili is facing now is also something that must be experienced in the era. The copyright war is originally intended to make copyright more standardized and to move forward more.

At home, Liu Tianxian held her son in her arms and was feeding him with a bottle.

Fang Hong sat next to her, his arm around her small waist. He could smell the milky scent emanating from her body, which was the smell that stayed on his body every day after taking care of a child.

Recently, Liu Tianxian has been taking care of her children at home every day. If she wants to go out, she will have to wait until September.

"Look at your son, he's drinking milk so happily. His little mouth smacking like you, doesn't it?" Liu Tianxian teased.

"Yes, mom, I want to eat it too." Fang Hong said coquettishly and nudged his head against her chest. It was soft and now bigger.

"Don't make trouble."

Liu Tianxian laughed and pushed him with her body, saying, "You are so old, but you are still so childish. Your son is watching you."

"Just watch him, let him learn how to coax girls as soon as possible, so that he can get married sooner in the future."

Fang Hong reached out and stroked his son's little face, coaxing, "Right, baby!"

The little baby laughed loudly and was very happy.

"What are you laughing at? Are you trying to steal your mother's milk? That doesn't belong to you. You can only drink the milk from the bottle. Your mother's milk belongs to me." Fang Hong laughed.

Liu Tianxian’s milk supply was insufficient and she needed to be stimulated, so she simply used milk powder, which was more convenient.

"Can you be serious and say these things to your son?" Liu Tianxian was speechless. He was saying these things at such a young age.

"It's okay. He can't understand it anyway."

Fang Hong coaxed his son again: "Right, baby, do you understand?"

The baby didn't understand either, but when he saw the person talking to him, he laughed out loud, very happily, and kicked his feet around.

It looks chubby and very cute.

The two of them were here warmly taking care of the child and coaxing him. Fang Hong looked around and asked curiously, "After talking for so long, where are the two mothers?"

"She went out shopping, saying she wanted to buy some things for the baby and asked me to stay at home and take good care of the child." Liu Tianxian said.

"Why don't you go?" Fang Hong asked.

"It would be too conspicuous if I went there. If I went to a maternity and baby store, there would be a lot of media speculation. I wanted to make the online environment quieter." Liu Tianxian said.

She hasn't appeared for a long time. If she suddenly appears, or visits a maternity and baby store, there will definitely be some messy reports.

"That's true. Let me tell you something." Fang Hong said.

"What's the matter?" Liu Tianxian asked.

"'The Martian' has been nominated for an Oscar," said Fang Hong.

"Really?" Liu Tianxian was surprised.

"Yes, the award ceremony will open in February next year, exactly half a year later. You can then go to judge the awards," Fang Hong said.

"Wow, that's great. I'll pack up and then go out for activities." Liu Tianxian was very happy and kissed him on the face.

"Wait until after your birthday. Go out after your birthday. The Immortal Emperor will return to the arena and the gods will retreat." Fang Hong waved his hand
Liu Tianxian’s birthday is not far away, it’s already mid-August.

"That's an exaggeration. I'm just doing my job well. I don't care about others." Liu Tianxian said coquettishly.

"You've changed a lot in the six months since you were away from the entertainment industry," Fang Hong said.

The entertainment industry has indeed changed now. With the explosion of traffic data and the rise of popular stars, a casual comment on a Weibo post can exceed hundreds of millions.

Along with the influx of fan clubs, exploding data, soaring values, fanaticism and capital chasing, the entertainment industry has become a mess.

Fang Hong and his colleagues are fighting in the film market, and many investors are already making great strides in the traffic game. This year is the peak period of the traffic era in the domestic entertainment industry.

It was also the year with the biggest bubble and the most serious problems exposed.

Problems such as data falsification, traffic-focused theory, sky-high pay for films, and fan clubs are emerging one after another.

For example, the movie "Grave Robbers' Chronicles", which used a combination of young and veteran actors, earned 1.6 million yuan on the first day.

Those fans kept praising this movie and flooded all social media with messages about it.

Those who don’t know would think this movie is a masterpiece, but it turns out to be a terrible movie.

But the box office is still very stable, with more than 100 million every day, and it is the traffic and fans who pay the bill.

The young and handsome actors that came later did not have such influence. They would be labeled as bad movies and constantly criticized before they were even released. The young and handsome actors today have such influence.

Some fans are crazy about defending them.

It can only be said that the rules of the game in the entertainment industry have been completely changed by the times, and the era of traffic supremacy has arrived.

Just when the copyright war was in full swing, a large number of creators on Bilibili stopped updating, traffic was declining, and external pressure was increasing, demanding compensation from Bilibili.

The small broken station released several messages in succession:
The first is that Bilibili will invest 1 billion yuan every year in exchange for copyright exemption for secondary creations.

This is aimed at copyright holders. With this provision, a large number of copyright agents will withdraw their lawsuits, all wanting to get a piece of the pie.

For some people, a few million or tens of thousands are enough. Not every copyright is that expensive.

Once they get the money, they don’t care whether it’s a second creation or not. Of course, there is a time limit, usually two to three years.

That is to say, once you get the money, the copyright will be authorized to Chang'e within two or three years, unless you have new film and television copyrights.

The second is that the creators' share ratio will be increased from 70% to 80%, which will lead to a sharp increase in the fees the platform pays to creators.

In other words, the annual expenditure will surge from the original 75 billion to more than 80 billion, an increase of several hundred million, but not more than ten billion.

Of course, once this news is released, more and more video creators will flock to the site.

Those creators who were originally watching the development of the situation and did not want to get involved in lawsuits also returned.

But this time, the small broken station provided them with a copyright library, in addition to a large number of Yutu films and TV shows that can be used at will.

Chang'e has also introduced TV series and movies from India, South Korea, Thailand and other countries, especially those from India, which is an undeveloped virgin land.

Many viewers like the smell of curry and find it particularly interesting.

In addition, some old Hong Kong films are also introducing licensing plans and adding them to the copyright library in order to circumvent mainstream copyright restrictions.

Don't even think about shoving it. If you don't pay copyright fees, you are doomed to fail. No matter it is a lawsuit or the documents issued, they will not be recognized.

If that happens, other people will be able to freely use the copyrights of Yutu's hundreds of films and TV series. This is both competition and opportunity. Yutu can also initiate copyright lawsuits against others.

The copyright war is a huge reshuffle of the market, and in the future there will be only a few fixed companies that own the copyright.

The situation will be solidified in this copyright war.

Of course, this won’t happen in a day or two, it could take several years or even ten years, because copyright is something that will always be stolen by someone at any time and anywhere.

It is also difficult to define how much editing is considered infringement, whether dubbing or music is considered infringement, etc.

This wave of increased revenue sharing is beneficial to all major creators. The third is to combat clickbait and low-quality content that attracts traffic, increase in-depth content, and increase the duration coefficient!

This is to improve the platform ecology and crack down on those studios. If the share is increased, those studios will inevitably face a blow.

They registered dozens of accounts at once and posted junk videos like “What do you think? Please leave a message in the comment section.”

Having spent so much money and suffered so much loss, we have to make up for it from somewhere else.

This can not only improve the quality of content, but also reduce expenses, killing two birds with one stone. Of course, there are gains and losses, and this is a measure that has more benefits than disadvantages.

After a large number of studios are eliminated, fresh blood is needed.

The fourth article will launch the "UP Master Growth Plan", which is a support for newcomers. They will be able to obtain more traffic and will be given guaranteed traffic to enable them to rise.

Of course, the follow-up will depend on the data of new content. If the data is good, it will become a hit.

This series of measures made Jack Ma sigh: "How can we be fighting a copyright war? We are clearly helping the principal to find problems and make drastic corrections."

Spending money to buy off copyright agents and circumvent copyright will inevitably lead to a large number of lawsuits being withdrawn;

By spending money to increase the share, a large number of UP hosts will return, and it will also attract some new UP hosts. They may not necessarily comment on movies and TV shows, some of them do it for comedy, or to film life and daily life.

Even those who specialize in narration will reselect from the new copyright library to circumvent copyright restrictions.

Of course, in addition to these measures, the secondary creations of film and television that have been created before have not been taken off the shelves and are still in the broadcasting and generating revenue.

Then we should adopt technical means and agree to systematically identify these films and TV shows that have copyright disputes.

Then it goes through speed change, cropping, color adjustment, dubbing and other processes to circumvent copyright.

Instead of asking the UP host to re-operate, the small broken station and Douyin backend use the big data system for unified operation.

Of course, this will be a huge project. AI is not mature yet, so we can only rely on big data for screening and processing.

However, no matter how large the project is, it must be handled. This not only trains the team, but also trains the technology.

Since there are hundreds of millions of videos, it is impossible to complete the task manually. We can only rely on data and basic AI to complete these tasks. This is a challenge for the entire Chang'e Technology, and it is also time for technological improvement.

We will also develop an automatic interception system, which will trigger interception of any direct transfer of film and television drama clips.

If the secondary creation content exceeds the threshold, such as more than 1 minute, it will trigger interception and manual review.

This series of operations are all aimed at circumventing copyright, but of course Japanese two-dimensional animation cannot handle this.

Then we can only negotiate the copyright, and we will negotiate as much as we can. If we can't negotiate, we will just sue and get compensation. We will not take it off the shelves.

I’m tired of the endless appeals in the first and second instance, so I’ll just put it off for a few years.

Another way is to find some domestic alternatives. Domestic animations such as "Under One Person", "Zhenhun Street", "Fox Spirit Matchmaker", and "Painting Rivers and Lakes: The Bad Guys" have been launched on Chang'e Video and Bilibili.

This was the result of Fang Hong's initial advocacy of large-scale investment in the animation market, and now it is time to bear fruit.

In addition, it was also a year of explosive growth for online dramas, with more than 300 dramas such as "Chen Ergou's Demonic Life" and "The Crime Fighter" being released online on Chang'e Video.

The richness of its content is the sum of all other iQiyi, Youku and Tencent Video combined.

This is all the result of Fang Hong's initial huge investment, and as time goes by, it is about to explode.

After Bilibili released a series of rectification measures, not only did it allow those UP hosts to return and guide them to change their paths, but it also significantly reduced lawsuits.

After all, the ten billion still had an effect.

Of course, this does not mean that there will be no lawsuits. There are still hundreds of intellectual property lawsuits waiting for them.

This can only be discussed slowly, while we fight.

Anyway, this is the largest copyright lawsuit in history.

Of course, Tencent also took action and launched a large-scale copyright lawsuit against TikTok, Bilibili, and Toutiao.

With the rise of short videos, the use of music as background music has increased dramatically, and intellectual property issues have become particularly serious.

This is the most fatal thing for Chang'e. No matter which platform, music will be used, whether it is songs or BGM, etc., they are all within this range.

And the amount of compensation is huge.

What is coming will always come. Chang'e has already had a plan in mind and sued Tencent for abusing its market dominance and reported it to the market supervision department.

They also use public opinion to spread the news that Tencent Music is a monopoly, and regulatory agencies should intervene in anti-monopoly efforts.

There are such articles and interpretations everywhere on the Internet!

Not only is Chang'e spreading the rumor that Tencent has a monopoly on music, but even NetEase and Migu Music have launched a counterattack against Tencent.

NetEase also filed a counterclaim against Tencent: using market position to set up obstacles!
As long as Tencent makes a move, other platforms with music attributes will definitely move, all for their own sake, just because Tencent uses capital to control too many music copyrights.

He doesn't let others use it, he only uses it himself. If others use it, he will sue them and send a lawyer's letter or something.

They always ask for large sums of money in compensation. Who the hell can stand being treated like this?

Seeing Chang'e fight back, let's all fight back together.

Now is not the time to authorize each other's music. Authorizing each other will lead to a lot of fighting and we will only authorize each other after being summoned by our superiors.

Tencent is now eating alone and squeezing out other music platforms.

Even though they were later summoned for talks, the conflicts between them were still very serious, and Tencent authorized the development of 98% of non-premium music.

Keep 2% of the quality music exclusively for yourself.

In fact, only 1% to 2% of the songs are high-quality music, which people listen to frequently.

The others are rarely listened to and are not of high value.

Even if they authorize each other, the price will be very high, and other platforms including NetEase will find it difficult to afford it.

What business cooperation, who are you?
The market is so cruel. It's either you die or I live. Win-win cooperation is just a pure imagination.

Even if there was no Fang Hong and no Chang'e Technology, they would have fought each other to death and maimed each other. For example, where have Kugou and Tiantian Jingting gone?
They were replaced by QQ Music and NetEase Cloud Music!

Where did Kuaibo and Baofeng go? They were replaced by iQiyi, Youku and Tencent Video. It's so cruel.

Just as the copyright war continued to intensify, Zhang Yiming followed Fang Hong's strategy and successfully acquired the US-based Musical.ly.

One billion US dollars in cash was spent, and the money was paid by directly borrowing from overseas financial institutions without using Chang'e Technology's funding pool.

10 billion is a small amount of money considering the current size of Chang'e Technology!

After the acquisition is completed, Musical.ly and TikTok will be merged.

Of course, the merger will not happen so quickly. The user base, brand awareness and creator ecosystem all require a transition.

The most beneficial thing about this merger is its penetration into the West, which means that the global market has been opened to Chang'e Technology.

The organizational structure of Chang'e Technology has been adjusted again, and Zhang Nan is only responsible for the domestic Douyin.

Zhu Jun is the vice president in charge of TikTok. He is one of the founders and core leaders of Musical.ly. Putting him in charge is to maintain the original trajectory and continue to expand the international market.

The headquarters of this product is located in Singapore.

If we release it back to China right after acquiring it, the Americans will probably be sensitive and very stingy.

(End of this chapter)