After divorce, I can hear the voice of the future

Chapter 555 Who can become the domestic "Tesla"

“The auto show does have this idea.”

“The supplier conference is indeed real.”

"After all, the factory is newly built and many companies' production lines are eager to be supported. We need your support."

Lu Liang smiled and confirmed the news. As for whether the technology has been released, he didn't know much.

Li Bing hurriedly asked: "Mr. Lu, has the specific date been determined?"

Although the sales of ES8 are not good, that is a market problem. NIO is taking the conceptual route.

Therefore, it is planned to release another high-end sedan before the launch, which is around the middle of the year.

After all, it now has investments from Lenovo, Saudi sovereign funds, Softbank and Temasek and is known as an international capital group.

Therefore, the price of the new car is temporarily set at 75.5 yuan. Its high value requires the support of high performance and high configuration.

For example, the rumored Kirin 3nd generation, and the Tianxing OS, which is said to be a half-step L assisted driving after integrating with Didi’s smart driving team.

Especially the latter, Li Bing used to think that as long as he had money, he would definitely develop his own car computer, but now this idea has become less and less important.

Li Bing suspects that once Lu Liang spends all its resources to launch a new car, Tesla's technology will probably be sidelined.

The 730 million Didi drivers across the country are like a huge experience package, constantly feeding data to Tianxing OS and cultivating their algorithms.

Especially last month, the car system was updated, and Tianxing Technology borrowed Didi’s high-precision license plate to launch Tianxing Map.

As soon as the map software was released, it ranked third in terms of downloads across the entire network, only behind Amap and Baidu.

Li Bing has used it, and compared with Gaode, it seems to have no special features. But this is precisely its terrifying point. Once it was launched, it can be compared with Gaode.

Other companies have to go through a lot of trouble to build the architecture, rent servers, and optimize algorithms day and night.

But the Star Car Computer has 730 million drivers who are on the road every day. The drivers know exactly which roads are easy to drive on and which roads are difficult to drive on.

In contrast, other car companies, including Tesla, can only rely on computer deduction. It is not an exaggeration to say that Didi has the most powerful external car-machine assistance system.

"May 1st is Labor Day, and everyone must come and support us."

Lu Liang smiled, called Xu Jiawei, and distributed invitations to the conference to everyone.

Even if they don't come, he will visit and invite them one by one, and set up a stage to perform. There cannot be only the protagonist without supporting roles. Flowers also need green leaves to set them off to look beautiful.

Everyone looked at each other, and Li Xiang took over the conversation: "Mr. Lu, then the new car launch conference at the end of April has been confirmed?"

"It's confirmed. April 4th."

Lu Liang nodded and looked at the building next door. Today was the opening day of the park, and all the villagers nearby came over to join in the fun.

The next time they meet, they will be in the newly built building and no longer need to rent a venue from others.

The conversation lasted for half an hour until Xu Jiawei informed him that the leaders wanted Lu Liang to come over and take a few group photos, and the impromptu meeting was disbanded.

"May Auto Show, are you going?"

Looking at Lu Liang's departing back, Li Bing suddenly said, He Xiaopeng did not hesitate: "Mr. Lu is paying for it and setting up the stage for free, why not go?"

"I'm afraid that I will choose a martial arts leader for myself." Li Bing sighed. How could he not understand Lu Liang's thoughts.

If you think about it carefully, it really makes people feel desperate, just like when the Lingshui New Energy Industrial Park project was first established.

Everyone knows that Lu Liang is doing this for himself, but he is able to use the slogan of "for the healthy development of the entire industry".

The best interpretation of being selfless.

"BYD cannot be relied upon. It is better for Mr. Lu to step up than to be dominated by Tesla all the time."

Li Xiang saw it very clearly. BYD has always been promoting [Qin] and [Song], and it should be trying to take the route of surrounding the cities from the countryside.

But if this happens, the mid-to-high-end market will inevitably be given to Tesla.

Although Ideal Auto can also help seize part of the mid-to-high-end market, it is just a drop in the bucket and they are not on the same track.

Furthermore, the number of locked orders so far is less than 30,000, and the number of deliveries is less than 10,000. It is not even as good as Tesla's monthly sales, so how can we compete with it?

"Don't we still have NIO?" Li Bing said dissatisfiedly, as if they didn't exist.

es8 is also a luxury car worth more than yuan, which is in the same price range as Tesla, and its styling is similar to that of Maodou Y.

"NIO and Tesla are on different tracks." Li Xiang glanced at Li Bing, not mocking him, but stating a fact. He and Li Bing had known each other for almost ten years, as they were both in the automotive media circle. However, Li Bing's personality has changed a lot in the past few years.

Just like a couple who get along for a long time and become more and more similar in character, Li Bing was gradually influenced by NIO’s brand tone.

New energy is a new industry. Whether it is Li Bing or He Xiaopeng, they are both known as the leaders of the new forces in new energy.

Ideal Auto’s locked orders are less than 30,000 and its deliveries are less than 10,000.

Even if the 39 units delivered were each of the top configuration at 39 yuan, it would still only be billion yuan, which is barely enough for a round of financing.

If the wind changes and investors stop investing, the ideal will be swept into the dustbin of history within half a year at the latest.

Every company is trying hard to survive, so Li Bing’s change in personality is not a reason to be ridiculed.

"Mr. Lu, the track is also different from Tesla's."

As far as Li Bing knows, Lu Liang's new car is a coupe, and Tesla does not have a coupe model.

“It’s a coupe, but it should be more than a coupe, otherwise there would be no need to purchase so many large die-casting production lines.”

Li Xiang speculated that as long as the feedback from the first model met Lu Liang’s expectations, the second model would definitely be launched this year.

And it will probably be an SUV. Since we already have a coupe, there is no need to release a sedan for the time being. An SUV is the best choice.

"Boss Bing, what Boss Xiang is talking about should be brand positioning."

"For example, Tesla is the Apple of the automotive industry, and there has to be a domestic brand that can compete with it."

Listening to their conversation,
Lei Jun, who had been silent all this time, suddenly spoke.

He has seen and experienced this kind of ecological environment. Xiaomi has tried it but failed.

Currently, the brands in the mobile phone industry most likely to stand up and compete with Apple will be among the three companies of OV and Huayi.

Hua Wei actually has the greatest potential, but he always feels that something is missing. He is just a pinch away from complete transformation.

"Mr. Lei is still very insightful." Li Xiang nodded. That's what he meant. Brand positioning. To become the domestic 'Tesla', three elements are required:

First, you can’t just brag, you need to put your boasts into practice. However, NIO can only brag at the moment, so it was directly excluded.

Second, the brand tone cannot be low. This is a hurdle that has blocked NIO, Xpeng, Lifan, WM Motor and BYD. After all, it is easier for outsiders to chant sutras. If they want to compete with Tesla, they cannot have a dark history. Lifan, JAC and BYD all have a low-end dark history, and Xpeng and WM Motor are not high-end.

Third, the founder needs to have great personal charisma, just like Musk. The earth can no longer accommodate him, and he studies how to go to Mars every day.

This is actually closely related to the second factor. If a company that makes rockets makes luxury cars and a company that makes vans makes luxury cars, the brand tone will not be in the same dimension.

"Oh, I have one more thing to add."

Li Xiang added: “In fact, I can’t really tell whether Tesla is a financial company in the guise of a technology company, or a technology company in the guise of a finance company, or both.”

"Perhaps only Mr. Lu's Tianxing, an enterprise with financial attributes, can be favored by the capital market."

Li Bing and He Xiaopeng swallowed the words back when they came to their lips. They looked at each other and saw bitterness in their eyes.

Lies don't hurt people, the truth is the sharpest knife, and they can't find any reason to refute it.

It’s just that the speaker is unintentional, but the listener is intentional.

Lei Jun was silent for a while, and suddenly said: "Everyone, Xiaomi will be listed next month."

He didn't want to wait any longer. Even if the probability of a stock price falling below the issue price increased, he wanted to list Xiaomi ahead of schedule.

Because he seemed to be able to relate to the three elements mentioned by Li Xiang, as well as the final supplementary clauses.

Lu Liang must not be allowed to stand out alone. Xiaomi will also join the battlefield, and he will also start his last business in his life.

"Good luck."

Several people looked at each other, their eyes full of fear.

We have all heard that Xiaomi acquired thousands of acres of land in Yizhuang and registered it under the name of BAIC.

My stomach still feels a little uncomfortable.

Handsome guys, let me wait for one more day!!

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(End of this chapter)