After divorce, I can hear the voice of the future

Chapter 575 Who is the King of Marketing
"For marketing, it still has to be Mr. Lei."

Upon learning that Lu Liang had returned to Shanghai, Li Bing came over with barbecue and beer that night to watch Lei Jun's personal press conference together.

In front of the camera, he tearfully asked himself: "Do I still have enough energy? Can I still win? Can I still bear failure?"

"I can!"

Lei Jun, who is nearly fifty years old and has reached the age of knowing the destiny, suddenly becomes as vigorous and energetic as an eighteen-year-old boy.

"This is my last entrepreneurial venture!" "I am willing to put all my life's honors and achievements on the line!" "I will only fight for Xiaomi Motors!"

After an impassioned speech, he finally revealed his account balance of eleven figures, and he had prepared enough funds.

One word caused a thousand waves and set the entire network on fire.

Netizens are discussing it, and even the next episode of the documentary about Tianxing Automobile has seen a sharp drop in views.

"Xiaomi Auto? It's really a one-and-done bet."

Lu Liang was surprised and amazed. At first, he thought Lei Jun would set up a sub-brand on his own.

For example, BAIC's Arcfox, Geely's Zeekr, and Hengtai's Hengchi. In this way, it doesn't matter if they do bad things.

Although it seems a bit like trying to cover up one's own fault, if the sub-brand does badly, what does it have to do with my parent company? Investors in the market can accept such an argument.

I didn’t expect that Xiaomi himself would come in person.

Rumor has it that Xiaomi's stock price has fallen below the issue price and continues to fall. It seems to be true that Lei Jun is under great pressure.

Building cars under the name of Xiaomi is a good solution. On the one hand, it can take advantage of the hottest new energy theme in the market, stop the downward trend of stock prices, and boost investor confidence.

On the other hand, it can also force investors to calm down a bit. If they continue to exert pressure, Xiaomi's car manufacturing will not go smoothly, which will affect the main body.

Lei Jun almost pushed himself into a desperate situation. No wonder he wanted to cash out last year. It turns out he was thinking three steps ahead and had made plans long ago.

"How can you say that Mr. Lei is the king of marketing?" Li Bing ate the grilled skewers with cumin flavor, but his mouth felt sour.

Suddenly, I heard Lu Liang muttering, "Exposing the company's cash flow is a good marketing method. If I had known, I would have revealed the 12-digit number."

Lu Liang suddenly felt it was a pity. After all, he could prepare hundreds of billions of bonds for the Lingshui New Energy Industrial Zone, and he could also prepare hundreds of billions of funds for Tianxing Technology.

Don't ask where the money comes from, just ask whether it exists. However, it is a bit like repeating what others have said to reveal it now.

"Mr. Lu, the next episode of your documentary seems to have received a lukewarm response."

Li Bing's face turned dark. The eleven-digit number meant tens of billions of funds, and the twelve-digit number meant hundreds of billions of funds.

These two are more outrageous than each other, because the $15 billion raised from the IPO financing suddenly doesn't seem so attractive anymore.

"It's okay, let the bullet fly for a while."

Lu Liang had a smile on his face. No matter how passionate Lei Jun's speech was, could he make a car appear out of thin air?

You know, on the 28th of next week, they will hold a new car launch conference and directly open the reservation channel.

The workshop production lines, auto parts suppliers, and front-line staff are all ready to go.

After the press conference, no later than 20 days, Tianxing Tianshu will welcome its first consumer owner.

Lei Jun’s personal press conference had some impact on them, not to say that it had no impact, but it was minimal.

"Mr. Lu, if everything is alright, I'll leave first."

Li Bing's face was solemn. He drank the wine in the glass in one gulp and said goodbye to Lu Liang.

With the entry of Xiaomi and the release of Tianshu, more cross-border giants will surely enter the market.

This industry has once again entered the fast lane of development, but unlike the previous two times, this time it will be an elimination round.

Although NIO has gone public, as Lu Liang said, going public is not the end but the beginning of everything.

Li Bing left. Lu Liang was drinking alone in the empty office when Xiao Chen's voice suddenly rang out.

"Everyone, you missed me. I haven't seen you for a week and I miss you so much. Let's stop talking nonsense and watch the next episode..."

The essence of the documentary is in the second half, when the frame is transformed into a complete vehicle and testing begins, and then the vehicle begins to be scrapped.

"What is the Automotive Insurance Research Institute test? What is the full G+? Is it awesome?"

"What the hell is the moose test? How can a normal person drive like that?"

"Where is Ryoko's warehouse?"

"What a sin, to waste the law like this."

“It’s all just free money.”

The bullets flew for more than three hours and finally exploded with powerful power in the early morning.

Distant water cannot quench immediate thirst, let alone the pie in the sky. Lei Jun’s press conference was just for fun, and we still have to rely on Liangzi for new energy.

As the second episode of the documentary began to gain traffic, the Volkswagen Passat became the first car model to be sacrificed.

Most people have no idea about C-IASI’s super high rating of G+, so comparison is necessary.

So last year, the video of Volkswagen Passat being tested once again came into the public eye.

During the test, the speed was 70 km/h, the angle was offset by 25%, and the engine was pushed to the driver's seat.

If there was a real person sitting in the car at that time, he would have been crushed into a pool of meat by the engine.

A brand car priced at 18 to 26 yuan is definitely not low-end, but its safety is so terrible. On the other hand, the A-pillar of Tianxing's new car was only slightly deformed after the collision at the same speed and angle.

The Luliang car accident was also mentioned again.

Anyone who dares to drive 4,000 kilometers by himself is definitely not a reckless person, because he already knows that most common car accidents will not cause any harm.

Then, automotive professionals explained that the high level of safety was due to the use of rare integrated large-scale die-casting technology.

For ordinary models, the frames are assembled and welded, using integrated large-scale die-casting technology. You can tell its purpose from the name.

Since it is integrated, very few welding points are reduced, and uncontrollable factors are eliminated in the cradle.

Many car reviewers, as if they were paid, have been promoting the topic with all their might, including the use of the moose test.

After all, car reviewers are self-media bloggers. If they want to make money as self-media, they need to have enough traffic.

Liangzi is a natural traffic saint, and Tianxing’s new car has been on the market for a month or so, so it has huge traffic.

Humans are very strange animals. If a person likes something, he will hope to get recognition from others.

For example, potential owners of Tianxing’s new cars, and people who are always paying attention to Lu Liang. If car reviewers want to take advantage of this wave of traffic, they can only become tap water.

Just because there are too many tap water, professional black fans will be born.

Because people who don’t like Lu Liang and Tianxing’s new car also want to be recognized by others.

Therefore, some car reviewers also want to take advantage of this wave of traffic, but the data parameters of the new car have not been revealed yet, so they can only criticize the model: "Coupe, even dogs won't buy it."

"It's just to satisfy the car owner who can't afford a sports car but likes to show off. Liangzi really disappoints me."

Red and black filled the entire network. Everyone was looking forward to the new car launch, which was only four days away.

As for Lei Jun’s last entrepreneurial venture, Xiaomi made cars.

Well, yes, that is what happened, that is all.

"For marketing, it still has to be Mr. Lu."

When Lei Jun learned about this, he sighed and felt a bit melancholy as if he had met his worthy opponent or a talented general. However, like Lu Liang, he only acknowledged other people's marketing but not his own.

A night passed amid everyone's anticipation.

The next day, on his way to Suzhou, Lu Liang saw that Xiaomi’s stock price turned positive for the first time after falling for seven days.

Sometimes, it’s no wonder that Lei Jun is under so much pressure. After all, the stock was listed at 17 yuan, fell below the issue price on the first day, and continued to fall for seven days. As of yesterday, it was only 14.45 yuan.

When other companies go public, they sit in a row and divide the cake.

After Xiaomi went public, its market value evaporated by HK$482 billion in seven days, a drop of more than -15%.

Which investor would not be annoyed when seeing this, especially the large institutions that entered the market during the IPO round, some of them even thought of killing Lei Jun as a sacrifice to the gods.

The stock market fell by 15% in seven days. Even in the stock market crash of 15, they did not lose that much that year.

Fortunately, I finally knew how to adapt.

Since Xiaomi’s mobile phone failed in its impact on the high-end market, it decided to change track and try again. The new energy market is so hot, Hengtai can build cars, so why can’t Xiaomi?
Xiaomi has also empowered Arcfox before, so it should be more experienced than Hengtai.

Furthermore, an electric car is just four wheels plus a smartphone, so Xiaomi is not considered a cross-border move.

The market was very receptive. When the Hong Kong stock market opened, Xiaomi's share price soared 7.8%, one positive line breaking through three negative lines, and returned to 15.5 yuan.

Although it is still far from the issue price of 17 yuan, it will not continue to fall, which makes people feel good.

“Going public is a double-edged sword.”

Lu Liang suddenly felt melancholy, because the purpose of most companies going public is to raise funds, which is sharing if you put it nicely, and sharing risks if you put it bluntly.

But he is not short of funds. The third and fourth phases of Tianxing private placement have not yet distributed dividends, but just relying on the 2% management fee of the public offering, he has made a profit of 60 billion.

Last night, Lei Jun only used tens of billions of funds and spent so much time on marketing. He could just open his mouth and invest all the money into building cars.

Tianxing has no shortage of funds and there is no need for it to go public. However, if it does not go public, it will not be able to defeat Tesla head-on.

Others just want to surpass or be on par with Tesla, but Lu Liang’s purpose is very pure, he just wants it to die.

He can't sleep as long as Tesla doesn't die. The market value of $1.2 trillion is like a mountain, making it hard for him to breathe.

It’s just like in fantasy novels, when you meet the child of destiny who is still a young seedling, if you don’t kill him in the cradle, do you keep him until the New Year?
"Why think so much? Maybe you don't even have the qualifications to touch it."

Lu Liang was speechless and found himself laughing.

Tesla has already begun to show its dominance, and its new car is about to be launched on the market.

Lu Liang knew that the new energy industry would develop very well in the future, so he invested heavily, intending to use the world's best technology and the most funds to create this car company.

But the future of this car company is a question mark in his mind. It is not as clear as when Bitcoin will rise or when the RMB will fall.

Who knows, when the new car comes on the market, the market may not be willing to buy it, and he will suffer the biggest setback in his life, and he will have to concentrate on stock trading from then on.

At that time, I might have to go back to Tesla and increase my holdings again, becoming its shareholder with peace of mind and making money without doing anything.

Now they are worrying about whether the product will be listed or not, just like the old farmer in the field is not worried about whether the rice is ripe, but instead is worried about whether Trump will be re-elected. The people of Shuria are in dire straits.

Equally funny, equally ridiculous.

I'm going out for dinner. There's another chapter later.

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(End of this chapter)