After divorce, I can hear the voice of the future

Chapter 613 Short-lived competitors are the best competitors

"Hello~"

Lu Liang smiled, revealing a mouthful of clean, even teeth, and greeted the Liu family father and daughter.

The former snorted coldly, the latter showed a bitter expression, and Old Ma, sitting next to him, sighed helplessly.

As Liu Qing took the stage to give her speech, Lu Liang, out of politeness, also put away his phone and focused his attention on the vehicles on the stage.

Compared to Dubhe, Emeya is more like a sports car.

The front end looks very much like a Lamborghini bull, with sharp angles that exude a wild aura. The headlights are composed of four parts, which look like four eyebrows from a distance.

If you only look at the appearance, even Lu Liang has to admit that Tian Shu is slightly inferior. The product designer of the British aristocratic car company, which has been established for 70 years, is still quite capable.

The standard version has a range of 650 kilometers, uses BYD's blade battery, has a maximum power of 450W and a maximum torque of 710Nm, and is driven by dual front and rear motors.

If you only look at the appearance parameters, it is superior to Tian Shu in almost every aspect, but strangely, Liu Qing did not compare it with Tian Shu or Tesla.

Lu Liang's lips curled up slightly, and a meaningful smile suddenly appeared on his face. Old Ma asked curiously, "Mr. Lu, have you figured something out?"

"This car definitely won't be cheap," Lu Liang said with a smile, making no attempt to hide anything.

In the past, when new energy vehicle companies released new cars, they would always compare the SUV type with the Model Y and the sedan type with the Model 3.

Just like comparing Apple to other mobile phone manufacturers, the essence of this is to tell the audience that their flagship phones are far ahead of Apple's.

At the Tian Shu press conference, Lu Liang did not mention Tesla because he wanted to surpass them, so he could not regard Tian Xing as a laggard.

He placed Tianxing on an equal footing with Tesla, just as Apple never compares itself to Samsung.

Of course, it cannot be ruled out that Liu Qing also had this idea, but Lu Liang had a feeling that she was doing it for another reason.

Price!

If you compare a car worth 500,000 or 600,000 yuan to a car worth 200,000 or 300,000 yuan, it's normal to win, but if you lose, how can you still have any face?

Lu Liang had a feeling that it was because he didn't think Liu Qing had a better grasp of the suppliers than he did.

They acquired stakes in 17 companies in the secondary market, doubling their market value, and then launched a new energy industrial park project.

If Liu Qing has a better grasp of suppliers than he does, then the initial 100 billion yuan bond issuance was a complete waste.

Based on all of the above, Lu Liang reasonably guessed that the price of the Blooming Flowers would definitely not be less than 500,000.

He suddenly turned his head to the other side, smiling, and asked, "Mr. Liu, what do you think of my analysis?"

Old Liu's face was ashen, and he remained silent. As expected, Lu Liang had guessed correctly.

Lotus was acquired jointly by Lenovo and Geely, with Lenovo contributing $6 million and Geely contributing $4 million and providing technical support.

Although Geely has a complete supplier system, Lotus is not under their control. Geely also has a lot of its own and adopted sons, so why should it give up profits to Lotus?

This also means that Liu Qing's control over suppliers is far less than Lu Liang's, leading to higher costs and higher selling prices.

After all, we are currently in the early to mid-stages of the development of new energy vehicle companies. Countless industry cases in the past have proven that in the early to mid-stages of industry development, companies must have sufficiently high gross margins to survive the price wars in the later stages and ultimately survive.

Old Ma smiled wryly and stopped trying to persuade them, since the feud between the two families could not be resolved in just a few words.

Seeing that Old Liu remained silent, Lu Liang knew he had guessed correctly and waited contentedly for Liu Qing to announce the price.

Starting at 66.8 yuan, there are L version, L+ version, L+ Platinum version, and also a high-end custom version, with the top-of-the-line model priced at 126 million yuan.

The price announcement caused an uproar.

Some of the bribed car reviewers suddenly felt like they had a fishbone stuck in their throat, a thorn in their side, or were sitting on pins and needles.

How can they possibly hype up this price?
When writing an article, how should one compare Tesla with Tianxing?

A pure electric coupe for 668,000 yuan. If you have 600,000 to 700,000 yuan and still insist on a coupe, why not just buy a base model 718?

The Porsche logo speaks volumes about the owner's wealth and status.

If you buy a Lotus, you'll have to explain it yourself, and you'll probably be seen as a sucker.

As expected, money is hard to earn and life is tough. They had no choice but to bite the bullet and use an alternative comparison method to explain the advantages of Lotus.

Hopefully, some unsuspecting person will be willing to pay for the nostalgia, after all, it comes from a top-tier supercar group that was once part of the British Empire 70 years ago.

Lu Liang smiled, his mind filled with only one thought: nothing to fear.

As expected, Tianxing's only rival is Tesla.

Liu Qing observed Lu Liang's expression and caught the disdain in his eyes, which deeply stung her heart.

Old Liu noticed, his brows furrowing, and suddenly spoke to Lu Liang: "Mr. Lu, is this price reasonable?"

"That's great. In the future, Lotus will be the key to the high-end market for domestic electric vehicles." Lu Liang was puzzled. Old Liu hadn't given him a friendly look, so why was he suddenly taking the initiative to start a conversation?

But with a mindset of stirring things up, he made no secret of his appreciation and expressed his strong agreement with the pricing.

The higher the price, the lower the sales volume, and the faster it dies.

Short-lived competitors are the best competitors.

Little did Liu Qing know that upon seeing this scene, she realized that her father was reminding her.

She took a deep breath, smiled, and stopped focusing her attention on Lu Liang.

The high price of the flowers and the low initial sales volume are all predictable.

But because of the Lotus name, some consumers will always be willing to pay for the nostalgia factor.

Brand image is difficult to cultivate from the bottom up, but easy to cultivate from the top down.

Lotus's first electric car was not designed for high sales volume, but rather to make a name for itself.

Because their factory is not yet built, and they cannot bypass Geely as a supplier.

If these two issues are not resolved, going head-to-head with Tianxing, which has a complete industrial chain and self-built factories, would be like a mantis trying to stop a chariot.

"Mr. Liu, I wish the new car great success."

At the end of the press conference, Lu Liang went on stage to experience the driving feel, and then said goodbye to Liu Qing.

He has lost interest in Lotus; the brand doesn't even deserve his attention anytime soon.

"Build high walls, store up plenty of grain, and delay declaring yourself king."

Old Liu found Liu Qing, his expression calm, as if he were a completely different person from when he was with Lu Liang.

He could tell that Liu Qing was unwilling and very eager, wishing she could prove herself to Lu Liang right now.

But arguing over pride is pointless. Lu Liang has been laying the groundwork for the new energy industry for three years, and now the dust has settled and the light is on its face.

In contrast, Liu Qing and her family never considered investing heavily in the new energy industry.

However, Liu Qing's departure from Didi and Lenovo's market share being squeezed by Xiaomi left Lenovo with no other choice.

All told, they've only invested less than six months and less than a billion dollars in this industry, so it's normal that they can't compete with Lu Liang.

You can look down on Lu Liang's background, but you can't look down on his superior vision. Lotus is just starting out, and it can't go head-to-head with Tianxing.

"I understand." Liu Qing nodded, keeping her resentment hidden deep in her heart, waiting for the right moment to vent it.

Before that, she will patiently wait. Starting a business and whether it will succeed is never a blitzkrieg.

Old Liu smiled with satisfaction, but a hint of worry inevitably flashed in his eyes.

Lotus will grow, but Tianxing Motors is not standing still either; hopefully, it can catch up.

After leaving the venue, Lu Liang traveled for an hour and a half from the city center to the Mi Tu Resort in the suburbs.

While Lotus held its new car launch event, Tianxing Technology also organized a three-day, two-night team building activity.

More than a thousand people rented 25 luxury buses and the entire MiTu Resort.

Except for a few employees who needed to stay at the company for shifts, almost everyone who could come came.

This includes Wang Xiaofeng and Hu Weiwei, who are far away in Suzhou.

When Lu Liang arrived at the resort, it was already evening. Everyone had checked in and were having an outdoor barbecue on the lawn.

"President Lu is here."

Suddenly cheers erupted from the crowd. When they saw Lu Liang approaching, some people enthusiastically offered him beer, while others offered him kebabs.

"Thanks, have fun."

Lu Liang, all smiles, with a beer in his left hand and a skewer of grilled meat in his right, walked and ate as he approached Wang Xiaofeng: "Did you watch Lotus's press conference?"

Wang Xiaofeng and Hu Weiwei nodded in unison. They had watched the whole thing on their way here. Lu Liang asked with a smile, "What do you think?"

"There's nothing to worry about for now. At least this Blooming Flower will not have any impact on our Tian Shu."

Hu Weiwei said, and Wang Xiaofeng chimed in, "The only highlight is probably BYD's blade battery."

Lu Liang smiled and nodded, agreeing with this statement.

BYD lives up to its reputation as a company specializing in urban transportation. Its Blade Battery is ahead of Ningde Times in terms of power transmission, but it is slightly inferior in terms of energy density.

(End of this chapter)