After divorce, I can hear the voice of the future

Chapter 766 Redefining Luxury Cars
"Even the top-of-the-line model is less than 400,000?"

The moment the price was seen, the expressions of the competitors in the front row changed drastically. Although Yaoguang was clearly targeting Tesla's Model Y, when gods fight, mortals suffer.

In every industry, there are countless cases of the eldest and second eldest brothers fighting and killing the third eldest brother.

The luxury SUV priced under 400,000 yuan is not only targeting the Maodou Y, but also the Li Auto ONE and NIO ES8.

“The price Yaoguang is offering clearly indicates that President Lu thinks the current new energy industry isn’t chaotic enough,” Li Bing said with concern.

Although Li Auto has range extenders and NIO has battery swapping, neither is a pure electric vehicle, and NIO is more influenced by Yaoguang.

After all, battery swapping is a major infrastructure project. Although NIO has been promoting the benefits of battery swapping, it only has more than 600 battery swapping stations to date, which is not enough to cover the whole country.

Moreover, when he approached Lu Liang for investment, Lu Liang was not optimistic about NIO's battery swapping plan and even advised him that it was okay to fool others, but not to fool himself as well.

Now, it has entered the pure electric SUV market. As a pure electric luxury SUV, the ES8 starts at 400,000 yuan, while the Yaoguang starts at only 350,000 yuan.

The development of new energy vehicles has reached a point where it is similar to that of the mobile phone industry in its early days, with the consensus becoming that it is better to buy new than old.

The Yaoguang starts at 350,000 yuan, which is 50,000 yuan cheaper than the ES8, and it is also the latest model of the season.

The choice for consumers is now clear.

Li Xiang sighed, unsure how to comfort his old friend. Out of the corner of his eye, he saw Liu Qing not far away and said softly, "NIO has been developing for several years and at least has a certain market foundation. The real headache is someone else."

Li Bing followed the gaze and suddenly felt much better, with a kind of bittersweet attitude: "I'm not afraid of comparing people, I'm afraid of comparing goods."

The company's parent company is Lenovo, Geely is a surrogate mother, and Lotus is managed by Liu Qing. When Tianxing launched its coupe, Lotus also launched its coupe.

Some time ago, while Lu Liang was stirring up trouble in the Hong Kong market, Lotus took the lead and fired the first shot in the new energy vehicle market in the golden autumn of September.

They released a pure electric SUV called 'Summer Flower', priced from 38 yuan, and it sold well, with several hundred units sold every week.

But now, with the release of Tianxing Yaoguang, Lotus's good days are probably over.

Judging from Liu Qing's pursed lips, you can tell that her feelings are quite complicated right now.

After all, Lu Liang, that loser, must have relied on being the creator of the Loushui New Energy Industrial Zone and the sales volume of Tian Shu to compress the purchase price of suppliers at all levels to a very low level.

Otherwise, according to their judgment, the construction cost of Yaoguang would be at least 300,000 yuan, and the selling price would be at least 400,000 yuan or more.

The fact is that the minimum price is only 35, which means that the purchase price of spare parts has been greatly reduced.

"How's the price? Some of my friends seem quite disappointed."

Lu Liang smiled broadly, his expression suggestive, and the cameraman's lens opportunely swept across the competitors in the front row.

Li Bing, Li Xiang, He Xiaopeng, Liu Qing, Shen Hui, and Zhu Jianming all forced smiles when the camera was pointed at them.

Lu Liang said to himself, "Does that mean cars costing over 34 yuan don't deserve to be called luxury cars?"

"Match~~"

The cheers of the audience resounded throughout the venue.

Safety is the ultimate luxury. Lu Liang redefines luxury cars with a vehicle priced at 35 yuan.

There were many speculations beforehand that the number of car reviewers was four or five hundred thousand, after all, no matter how professional a car reviewer is, they can't compare to the detailed investigations conducted by competitors.

Based on the publicly available configuration parameters of Yaoguang, the cost will definitely not be less than 320,000, so 400,000 to 500,000 is reasonable.

Now it only costs 350,000 to start...

"Aaaaaah, Mr. Lu, you're really something! 35? I think I can actually afford it."

"A down payment of 103,000 yuan, with installments over five years, means monthly payments of just over 5,000 yuan. It seems like a really good buy!"

"I've already paid a 10,000 yuan deposit and am 105th in line. I can pick up the car next week. Is there anyone interested in taking over?"

These words were like a wake-up call. Potential consumers stopped hesitating and flocked to the Tianxing Auto APP to select the top-of-the-line model and pay a deposit of 10,000 yuan.

Because they all recalled the grand occasion when Tian Shu was released more than four months ago.

That was in May, before the production capacity of Tianxing Industrial Park had increased.

At that time, the Tian Shu had just been launched, and the first batch of car owners not only had Lu Liang personally help them open the car door, but the rental market price was as high as six thousand a day.

Throughout May and the first half of June, the top-of-the-line Tian Shu, as long as the mileage was less than 100 kilometers and it was in its original paint condition, could be sold instantly for an extra 30,000 to 50,000 yuan.

The rich kids don't care about the depreciation of a used car; all they care about is getting a new car as soon as possible so they can drive it around and show off.

Yao Guang might be able to replicate the miracle of Tian Shu.

The hour-and-a-half-long press conference was coming to an end.

Thank you all for your support!

Lu Liang bowed deeply and prepared to leave.

Suddenly, Hu Weiwei's excited voice came through the earpiece: "President Lu, Yaoguang's first order has exceeded 10,000."

"Hurry up and make the map, wait for my signal."

Lu Liang smiled, planning to do an encore program to give the competitors a good boost, since all guests are welcome.

The stage lights suddenly dimmed, and the live broadcast signal was about to be cut off. Viewers who frequently watch press conferences know that this means the conference is about to end. The audience members also got up to leave. Just then, Lu Liang, who had already left, suddenly walked back onto the stage with a smile.

The next second, the stage lights came on and focused on Lu Liang. He smiled and said, "A good movie always has Easter eggs, so how could a good new car launch not have one?"

"At 11:23 a.m., 23 minutes after Yaoguang announced its price, pre-orders exceeded 10,000."

Lu Liang bowed deeply to the audience again: "Thank you all once again for your support of Tianxing Motors!"

As soon as the words were spoken, the audience members who hadn't left looked at each other, all seeing the shock in each other's eyes: "That's ten thousand?"

In 23 minutes, the first order exceeded 10,000. How much would the total sales be in an hour or a day?
"He's really annoying." Liu Qing said expressionlessly, leaving behind these words before storming off.

She thought she could get back everything she lost at Didi in the new energy vehicle market.

However, Lotus can no longer even be seen in the shadow of Skystar Motors.

The gap between them is widening.

"Oh, I have a headache."

Li Bing and Li Xiang looked at each other and sighed. He Xiaopeng, Shen Hui, and Zhu Jianming felt fortunate because Xiaopeng, Weima, and Leapmotor were all priced below 200,000 yuan, and Tianxing could not pose a threat to them.

"Mr. Lu, is there any more surprises?"

Seeing that Lu Liang was still on stage after the good news was announced, an audience member who was about to leave couldn't help but ask loudly.

"I'm waiting for you to go first."

Lu Liang smiled and waved, then said, "Don't forget, all three canteens in the park are open for free today, and there's also free fruit and yogurt. Everyone, eat before you leave."

"Okay, I understand. You can leave now." A young man waved his hand dismissively, as if a leader were instructing a subordinate.

"Okay, bye-bye." Lu Liang couldn't help but chuckle.

He didn't leave until most of the guests had left the venue, from one side of the stage.

"Mr. Lu, congratulations."

"Yaoguang is about to replicate the sales miracle of Tian Shu."

"BMW, Mercedes-Benz, and Audi drivers are probably sweating buckets."

As soon as Lu Liang left the stage, a group of business partners immediately surrounded him, showering him with all sorts of compliments.

The Yaoguang new car launch event has concluded, and the next event is the Tianxing Auto public financing meeting the day after tomorrow.

Yaoguang's replica of Tian Shu's sales miracle has essentially secured its position as the top domestic new energy luxury brand.

The $72 billion public fundraising event the day after tomorrow is sure to attract the attention of major international venture capital firms.

Don't forget, don't forget.

They all hoped that Lu Liang could put in a good word for them and help them attract investment. If Tianxing Financial could invest directly, that would be even better.

"Then let's all come together."

Knowing everyone's intentions, Lu Liang asked Xu Jiawei to distribute invitations, which would be held at 3 PM the day after tomorrow on the 15th floor of the Tianxing office building.

"Thank you, Mr. Lu."

"President Lu's charisma is truly admirable."

Everyone was taken aback, not expecting Lu Liang to agree so readily.

You know, competitors are enemies. These days, you only hope your competitors die, not that they get better and better.

"Everyone, this market is huge, and we need everyone's joint efforts to make it bigger and stronger," Lu Liang said with a smile.

The Tokyo metropolitan area alone is enough to give rise to several luxury brands and many affordable brands.

Tianxing Auto is destined not to monopolize this market, but Tianxing Technology can.

Whether it's NIO, Li Auto, Leapmotor, or Deep Blue, they are all now equipped with Tianxing vehicle system. The better they do, the higher the market share of Tianxing vehicle system will be.

After all, in-vehicle infotainment systems are different from other technologies. As long as they can maintain a leading position in the market, users will develop a sense of dependence through long-term use.

At that time, it will form a true monopoly, just like Android. Even though Surge and HarmonyOS are being touted as amazing, their underlying architecture is still Android.

Lu Liang also wants Tianxing vehicle system to become an indispensable underlying architecture in the new energy intelligent vehicle market.

At that point, you'll be able to make money without lifting a finger.

For example, DeepBlue has sold 1.25 vehicles equipped with the Tianxing Intelligent Driving Assistance Package to date.

Each Tianxing Technology unit generates 1.05 yuan in sales, with a cost price of only 2500 yuan, resulting in a net profit of 8000 yuan.

This is still the Deep Blue model with a permanent 30% discount. For example, NIO and Li Auto purchase it at the original price of 15,000 yuan.

Today, Tianxing Technology has surpassed Tianxing Auto in net profit.

(End of this chapter)