Huayu: Director started with art films

Chapter 107 [Inviting Tom Cruise to Star in an Advertisement]

The advertisement shot for Canon this time was specially designed by Li Yishu based on the inspiration brought by some later Hollywood movies.

The plot is simple, it's a duel between two gunmen, from the Middle Ages to the present day.

From medieval musketeers to modern pistol duels.

The protagonists of the duel have always been these two, from the medieval-style musketeers, the 19th-century North American western cowboys, to the world war in the early 20th century, to the police and gangsters with a modern background, as if spanning time and space, the four scenes are intertwined.

After that, both sides retreated ten meters each, just like the bridge at a Western duel in the movie, and then shot at each other.

At this time, a referee-like person will appear, who will record the "duel" between the two sides based on the medieval oil painting style, the 19th century realism style, the early 20th century Brownie camera shaped like a small cabinet, and the modern Canon camera.

The camera quickly skips over the previous three eras, with the two sides shooting at each other, and the camera switches to the referee's paintings and photos taken with the first generation of cameras, which always show the person on the left standing and the person on the right lying down.

These photos appeared in museums, and countless celebrities and historians have been studying why those on the left always win and those on the right always lose.

Just as everyone was discussing this incident, the latest Canon camera, which was capable of rapid snapshots, provided the answer.

That is the person on the left can dodge the bullet.

In each photo, the gunman on the left begins to bend backwards very slowly and quickly.

Then the camera starts to fast forward, and the gunman on the left will make the classic move of Neo, the savior in "The Matrix".

Next, Canon’s advertising slogan popped up: Canon, record wonderful moments!
"Si Guoyi!"

After reading it, Taro Aso exclaimed, "Director Li, your creative plan is really amazing! It can make people dodge bullets. This is incredible!"

"And this slogan: Canon, record wonderful moments. It really fits the positioning of our camera."

He was completely impressed by the great director Lee Ye-seo. Even a camera advertisement could be shot with such ups and downs!

Although he was not able to see the scene of dodging bullets with his own eyes, Taro Aso thought of the movie clips he had seen before. The extremely slow speed of the sword cutting the silver needle made him roughly imagine how shocking the scene of "dodging bullets" was.

Seeing Taro Aso's excitement, Li Yishu smiled and said, "Mr. Aso, do you approve of my proposal?"

"Of course! That's awesome, I can't think of a better advertising idea than this."

Taro Aso said with a burning gaze, "Director Li, you are simply the most imaginative and creative director I have ever seen!"

"Mr. Aso, thank you for your praise."

Li Yishu smiled faintly and said, "I can provide this advertising plan for free, but I hope to sign a supplementary agreement with your company. The creative idea of ​​this advertisement still belongs to me."

"What does Director Li mean?" Taro Aso didn't quite understand what the other party said.

Li Yishu said: "To put it simply, whether it's dodging bullets or the creativity of scene switching, it still belongs to me. I might make a movie based on it in the future."

Taro Aso understood what the other party meant, which is that I can give you my idea for free, but the copyright of the idea still belongs to the other party.

“In principle, there is no problem with this.”

Taro Aso paused and said respectfully, "And please rest assured, Director Li, we at Canon Group attach great importance to this latest camera. I believe that both President Mitarai and the board of directors will be satisfied with your advertising plan, so we will still pay the advertising creative fee."

"Thank you, Mr. Aso."

Li Yishu smiled and said, "By the way, Mr. Aso, since this advertisement is aimed at the whole world, I think it would be best to set the release date of your company's products on Christmas Eve."

"Christmas Eve?"

"Yes, after the advertisement is broadcast on major TV stations around the world on the eve of Christmas, it may be able to take advantage of the fact that Western countries like to give each other Christmas gifts on Christmas Day to greatly promote the sales of your company's latest camera."

Taro Aso suddenly realized, and then his eyes lit up and he said, "Si Guoyi, Director Li, you are really amazing. Not only are the movies well made, but the advertising creativity is also fantastic. Now even the marketing plan is first-class. I really admire you."

"We have to be worthy of the advertising fee given by Canon Group."

Li Yishu smiled and said, "And I'm counting on this Canon advertisement to help me open up the European and American markets."

From her communication with Taro Aso, Li Yishu could also feel how much importance Canon Group attached to this latest camera.

Otherwise, Li Yishu would not have been given the full advertising fee of 500 million US dollars!

So Li Yishu also put in a lot of effort, and it was not just for the sake of getting money.

As for opening up the European and American markets, the main purpose is to use this wonderful advertisement to prepare for his future entry into Hollywood.

There are many directors in Hollywood who started out by making MTVs and commercials. The more famous ones include Michael Bay who made "Transformers", Zack Snyder who made "Man of Steel", David Fincher who made "The Social Network"...

These people all attracted the attention of film investors in the field of advertising directors, and thus got the opportunity to direct. Li Yishu's starting point is definitely higher than these people, but the title of Golden Lion Award director can only allow him to go to Hollywood to shoot some art films or low-cost commercial films, and he will also be suppressed by producers and supervisors.

After all, commercial films are popular in Hollywood. As an art film director, he is a big director who has only won a Golden Lion Award. Apart from the movie "Love Letter" that proved his ability in romantic commercial films, he cannot prove his ability in other commercial film areas.

Therefore, this advertisement can be regarded as an advance attempt by Lee Yi-su to knock on the door of Hollywood.

Aso Taro understood what Li Yishu meant and nodded in approval, saying, "I believe that Director Li will be able to step onto the world stage in the future."

Li Yishu smiled but said nothing. He will definitely be able to step onto the world stage in the future.

"Then I wonder who will be the actors that Director Li is planning to use?"

"Anyone?"

"It would be best if it was a big Hollywood star. We have a sufficient budget this time."

With Li Yishu's advertising plan, Taro Aso is now full of confidence. He is confident that he can convince the president to give more production fees.

"Tom Cruise!"

Li Yishu pondered, "It's better to choose him. Tom Cruise is very popular all over the world now!"

Since "Top Gun" in 1986, Tom Cruise has become famous all over the world. Then in 1988, he got rid of his previous vase image with his wonderful performance in "Rain Man".

It can be said that today's Tom Cruise is the template for the future Leo. Both of them became popular all over the world with one movie, and then remained a top Hollywood actor for decades.

"no problem!"

Taro Aso nodded and said, "I will arrange for someone to contact Hollywood and see if we can invite Tom Cruise."

So heroic!
It seems that Canon cameras have developed very well in the global market in recent years.

"Director Li, if we fail to invite Tom Cruise, who else can we choose?"

"If Tom Cruise can't be invited, Johnny Depp is also a good choice."

Today's Johnny Depp gained global fame with the 1990 "Edward Scissorhands". He has not yet turned into the smoke-smoking man he later became, nor has he had a wife who poops in the bed.

Taro Aso said, "Okay, Director Li, I will arrange for someone to go to Hollywood as soon as possible."

After chatting for another half an hour and temporarily confirming several overseas filming locations, Li Yishu also left Canon Group with Amy and Yongjiu Juri.

When they got downstairs, Amy asked, "Boss, do you want to visit our office in Tokyo?"

Li Yishu nodded and said, "Okay, but wait until I go back and get some spring water."

9 month 2 number.

The day after the opening ceremony of the Venice Film Festival.

Xu Lu took several assistants to the exhibition hall and began to promote the movie. Because the movie was still in production, the posters posted outside also said it was an experimental film.

This is not uncommon at the three major European film festivals, where many independent producers will bring some experimental films.

Thanks to Li Yishu's status as a Golden Lion-winning director and Gong Li's help in contacting some film distributors in advance, more than a dozen European and American film distributors arrived around eight in the morning.

"cool!"

"Oh my god, how did they get on top of the bamboo?"

"Is this a science fiction movie?"

"It's incredible that slow motion can be achieved to this extent!"

"Is this silver needle really split?"

"..."

The exclamations that came one after another in the theater showed that the movie had attracted some attention from these film producers.

But when Xu Lu heard someone say that this was a science fiction film, he couldn't help but laugh out loud. A martial arts film turned into a science fiction film?

But from a Western perspective, it really is a science fiction film. After all, how can people fly?

　Thanks to Kakamao for the reward. Big guys, please don’t give rewards, just subscribe to support.

　　
　
(End of this chapter)