Huayu: Director started with art films

Chapter 329 340 [The acquisition of ATV completes the closed loop, and Golden Harvest’s stock price rises after listing]

Asia Television was originally called Rediffusion Television, and later Rediffusion Television. It was not until 1982 that Far East Group Chairman Qiu Degen invested HK$1 million to purchase 50% of the shares and changed the name to Asia Television.

It has a big name, but it doesn't quite cover the name.

It has been 1982 years since Asia Television officially changed its name in 12. After the closure of ATV, it has still been in a passive state and has been led by the nose by TVB.

Although ATV has produced many good and high-quality TV dramas in recent years, in the eyes of investors, apart from being a good media publicity channel, its income and expenditure are simply appalling.

No investor is willing to lose tens of millions every year, let alone the losses last for more than ten years.

If it is a problem with the chairman of ATV, then starting from Rediffusion Television, it has had four bosses so far. The current boss, Lam Pak-yan, is a big man with considerable achievements in the business world, but even he cannot save ATV.

People in Hong Kong Island are the most superstitious about Feng Shui. Most of them believe that ATV has bad Feng Shui. This is why several consecutive bosses, all well-known business tycoons, have been unable to save the TV station's losses, which basically sentenced ATV to death.

Even this time, when Lin Baixin came to meet Li Yishu on purpose, he might have been thinking of giving it his all.

Li Yishu is quite famous in the Feng Shui circle of Hong Kong Island. It’s not that he has good Feng Shui, but many Feng Shui masters like to talk about him.

Chen Lang, Yang Shoucheng's personal Feng Shui master, once said succinctly about Li Yishu: "Fate is invaluable!"

It is ridiculous in itself to take a successful person and assert that he is invaluable.

But no matter whether these Feng Shui masters are making far-fetched claims or Li Yishu really has an inestimable destiny, there are many people in Hong Kong who believe this. Yang Shoucheng was the first to believe this and contact him, and Lam Pak-yan was not the last one.

After listening to Yang Shoucheng's words, Li Yishu asked with a burning gaze, "ATV has been losing money for years. Will President Lin continue to let the TV station continue to lose money like this?"

"What else can we do?"

Shaking his head, Yang Shoucheng said helplessly: "We already have the TV station, we can't just shut it down. Anyway, I will never invest in a TV station in my life. Who can stand the loss of tens of millions a year?"

"Boss Yang, I can hold on."

Hearing this, Yang Shoucheng was surprised and asked, "Mr. Li wants to invest in ATV?"

"I have this idea."

Li Yishu did not deny it, and it might not be that easy for him to acquire ATV.

There are only two television stations in Hong Kong Island today, one is TVB and the other is Asia Television.

There is also a satellite TV company owned by Li Huanggua. This TV company is not actually a TV station because it does not have a TV station license. It just used a back door to create a program channel that can be watched wirelessly.

Later, Phoenix, Sunshine and other satellite TV stations were nowhere to be found.

The benefits of owning a TV station are naturally self-evident. Moreover, ATV is suffering from heavy losses, so turning losses into profits is not a big problem in Li Yishu's view.

He has many variety shows in mind that will become popular in the future.

The Voice, Running Man, Singer...

An excellent variety show can attract more audiences and make more money than a TV series. Not to mention the various sponsorship fees, the various advertisements on the show alone are enough to support the profitability of a TV station.

In addition, Li Yishu has another advantage, that is, he can adopt the model of co-production of movies to shoot TV series, which can infinitely reduce the cost of TV series while selling TV copyrights in the mainland.

The worst that can happen is that you spend some money and hire someone to do the dubbing.

If Li Yishu wants to revitalize a TV station, he actually has quite a few ways to do it. At least in terms of the broadcast content, he can ensure that it is attractive enough to increase the ratings and attract advertisers to place advertisements.

Li Yishu wants to acquire ATV because she actually wants to learn from media tycoon Murdoch.

Murdoch's News Corporation first expanded from newspapers to television stations and then to movies, completing the closed loop of the media group.

Li Yishu could have done the opposite, starting with movies and moving into television, and then slowly acquiring a few newspapers in Hong Kong. In the future, when the mainland relaxes its policies, she could have set up a few more newspapers, and could have also acquired a few in Japan and South Korea, thereby prioritizing the establishment of a media channel covering East Asia.

In addition, Li Yishu also knows that the future is the era of the Internet. He cannot compete with these old tycoons in the traditional media field, but in the Internet era, he can expand the scale of his art and entertainment group and move out of Asia and onto the world stage.

Yang Shoucheng observed Li Yishu and saw that he was not joking. He thought about it seriously and said, "If Mr. Li really wants to acquire the company, then I would be interested in buying a stake. I just don't know if Mr. Li is willing to do so."

"Haha, of course I'd like to have a business partner like Mr. Yang, but..."

Li Yishu smiled, then changed the subject and said hesitantly, "I just don't know if Mr. Lin is willing."

He has never been a person who likes to eat alone, and he knows that this piece of cake cannot be eaten by one person.

ATV is indeed suffering from heavy losses now, with a loss of tens of millions a year, but Li Yishu is an outsider after all. Regardless of whether Lam Pak-yan is willing to sell or not, there are always some people in Hong Kong Island who are not happy with a mainlander like him coming here to touch their cake and eat it.

In the eyes of these people, even if the cake they don’t want to eat is rotten and smelly, they will not allow Li Yishu, a mainlander, to eat it.

The temple is small and the wind is strong, and the pond is shallow and there are many bastards.

The eternal truth.

"There is still hope for General Manager Lin."

Yang Shoucheng thought about it and said, "In addition to real estate projects, the core business of Mr. Lin's Lixin Group is the clothing industry. Crocodile brand is a household name in Hong Kong Island. He acquired the TV station probably to promote the company."

"Moreover, in the middle of this year, Mr. Lin further purchased shares in Asia Television. It seems that his family holds nearly 70% of the shares. This proportion is already very high. I think if Mr. Li is really interested in investing in the TV station, Mr. Lin will most likely transfer the shares to you."

The market value of ATV is not high, and for Lam Pak-hin, who has a net worth of tens of billions, it is not worth mentioning.

But no one likes a company to keep losing money. Although Li Yishu has no business experience, he is a world-class director. In addition, he has successfully entered the Hollywood market and invested in several movies that sold well at the North American box office.

Being so young and having a net worth of over 100 million yuan, this kind of intelligence is worthy of admiration.

Hearing this, Li Yishu thought for a moment and said, "Boss Yang, I have to go back to Japan to film tomorrow afternoon, so I don't have time for this in a short period of time. I wonder if you could talk to Boss Lin first. If he is interested, I will take the time to meet with him in person."

"No problem!" Yang Shoucheng readily agreed. If Lin Baixin was interested, he could also take advantage of the opportunity to acquire some ATV shares. He didn't ask for a lot, 5% would be enough.

Li Yishu asked, "Mr. Yang, what is the current market value of ATV?"

"I really don't know the exact market value, but I remember that when Mr. Lin bought Qiu Degen's shares, it seemed to be only a few hundred million Hong Kong dollars. Now the market value of Asia Television is no more than a dozen billion Hong Kong dollars, and definitely not more than 20 billion."

Upon hearing that it would be a maximum of 20 billion, Li Yishu breathed a sigh of relief. This amount of money was not much, only about two or three hundred million US dollars.

And there was no need to use his company's money. The properties that had been hoarded in Hong Kong Island were sold off one after another by consultant Chen Jinsheng.

Because they were all sold at high prices, the total amount was almost more than 5 million Hong Kong dollars.

This amount of money might not be enough. With a little more, it shouldn't be a problem to take absolute control. Anyway, he has never thought of acquiring the whole company by himself.

Thinking of this, Li Yishu said, "Boss Yang, please go to see Boss Lin and make it clear first. If he is really willing to give up his shares, I will personally have absolute control over ATV. Of course, I can pay a premium for the price."

"Okay, I'll tell Mr. Lin."

Yang Shoucheng was very happy.

Li Yishu's plan to take control of ATV shows that he has a way to deal with ATV's losses.

If you just follow the trend, you will definitely make some money.

Moreover, the shares of a TV station with good ratings can be held forever and passed on to future generations. At this time, Lan Jieying walked over timidly: "Director Li."

"It's Aying."

Li Yishu turned around and saw that it was Lan Jieying, with a smile on her face.

Seeing that the beautiful Li Yishu had an appointment, Yang Shoucheng said a few words and left tactfully.

After he left, Li Yishu asked, "Have you finished filming the movie with Zhou Xingchi?"

“Yes, it’s finished.”

"How are you doing lately? Are you doing well?"

"Very, very good. I recently took on two new roles..."

I haven't seen Lan Jieying for a long time. She was dressed up again today, with exquisite makeup and beautiful face, looking like a thirty-year-old girl in her prime.

Li Yishu looked at him with a burning gaze and asked, "Aying, do you want to come sit over at my place?"

Hearing this, Lan Jieying blushed and lowered her head and said, "Okay, okay..."

"Let's go then."

Li Yishu couldn't stay at this cocktail party for a moment longer.

Anyway, he has come to show his support, and Zou Wenhuai has achieved his goal of using him for publicity, so there is no need for him to stay any longer.

The two left together.

"Oh ho ho!"

"No, it's all thanks to Director Li that Rumble in the Bronx is a success. Besides, I'm not the heroine. Ah Mei is the heroine."

"But Director Li has already promised me that he will arrange a female lead role for me later."

Li Jiaxin had a proud look on her face as she showed off her relationship with Li Yishu to several lesser-known female artists in the circle.

She wanted to show off to Rosamund Kwan, Shu-chen Qiu and others, but it was obvious that they would not give her this opportunity.

After chatting for a while, Li Jiaxin was contented and ready to leave. When she looked back, she didn't see Li Yishu.

When she asked someone, she found out that he had left early with Lan Jieying!
"Lan Jieying!!"

This almost pissed Li Jiaxin off to death. She had originally intended not to disturb Li Yishu from chatting with those big guys, but she didn't expect to be robbed.

The next day, 8:30 am.

The entrance of the Hong Kong Stock Exchange was already surrounded by reporters and investors.

After more than ten days of publicity, the news that Golden Harvest Film Company was going public had already become known to everyone.

Golden Harvest is the undisputed number one film company in Hong Kong. Now, in collaboration with Li Yishu, it has successfully shot a Chinese-language film to enter Hollywood. The North American box office has exceeded 5000 million US dollars, and the global box office has exceeded 8000 million US dollars. It is just around the corner to exceed million US dollars.

With such outstanding achievements and Jackie Chan's wonderful performance in "Rumble in the Bronx", many Hong Kong movie fans are looking forward to the birth of the second "Bruce Lee".

And those stock investors are even happier. Stock traders like these kinds of high-quality stocks the most when they are listed, they will rise as soon as they open, and at least they will not fall too much within a month.

There were so many people at the gate that it was naturally impossible to get in. After Li Yishu arrived, he called Zou Wenhuai, who arranged for someone to pick him up and enter the Hong Kong Stock Exchange through the back door.

I thought there weren't many people in the exchange, but as soon as Li Yishu came in, she was shocked by the crowds inside.

It was crowded with people. In addition to people from Jiahe, there were also many securities dealers, heads of financial investment institutions, and a large number of invited reporters taking pictures.

"Mr. Li!"

Zou Wenhuai and Ho Kuanchang came over enthusiastically.

Li Yishu clasped his hands together and congratulated him, "Mr. Zou, congratulations! After 24 years of hard work, Golden Harvest has finally been successfully listed!"

"Yes, after 24 years, it has finally come to fruition."

Zou Wenhuai's eyes became slightly red. He was not satisfied with his job at Shaw Brothers, so he teamed up with his friends to start Golden Harvest. Originally, he just wanted to make the movies he had in mind, but he didn't expect that it would become bigger and stronger step by step. First, Bruce Lee, and then Jackie Chan, Sammo Hung and others joined.

After sighing, Zou Wenhuai held Li Yishu's hand and thanked him: "Mr. Li, thank you very much. If it weren't for you, I think our listing of Golden Harvest would not be so prosperous now."

The reason why Golden Harvest's listing caused such a sensation this time was ultimately due to the success of "Rumble in the Bronx".

A film company ultimately relies on the box office performance, and this is even more important during the listing stage.

"Mr. Zou, you are overpraising me. The box office gains and losses of a movie are not a big deal, but Golden Harvest has accumulated over the past 24 years and produced countless classic films, all of which were managed by you."

Li Yishu smiled and said, "So, you are the source of Hong Kong Island investors' confidence in Jiahe's stock!"

"Mr. Li is right."

Ho Kuan Chang nodded in agreement: "Wen Huai, Golden Harvest's success is inseparable from your hard work. Now that it is about to go public, you are the biggest contributor to Golden Harvest!"

"Whether I am a hero or not is no longer important. Now I only have one thought in my mind, waiting for Golden Harvest to go public, surpass Shaw Brothers, and become the number one film company in Hong Kong Island. Hahahaha..."

Zou Wenhuai laughed heartily, very happily.

He has been fighting with Shaw Brothers all his life. Now Golden Harvest is about to go public, crushing Shaw Brothers from the root and becoming the real number one film company in Hong Kong!
9.29 points.

Zou Wenhuai warmly invited Li Yishu, Ho Kuanchang, Cheng Long, and several securities company executives who held Golden Harvest shares to go on stage together.

At the last second of the countdown, the moment the Hong Kong stock market officially opened, they pressed the "start button" together!
The Golden Harvest stock code 1132 soon appeared on the huge electronic trading screen of the Hong Kong Stock Exchange, with an opening price of HK$3.25.

next second.

It rose from 3.25 to 3.6, and then kept rising.

In just one hour, the price rose to 6.2 yuan, almost doubling!

"Ha ha!"

Seeing the stock price soar, Zou Wenhuai laughed happily.

Li Yishu stood in the corner, silently watching a group of people shouting "Zhang Zhang", which reminded him of the scene in The Great Era.

"Director Li!"

Cheng Long came over with Hong Jinbao at this time, "This is my senior brother Hong Jinbao!"

　It's the end of the month, please give me double the monthly tickets

　　
　
(End of this chapter)