Huayu: Director started with art films

Chapter 339 350 [Tip of the Tongue ratings break 45%, ATV future chairman candidate]

"There will definitely be no problem with Lao Zhao, but forget it. Let me go back to school and write the script first."

Hearing Li Yishu's suggestion, Yu Feihong nodded and agreed without thinking much.

Zhao Fei's photography skills are obvious to all, so there will be no problem in letting him be a director.

Moreover, Yu Feihong has not thought about becoming a director yet, and he is still confused about writing scripts. He doesn’t know when he can finish it.

Li Yishu said, "Don't worry, take your time. You can take a screenwriting class at school. It's easy to write a script like this, but it's hard to write it with real emotions."

"I know."

Yu Feihong drove the car and after some time, he arrived at the hotel where he stayed last time.

Originally, I wanted to let Li Yishu live at home, but a lot of relatives have come recently and there is not enough room at home. After all, Li Yishu is only Yu Feihong's boyfriend, not the formal son-in-law of Qian family's granddaughter, so it is better for him to live in a hotel.

Li Yishu was also happy to see this and found it very convenient to stay in the hotel.

The two entered the hotel room.

"I'm going to take a shower first."

Yu Feihong shouted and went into the bathroom to take a shower.

She had been busy all day. Although it was winter, her back was sticky and uncomfortable. The hotel's 24-hour showers were much more convenient than those at home.

After Li Yishu turned on the air conditioner, she picked up the remote control and turned on the TV.

It was already six o'clock in the evening, and there were still ten minutes before "A Bite of China" was to start.

When Li Yishu returned to her hometown in Sichuan a few days ago, she watched the second episode of the show.

It’s true, Mr. Situ is really good at making documentaries.

The bustling market, coupled with the literary dubbing, shows the humanistic color of the Northeast at that time. With the processing of ingredients and the influence of local cooking techniques, the delicious Northeastern stew is mouth-watering.

Yanjing.

At the entrance of a certain alley
Zhang Zhiqiang rode his bicycle home from work as usual. There was an oil-paper bag hanging on the handlebars, which gave off a faint fragrance. He returned home quickly.

"Honey, I'm back. Is the meal ready?"

"Almost done. Almost there."

Zhang Zhiqiang glanced at his watch and saw that there were still five minutes before the show started. He said with satisfaction, "Okay! Five more minutes."

As he spoke, he walked to the TV, lifted the cloth cover, pressed the power button on the lower right corner of the TV, and soon the TV started up and colors appeared.

"Honey, hurry up, there's only one minute left."

"I'm coming."

The wife brought the last dish to the table. Zhang Zhiqiang looked at the food on the table and curled his lips: "Is that all?"

"What else do you want to eat? If you want to eat it, make it yourself."

The daughter-in-law glared at him unhappily, and Zhang Zhiqiang was so scared that he immediately shut up. The daughter-in-law untied her apron with satisfaction and walked into the kitchen.

"Fortunately, I was prepared."

Zhang Zhiqiang took out the braised food he had bought outside earlier and opened the oil paper package. Although it was a little cold, it didn't matter. The aroma made people drool.

"Welcome to watch A Bite of China..."

The TV commercials ended and the show officially began.

"Come on, my dear, the tongue is on."

"I'm coming."

The wife came out with the bowl and chopsticks, and saw the braised food on the table, "Yeah, I knew you must have bought some again."

"Haha, I have to have some solid food to watch this show, otherwise I won't be able to sleep well tonight."

Zhang Zhiqiang was in high spirits. After watching “A Bite of China” at his parents’ house on the first day of the Lunar New Year, he immediately fell in love with the show. Every night, he would watch the show while eating, and even ordinary meals would taste more delicious.

"It's Northeastern hotpot. I've had it at a Northeastern co-worker's house before. It tastes so authentic!"

"Wow, chicken stewed with mushrooms, so fragrant, this chicken looks delicious."

"No, wife, will you do it again later?"

"I won't do it, you have to do it yourself."

"Forget it then."

Zhang Zhiqiang was watching the show while eating braised food and drinking wine, feeling so happy.

And this scene was performed together on the land of our motherland by people from all over the world.

"A Bite of China" has been officially broadcast since the first day of the Lunar New Year, with one episode per week. Now it is the third episode. It has long been popular in the mainland. Anyone who has a TV at home will basically watch it on time at 6.10: every night.

Those who don’t have a TV at home will run to their neighbor’s house with their bowls of rice at this time, and eat while watching the show. Even if it’s just rice with pickles, it’s still a delicious meal to watch the various local delicacies on the show.

The first episode had an astonishing viewership of 30%, the second episode soared to 45%, and by the third episode, word of mouth and fame had spread completely.

The ratings exceeded 50% just after the show was aired, and as time went on, it increased to at least 60%.

This is because personal television recorders have not been popularized nationwide. Apart from 30,000 television recorders installed in sample households in several large cities, there are still many households that have not been included.

In this way, the actual ratings may be even higher.

In the hotel suite, Li Yishu and Yu Feihong were watching "A Bite of China" while eating dinner brought by the restaurant waiter.

Yu Feihong watched the chicken stewed with mushrooms on TV and couldn't help swallowing his saliva: "Why didn't I think this chicken stewed with mushrooms was so delicious when I was in Northeast China before?"

Li Yishu laughed: "That's because you haven't seen the cooking with your own eyes. Besides, the cooking sounds were re-edited in post-production to remove the noise. Combined with the images shot by a high-definition camera, it's naturally mouth-watering."

The chicken and mushroom soup tastes very good, but to be honest, the documentary gives people the feeling that it is no longer a simple Northeastern home-cooked dish, but rather a delicacy that can only be found in the imperial palace's imperial kitchen.

"Jingle Bell……"

Suddenly, the Motorola cell phone that Li Yishu was using in China rang. When she picked it up, she saw that it was Yongmei calling.

He finished the food in his mouth and answered the phone: "Hello, Yongmei, what's wrong?"

Yongmei on the other end of the phone said excitedly: "Boss, news just came from Berlin that Director Li An and Director Li Shaohong both won awards!"

The 45th Berlin International Film Festival officially closed yesterday, and Chinese filmmakers have achieved great success. Xiao Fangfang, who played Fang Shiyu's mother, won the Berlin Film Festival Best Actress award for her performance in "A Woman at ", becoming the second Berlin Film Festival winner after Zhang Manyu.

Director Li An from Taiwan won the Golden Bear Award for Best Film for "Sense and Sensibility". This is the second time that Li An has won the Golden Bear Award.

With the investment from Art Entertainment Group and Li Shaohong's directing of "Red Pink", he also won the Berlin Outstanding Individual Award.

“It really won a prize!”

Li Yishu was very surprised. He remembered that Li An's "Sense and Sensibility" should have won the Golden Bear Award next year, but he didn't expect that it would win the award again this year.

"Yes, Director Li An sent me a fax asking me to thank you, boss, for giving him the opportunity."

Yongmei was very happy at this moment.

It's not just because the film Li An invested in by the company won the Golden Bear, the most important thing is that "Red Powder" directed by Li Shaohong won the Berlin Outstanding Individual Award.

After all, Li An is a director who has won the Golden Bear Award once. If he wins the award again, no one will attribute the credit to Li Yishu.

But Li Shaohong is different. This is her first time attending the Berlin Film Festival and she is still a complete newcomer at the festival. Although she did not win a big prize, there are only about a dozen awards in the festival, so winning one is enough to be celebrated.

Li Shaohong won the award, and it was with the investment of their Art Entertainment Group. When it is told about in the future, it will be a great thing. In the future, there will definitely be more directors who want to win at the film festival and will come to them seeking investment and cooperation.

"Okay, I got it. Tell Li Shaohong that I will celebrate her success when she returns home. Also tell Li An that I will be back in the US soon and I will celebrate his success then as well."

Li Yishu was in a much better mood. The more award-winning films the company invested in, the more it would improve the foundation of the film company.

Even though Hollywood's MGM Studios has gone bankrupt several times, it is still the film studio with the largest number of Academy Awards in the United States. This is its foundation.

Of course, whether the foundation is useful or not depends on the company. MGM has a good foundation, but it still went bankrupt several times.

Just as Li Yishu was about to hang up the phone, she suddenly asked, "By the way, what is the current ratings of A Bite of China?"

Yongmei said: "I don't know today, but last week's A Bite of China ratings broke 45%, this week it might break 60%!"

"45%!"

Li Yishu's eyes lit up. It seemed that the ratings of "A Bite of China" were really good. Although there were fewer TV programs now, it was only relatively speaking a dozen years later. Nowadays, in addition to CCTV, there were many local TV stations. They would also buy some TV dramas from Hong Kong and Taiwan, or make some TV dramas themselves to broadcast.

At six o'clock every day, which is also the prime time, a 45% viewership rate is already very high. Later, "My Fair Princess 2" had a maximum viewership rate of 65.95%. This astonishing number was only achieved with the support of the first part.

Currently, "A Bite of China" has a 45% viewership rating in its second week, and there is great hope that it will break 60% this week.

"Okay, I got it. I'll be back in Yanjing in a few days. You can make arrangements to treat the documentary's creative team to a meal then."

"Good boss."

Li Yishu hung up the phone, and Yu Feihong, who was sitting next to her, asked curiously, "Is 45% a high viewership rating?"

"Not just high, it's very high!" Li Yishu said with a smile: "Do you know what the highest ratings were for the Romance of the Three Kingdoms that aired in October last year?"

"How many?"

"It seems to be only around 47%, and this is the audience accumulated after dozens of episodes. Now, in the second week of the broadcast of "A Bite of China", the ratings are 45%. It may be even higher today!"

“That’s quite high.” Yu Feihong was surprised. Last year, “Three Kingdoms” was very popular and many students of Beijing Film Academy were discussing this TV series.

Although movies are much higher-end than TV series these days, the annual output of movies is limited, and the demand for actors is limited. TV series are different. A TV series can have hundreds of actors.

Li Yishu smiled and said, "Yes, the high ratings mean that the audience likes to watch this documentary."

After chatting about the documentary for a while, Yu Feihong asked, "When will you return to Yanjing?"

"The day after tomorrow."

Li Yishu said in a deep voice: "The crew of "Red Cliff of the Three Kingdoms" is also going to start preparing. Although it will not start until June, now that the Chinese New Year has passed, many things have to be arranged in advance, especially the schedules of each actor, which have to be coordinated several months in advance."

In a few months, the filming of Red Cliff of the Three Kingdoms will officially begin. Lee Yi-su has a lot of things to do, and she also has to go to the United States to attend the premiere of Chicago at the end of March.

There really are so many things to do.

The next day, when Li Yishu was preparing to pack her luggage and leave for Yanjing the next day, Huo Wenxi from Hefei sent another news that the DVD had been successfully developed.

Jiang Wanmeng returned from Japan with the latest DVD player.

There was no choice, so he had to tell Yu Feihong that day and bought a plane ticket to Hefei in the afternoon.

The successful development of DVD is related to Pioneer Electric's future market in China and Southeast Asia. Although Li Yishu is not the sole proprietor, he holds the majority share.

Hefei Science and Technology Industrial Park.

In the laboratory, Jiang Wanmeng introduced the equipment in front of him: "Mr. Li, this is the DVD we developed in cooperation with Sony. The picture quality is better than VCD..."

"How much does it cost?" Li Yishu asked.

Huo Wenxi said, "Boss, if it is mass-produced, we can reduce the price to around 2000 yuan. Later, we can produce and sell some spare parts domestically, and the price can be reduced to around 1500 yuan."

Li Yishu said, "We still have to find a way to reduce costs. Once the DVD is successfully developed, Sony will probably hand over the OEM business to us. At that time, you can propose to Sony to settle some key accessories and equipment in the mainland."

He knew very well that the profits from VCDs and DVDs would only come in the next few years. In a few years, around the millennium, one could buy a VCD or DVD for a few hundred dollars.

Pioneer Electric had no technical reserves in other areas, so it had to first make enough money in the VCD and DVD sectors, and then acquire some domestic home appliance brands, and use this as a basis to gradually expand its technological barriers.

Huo Wenxi said: "I know, boss. I have already contacted Sony."

"Yes!" Li Yishu nodded, and then visited the laboratory again. He learned that the local leaders were preparing a banquet in the evening.

Li Yishu did not refuse. After saying hello to Jiang Wanmeng, she left the Science and Technology Industrial Park with Huo Wenxi.

On the way back to the hotel, Li Yishu said, "Wenxi, are you interested in managing a TV station?"

"Manage a TV station?" Huo Wenxi was slightly stunned and asked in surprise: "Boss, the company acquired a TV station?"

"Well, we are preparing to take control of ATV."

Li Yishu briefly explained that he wanted to control ATV, and then said, "Now that the DVD has been successfully developed, the next step is to launch it together with Sony. The standard has been set, and we just need to arrange an assistant to develop the market. So I want to ask if you are interested in serving as the chairman of ATV."

Once Asia Television successfully takes control, Li Yishu's subsequent reforms will have to be implemented by someone she trusts. After all, Asia Television has changed hands several times and there are many factions within the TV station.

He was busy with the filming of "Red Cliff of the Three Kingdoms" and really had no time to take care of ATV's affairs.

Originally he wanted to bring Amy back, but Art Entertainment Group is now developing distribution channels in many countries around the world and he really doesn't have the time.

Huo Wenxi has experience in managing Pioneer Electric Appliances, so he just needs to go to the TV station to familiarize himself with the situation for a while.

After a group of people are purged, if Huo Wenxi wants to continue in office, he can resign and appoint someone he promoted to take over.

(End of this chapter)