I went back to 74 and awakened the Godly Rich System

Chapter 405 404. Brand Incubation
Du Chuan looked around and slowly said, "I wonder what everyone thinks of lucky clothing after reading this information?"

One person said, "Of course it's done very well, no one can deny that, but it doesn't seem to have anything to do with the commercial complex, right?"

Others also couldn't figure out what the connection was, but they all understood that Du Chuan couldn't do this for no reason.

So when asking questions, everyone spoke in a calm tone and with a steady mind, waiting for Du Chuan's answer.

Du Chuan did not continue to sell the lawsuit, explaining: "Of course it is related. The success of Lucky Clothing can actually be summed up in two words: brand!"

"Why do people recognize Lucky Clothing? Is it really because Lucky Clothing has a good design? Is it good workmanship?"

"Although I admit that our quality and design level are quite good at the same price."

"But this is not the reason why those customers choose us, especially those overseas customers."

Everyone was listening to Du Chuan's story quietly. They were actually very curious about the lucky costumes.

"Let me put it this way. Now I can't replicate a lucky costume unless I spend a lot of money on advertising. But even then, it may not be successful."

The leader spoke up at this time, "So that's why you haven't made any big moves in the past two years?"

Although Du Chuan has sold some products abroad in the past two years based on his previous accumulation, those are nothing compared to Lucky Clothing and cannot be compared at all.

Du Chuan nodded seriously and said, "Yes, because I know that would probably just be a waste of money."

"The success of Lucky Clothing has many factors, the biggest of which is coincidence. If I hadn't won the prize that year, I would have received a lot of coverage because of my identity, which would have made many people remember me."

“Coupled with the instigation of some Western media, although they may not have had good intentions at the time and may have been trying to use this to discredit us, the result was good.”

"So I took advantage of this opportunity to do some good marketing and associate luck with me. In this way, the image of a brand was completely established."

In fact, the process was certainly not as simple as Du Chuan said. He secretly put in a lot of effort.

Only with White and his team reporting continuously and writing soft articles personally, and with the cooperation of Walmart, Lucky Clothing could become truly successful.

When Du Chuan paused for a moment, someone else asked, "So according to you, what can this commercial complex do?"

Du Chuan said: "We can do a lot of things. In my opinion, the biggest benefit is that we can incubate brands."

"We will screen the various products entering the commercial complex and select the best ones to enter our shopping malls."

“Although the commercial complex may not make money, it will definitely attract a lot of people.”

"In this way, good things will attract more attention and everyone will know about it. Such a brand will temporarily appear in everyone's field of vision, which can be regarded as the initial establishment of a brand effect."

Du Chuan’s goal is to incubate domestic brands and preferably avoid some of the things that will happen in the future.

After foreign capital entered the market, many domestic products were either acquired or directly suppressed to death.

Now Du Chuan’s task is to build up these brands first, so that at least he will have some capital to resist when the time comes.

"Is it possible to export and earn foreign exchange in this way?" Someone's eyes suddenly lit up, and even the leader looked at Du Chuan.

If this is the case, then this commercial complex will definitely receive full support. In the eyes of many people, Du Chuan's words are still very credible, mainly because he has basically done what he said over the years.

And I don't have the habit of bragging.

Just like this time, if Du Chuan said how good this commercial complex was and how it could make money or something.

The probability of passing is still quite high.

But Du Chuan did not do that. Instead, he laid out the whole situation in detail, which is a rare thing.

This is also the reason why everyone values ​​Du Chuan so much.

Du Chuan laughed when he heard this, "How is that possible? If it were so easy to earn foreign exchange through exports, we wouldn't have to worry about foreign exchange."

The eyes of some people suddenly dimmed. Come to think of it, if it were really that simple, so many people wouldn't be so worried and unable to sleep.

"Then what are you saying these are for?" Everyone present here is a person of relatively high status, and their vision is not limited to one or two units, and it is not as simple as making some RMB.

Du Chuan said: "I said this because I want to tell everyone to first focus on selecting our best products, and then provide a certain degree of support for these products."

"Help them go abroad and earn foreign exchange."

"I can't let the task of earning foreign exchange fall on me alone. Although I have some ability, I am not capable enough to bear such a heavy burden."

These words made many people look a little embarrassed. To be honest, many people would subconsciously forget Du Chuan's age.

After all, Du Chuan's achievements have exceeded the imagination of many of them.

"We have always emphasized concentrating our efforts on major tasks, and this is still the case now."

"Only if we build a good brand and good quality in China can we have some ability to compete abroad."

"We don't need to target the Western market directly. The situation there is somewhat different from ours. We can temporarily test the waters in Asia, which is a place we are familiar with."

"Just do it little by little, and we will eventually produce some products that can gain a foothold abroad and earn foreign exchange."

"By then, a hundred flowers will bloom, instead of just walking on one foot like now." Du Chuan expressed some of his thoughts.

These words made the leaders fall into deep thought. Du Chuan's words were completely from the bottom of his heart.

Everyone can see this, because if there were more products that could earn foreign exchange, perhaps Du Chuan's status would not be as important as it is now.

Everyone knows that the reason why Du Chuan is so highly regarded is mainly because he can earn foreign exchange, and earn a lot of it, and is willing to spend it in the country and hand it over in another way.

Although Du Chuan thinks that spending these foreign currencies is profitable, after all, many good things nowadays will not be available for purchase in the future.

But other people don’t know that in the eyes of many people, Du Chuan actually suffered a loss.

This is also the reason why no one doubts Du Chuan's patriotism. Let's put it this way, the foreign exchange Du Chuan has spent in the country now exceeds the investment of many patriotic overseas Chinese.

(End of this chapter)