A strong technological nation starts with repairing mobile phones

Chapter 92 Expand the market!

This was not actually what Chen Jinghong thought, but he was answering according to the plan given by Zhao Wenshu.

When Zhao Wenshu was arranging this meeting, he knew that someone would ask about the price. He knew that if he gave a direct answer, no matter how low the price of the product was, people would at most be amazed once, but there would be no subsequent feeling.

You must add some other questions to guide their thinking, first let them know the importance of the product, let them raise the psychological price slowly, and then reveal the price. At that time, the feeling they have will definitely be a hundred times more shocking than directly quoting a low price.

Zhang Wenshu's idea was very effective. People who were originally paying attention to the price quickly turned their attention to foldable screen phones.

However, the subsequent market size of foldable screen mobile phones is no secret to people in the field.

Lei Jun even directly cited the internal report of Xiaomi: "After investigation, we estimate that the global foldable screen market will be 7 million units next year, and the domestic market should be around 1.7 million units.
In the next few years, the annual growth rate should be more than 2023%, and the market will reach million units in , with more than million units in China! "

This market is indeed not very big. It will be less than 10 million units next year and only 30 million units three years later.

Not to mention that everyone present at Xiaomi actually knew almost all of this data, and even a small company like Tiansheng Optics got a copy from other channels.

"So Mr. Lei, what do you think limits the development of foldable screen mobile phones?" Chen Jinghong asked slowly.

Lei Jun put away his smile and laziness at this moment, sat up straight, looked at Chen Jinghong and said slowly: "Product technology and price, these should be the two reasons."

"Price? Product technology? Can you tell me in detail?" Chen Jinghong obviously didn't want to let Lei Jun go, and continued to ask.

"The screen durability is too low, the screen experience is too poor, and the price is too high. Compared with the configuration of a tablet that costs 3,000 to 5,000 yuan, a foldable screen phone costs about 10,000 yuan. The cost-effectiveness is not high!"

This was all common sense, and everyone knew that Lei Jun had no reason to refuse to answer. He now regretted why he had asked about the price at that time.

Chen Jinghong didn't care what Lei Jun was thinking because his goal had been achieved.

Then he turned around and no longer faced Lei Jun, but looked at everyone around him and said, “Everyone, I believe everyone knows that the foldable screen mobile phone product is indeed a good idea.

The reason why it has not developed yet and the market is not optimistic about the future is just because of these two reasons.

But now we at Tiansheng Optics have solved the technical difficulties and resolved the problems of unevenness in the middle folding area and breakage and debonding of the protective film after long-term use.

There is only one remaining solution to the problem of screen damage due to lack of outer protection.

Price! I believe that even if we solve the above problems, it will be difficult to develop foldable screen mobile phones with a price of tens of thousands of yuan. "

At the beginning, the more Chen Jinghong spoke, the brighter the eyes of the people in the audience became.

It seems that the folding glass market is about to take off with Tiansheng Optics.

When Chen Jinghong said the last sentence, these people reacted one after another. Yes, if the price issue is not resolved, at most people who were not interested in it might choose to buy it, but those who cannot afford it will still not consider it.

After saying this, seeing that the atmosphere at the scene suddenly quieted down, Chen Jinghong became more and more satisfied with Zhao Wenshu.

I actually guessed their reactions from the beginning.

After these thoughts flashed through his mind, Chen Jinghong continued as planned: "Price! Price!

For a foldable phone, the main costs are just a few things.

Screen. Currently, a flexible OLED screen produced by Samsung Group costs 220 gold coins, which is nearly yuan.

Hinge: In order to protect the fragile screen, the hinge is very important on the screen. The purchase cost is about 100 gold!
I believe that your R&D costs will not be less than 200 million RMB on average.

These costs are nearly 4,000 yuan, and considering that the market is too small, we need to maintain a considerable profit margin and control the price, so the price cannot be lowered at all. "

Screen manufacturers such as BOE, CSOT, and Tianma Microelectronics in the audience did not feel much about this.

However, mobile phone manufacturers, including Xia Wei's Yu Dazui, Dami's Lei Jun, OOPP, VVII and other large and small manufacturers have deep understanding of this.

What Chen Jinghong said is indeed correct. Under these factors, it is impossible to lower the price, which is why most of them are hesitating whether to withdraw from this product.

"But! Everyone, please pay attention! But we, Tiansheng Optics, are here, and we, the folding glass, are here!"

After a pause of about twenty seconds to give everyone time to react, Chen Jinghong stood up and slammed the table, then looked at everyone excitedly and continued speaking.

"All of the above will not be a problem with our foldable glass. Screen durability is no longer a problem, and screen experience is no longer a problem.

As for the screen price, we have already solved the most important material issue. As long as you accept our cooperation terms, price is not a problem.

Hinge! With our glass protection panel, you don't have to worry about protecting the folding part when using a screen made of our folding glass substrate. Combined with the unique damping of our folding glass panel, you don't need to customize the so-called hinge, which reduces the cost by more than 90%.

Regarding R&D costs, we at Tiansheng Optics have decided to set up a joint development team to jointly develop a set of standards. Each manufacturer only needs to add their own unique functions and personalized size and shape to the standards, which will greatly reduce R&D costs.

In this way, I believe we can reduce the original cost of 4,000 to less than 1,500, directly passing on the profit to the consumers. If we change the screen quality, we can reduce it even further.

So can we launch folding screen products with different high, medium and low end prices, just like normal mobile phones?

So now, what is your estimate of the size of the foldable phone market? "

After saying this, Chen Jinghong said nothing more and just sat down.

He felt extremely embarrassed at the moment. If Zhao Wenshu had not strongly suggested that he say this and had not assured him that this would deepen these people's estimation of the value of Tiansheng Optical Folding Glass, he would not have said this.

The final result was just as Zhao Wenshu said.

People around soon started discussing what Chen Jinghong had just said.

"Mr. Yu, how big do you think the foldable phone market will be if what Mr. Chen said is true?"

Huang Qifan was sitting next to Yu Dazui and just happened to pull him aside to start a discussion.

"It's hard to predict!" Yu Dazui thought for a moment and said, "But there is no doubt that the entire market will expand several times, which may affect the basic market of the mobile phone market and may lead people who originally planned to change their phones to foldable screen phones."

"There is no doubt about this. The candy-bar mobile phone market will definitely be the first to be affected!" Huang Qifan said directly.

Among the people in the audience, some thought that if it were achieved, the market would directly exceed 100 million in one year, some thought it would exceed 500 million, and some thought it would be at most 50 million.

There are all kinds of opinions, but no one agrees that the market will definitely expand and candy-bar phones will definitely be affected.

"Mr. Chen, after all, you still haven't mentioned the price of your products!" At this time, the person in charge of a small display screen manufacturer asked.

This immediately drew everyone's attention back. They stopped discussing and looked at Chen Jinghong, asking about the price.

This time they were not so easily fooled by Chen Jinghong, and they all asked Chen Jinghong to talk about the price directly without saying anything else.

Seeing that his goal had been achieved, Chen Jinghong stopped keeping the public in suspense and directly stated the price that had been arrived at after several days of discussion.

"Our pricing system will be based on the selling price of the whole machine. For the folding glass protective panel for the whole machine manufacturer, we will charge 1% of the selling price. If the price of the whole machine is less than 3,000, we will charge 30%. As for the glass substrate raw materials for the screen manufacturers, we will charge 10% of the ex-factory selling price of the screen.

If the screen price is lower than three hundred, we will charge thirty.

Of course, all of this is based on the assumption that the price is normal. If the price is not normal, we will set a different price!"

Originally, Chen Jinghong considered fixing the price, but he finally agreed to this offer.

After hearing this, everyone present immediately understood that Tiansheng Optics was forcing everyone to work together to lower the price of foldable screen mobile phones, expand the market and make it bigger so that everyone can have a piece of the cake.

Of course, Tiansheng Optics' offer was far beyond their expectations and unexpectedly low.

"Snap, snap, snap!!!"

Wang Dongsheng excitedly raised his hands and clapped. While clapping, he looked at Chen Jinghong and praised him: "Mr. Chen, on behalf of the entire industry, I would like to thank Tiansheng Optics. You can obviously make a lot of money, but you made this decision for the entire market and the entire industry. I would like to thank Tiansheng Optics on behalf of the industry!"

After Wang Dongsheng said this, the screen manufacturers all raised their hands and applauded.

Finally, the mobile phone community also began to applaud.

It seems that Zhang Wenshu's plan was very successful, and most people present decided to join the Tiansheng Optical Alliance directly.

In a remote corner of the conference hall, a group of people were looking at Chen Jinghong with satisfaction and nodding continuously. Among them, Nan Wenyu happened to be sitting nearby and looking at Chen Jinghong excitedly.

……

In the morning, it was actually just an appetizer. After all, Tiansheng Optics has only taken out one sample so far. No matter how much they say or how excited they are, it will only remain at the level of talk.

Next, Tiansheng Optics must prove that it has the ability to achieve what it said this morning.

A newly built factory building near Tiansheng Optics was originally used to house the anti-reflective glass production line. It is now being renovated to demonstrate its mass production capabilities.

In the afternoon, a group of people came to the factory on a business minibus arranged by the Longhua government.

"Mr. Chen, can we take a photo?"

Just as Chen Jinghong was about to lead everyone in, one of them asked with a camera in hand.

Chen Jinghong knew at first glance that this person was not from these manufacturers, but should be someone arranged by Nan Wenyu.

"Sure, as long as you don't take pictures of anything too confidential, you can take pictures of any place!"

Chen Jinghong thought for a moment and then spoke directly to everyone.

As for the machine, even if they dismantled the equipment on this production line, they probably wouldn't be able to film anything. After all, it would be impossible to figure out the principle behind the magnetic field arrangement device unless it was directly transported to an expert to study it for a few years.

Originally, everyone was very conscious of putting their phones away, but when they heard that they could take photos or record videos, they immediately picked up their phones.

Several of them even turned on the recording function directly.

Since the furnace was not here this time, the first workstation Chen Jinghong took them to was the molecular addition equipment.

"Molecular addition equipment, here we will locate the position that needs to be changed and add the special molecule."

Maybe because few of the people in this group were interested in researching materials, apart from checking the raw materials on display and confirming that they were indeed ordinary glass, the rest was to record videos and take photos.

After everyone finished their inspection, the leaders in the workshop, under the command of Zhou Pingshen, immediately ordered the production line workers to start releasing materials.

Then, the glass pieces are quickly sent to the molecular adding machine on the tray.

“Because of the high pressure and temperature inside, the addition process cannot be displayed in an open manner.”

Chen Jinghong explained while standing in front of the equipment.

"It doesn't matter!"

"It doesn't matter. Even if you show it to me, I can't tell whether it's good or bad!"

Everyone shook their heads and didn't care.

Soon the first piece of glass flowed out through the exit.

Chen Jinghong picked it up immediately and saw that the glass was bendable in the middle, but it was like a thin film and had no hardness. As soon as he picked it up, it twisted and wrinkled in the middle.

"There is still a major process that has not been carried out. The molecules inside are too chaotic, so it is in this state!"

Chen Jinghong reached out and picked up the last few products, and sure enough, they were all the same.

"So that's what happened. I thought there was something wrong with the equipment!"

Chen Jinghong then put the product in his hand back onto the automatic assembly line without further ado.

The molecular arrangement machine below has one side that is specially designed to be transparent so that everyone can directly see what is going on inside.

This time, just like the last time with Rudet, the whole process was just a formality, and this time the equipment was optimized.

There is no need to use claws to grab up and down, the tray flows directly to the designated position, pauses for less than a second, and then continues to flow. It looks as if the tray is just flowing normally.

"All right!"

Chen Jinghong led everyone to the discharge port of the molecular array machine, spoke to everyone, and then signaled that they could start checking!

Zhang Dasheng looked at Chen Jinghong in confusion and said, "Is that all? Isn't there any processing going on inside?"

Then he immediately grabbed a piece of glass that had just been processed and flowed out. What he didn't expect was that the glass turned out to be just like a normal piece of glass as soon as it was taken out.

Then I folded it with force, and it really folded up slowly with a slight damping feeling just like the sample.

"How is that possible? There was clearly no processing inside just now!"

"That's right, this is a magic trick!"

Everyone present became excited, and some of them even lay over the equipment, staring intently at the operation inside, trying to find out whether glass was replaced every time.

"Mr. Chen, why don't you explain it to us?" Wang Dongsheng said after looking for a moment.

Seeing this, Chen Jinghong could only walk to the middle of the cup, pointed to the middle and said, "Look, everyone, there will be a pause here every time, and then the equipment will use the special magnetic field to arrange the molecules inside according to the method we are studying!"

(End of this chapter)