The fishing ground I opened has become a national leisure destination

Chapter 266 Sponsors

"Your uncle Dong also supports it, right?"

When Chen Jun saw Chen Yuan's smile, he knew that Chen Dong must also support him.

"That must happen."

This matter must leave a name for Chen Dong. He cares about it no less than them, and it can even be said that he cares more about it than Chen Yuan.

If it succeeds, everyone is happy, but if it fails, at most Chen Yuan will not make any money. But it is different for Chen Dong, as it really concerns his future.

"What support?"

Chen Jun asked curiously.

"Hehe, Uncle Dong's support is not small. Not only did he bring the city TV station to record the show, he also helped me contact sponsors."

Chen Yuan chuckled.

"Sponsor?"

Chen Jun instantly became interested, for he knew the word sponsorship, having often heard about fishmongers sponsoring when Xiaotang held a carnival for anglers.

If there is sponsorship for the grand prize points competition, it can reduce one's losses to some extent.

"Well, our city's emerging industry, Qingshan Luquan, makes mineral water and will provide 10,000 bottles of mineral water for this event."

Chen Yuan explained.

"I know Qingshan Luquan, it's our county's brand. It seems to have just been launched last year. There was a lot of advertising last year. Ten thousand bottles is not a small amount. It saved us tens of thousands of yuan at once."

Chen Jun was surprised at first, then he grinned with an expression as if he had made a profit.

Not to mention the cost.

The production cost of mineral water is certainly not expensive, but they are not distributors, so the drinks for this event can only be wholesaled. With Qingshan Green Spring selling for RMB 1.50 a bottle on the market, the wholesale price is probably around RMB 1.

With just one sentence, Chen Dong saved them 18,000 yuan.

This is true~
"In fact, it was not us who made money, but the sponsors. However, for Uncle Dong's sake, I agreed and did not set any other conditions."

Chen Yuan took a deep puff, put out the cigarette butt in the ashtray, and patted the ashes on his pants.

"What? You still want the sponsor's money?"

Chen Jun put out his cigarette and looked at Chen Yuan with a wry smile. It was good enough to have a sponsor to help cover the cost, what else did he want.

"You don't understand this."

Chen Yuan shook his head and didn't explain. It was more difficult to explain the sponsorship issue.

Although Qingshan Luquan is the designated product sponsor this time, and not the title sponsor or co-organizer, how much does 10,000 bottles of mineral water cost?
The total production cost is only about two thousand yuan, but becoming a sponsor of the event, the operational and advertising effects brought by it far exceed the actual investment.

After all, the specifications of this event far exceed those of the four categories of events.

Not to mention the media support from the Provincial Sports Bureau and CAA, even Uncle Dong’s TV station support is not needed. The event itself, with more than 2,000 players, is worthy of such sponsorship.

In addition, the actual operating advertising costs of various media cannot be covered by a little sponsorship of items. If Chen Yuan wants to come to negotiate, there must be sponsorship fees.

Uncle Dong should understand this truth, but he didn't mention it. Obviously, Qingshan Luquan should also be an industry supported by Uncle Dong, so they should both take a step back and get what they need.

"I don't understand sponsorship, and I don't want to understand it. Let's just arrange the events slowly."

Chen Jun waved his hand, too lazy to think about these things. Anyway, he was not the one at the helm.

"By the way, do you have anything to do this afternoon?"

Chen Jun turned around and prepared to leave, but suddenly thought of something and turned back to ask.

"I'm right here."

Chen Yuan understood what Chen Jun meant. He had nothing to do anyway, so he just stayed here to watch over the small pond. Uncle, there was no need to come over. Just go and do your own thing.

"Dingling bell~"

As soon as Chen Jun left, Chen Yuan's phone rang again.

It's an unfamiliar number.

"Hello."

Chen Yuan answered the phone and filled his cup with water.

"Hello, are you Mr. Chen from Chen Yuan Fishing Ground?"

The other side asked.

"It's me, who are you?"

Chen Yuan also asked the other party politely.

"Hello, Mr. Chen. I am the person in charge of connecting Qingshan Luquan with your event. May I ask when you will come to pick up the goods so that I can prepare them for you in advance?"

the other party asked.

"Does the sponsorship require us to pick up the goods ourselves? Don't you have delivery service?"

Chen Yuan put down the kettle and asked.

"I'm sorry, Mr. Chen, we don't have a delivery service here, so you need to pick it up yourself, but we can agree on a time and prepare it for you in advance."

The other side's answer was polite.

“Will anyone from your company come during the event?”

"I'm sorry, Boss Chen. The notification I received was only about connecting to the water for the event. I notified you to come and pick it up as soon as possible. I haven't received any arrangements for the race day or other notifications yet."

Chen Yuan shook his head and smiled when he heard that.

These green mountains and clear springs are really interesting.

I really don't know if he thinks he is the sponsor, the client's father, the high and mighty financial backer. With just a little notice, he will run around and even show his respect like a grandson.

Or, they don't take this event seriously at all, and the sponsorship is only for the sake of Uncle Dong's face?
So we didn't plan to send anyone on the day of the competition.

It feels like you can't refuse Uncle Dong's face, so he just throws out ten thousand bottles of water and tells you to take them if you want them, and forget it if you don't.

No matter which the situation is, it means that Qingshan Luquan doesn't seem to care about him at all.

"Since your company hasn't come to a decision yet, please contact me after you've made a decision. Time is limited, so I hope you can give me a reply before tomorrow."

Chen Yuan was no longer in the mood to continue chatting.

If it is really because the company cannot spare the manpower and they need to send someone to pick up the goods, it is no big deal. Just coordinate with each other.

But Qingshan Luquan obviously didn't care about it, so why should he approach her with such a licking face? Besides, Qingshan Luquan didn't even know who the father was.

"The person in charge of Qingshan Luquan doesn't seem to have much vision."

After hanging up the phone, Chen Yuan took two sips from the water cup, shook his head and showed a disdainful smile.

It’s true that sponsors are the financial backers.

But the relationship between the two parties is not fixed, and it is not certain who is the father.

Some small events are in urgent need of sponsorship, so the sponsor will definitely be the moneymaker, but for large-scale events or competitions, the effect is completely different.

The higher the level of the event, the greater the options and even the higher the cost, which is beyond doubt.

For example, for hit TV series or variety shows, the fees required for exclusive title sponsorship are absolutely sky-high. Or for sports events, let alone the top popular events, some stable events can choose sponsors at will.

You may even need to bid for sponsorship.

Qingshan Luquan treated this grand prize points race as a small event, so for Chen Dong's sake, they gave him 10,000 bottles of mineral water.

I don't see the value behind sponsoring this event at all, otherwise I would never have such an attitude.

"Originally, I didn't plan to add any more conditions for Uncle Dong's sake. We were just helping each other, but you insisted on being so self-important. So I'll just do it in a businesslike manner."

Chen Yuan shrugged, handling WeChat messages on his phone, not caring about the green mountains and clear springs at all.

If he is smart, someone will call him back soon and with a different attitude. If he is really stupid, there is no need to cooperate.

I believe Uncle Dong can understand.

Sure enough, the phone rang after a while. Chen Yuan thought it was a call from Qingshan Lvquan, but the words on the other end stunned him.

"Hello, Boss Chen. I'm the boss of Tuofeng Garment Factory. My last name is Huang."

"Hello, Mr. Huang."

Chen Yuan greeted with a smile.

"It's like this. I heard from my nephew that Boss Chen is going to host a large-scale event. I took the liberty of calling to ask if there is any possibility of cooperation."

Boss Huang said with a smile.

nephew?

Chen Yuan immediately understood that the so-called nephew should be a fishing friend. Now that the final version of the event has been confirmed, it is not surprising that some fishing friends are promoting it.

"How does Mr. Huang want to cooperate?"

Chen Yuan picked up the lighter on the table and turned it in his hand.

“Product sponsorship.”

Boss Huang didn't beat around the bush and directly proposed a sponsorship method. "I heard from my nephew that the competitions organized by Boss Chen will have uniform clothing. It just so happens that Tuofeng is a clothing factory. I am willing to provide clothing sponsorship for free."

"Boss Huang, do you want the Tuofeng logo to be printed on the competition uniforms?" Chen Yuan asked.

"Haha, Boss Chen is really smart. This is the only condition I have. If Boss Chen has any other conditions, feel free to bring them up. We can discuss them."

Boss Huang laughed.

Look~
Boss Huang is much smarter than Qingshan Luquan. Not only does he provide clothing for free, he is also prepared for Chen Yuan to propose other conditions. It is obvious that he sees the publicity value behind the event.

Moreover, Boss Huang probably doesn’t know about the publicity and support from all parties. After all, it was only after the final version of the event was released that the Sports Director, the General President and Uncle Dong revealed the level of support.

This courage is much stronger than green mountains and green springs.

Moreover, the cost of clothing cannot be compared with that of mineral water.

Of course, the promotional space for clothing is definitely much better than that for mineral water. After all, the location is very conspicuous, and even when contestants take photos, it can almost be clearly seen.

It’s also worth promoting it on your circle of friends.

What’s more, it’s a TV media promotion.

"Sorry, Mr. Huang, I plan to use my own logo for the clothing."

Even so, Chen Yuan still refused.

Regardless of whether there is promotion on television media or not, Chen Yuan plans to make the clothing himself. This is not mineral water, this is the best promotional opportunity.

Any shooting and recording will be clearly visible.

Otherwise, why would Chen Yuan need to unify the competition uniforms? The purpose is to promote the fishing ground. After all, Chen Yuan's fishing ground also needs promotion.

"Does Boss Chen also run a clothing business?"

Boss Huang was a little curious when he heard this.

"That's not the case, but I'm committed to building a brand for the fishing ground, and it already has a brand logo, so I'm sorry, Mr. Huang."

Chen Yuan apologized.

Boss Huang's sincerity is quite good, so Chen Yuan's attitude is much better than that towards Qingshan Luquan.

“Since it’s not a clothing business, there’s no conflict.”

Boss Huang was silent for three seconds, and then he thought of a way to cooperate. "Boss Chen, how about this? You keep the front and back of the competition uniforms, and I'll sponsor the cuffs."

Without waiting for Chen Yuan to respond.

Boss Huang continued, "I will still provide the clothes for free. Boss Chen, you can ask for any other conditions. As long as we can cooperate, the conditions are negotiable."

"Boss Huang is very optimistic about this competition?"

Chen Yuan couldn't help but smile when he heard this, but he didn't refuse directly.

Sleeve sponsorship is also a very common form of sponsorship, especially for jerseys. The jerseys of football and basketball athletes almost always have logos or marks on the cuffs.

That's the cuff sponsorship.

"Two thousand people in the event is a large-scale event. I have learned some of the rules of this event and the sport of fishing. Points are set according to four categories of events. For an event of this level, I think there must be a co-organizer."

Boss Huang said with a smile.

Smart~
Two words suddenly popped up in Chen Yuan's mind.

Just by looking at the scale and level of the event, one can judge that the event must have the support of co-organizers. In this way, the attention from the outside world is definitely not limited to the venue itself.

"This event was applied for by the Chong City Fishing Association, coordinated by the Provincial Association, and approved by the General Association. It was also supported by the Provincial Sports Bureau, Chong City Sports Bureau, Yinma County Government, Yucheng Village Committee and other departments."

"So far, the publicity channels include but are not limited to the provincial TV station sports channel recording and broadcasting, CAA media group recording and broadcasting, including CCTV-5 sports column, Sihai Fishing Channel, and Chong City TV station recording and broadcasting."

"There are also various media channels such as fishing nets and fishing impurities."

Chen Yuan thought about it and explained all the current publicity channels.

Cuff sponsorship is feasible, and Boss Huang is a smart man. If that's the case, there's no need to hide anything. Just see what Boss Huang thinks.

"Sigh~"

Old man Huang on the other end of the phone took a breath, although it was very slight, but Chen Yuan still heard the surprise.

Not surprisingly.

After all, Boss Huang didn’t know about these publicity channels, let alone the support strength of all parties. It was normal for him to be surprised when he heard the unexpected publicity.

"In addition, I will also invite several internet celebrities to live broadcast. Each of them has at least 100,000 fans on the platform they are most familiar with, so the peak performance of the live broadcast is guaranteed."

Chen Yuan continued to increase his bet.

Boss Huang on the opposite side was silent.

Chen Yuan did not urge him. He slowly picked up the cigarette box on the table, took out a cigarette and lit it.

We are all smart people. Now that things have come to this, if you want to cooperate, you should show your sincerity.

"Boss Chen, how about this? Tuofeng only wants the cuff sponsorship, the competition uniforms will be designed and produced by Tuofeng, and the cost of the online celebrity live broadcast promotion will also be borne by Tuofeng. In addition to this, Tuofeng is willing to pay a sponsorship fee of 50,000 yuan."

Two minutes later, Boss Huang expressed his opinion.

"make a deal."

After a brief thought, Chen Yuan readily agreed to this plan.

Fifty thousand sponsors is not a lot, but it is not a small amount either.

If we really want to advertise, I'm afraid even the cost of one TV station's advertising space is not enough, and it is definitely impossible to run it for too long, but this event has multiple media outlets involved.

Of course, this was also the first time, and Boss Huang was smart and straightforward, so Chen Yuan did not try to reduce the amount.

"Haha, Boss Chen is quite straightforward. No wonder he was able to grow his business to this level in such a short period of time."

Boss Huang praised on the phone that these details must have been learned from his nephew.

"Boss Huang is more decisive."

The cooperation has been reached, and the business is mutually beneficial.

"Does Boss Chen have any requirements for clothing?"

After a brief business exchange, Boss Huang started to ask about serious matters.

"I have only one request."

Chen Yuan put out his cigarette and spoke slowly.

(End of this chapter)