The fishing ground I opened has become a national leisure destination

Chapter 298 Stage Upgrade Rewards
Business was good in October.

Due to the National Day holiday, the daily number of tourist reception reached a new peak. During the seven-day holiday, the total number of tourist reception exceeded that of the entire September.

In addition, the fishing grounds have also developed smoothly. The customized ponds are very popular and very hot, from fishing friends forming teams to Boss Huang and others showing up to show their support.

Chen Dong and Wang Lin also organized activities, Uncle Bin also contacted community activities, and Chen Yuan himself organized a fishing competition for villagers.

Under various modes, the number of people fishing on site has increased rapidly, with the average number of effective anglers per day being over one thousand, and reaching fifteen hundred at peak times.

By the end of November, the blue reputation value successfully completed the first phase of upgrading.

"The reputation value has finally completed a stage of upgrade."

On the day of completing the stage upgrade, Chen Yuan called out the system to redeem the stage upgrade rewards.

Swipe directly to the virtual space and you will see the prompt of successful upgrade, followed by reward options.

There are two options in total.

Either expand the fish pond, the system prompts you to double the expansion, which means that if you choose this reward, the fish pond in the virtual space will increase from one acre to two acres, and the peak value can reach ten thousand jin.

The second option is to continue to accelerate the growth cycle. The system prompts that it will also accelerate exponentially, which means that after making this choice, the growth cycle will become twenty times faster.

One day in virtual space is equivalent to twenty days in the outside world.

A virtual fish pond is equivalent to a breeding pond, and its growth rate is inherently faster than that of wild fish, which means that one month is equivalent to eight months in the outside world, and a batch of fish can be caught.

"It's such a headache. Both conditions are so tempting."

Chen Yuan found it difficult to make a decision. Whether it was expansion or speeding up, both were extremely tempting. If possible, he really wanted to say that only children would do multiple-choice questions, adults all wanted it.

He really wants it all.

But the system doesn't allow it~
"Speed ​​up. We are still relying on the system mall. We need to become self-sufficient as soon as possible."

Chen Yuan finally chose to speed up. Five thousand kilograms is five thousand kilograms. As long as the breeding cycle is accelerated, it can be put into use quickly.

The most important thing is that, although the system did not say it explicitly, Chen Yuan had a very obvious feeling that the system's subsequent participation has been getting lower and lower.

Especially the sentence "Please cheer up, host, and strive to be self-sufficient" is more like a reminder. If you cannot be self-sufficient, God knows what will happen to the system.

"Keep upgrading and everything will be solved."

Expansion, acceleration, you can have your cake and eat it too, as long as you keep upgrading.

"The next step is to sell the rights."

After Chen Yuan selected the rewards for the virtual space, he continued to swipe the system and turned to the last page of sales permissions.

As expected, a new selling permission was added.

"What to choose?" Chen Yuan thought secretly while holding a cigarette.

Currently, the only product that is authorized for sale is Chen's all-kill bait. There are no other broad-spectrum baits or directional baits, and fishing gear is not for sale either.

Each one is of great value.

Especially the fishing rods at the fishing grounds, which are coveted by many anglers, especially those who like to fish for giant fish in the Giant Pond. Who doesn’t want to have a light but reliable fishing rod?

It is easy to operate and can ensure that the rod will not explode.

"How about considering a fishing rod?"

Thinking of this, Chen Yuan decided to choose a fishing rod instead of other baits.

As the saying goes, fishing means fishing and the fish means bait. A good fishing rod and bait are definitely the equipment that all anglers care about most. Now that we have Chen's universal bait, it's time to match the fishing rod.

However, there are many types of fishing rods, including lure fishing, ice fishing, sea fishing, stream fly fishing, hand rods, and casting rods.

What Chen Yuan chose was naturally a hand-held freshwater rod.

If you don’t have an 8.1-meter rig, you can choose the 6.3-meter rig that is most commonly used in fishing grounds. It is enough to catch big fish, even a big bluefin pound of 100 kilograms.

There are still rewards for thousands of items, which is a good benefit.

“Now all we have to consider is pricing.”

After the stage upgrade rewards are determined, the only issue left is the pricing of the fishing rod.

According to the conversion ratio of the system, the price of a 6.3-meter fishing rod should be one thousand. Although he had discussed this price with Qin Fen before, given the quality of the fishing rods provided by Chen Yuan Fishing Ground, Qin Fen said he would take as many as he could, but if he wanted to spread it out, he didn't know if the price would be too expensive.

“In the future, there will be no shortage of fishing rods that cost more than one thousand yuan, such as Tianyuan’s Langjian No. 2, Gangzhou Carp Generation 14, Hua’s Longwen Carp Flagship Generation , Baofeilong Silver Dragon Carp SS Generation , etc. They all have good cost-effectiveness. But now it is .” Chen Yuan whispered hesitantly.

The fishing gear brands in later generations can be said to cover all aspects of bait fishing gear. They have put a lot of effort into fishing rods and baits, and they also cover all stages in terms of prices, with a very wide range.

Even so, fishing rods that cost thousands of yuan are not mainstream. Most anglers still choose those that cost a few hundred yuan. Even after Pinxixi came out, there are cheaper options.

This is true even in later generations, let alone now.

One thousand yuan is naturally not worth mentioning for someone from a wealthy family like Qin Fen, but fishing rods are not high-end luxury goods. If you want to cover the market, you need a popular price.

"Brothers, please give me some advice. If we sell the six-meter three-hand rods provided by the fishing ground, what is a suitable price?" Chen Yuan thought for a moment and asked for suggestions in the fishing ground members group.

"Boss Chen is selling a custom-made super fishing rod?"

"That's great. I've been wanting to ask Boss Chen to buy one for me for a long time."

"What price would you like, Mr. Chen?"

"Or, how much does it cost?"

The members' group instantly became lively, and there was a hint of excitement in the conversations.

They are all old customers of the fishing ground and the first batch of founding members. Naturally, they have deep experience with the fishing rods of Chen Yuan Fishing Ground. Whether it is 6.3 meters or 8.1 meters, they have experienced it countless times.

The feel and quality are all impeccable, far surpassing many brands on the market.

"The cost is about one thousand. I plan to set the price at one thousand, but I'm worried that the price is too high and cannot cover the market." Chen Yuan replied in the group.

one thousand? ? ?
A series of question marks followed in the group.

The shock is self-evident.

Chen Yuan looked at it with a wry smile, the price was indeed a bit high, even these founding members thought it was too expensive, not to mention other ordinary anglers.

If you really want to price it like this, you might have to go for a slightly higher-end brand.

"In fact, according to the quality of the fishing rod, the customized super model has absolutely no problem with the value, but if Boss Chen wants to cover the market, the price is a bit high."

The little fish king is bubbling in the group.

Wang Heng also expressed his agreement.

They all run fishing tackle shops and have professional advice in this area.

Judging from their business situation, most of the fishing rods chosen by novices are around one or two hundred yuan, the so-called entry-level fishing rods. Fishing rods in this range are suitable for novices and can meet basic fishing needs.

As for anglers with some fishing experience, they will basically choose fishing rods in the range of two hundred to five hundred yuan. Fishing rods in this price range have improved quality and performance, and are called mid-range fishing rods.

As your fishing experience accumulates and your technical level improves, you may choose a higher-end fishing rod based on your own situation, which may cost thousands of yuan or even more.

Master anglers like Xiao Yuwang and Wang Heng all have high-end fishing rods, which are made of high-quality materials and advanced manufacturing technology. They have excellent performance and feel and are very comfortable to use.

Suitable for playing games.

The super fishing rod customized by Chen Yuan is a high-end brand in all aspects, but the target customer group of this high-end fishing rod is masters or experienced anglers who have very good fishing skills and will invest so much. This part of the market accounts for a small proportion.

The mainstream market is still the mid-to-low end, with products priced at a few hundred yuan being the best sellers.

Even many masters, based on personal needs and economic conditions, will choose a mid-range fishing rod worth a few hundred yuan, or a slightly better mid-range fishing rod worth a few hundred yuan.

In short, although the quality, craftsmanship, performance and feel of high-end fishing rods are guaranteed, their customer base is limited due to price factors.

If you want to cover the market, you have to be mid-to-low-end.

"If Mr. Chen wants to go the high-end brand route, the craftsmanship quality can be further improved, and the price can be priced above 1,000 yuan. I believe he can occupy a good share in the high-end fishing rod market."

Xiao Yu Wang continued to give advice, "If you want to cover the market, I suggest that the craftsmanship quality can be slightly reduced, the cost can be controlled, and the selling price can be set at around 500 yuan."

Wang Heng suggested, "I think given Boss Chen's vision, since he is planning to launch fishing rods, he must want to capture both the brand and the market. In this case, he must have both low-end and high-end fishing rods to ensure the brand and cover the market. He must also have all kinds of fishing rods, and the specifications cannot be limited to 6.3 meters."

Everyone else in the group agreed with Xiaoyuwang and Wang Heng's suggestions.

Chen Yuan looked at the group message with a wry smile.

He also wants to cover it completely, not to mention covering lure fishing, ice fishing in the sea, stream fly fishing and so on, but at least covering all specifications of hand rods.

Each of the common specifications, such as 3.6 meters, 4.5 meters, 5.4 meters and 6.3 meters, has a huge market.

Unfortunately, sales permissions are not allowed.

Currently only one can be selected.

The 6.3-meter-tall size has been tested in practice at fishing grounds and is currently the most suitable specification.

"We have to develop various specifications and types gradually. We also need to have both mid-range, low-end and high-end brands. However, the choices are limited now, so let's start from the low-end." Chen Yuan had an idea.

The high end is the brand, and the mid- and low-end are the market.

The products produced by the system must be high-quality. I believe that the entry-level fishing rods of around 200 yuan are not inferior to those mid-range brands on the market and should be able to cover a large area of ​​the market.

Start by entering the market from the low end, then move on to mid-range and high-end brands, and then gradually expand to other specifications and types.

“It’s a long journey.”

Thinking of this, the smile on Chen Yuan's face became even more bitter. The road ahead is long, and if the fishing gear brand wants to expand, there is still a long way to go.

"Let's take it step by step." Chen Yuan sighed lightly.

After thinking about it, he contacted Zuo Xian'er again and finally decided to enter from the low end. He chose 40 points for redemption, with a retail value of two hundred, and the final price was 199.

As for the fishing rod, Chen Yuan still chose to cooperate with Zuo Xian'an.

He has no sales channels now, so he needs to borrow Zuo Xian's channels to sell the brand first, and then discuss other things based on the subsequent situation.

Of course, Zuo Xian's purchase price is definitely different, and there are also different levels of discounts based on sales.

"Brother, I suggest you think of a way to do some promotional advertising to increase the popularity of your fishing gear brand." After finishing the conversation, Zuo Xianwei also suggested.

"What do you mean?" Chen Yuan asked after thinking for a moment.

“To be honest, the bait that I researched is quite effective and has very strong customer stickiness, most of whom are repeat customers. However, due to the limited brand awareness, the customer base covered is insufficient, so the sales growth is not very explosive.” Zuo Xian said.

There is a very simple way to distinguish whether a product is good or bad.

That's a repeat customer.

Zuo Xianwei analyzed the sales data and found that Chen's all-killing bait has a large number of repeat customers, with a repurchase rate of over 80 percent, far exceeding any other bait under his brand.

what does this mean?
This means that Chen’s all-purpose bait is very effective, better than all of his other baits, which is why it has such a high repurchase rate and such strong customer stickiness.

However, due to the lack of advertising, or perhaps to be more precise, Chen Yuan never invested in any advertising at all, the sales growth of this bait was not fast.

If we can increase brand awareness and the effectiveness of Chen's all-killing bait, I believe sales will increase dramatically.

"Okay, thanks for the reminder, brother." Chen Yuan thanked.

In fact, Chen Yuan was not too anxious about advertising. On the one hand, the system's products were trustworthy, and the market could be gradually opened up by leveraging customer word of mouth.

Secondly, he wanted to build his own publicity team.

Be it endorsement or internet celebrity.

Waiting for the people around me to grow.

"The price has been set, and all that's left is the final naming."

Chen Yuan didn't think too much about advertising. After determining the market direction and price, he thought about what to name the fishing rod and then put it on the market.

Chen?

Too monotonous.

When the time is right, Chen Yuan will definitely set up a fishing gear brand. Chen will be the brand name, but the products under it also need to be named.

It's like Fahrenheit in later generations.

Hua’s baits and fishing rods all have brand names, so his baits, fishing rods and other fishing gear are naturally needed as well.

"It's called Chen's Liangan, and the first batch is called the first generation."

Chen Yuan thought about it and decided on a name for the fishing rod.

The Chen family has been in business for generations.

Which fisherman doesn't want to catch a lot of fish in a row? It not only has a beautiful meaning, but is also very memorable. I believe that fishermen can remember it as long as they hear it.

It is much easier to remember than any other products on the market.

After deciding on the price and name, Chen Yuan posted the message in the fishing ground group.

The first step is to give out red envelopes.

Then edit the message,

“I would like to thank all the bosses for their support for Chen Yuan Fishing Ground. After a period of research and development, we have finally produced the first batch of hand rods with excellent workmanship, quality, performance and feel.”

Chen Yuan gave a detailed introduction based on the fishing rod information in the system mall.

The name and price of the fishing rod will then be announced.

The market price of Chen's continuous fishing rod is 199. As usual, members of the fishing ground can still enjoy a % discount when purchasing it.

In an instant, the fishing grounds became lively.

Countless anglers are excited about this.

They have been longing for the fishing rods at Chen Yuan's fishing ground for a long time, although the ones Chen Yuan introduced are not as good as those currently offered, the fishing limit is only 40 kilograms.

But I believe it is definitely not worse than any brand of 6.3-meter fishing rod on the market.

Moreover, the boss also provides experience options.

You can come to Tang to experience it and then decide whether to buy it or not.

(End of this chapter)