The fishing ground I opened has become a national leisure destination

Chapter 357: Dowry, good songs online
"External capital and publicity are ultimately auxiliary. If Three Sheep Tea wants to succeed, it must focus on its own products," said Chen Yuan.

Although this topic is a bit broad, we can still learn a thing or two from it.

In the industry, Mixue’s phrase “You don’t mind that I’m poor, and I don’t mind that you’re low” perfectly brings it closer to consumers and enhances customer stickiness.

Of course, these words cannot come from the brand’s mouth. It is best if they come from consumers’ ridicule, so as to maximize the feeling.

Secondly, there is the theme song promotional video. Mixue’s popularity in the future was not high, and its brand effect was not strong, but with the birth of a very brainwashing theme song, it instantly became popular.

Along with the popularity of Snow King, the brand awareness of Mixue has also skyrocketed.

This was a very successful online marketing campaign, which enabled Mixue to transform itself and overtake others.

"You've given me so many surprises, but I still seem to have underestimated you, little brother. You're so amazing, what should we do?"

Liu Na listened to Chen Yuan's various ways to develop the brand, shook her head and sighed with a wry smile.

Chen Yuan wanted to develop a tea beverage brand and he really made sufficient preparations. With these strategies and preparations, even if he couldn't achieve the level of going public, he could at least build a brand and achieve a very large scale.

The development prospects are worth looking forward to.

"Sister Na, the current share distribution of Three Sheep Tea is that Yang Yangyang owns 25% and my sister owns 24%. Originally I owned 51%, but due to the cooperation between the village and the enterprise, I was allocated 20%."

Chen Yuan mentioned the share ratio and took the opportunity to talk about Liu Na's benefits. "If Sister Na is willing, we can reorganize and guarantee a share of no less than 20%. In addition, the basic benefits are no less than 200,000 yuan per year."

This treatment can be said to be very good.

If you only look at the annual salary, there may not be much advantage, and it may not even be much better than Liu Na's current position. But if it is accompanied by 20 shares, its meaning is completely different.

According to Chen Yuan's plan, he is confident that he can grow the tea brand to a scale with a valuation of tens of billions. Even if it fails to go public successfully, as long as the market is expanded, the annual profit will be in the billions.

"Are you anxious, little brother?" Liu Na did not express her opinion directly, but asked in return.

"No rush." ​​Chen Yuan paused, then smiled and shook his head.

He knew that he couldn't successfully convince Liu Na to give up her current job and directly join the tea brand industry by simply drawing a blueprint.

After all, Liu Na is doing well now. As she said, both the salary and promotion opportunities are very good, and it is definitely a golden period of her career.

Without absolute certainty, it is impossible to quit your job and change jobs easily.

The two chatted as they walked home.

"What are you guys talking about outside?"

The two brothers Chen Mo, who had just returned to the yard and were sitting at the gate to bask in the sun, asked with a smile.

"Chatting." Chen Yuan said with a smile.

Chen Mo and Chen Ming rolled their eyes, saying nothing.

"Have the sisters gone back to the house?" Chen Yuan asked as he took out a cigarette and walked forward. At this time, Chen Li and Yang Yangyang were no longer basking in the sun in the yard.

"Let's talk about business." Chen Ming nodded towards the house.

Chen Yuan patted Chen Ming on the shoulder and went into the house.

"Brother Yang, isn't this betrothal gift too much?" Before Chen Yuan even stepped into the main room, he heard his father Chen Jun's surprised voice.

Tang Ying also felt that the bride price was too high.

The Chen Guo couple and the Liu Honggang couple did not say anything. Although they also felt that the gift given by the man was indeed a lot, this was a marriage discussion between two families.

They know what matters they can offer opinions on and what matters they should not get involved in.

"Uncle, this betrothal gift is not much. According to the customs over there, it is considered small." Yang Yangyang, who was licking tea for a few elders, said with a smile.

Chen Jun wanted to say something else.

Chen Yuan, who walked into the main hall, was the first to laugh and say, "Oh, has it been decided?"

"If the two children are willing, we certainly won't stop them." Chen Jun looked up and smiled, with an exceptionally bright smile on his face.

"When is the wedding scheduled?" Chen Yuan asked while passing around a circle of cigarettes.

"The wedding date is February 2 next year." Chen Li responded with a smile.

"It's a good day."

Chen Yuan nodded. Just like in his previous life, this year was his sister’s zodiac year. He didn’t know what the older generation had to say about it, so the wedding would be scheduled for next year.

"Brother-in-law, how much is the betrothal gift?"

After smoking, Chen Yuan took one in his mouth, lit it and took a deep breath, then looked at Yang Yangyang and asked with a smile.

"A riot of colour and a patch of green." Yang Yangyang said with a smile.

This is different from the previous life.

Although the betrothal gift given by Yang Yangyang's family in the previous life was not small, it was still far less than this amount, not even half of this time.

But it is understandable, after all, Yang Yangyang had talked about this with Chen Yuan a few years ago.

Firstly, Chen Yuan's family is in good condition now. Secondly, Yang Yangyang earns a lot in Yucheng Village and can earn more in the future, so it doesn't matter if he gives more in terms of the bride price.

"This betrothal gift is pretty good." Chen Yuan agreed.

Yang Yangyang chuckled.

"Is it too much?" Chen Jun still felt it was a bit too much.

"Dad, the betrothal gift and dowry are one and the same. My brother-in-law gave a lot of dowry, so we still have a dowry in return to give them a home." Chen Yuan flicked the ash from his cigarette and smiled.

Upon hearing this, Chen Jun and Tang Ying looked at each other, and both of their eyes lit up slightly.

When we were discussing the bride price, when I heard that Yang Yangyang's family wanted to give so much, I just thought it was too high and ignored the dowry.

Since Xiao Yang and his family gave such a high gift, they can definitely prepare the dowry.

It so happened that the sales of the box lunches last year were very good, so I decided to prepare some for the two children’s weddings.

After issues such as the bride price were discussed, the only things left were some small details. Chen Guo and his colleagues also helped to make suggestions. Both parties had a very pleasant chat and the deal was reached very smoothly.

Even if there is something I didn't expect, it's just a small detail.

Finally, Yang Zhong and his wife took out a big backpack and took out stacks of cash from it, all in a riot of colour.

"Congratulations, sis."

Chen Yuan did not get involved in these small details. He just stood by and congratulated Chen Li with a smile.

"Prepare your share of money." Chen Li glanced at Chen Yuan and reminded him bluntly about the red envelope.

Chen Yuan smiled and said, how could this be less?
"Xiao Yang, it's almost time, call a car."

At the main table, after finishing, Yang Zhong and Xie Lan stood up and shouted to Yang Yangyang.

"Why are you calling for a car?"

Chen Jun and Tang Ying stood up immediately, followed by Chen Guo and the others. Are they going to withdraw after the child’s marriage has been arranged?

"There's something going on in the room." Yang Zhong smiled naively.

"What could happen during the New Year? Besides, you drank so much at noon and you're still drunk. Why are you leaving?" Chen Jun pulled Yang Zhong and Tang Ying pulled Xie Lan to keep them.

The child's marriage has been arranged, and they will be real in-laws in the future. How could in-laws just come for lunch and leave, and in a drunken state?

Besides, the homestay has been arranged and it’s not like there is no room for us.

Yang Zhong and his wife wanted to leave, but Chen Jun and his wife tried to keep them, and Chen Guo and Chen Rong also tried to keep them. "Brother-in-law, tell uncle and aunt to leave separately today. What can happen during the New Year? Let's get together and chat to improve the relationship between the two families." Chen Yuan patted Yang Yangyang, what car are you calling for?

"My parents..." Yang Yangyang wanted to say something.

Chen Yuan interrupted with a smile, "Look at your uncle and aunt's condition. They drank so much at noon, and now they have to sit in the car for several hours. How uncomfortable it must be. Besides, I have to discuss the development direction of tea drinks with you in the evening."

Yang Yangyang originally wanted to say something, but when he heard that Chen Yuan seemed to have a development plan for the tea brand, he knew it was serious business, so he didn't call for a taxi.

He took the phone back and tried to persuade his parents to stay, and that's when he didn't say anything about going back.

"Why don't we go out for a walk? The weather outside is nice, and we can see the scenery to sober up." After keeping his in-laws, Chen Jun suggested with a smile.

Everyone has no objection.

Chen Rong just wanted to see what other places in Yucheng Village had become, and Yang Yangyang also wanted to take his parents to see where he was starting his business.

Chen Yuan and several other younger generations also followed along. Chen Li, who had originally come back to call for playing cards, did not mention the matter.

"I feel that the roads in the village are much wider." Walking on the country road in the sunshine, Chen Rong looked at the surrounding scenery and smiled.

Read the error-free version at 69shuba! 6=9+shu_ba is the first to publish this novel.

"It has indeed been widened. After all, the village road needs to be open to traffic, and there are usually many tourists." Chen Yuan said with a smile.

Wang Tao had the road in Yucheng Village repaired and widened. After all, there were shuttle buses and small trains running on it, plus tourists and vehicles, so it would definitely be better to make it as wide as possible.

"Laotang is still the same Laotang, but it has changed a lot."

"Look at this building, it looks like a hot spring hotel."

"Xiao Yuan is really amazing."

Chen Rong was filled with emotion as she walked along the way. Today's Yucheng Village is indeed different. The scenery is more beautiful and it is more lively and prosperous.

“Mom and Dad, this is my store.”

Arriving at the third floor of Laotang, Yang Yangyang pointed at the tea shop and smiled. He opened the door and pulled his parents in to take a look.

Looking at the tea shop, Xie Lan couldn't hide her bright smile, and Yang Zhong kept nodding and agreeing.

Of course, they knew how the tea shop's business was doing, and a big part of the reason they could offer so much in betrothal gifts this time was because of this.

Chen Li's family is well-off, and she allowed Xiao Yang to own a store like this and have his own business. What's even more rare is that she doesn't look down on their family.

If the in-laws can do this, they will naturally do their best in their children's marriage.

“This store is quite big.”

Liu Na also followed behind, looked around the store, and came up to Chen Yuan and smiled.

"It does look spacious overall, but the partition at the back has a bedroom, balcony, bathroom, wardrobe, etc., so there is not much area left for business operations," Chen Yuan said with a smile.

Three Sheep Tea has always taken the route of appealing to people’s hearts with low prices, but we didn’t expect to go the high-end route. It is more inclined towards a fast food consumption model, so the store does not need to be too big.

About 20 square meters is enough. Such a small store is easier to control costs and is more conducive to franchisees.

Of course, if the franchisee is ambitious and wants to create a comfortable and spacious leisure area, he can also look for spacious stores and build a medium or large store.

Chen Yuan only has a plan to control costs, but he does not set a cap.

"Boss Chen."

"Brother Guo, Brother Jun, come and play cards."

"Hey, isn't this Chen Rong? When did you come back?"

Walking out of the tea shop, there were quite a few villagers in the dining area, drinking tea or playing cards, and greeting Chen Yuan and the others.

Chen Rong walked forward and greeted them with a smile on her face. Liu Honggang followed behind her, took out a cigarette from his pocket, opened it, walked forward and started passing out cigarettes.

The villagers were chatting and laughing with Chen Rong and her husband, and occasionally they would look at Liu Na and chat for a few words.

Some villagers also invited Chen Jun and his friends to play cards.

"Let's not play today. Xiao Yang's parents are here. I'll play with you next time." Chen Jun smiled and waved his hand.

"Oh, the parents of both parties have met. When will the wedding be held?" the villagers asked with a smile.

"Next year, next year, I will definitely notify everyone in advance." Chen Jun responded with a smile on his face.

"Oh, it looks like they're engaged."

"Not bad."

"Xiao Li, Xiao Yang, congratulations."

The villagers looked at Chen Li and Yang Yangyang and congratulated them, especially those who worked in the village. They all knew the relationship between Chen Li and Yang Yangyang and thought they were a good match.

……

After walking around the dining area, Chen Yuan and his friends came down and continued to wander around Yucheng Village. Around five o'clock, the sun began to darken.

Chen Yuan and his friends slowly walked back home and started preparing dinner.

After dinner, Chen Yuan saw that it was almost half past seven, so he turned on the TV in the main room, switched to the channel Ye Zhi told him, and waited.

Soon, the prime-time program time arrived and the opening of good songs officially arrived.

"What a good song! What kind of talent show is this? The name looks familiar. It's not an imitation of the show next door." Chen Ming was quite curious as he watched the show on TV.

Today's entertainment is rich and varied, and young people like to watch it. The Voice of China was all the rage in the past two years and was well-liked by the audience.

However, despite this, Chen Ming and the others still showed great interest. No matter what the show was, they would first watch it to see if it was good.

"Is this what you are talking about?" Liu Na looked at Chen Yuan.

At noon, Chen Yuan talked to her a lot, one of which was to witness it tonight. Could it be that the so-called star refers to the talent show?

Can Chen Yuan control the program?
"Let's take a look first." Chen Yuan nodded and smiled.

Liu Na watched TV quietly with curiosity and anticipation.

"Wow, it's an original music reality show. This is a bit difficult." After listening to the introduction of the program, Chen Ming became a little uninterested.

Or to be more precise, I am not optimistic about it.

After all, reality shows are also talent shows, and originality has extremely high requirements for contestants. Its difficulty is far beyond that of other covers or free singing.

The limitation of song quality can easily cause the show to fail.

Unless the singer is already famous and brings out his original work to compete on the same stage, such a gimmick can make the audience have endless expectations. As for unknown or amateur singers, it is difficult for them to impress.

Especially after the opening is over and the contestants start to go on stage.

The first is the band. It looks like a grand scene with all kinds of musical instruments, but the combination of strange costumes is totally unsuitable for young people’s tastes.

"This is traditional music. If a talent show chooses contestants like this, it will be difficult for them to debut even if they achieve good results." Chen Ming shook his head and smiled.

It’s not that traditional music is bad, but young people today have different tastes, and in an era of skyrocketing traffic, image is also very important.

This kind of band deserves respect, but the market is limited.

It seems that Good Songs focuses on the songs rather than the talent show.

It has quality, but it is difficult to become mainstream.

(End of this chapter)