The fishing ground I opened has become a national leisure destination

Chapter 388 Why is it so cute?

"Two is enough."

Chen Yuan knew the situation of the engineering team and did not bargain with Wang Tao. Moreover, with the efficiency of the engineering team, two people could at least replace several.

enough.

It will be enough even if we start to set up direct sales in the future.

As he spoke, Chen Yuan hooked his arm around Wang Tao's shoulder and said with a grin, "Don't worry, I will definitely not mistreat the engineering team. I will definitely not squeeze the welfare here. I will give as much as I can."

Wang Tao understood what Chen Yuan meant and showed gratitude. "Thank you, Boss Chen. Leave the project to me. Don't worry. I'll get busy now."

"Go." Chen Yuan waved his hand.

Wang Tao nodded, turned and walked towards the construction site. When he bent down and stepped into the fence, he threw the cigarette butt outside.

After Chen Yuan finished smoking, he was about to ride his tricycle back when he heard a conversation coming from the fence on the other side.

"Lao Zhou, it should be three and a half hours, so just remember it as three hours."

"I worked quite long today during my vacation. I came here in the morning and took a break at noon. It should be more than nine hours now. Just record it as eight hours."

"I'll record it for two hours here, and erase the last forty minutes or so."

"I came here with Lao Chen, and we remember the same thing."

"Okay, then I'll remember it according to your request."

Chen Yuan had one foot on the tricycle and his hand was reaching for the key, but he was stunned when he heard someone inside the fence seeming to record today's working hours.

Is this a record of less?
What happened?
It stands to reason that who among the working class doesn't want to earn more? He asked Zhou Jianming to manage the construction project and record the villagers' work status in their spare time. He didn't care about secretly helping anyone record a few more working hours, as long as he was realistic.

But the current situation is that no one is taking extra notes, and instead they are taking the initiative to reduce working hours?
And given Zhou Jianming's attitude, he actually agreed.

The most important thing is, listening to their tone of voice as if they were chatting normally, as if this was a very normal thing, and obviously this was not the first time.

Are you used to it?

"Uncle Zhou."

After thinking about it, Chen Yuan walked towards the fence, pushing open the entrance and exit fence while laughing and shouting.

"Hey, Boss Chen."

"Boss Chen, are you still awake so late? Are you here to inspect the project at the entrance of the village?"

When Zhou Jianming and the others heard the voice, they immediately looked over here. When they saw it was Chen Yuan, they greeted him with a smile and walked towards Chen Yuan.

"Come over to discuss something with Wang Tao."

Chen Yuan smiled and took out a cigarette and passed it around, then pointed at the notebook in Zhou Jianming's hand and said, "Uncle Zhou, how are the villagers' working hours recorded?"

"Don't worry, Mr. Chen, the price is definitely not inflated." Zhou Jianming assured, and handed the notebook to Chen Yuan for inspection.

"Don't worry, Boss Chen. Yucheng Village now has a procuratorate that will check the operation of each project at any time. We also have a self-inspection team for the project. No one can take advantage of the working hours."

The surrounding villagers all echoed.

He believed in this point. The villagers were actively reducing their working hours, so there was definitely no such thing as inflated wages.

As for the Procuratorate and the Self-inspection Team, Chen Yuan knew about the former. This was the department that Chen Li decided to set up to manage the Procuratorate Company.

As the saying goes, there is no order without rules. Yucheng Village is now a village-enterprise. Although all the employees are from the same village and most of them are related to each other, it is an enterprise after all.

Since it is an enterprise, it naturally has to have its own rules and regulations. Even if they are not too strict, they still need to be followed so that it can be better managed.

As for the self-inspection team, Chen Yuan didn't know.

"I believe it's definitely not inflated, but it can't be underestimated either. I was listening to you guys recording the working hours outside just now, and you all seemed to be recording less than the actual working hours." Chen Yuan asked with a smile.

Zhou Jianming and the others felt a little embarrassed. They didn't know whether it was because Chen Yuan knew about this or if there were some other reason.

They looked at each other, and then Zhou Jianming stood up and said, "It's like this, Boss Chen, the engineering team you have is too strong. Every time we divide the work, the progress gap is too big. Compared with them, it feels like we are just here to do the work."

The more he talked, the more bitter Zhou Jianming's face became.

The villagers around also hung their heads, looking ashamed.

"So you took the initiative to record less working hours?" Chen Yuan smiled. He understood.

No wonder the villagers took the initiative to reduce their working hours. After comparing their work with Wang Tao and his team, they found that their project progress was too slow, and they felt a bit sorry for the treatment given by Boss Chen.

Record fewer working hours to make your efficiency look better.

"I didn't forget much, hehe~"

The villagers smiled foolishly.

Chen Yuan shook his head and smiled. Why are these villagers so cute?

He looked up at Zhou Jianming, "So Uncle Zhou is also fooling around?"

Zhou Jianming's expression changed slightly, and he was about to explain something when the villagers next to him spoke first.

"That's not the case, Boss Chen. Lao Zhou also advised us, but this is our own decision and has nothing to do with Lao Zhou."

"Yes, Boss Chen, we always keep an eye on him and take notes. He has no choice."

"And we would also record our own working hours when we got back. If we found that they were different from Lao Zhou's, we would inevitably give him a good beating. So Lao Zhou was also forced by us."

Chen Yuan's smile deepened.

So these villagers are quite cute. They thought he was going to hold Zhou Jianming accountable and were trying to exonerate him.

"Is it always like this?"

Chen Yuan smiled and waved his hand, then looked at Zhou Jianming and asked again.

Zhou Jianming knew what Chen Yuan meant, nodded and replied: "Not at first, I just reduced my working hours, and then everyone found out and took the initiative to ask for a reduction in working hours, which happened after the Spring Festival."

"That's not called reducing working hours, that's called erasing them."

"Boss Chen, you don't know that he only records one hour of work for himself every day. He is the first to come in and the last to leave. Who would believe one hour?"

The surrounding villagers pointed at Zhou Jianming, shook their heads and laughed.

Although Zhou Jianming is the general person in charge of the villagers' construction, he has to record in detail the specific working hours of each villager who comes to work every day, which takes some time.

But it's not possible that I only work for one hour in the whole day.

"In fact, I didn't do much work. In addition to recording everyone's working hours every day, I also had to coordinate with Wang Tao on the project area, so I had very little time to work."

Zhou Jianming shook his head and smiled.

The villagers obviously did not believe this. They had seen Zhou Jianming's own working hours and only voluntarily reduced their working hours after asking him about it.

After all, compared with that engineering team, they really seemed to be slacking off.

"There is no need to reduce the working hours. The working hours should be the same as they are. Don't compare yourself with the engineering team. They have been strictly trained and will be allocated construction funds."

Chen Yuan's meaning was very clear. There was project payment, and he had made some money. There was no need to reduce the payment. Everyone worked hard to make money, and this was what they deserved.

"So you've received training." "What kind of training is so impressive?"

"It must be said that the engineering team that Boss Chen hired is really amazing. One of them can do the work of several others. The most terrifying thing is that they really work hard."

"Yeah, I feel like they don't have much rest every day. No matter how late we work overtime, they have no intention of stopping work."

"And no matter how early we come, they are definitely working on it."

"No, no, no."

"I'm really worried that they will die suddenly one day."

Speaking of this construction team, the villagers are all amazed. Not to mention their efficiency is unmatched, their working hours are also beyond their reach. They can persist for one or two days and do so throughout the entire construction period. They are really working hard.

But the problem is that Wang Tao and his colleagues are full of energy and vitality every day, without any feeling of fatigue at all. Their physical endurance is truly terrifying.

"Okay, it's getting late. Everyone should go back and rest after work. Uncle Zhou, the working hours should not be increased or reduced. It's what it is."

Chen Yuan didn't talk much about the engineering team, and prepared to go back after hearing the greeting.

"Okay." Zhou Jianming nodded in agreement.

Originally, they were ashamed of the horrific efficiency of the engineering team and felt embarrassed to receive such a high salary, so they voluntarily reduced their working hours.

But now that Chen Yuan said this, Zhou Jianming knew what to do.

"Not asleep yet?"

When I got home, Chen Li and the others were still in the main room and hadn't rested yet.

"Aren't I waiting for you?" Chen Li looked back at Chen Yuan and smiled.

Chen Yuan understood as soon as he heard it.

He pulled out a stool and sat down, saying, "I have discussed with Wang Tao and we can assign two people to be responsible for the decoration of Three Sheep Tea."

"Just two people?" Liu Na frowned slightly.

"Xiao Yuan's engineering team is different. In terms of efficiency, one person can do the work of several people. In terms of durability, they can also do the work of several people. Two people can do the work of a small engineering team outside."

Chen Li knew how efficient Wang Tao's engineering team was. The two of them were not wealthy, but it was barely enough.

"Can't we deploy two more people?"

Liu Na wanted to get more people, not sure if it was because she knew that the engineering team was extremely efficient and wanted to ask for more people, or if she simply felt that two people were not enough.

"It's really impossible to transfer them. There aren't many people in that engineering team. Yucheng Film and Television also transferred two people, but they haven't been returned yet. If we need more people, Wang Tao will resign." Chen Yuan spread his hands.

This is really not a lie. Wang Tao led a small engineering team, which was much smaller than a normal construction team, with only about twenty people in total.

There are already quite a few construction projects in Yucheng Village, two here and two there, so his engineering team has to be disbanded.

Liu Na had no choice but to give up.

"There is one more thing. The advertising and marketing departments at Three Sheep need to come up with an advertising plan as soon as possible." Chen Yuan said to Chen Li and the others.

"Okay." Chen Li and the others nodded.

Advertising is an important part of promoting the market, and they will definitely take this matter seriously.

After chatting for a while, everyone decided to take a break, and Chen Yuan went upstairs.

After a simple wash, Chen Yuan sat in front of the computer desk and turned on the computer, but he did not open the script document. Instead, he looked at his mobile phone.

Then he picked up the cigarette box, lit a cigarette, and whispered to himself:
"Since the program mentor has announced the topic, we should immediately enter the extreme creation phase. Ye Zhi hasn't contacted me yet, so it is very likely that he guessed the topic correctly."

Ye Zhi must be aware that the sooner he asks for help, the more time he will have for subsequent creations, but the fact that he has not contacted him until now means something self-evident.

No contact is good news.

But it is not absolute.

However, Chen Yuan didn't care about this matter particularly. If Ye Zhi really needed help, she would definitely contact him, so there was no need for him to contact Ye Zhi.

He created a new document and typed a title: Advertising Planning.

Not just tea brands, any brand that wants to develop will inevitably need advertising, and this link is very critical.

A good advertisement can greatly enhance the brand image and product sales, but the prerequisite is that it must have unique creativity and emotional expression to successfully capture the hearts of consumers.

There must be a plan from Three Sheep, but Chen Yuan decided to think of one himself. After all, tea beverage brands still have a very large market.

"Among traditional milk tea advertisements, Xiangpiaopiao and Youlemei are undoubtedly the most classic, but the differences between the products mean that there is not much that can be learned from them."

Chen Yuan was smoking a cigarette, thinking about the advertising ideas and subject matter.

The specific form and emotional expression are the key core of advertising.

“The form of traditional milk tea is difficult to learn from, but the advertising of later milk tea brands is worth learning from.” Chen Yuan whispered softly.

Advertising planning in later generations is really a test, and the same is true for the milk tea industry. In the words of later generations, it is a business war that is unexpected and vicious.

There are many things worth learning from here.

For example, the Bawang brand.

The unique creativity of the advertisement is refreshing. While others are still using open tactics, Bawang is using a covert approach, taking the pure love and heartfelt approach in the form of a short play.

While making people exclaim “Wow!”, the short story also creates a deep emotional resonance that helps build goodwill for the brand, while also allowing consumers to see the brand’s dedication to the content.

In this era of rapid changes in advertising and marketing, this style is quite surprising, and the effect is unexpectedly good.

“Bawang’s brand advertising is worth learning from.”

Chen Yuan recalled the skits and commercials of the later Bawang brand, and then began to type on the keyboard, writing down the general story line.

Regardless of whether you will use them in the end or not, sort out these ideas first and see how much you can learn from them.

"And Nayuki."

The brand that turns its advertisements into aesthetic films and uses culture to create brands is also a very creative and unique marketing route.

“There is also Heytea, which focuses on emotional resonance…”

In addition to the conventional approach of combining trends, leveraging the celebrity effect, and focusing on spreading creativity and charm, we are also good at digging out the stories behind the brands and triggering emotional resonance among consumers.

There is also a brand that Chen Yuan is most familiar with, which is Mixue, which also takes the low-price approach. In Chen Yuan’s plan, the development model of the Three Sheep brand will follow the Mixue model.

People in later generations said that Mixue’s advertising was not as novel as other tea brands, and it didn’t even have any unique ideas. But a very brainwashing song made Mixue popular.

Whether it is brand image, influence, or product sales, there has been a huge leap forward.

Based on this, Mixue’s advertising and marketing can stand in the first echelon of the tea beverage industry.

"These brands all have unique marketing models."

Chen Yuan was typing away on the keyboard, first sorting out the advertising ideas of those popular tea brands in later generations, and then thinking about the advertising ideas of Three Sheep.

(End of this chapter)