The fishing ground I opened has become a national leisure destination

Chapter 390 Opening Effect

“This location is quite good.”

Chen Yuan looked around. Although it was not a commercial street, it was still a main street. Most importantly, there was a middle school across the street.

Students are a very important consumer group. Although students’ financial capabilities are not that strong, Three Sheep’s low-price approach fits the bill perfectly.

"There are more residents around because there is a school. When I opened a fishing tackle shop before, the main source of customers were adults. Now I have changed to a milk tea shop, focusing on students."

Wang Heng looked at the school opposite and smiled.

"The low-price core model developed by Boss Chen was also one of the important factors in our choice of a milk tea shop." Dongfang Qingyang said with a smile.

It is said that students can boost the economy, but their spending power is bound to be limited, and this is not a business circle, so expensive milk tea is definitely not suitable.

The most suitable brand is the one like Three Sheep that takes the low-price approach.

It just so happened that this school was semi-closed, and students could enter and leave the school freely after school at noon and in the afternoon, so there was a stable customer base. Otherwise, they would not dare to try this.

"Today is Sunday, and the middle schools will also be closed. We should be able to see the effect today."

Chen Yuan smiled and said that he naturally hoped that the store's business would be booming, not only because of his good relationship with Wang Heng, but also because it was related to the development of the Three Sheep brand.

Ding bell~
As he was speaking, the phone in his pocket rang.

"Yes, it's right across from the middle school, at the Three Sheep Tea Shop."

The flower basket for the celebration store that I ordered last night has arrived. Less than two minutes after I hung up the phone, I saw a small delivery truck parked on the street outside.

There are many flower baskets placed at the back.

"Master, business is booming."

"Old Wang, good luck with your opening."

After the people got off the car, Huangmao and Xu Bai ran over. They also ordered flower baskets, and they should be from the same company as Chen Yuan. They came over with the flower baskets and congratulated Wang Heng and his wife with a smile.

"It's just a small shop, why make such a big deal out of it?" Wang Heng shook his head and said it was unnecessary, but his face was full of smiles.

Chen Yuan and Yang Yangyang also came over with flower baskets.

Not only them, but some good friends also ordered flower baskets to be sent over, such as Xiao Yuwang and his friends. They didn't show up in person, but they did send their congratulations.

"Brother Xu."

At around half past nine, Long Jiawen came over and walked straight towards Xu Bai, calling him "Brother Xu" all the time in a very sweet voice. He would even call him "Brother Xu" when no one was around.

"Morning, Boss Chen."

Then Long Jiawen greeted Chen Yuan and the others with a smile.

"morning."

Chen Yuan looked at Long Jiawen who was holding Xu Bai's arm very naturally with a smile on his face. It seemed that they had really gotten along well.

"Brother Wang, Sister Qingyang, I am not late, am I?"

Long Jiawen smiled again and greeted Wang Heng and Dongfang Qingyang.

"The milk tea shop doesn't open that early. We agreed to come at ten o'clock, but no need to come so early." Dongfang Qingyang smiled, chatted for a while, and then pulled Long Jiawen to the store.

Originally, Wang Heng and Dongfang Qingyang wanted to run a husband-and-wife shop and see how the business went before deciding whether to hire more people, but since Xu Bai had spoken, they decided to bring Long Jiawen along.

And they do have to play in competitions, and sometimes time is tight, so the store cannot just close down. With Long Jiawen around, it is easier to arrange things.

Although it requires additional manpower costs in the early stages, fortunately, Chen Yuan provides great support for franchising, so there is no pressure at all.

"When did it happen?"

After Dongfang Qingyang pulled Long Jiawen into the store, Chen Yuan touched Xu Bai, his smiling face full of gossip.

"This guy is better than me. He got her after knowing her for only half a year. He even went back to her hometown during the Chinese New Year." Wang Heng joked at the side, showing a bit of admiration.

"In this age where there are more wolves than meat, we must take the initiative." Xu Bai said calmly.

"Brother Xu, what you said is true. If you can get to the level of Boss Chen, why do you need to take the initiative? Just snap your fingers and there will be a story." The yellow-haired man joked with a smile.

"How can I compare with Boss Chen? We are on a different level." Xu Bai shook his head.

He can't win, he can't win at all. He is just an ordinary citizen and just needs to live an ordinary life.

"What's wrong? I'm in the atmosphere." Chen Yuan smiled and pointed to the sky.

Haha.

Several people laughed.

"Boss Chen, please go inside and have a rest. Huangmao and Lao Xu, please help distribute flyers." After laughing, Wang Heng looked at the time and it was time to prepare for business.

Wang Heng’s shop is not big, only about 30 square meters, but it is enough to open a milk tea shop, and it is divided into left and right sides during the decoration design.

On the right is the work area, which is L-shaped. The cashier counter is on the outside, and the long side of the L is the operating table. There is a small grid of several square meters at the back where you can store goods and change work clothes.

Further back is a convenient area.

On the left side against the wall is a row of seats along the wall, which makes full use of the space and provides customers with a comfortable leisure environment.

There are various decorations on the walls. There is a rectangular pink wooden board hanging in the middle, with some sticky notes and pens underneath. Customers can write some beautiful poems or their inner thoughts and stick them on the board.

After all, the main focus is on students, and students are the most emotionally rich group. This link has a sense of ritual and is still deeply loved by some students.

The overall decoration style does not have a strong commercial flavor, but is more warm and suitable for students.

"I won't rest. I'm here to help today. You guys go and do your work first." Chen Yuan glanced at the store, patted Yang Yangyang, and then called Huangmao to get him some flyers.

Opening promotion and activities.

For example, the second cup is half price or something like that, in the form of a discount promotion, and then through flyers, you can promote the milk tea shop first, so that more people will know that there is a milk tea shop here.

"Stop and go along the way..."

There was music coming from the store. The volume was not loud and did not affect the surroundings, but the soothing atmosphere suddenly emerged.

Moreover, they were Ye Zhi's songs, and had the effect of promoting Ye Zhi. It happened that now was the time when good songs were at their hottest, and Ye Zhi's topic discussions and song popularity were also extremely high, which could be considered to be keeping up with the popularity.

"Hello, please take a look at the flyer."

"New store opening, many discounts, welcome to taste~"

Wang Heng and the other three were busy in the store, while Chen Yuan and the other three were handing out flyers outside. They all started to get busy.

Maybe it's still early and there are not many customers at the moment.

Around ten o'clock, some students finally came over. They were two pretty girls wearing glasses. You could tell at a glance that they were students.

"Hello, welcome~"

At the cashier counter, Dongfang Qingyang had a sweet smile. This is the basic standard for a waiter, to face customers with a smile.

"Wow, the prices here are so cheap, lemonade is only four yuan."

“The average price of milk tea is only seven or eight yuan, which is really cheap~”

The two students looked at the price list with surprised smiles on their faces. The prices were completely different from what they had imagined. When did milk tea become so cheap?

"Three Sheep Tea, I've never heard of this brand."

After looking at the brand name, the two students could understand a little bit. The tea drinks around the school are relatively cheap. After all, students have limited spending power, so the milk tea shops here are mostly small brands that have never been heard of, focusing on affordable prices.

The prices of those big brands cannot be this high.

But I have to say that the price of Three Sheep is still cheaper than you can imagine and it really touches your heart.

"Three Sheep Tea is our own brand in Chong City, with its headquarters in Yinma. We grow most of the raw materials ourselves, and our main product is a green drink with high quality and low price." Dongfang Qingyang explained with a smile.

"This is our Chongshi brand, so we must support it."

"I want a pudding milk tea, a large cup."

"I'll have a drink too."

After hearing that it was a local brand and that the ingredients were grown locally, the two students became more confident in the Three Sheep Tea brand and ordered tea immediately.

"The store is opening today and there is a promotion. The second cup is half price. You can enjoy the discount if you pay twice together." Dongfang Qingyang said with a smile.

"Thank you, sister. I'll pay the bill."

One of the students paid the bill and couldn't help but smile brightly when he saw that the bill was only a little over ten yuan. With that little money, he could hardly spend even one cup of milk tea, let alone two large cups.

"Why don't you bring some cups for Zhen and the others as well."

While waiting, another girl suggested.

"This is acceptable."

The girl who paid nodded, and before she put her phone back in her pocket, she shouted to Dongfang Qingyang, "Sister, let's have two more cups of milk tea and take it away."

"Okay." Dongfang Qingyang responded with a smile.

"Let me do it, I can enjoy a half-price discount." Another girl rushed to pay.

After Dongfang Qingyang took the order and collected the money, he went back to the workbench to make milk tea together. Wang Heng and Long Jiawen were also there, and Yang Yangyang was giving instructions.

Soon, four cups of milk tea were ready, two were packaged, and two were handed to students.

"Hello, your milk tea."

Dongfang Qingyang handed over the milk tea with both hands.

The two students took the milk tea, unwrapped the straws and inserted them into the cup while walking towards the school. They took a sip and made surprised sounds.

Hearing the positive comments such as "it tastes good" and "it's delicious", not only Dongfang Qingyang, who was looking at them, had a smile on his face, but Chen Yuan and the others also had smiles on their faces.

"Hello, please take a look at the flyer."

Keep working.

Once there is a first, there will be a second. As the store opened, more and more customers came. Although it was not as popular as the ones that came in droves, there was not much rest.

Some students were sitting in the store, playing with their phones while listening to music and drinking milk tea.

Time flies to noon.

"Huangmao, go next door and cook a few dishes. Take Boss Chen and the others to eat first." Taking advantage of the fact that there was no business at noon, Wang Heng asked Huangmao to take them to eat first.

Yang Yangyang and Long Jiawen will go there first, and he and Dongfang Qingyang will take over later.

Business in the afternoon is much better than in the morning. Students don't have classes, so they come out to stroll around and relax in the afternoon. Some of them pass by and order a cup of milk tea to take away, while many others sit in the store to play.

Especially around four or five o'clock, day students come back to school for evening self-study, or gather in groups of three or five with friends. Plus, there is a half-price promotion at the opening, so the store is busy for a while.

It was around seven o'clock, and the time became free after the students entered the school.

"eat first."

Chen Yuan was originally ready to leave after finishing his work, but Wang Hengfei invited him to have a meal, and he had no choice but to stay.

Instead of eating at the restaurant next door in the evening, Huangmao and Xu Bai went over to order a few dishes, and brought a table over and placed it outside the milk tea shop.

"Sister Qingyang, come and have dinner."

After the food was served, Chen Yuan invited Dongfang Qingyang to eat together. Anyway, the students were all going to evening self-study, so even if a few customers came occasionally, it would not delay their meal.

"Okay, come right away."

Dongfang Qingyang cleaned up the operating table, flipped through the computer at the cashier's counter, and then walked out with a smile on his face. Before he came out, he asked with a smile:

“Guess what the sales were today?”

"Master's wife, shouldn't you enjoy counting money secretly with Master at night? There's no need to provoke us." The yellow-haired man teased with a smile and opened a bottle of beer and handed it to Chen Yuan.

Chen Yuan waved his hand, as he still had to drive later.

"Boss Chen is here. We are the first franchisee. We’ll report our business situation to Boss Chen." Dongfang Qingyang said with a smile.

They knew that Chen Yuan wanted to develop a tea beverage brand, and whether it was franchised or directly operated, the business of these stores would greatly affect the development of the brand.

“How is business going today?”

Wang Heng picked up a piece of meat and put it in his mouth, looking at Dongfang Qingyang with some anticipation.

Dongfang Qingyang held the bowl with a bright smile on his face. "The ice cream sales were not good, only a dozen or so. The smoothie and grass jelly series also did not sell much, only about twenty cups. The main sales were in the lemon series and milk tea series, each of which sold more than a hundred cups. Adding up, it's probably about three hundred cups."

"The effect is good." Wang Heng was very satisfied.

Chen Yuan also nodded slightly.

The business is not booming and cannot be compared with when Yucheng Village first opened, but for a store in this location, it is still pretty good.

Today is the weekend, and many nearby residents and students should be out playing. Plus, a new store has opened, so many people don’t know about it.

Although the second cup of coffee was half price during the opening event, which was a significant promotion, considering various factors, the subsequent business should not be much different.

Moreover, it is April now, and with the arrival of summer, it is the peak season for the milk tea industry.

"It's just that the opening event has some impact on sales." Dongfang Qingyang smiled.

"The milk tea industry has considerable profits, so there is definitely some profit to be made, and the publicity effect brought by the half-price promotion for the second cup is even more valuable," said Wang Heng.

Dongfang Qingyang certainly understood this truth, he was just saying it casually.

"Sister Qingyang, do you have a rough analysis of the consumer groups today? Or in other words, what proportion of them are students?" Chen Yuan looked up at Dongfang Qingyang while eating.

"I noticed that students account for at least 70 to 80 percent." Dongfang Qingyang nodded.

"The proportion is a bit high and may affect business during the summer vacation." Chen Yuan said.

"There is definitely an impact, but it's not a big problem. After all, it's a middle school, not a university."

Wang Heng understood what Chen Yuan meant, but middle school was different from university, the holidays were not that long, and there were many students living nearby.

The holidays do have an impact, but it won’t lead to a complete lack of customer traffic.

"If there is really no business during the holiday, then take the day off to play competitions. If there are no competitions, just go fishing." Dongfang Qingyang continued with a smile.

The pursuit is that simple.

Running a small shop, I don’t need to have booming business, just enough to make a living, and occasionally go fishing or participate in competitions, and maybe there will be a surprise.

This day is happy and satisfying.

(End of this chapter)