The fishing ground I opened has become a national leisure destination

Chapter 398 Confirmation of Advertising Plan
The next day.

Chen Yuan got up early, had breakfast, and went to the headquarters of Three Sheep Tea with Chen Li and Liu Na, carrying his computer.

In a multi-functional conference room.

"Mr. Chen, this is the advertising plan we planned. After many revisions and screenings, we finally determined three good backup plans."

The person in charge of advertising planning handed the plan to Chen Yuan and others and gave a brief explanation.

Chen Yuan took the plan and began to read it. He came here today to finalize the advertising plan. After the Good Songs Annual Ceremony was over, he would start filming and then launch the publicity.

"Is the theme about love?"

The first plan Chen Yuan saw was based on love as the entry point. The plot was roughly that the hero gave the heroine three bottles of goat milk tea as gifts, and the core line was, you warm my heart like milk tea.

"The consumer group of milk tea is mainly young people, and love is a topic that all young people cannot avoid." The person in charge explained.

"There's nothing wrong with the entry point, but the story is too weak. Without a warm enough story, it's hard for people to resonate with just empty talk about love." Chen Yuan commented softly.

"Okay, Mr. Chen, let's continue designing." The person in charge nodded repeatedly, but it was unknown whether he really agreed with Chen Yuan's words.

But as a worker, she knows that she must listen to her boss's advice, regardless of whether the boss's advice is correct or not, but it is definitely wrong not to listen to her boss.

“This theme can be used, but the specific details can be more creative. We should not follow the traditional model, but focus on storytelling, and accumulate brand favorability through strong and deep emotional resonance.”

Chen Yuan gave his own suggestion, "I just happen to have an idea that coincides with your plan. What do you think?"

As he spoke, Chen Yuan took out a computer from his backpack, turned it on, found a document, and then pushed the computer in front of the person in charge.

Chen Yuan drew on the successful advertisements of milk tea brands in his previous life and spent several days coming up with some creative ideas.

One of them is the theme of love, or the pure love mode, which uses short dramas to make the advertising creative and unique, refreshing.

"Mr. Chen's idea..."

The person in charge, with a responsible attitude towards work, looked at Chen Yuan's advertising plan carefully, but when he saw the beginning, he was stunned.

Then his eyes brightened, and when he saw what was happening behind him, they seemed to be bursting with light. In the end, he looked up and stared at Chen Yuan excitedly.

I originally thought that Chen Yuan didn't understand advertising planning, but who would have thought that his move would be so powerful? In comparison, the plan they came up with was really not worth mentioning.

Is this the boss?

"Xiao Yuan still understands these?"

Liu Na, who was standing next to her, was also stunned when she saw the person in charge's reaction, then she leaned over to Chen Li and whispered something.

"Who knows? Anyway, he is smart enough and can always come up with some unexpected ideas. It's not surprising." Chen Li shrugged with a smile.

Liu Na didn't say anything else, but just looked at Chen Yuan curiously.

"How?" Chen Yuan was not surprised by the person in charge's reaction, he just asked calmly.

"Absolutely!"

There was only one person in charge, and his face was full of admiration. The idea was brilliant and unique, without any traditional routines, giving people a refreshing feeling.

If she had to describe it, there is only one word: absolutely!

but.

Then, she frowned slightly and expressed her concerns, "But this clever design that emphasizes the story can easily weaken the brand promotion. It is hard to predict whether it will be the finishing touch or counterproductive."

"Based on your experience, which possibility is more likely?" Chen Yuan discussed with him.

The person in charge did not dare to give a definite answer, but just said: "The idea is very novel and eye-catching. For me, it is an unexpected surprise. Although the final product effect surprised me, I was more attracted by the story."

"That's enough."

Chen Yuan smiled and said: "When you are attracted by the story, the brand has been quietly imprinted in your mind. The final 'secret battle' has deepened this impression. Whenever you think of this story, or think of this unexpected creativity, you will think of three sheep."

The person in charge nodded while pondering.

According to her experience, this advertisement's creativity is very likely to achieve this effect.

"The second option is good. It combines the talent of the spokesperson and promotes the brand through songs. This option is feasible."

Chen Yuan didn't explain too much and continued to look at the second plan. The person in charge came back to his senses and began to explain the concept and intention of the second advertising plan.

Chen Yuan still agreed with it. This idea coincided with his own, or it was the same as the creative idea of ​​Mixue's later advertising.

Of course, this is definitely not because of the later Mixue, but because the Three Sheep knew who the spokesperson was and combined it with the spokesperson’s own creative ideas.

But no matter how it was thought up, the idea is workable.

just.

"Is there a melody for the promotional song?" Chen Yuan asked, pointing at the lyrics.

If you only look at the lyrics, how should I put it? It's average. I can't see any advantages, but I can't say there are any problems either. The main thing is to look at the melody.

The reason why brainwashing songs are brainwashing is not simply because of the lyrics. The most important thing is the melody. A melody that is easy to get into is the key.

"Have."

The person in charge found an audio clip and played it. Chen Yuan listened quietly. He frowned slightly when he first heard the music, and his frown deepened after he finished listening to the whole thing.

"The melody is not up to standard." Chen Yuan rejected it directly.

"Mr. Chen, can you tell us why?" the person in charge asked humbly.

If it was just now, the person in charge might have just said "I know" or "OK", but after seeing the advertising plan that Chen Yuan had just conceived, she knew that Chen Yuan was not an ignorant layman, but on the contrary, he had a lot of ideas.

"Your ideas, creativity, and plans are all fine overall, but the details are lacking."

Chen Yuan subconsciously wanted to take out a cigarette, but thinking that this was a meeting room, he suppressed his urge to smoke and continued, "For example, this promotional song is not a new song released by a singer. The focus should not be on the quality of the song, but on the publicity and whether it can be remembered."

The promotional song plan planned by Three Sheep was indeed based on Ye Zhi. The songs all have a folk feel and don't sound like advertising songs at all.

How should I put it? Too much emphasis was placed on the song, while the essence of the advertisement was neglected.

"This is an advertisement, not a promotional song for a TV show or film. If we want to put the advertisement in the form of a promotional song, the key lies in just two words: brainwash!" said Chen Yuan.

"Brainwashing?" The person in charge was stunned and frowned slightly.

“I won’t accept any gifts this year, the only gifts I will accept are…” Chen Yuan hummed simply, and the person in charge’s slightly wrinkled brows suddenly cleared up, and his beautiful eyes brightened again.

"A promotional song doesn't have to be a song. As long as it's brainwashing enough, the effect will be better than a hit song." Chen Yuan smiled faintly.

"I understand, Mr. Chen." The person in charge was even more respectful to Chen Yuan.

"Let's keep the promotional song plan, but I'll discuss the specific song and lyrics with Ye Zhi. After all, she's a professional and maybe she can think of a brainwashing melody and lyrics." Chen Yuan finalized.

In fact, he had a plan. The melody and lyrics were finalized, but it would be a bit discouraging to continue to bring them out, and these were originally the results of his reference to those milk tea brands in later generations.

It is indeed unfair to use other people's achievements to undermine the confidence of your own people. It is better to push the lyrics and music to Ye Zhi, since she is a professional anyway.

"Okay, Mr. Chen." The person in charge responded respectfully.

"The third plan is good. It leverages traditional culture to promote the brand. It is very creative and distinctive." Chen Yuan continued to look at the last plan, his expression slightly delighted.

I am very satisfied with the advertising planning ability of Three Sheep.

The first one is based on the theme of love, and after Chen Yuan’s suggestion, it is in line with the marketing direction of Overlord in the future.

The second type combines spokespersons with promotional songs as the core, which is very suitable for later generations of Mixue.

The last type uses traditional culture as an entry point to enhance resonance with consumers. Its creativity and characteristics are the marketing route of Naixue in later generations.

From the perspective of future generations, these three plans are extremely valuable, which shows the strength of the Three Sheep advertising planning department.

"Traditional culture is rich and colorful, and this plan can be explored in depth." Chen Yuan pointed to the third plan.

"Okay, Mr. Chen." The person in charge nodded heavily with a smile on his face.

This is not just about gaining recognition from the leadership, but also a feeling of being recognized by very capable peers. After this discussion, the person in charge understood that Chen Yuan is very thoughtful and capable.

"By the way, who is responsible for the advertising shooting?" Chen Yuan looked at Liu Na and Chen Li and asked.

"The advertising department is in charge, and they are also responsible for the subsequent promotion and distribution." Liu Na said.

It has not been connected with Yucheng Film and Television.

If Three Sheep wants to develop, it needs independent departments for advertising planning, shooting, publicity and promotion, and so on, so that it can take control of the entire process.

"also."

Chen Yuan thought about it and nodded slightly.

Although Yucheng Film and Television and Three Sheep Tea are both companies, their different systems make it better for them to operate independently. Yucheng Film and Television also has its own plans. Now is the critical period for rapid growth and the pursuit of speed and efficiency.

"If we need other actors as spokespersons besides Ye Zhi, we can contact Yucheng Film and Television." That's all Chen Yuan said.

Even if they operate independently, they still need to cooperate with each other.

"it is good."

Liu Na and Chen Li smiled.

Then Chen Yuan looked at the person in charge and said, "I'll send you the plan. I've already decided on the candidates. In addition to Ye Zhi, there's also Liang Qianyue from Yucheng Film and Television. You can prepare for the preliminary work and start filming directly after the schedule is arranged."

The first option is a pure love short play, with Ye Zhi and Liang Qianyue as the main actors.

The reason for letting the two of them cooperate is, firstly, the two girls' image and temperament are online, and secondly, after the annual feast of good songs is over, Ye Zhi's popularity will reach its peak, and it will also have the effect of bringing up Liang Qianyue.

Promote the sales of Campus Storm and increase Liang Qianyue’s popularity. After all, Chen Yuan’s plan for Liang Qianyue is not just an online movie.

"Okay." The person in charge nodded and took note.

"After Ye Zhi and I finalize the promotional song plan, we will discuss the details with you, but you can prepare in advance and should be able to shoot at the same time."

Chen Yuan continued, "As for the third plan, there is the Dragon Boat Festival in late June, so we can use this node to combine the Dragon Boat Festival culture with the three sheep."

The person in charge hesitated slightly.

"Is there any problem?" Chen Yuan looked at her and asked.

"No problem, Mr. Chen." The person in charge shook his head with a firm smile on his face.

Although time is tight, I still have to work overtime to complete the tasks assigned by my boss.

Chen Yuan nodded and sent the plan to the person in charge, who then left the meeting room. Only Chen Yuan, Liu Na and Chen Li were left at the scene.

"The last step is publicity and promotion."

Chen Yuan then closed the computer and talked about money. "I know this is a money-burning phase. Three Sheep doesn't have much money on its books, but we must not skimp on what needs to be spent. This is a key step in building a brand."

"I know, when will the payment from Yucheng Film and Television be settled?" Liu Na asked.

She certainly knew the importance of publicity and promotion. Only by investing a large amount of money and promoting it as much as possible could the Three Sheep brand be established as quickly as possible.

The key is funding. Funding is essential for good publicity.

"According to the normal process, the film will be taken offline after it is released today, and the statistical data and revenue calculation and other settlement processes will begin tomorrow. The specific time is unclear, but it shouldn't be too long. I will ask Qin Fen tomorrow." Chen Yuan said.

As for the initial settlement process, he really didn't know the exact time, but according to his understanding, it would only take about seven working days, and it was estimated that the money would be credited to the account by the middle of the month.

"What is the specific share of the box office revenue?" Liu Na continued to ask.

You can only do so much as how much money you have. Only by knowing this number can you make good promotion plans in advance.

"Probably around 25 million." Chen Yuan said.

He didn't ask about the specific numbers, but Qin Fen occasionally communicated with him about the box office situation. The final box office performance of the Taoist masterpiece was similar to that of the previous life.

"Yucheng Film and Television borrowed five million in the early stage and another one million later. The six million will definitely be returned." Chen Yuan continued.

At the beginning of the year, Qin Fen and Xie Di originally estimated that they would need eight million, but the reserve fund was given to the Three Sheep, so they were unable to give the full eight million later.

Chen Yuan gritted his teeth and collected one million from the village enterprise account. He asked Yang Wei and Huang Jie for the rest and settled the advertising placement fees in advance.

Fortunately, the previous scripts were limited and the production did not reach the plan, so the total of more than 7 million can be operated.

"Based on the proportion of shares, I can get about 12 million, but Yucheng Film and Television also needs to operate, so it is estimated that 10 million can be mobilized, and the overall support for Three Sheep is about 16 million." Chen Yuan estimated the specific amount.

"It's not much, but it's barely enough." Liu Na said, estimating the amount.

Chen Li shook her head and smiled. Nearly 20 million is a sum that many people cannot earn in their entire lives, and Sister Na actually thinks it is not enough.

However, she still felt that it was not much.

"Use it first. The box office settlement will get faster and faster, and there will be more and more." Chen Yuan said with a smile as he packed his backpack.

Even if the revenue sharing cycle and settlement method of online movies cannot be quickly advanced, it will not have much impact on the follow-up according to the three-month revenue sharing cycle and quarterly settlement model.

After all, Yucheng Film and Television has entered full-speed mode and can now shoot about ten films a month. The number of films released online determines the settlement amount.

It also means that there will be settlement every subsequent month.

Low cost, high return, fast settlement cycle and stable cash flow are the advantages of online movies.

(End of this chapter)