The fishing ground I opened has become a national leisure destination

Chapter 403 Fishing Gear Brand Super League
In the following period, all projects are running and developing stably.

As always, Yucheng Village's overall operations, from fish ponds to amusement parks, including catering, have been steadily increasing, receiving thousands of visitors every day.

Yucheng Film and Television also has maximum intensity and efficiency.

The busiest one is Three Sheep Tea. With an injection of more than 10 million yuan in funds and overwhelming advertising, the result is that the franchise phone number is almost overwhelmed with calls.

During this period, we couldn't even see Liu Na and her team. They were frantically placing advertisements, promoting the market, and rapidly advancing franchising and direct sales.

In addition, there are CAA events.

After the single product league ends, the National Fishing Tackle Brand Super League will begin at the end of May.

The scale of this National Fishing Tackle Brand Super League is relatively large. No matter whether it is a brand from a large company or a small workshop fishing tackle, as long as it is a registered brand, it can participate.

There are two ways to participate.

One is to participate in the competition by yourself, for example, Chen Yuan can represent Chen’s Fishing Gear in the competition, and the other is to invite representatives to participate in the competition, for example, Chen Yuan can invite Wang Heng to represent Chen’s Fishing Gear in the competition.

But no matter participating on their own or inviting representatives to participate, all participating athletes must be registered members or provisional members on the CAA official website 'Diaotianxia.com'.

And you must hold a CAA event points card.

"I didn't expect there are so many fishing gear brands in the country. According to data released on the CAA official website, there are 421 fishing gear brands participating in this Super League. This is the data after paying the event service fee. If there were no restrictions, I'm afraid there would be more."

After the registration for the National Fishing Tackle Brand Super League closed, Zuo Xianwei came to Yucheng Village to discuss the event with Chen Yuan and was quite impressed by the data.

"It's normal. This is a second-class event. Whether it's the level of the event or the corresponding publicity scale, as well as the final prize money, it's very high. Naturally, it will attract many fishing gear brands to participate."

Chen Yuan was very calm, this situation was within his expectations.

Putting aside the prize money, I believe that the ultimate goal of all participating fishing gear brands is not for the prize money, but for the essence of the event.

Simply put, it is to use the CAA event platform and publicity media to promote one's own fishing gear brand.

Just imagine, what would it mean if you could kill off all brands of fishing gear in the country, from fishing rods to baits?
I believe it will definitely be popular among many anglers, at least they will have a preference when buying bait fishing rods, or they may give it a try.

Isn’t this more promotional than any advertisement?
“If the 3,000 yuan standard for event service fees had not been set, there would definitely be more brands wanting to try participating.” Zuo Xian nodded and smiled bitterly.

Of course he understands this truth, so national fishing gear brands have set up thresholds, and the so-called service fee is a kind of qualification to participate.

If there were no threshold conditions and the competition was free, I'm afraid any small workshop would come and try it. Even if they lost, they wouldn't suffer any loss, but if they won, they would make a lot of money.

With such a platform and such an opportunity, how could I not give it a try?

As a result, the workload of organizers and sponsors will increase dramatically.

"Although there are many of you, it seems that you are the only one in Chong City." Zuo Xian suddenly teased Chen Yuan again.

"Haha, it's all thanks to the help of my colleagues." Chen Yuan laughed.

There are still other fishing gear brands in Chongshi. Take Wang Heng and Xiaoyuwang for example, they had their own fishing gear brands before, but changed their careers later.

If there was such a Super League last year, I believe both of them would participate in the competition representing their own brands.

"Brother, you are too modest. This is really not a favor. In front of Chen's fishing gear, even my golden arowana has to stand aside. If Sichuan Province didn't need it, I wouldn't want to participate in the competition." Zuo Xian shook his head and smiled bitterly.

I can't say for the whole country, but in Sichuan Province, all the registered fishing gear brands should be like accompanying the prince to study. I can't even think about winning the championship, but I can just strive for second place.

"We won't know until we play the game. Besides the brand of fishing gear, the performance of the athletes is also crucial. The result is still unknown." Chen Yuan shook his head.

This is the truth.

There are many factors that are difficult to control in fishing. Even with the same bait, the same fishermen, and the same fishing spot, the results will definitely be different at different times.

Athletes are key.

Moreover, Chen Yuan and Zuo Xianwei are different. His fishing skills are very limited, so it is impossible for him to participate in the competition himself. He can only invite others to help.

"Brother, which masters are you going to invite to participate in the competition? If there are no suitable candidates, I will just represent the Chen team to participate in the competition." Zuo Xian asked.

As he spoke, he took out a cigarette box and handed it to Chen Yuan, and continued to suggest, "Or consider Feng Jin and Gao Feiyang. They have good skills and have not tinkered with their own brands. They can help with the competition."

"Haha, thanks, brother. You must be masters. It's just that there are people in the Chen team. Give them a chance to participate. As for win or lose, just do your best." Chen Yuan declined.

Zuo Xianwei is the president of Sichuan Province Fishing Sports Association and he is also a third-level competitive fishing master, so his skills are definitely impeccable. Feng Jin and Gao Feiyang are both instructors of the provincial association and their skills are also very strong.

This can also be reflected in many competitions within the province.

If they represented Chen Fishing Gear in the competition, it can be said that everything from the fishing gear brand to the athletes could be fully equipped, but Chen Yuan still chose to trust the people of Chen Club.

"You have Wang Heng and Xiao Yuwang in your team. The individual competition should not be affected much. The main thing is the team competition." Zuo Xianwei analyzed while lighting a cigarette.

The Fishing Tackle Brand Super League has team and individual distinctions.

After four rounds of preliminaries, semi-finals, ranking rounds and finals, individual rankings and team results will be determined.

Personal performance is easy to understand. Each person is ranked according to their performance. The better the performance, the higher the ranking.

The team results are calculated based on the results of the ranking competitions. The total points of the five best athletes representing each brand are selected to calculate the team results of the Super League.

If there are less than five people, the points will be calculated based on the number of people in the ranking match. In short, it means you will be directly at the bottom. After all, the fewer the number of people, the lower the points will be and the lower the ranking will be.

Because of this, there is a limit on the number of people each brand can invite, the minimum cannot be less than five, but the maximum cannot exceed ten.

The purpose is to seize the advantage of numbers, which is not only beneficial to the team's performance, but the more people there are, the more opportunities there are to compete for individual rankings.

"Brother, didn't you invite any contestants?" Chen Yuan took a puff of cigarette and asked with a smile.

Not to mention Zuo Xian'an's status in the association, the fact that he was able to invite Feng Jin and Gao Feiyang to serve as instructors of the provincial association shows that the relationship between the three of them is good.

Since Feng Jin and Gao Feiyang are not engaged in the fishing gear industry, Zuo Xian should be able to invite them to represent Golden Arowana if he speaks up.

"To be honest, I don't have high expectations for this league, so I want to form the strongest Chen team." Zuo Xian understood what Chen Yuan meant, and his expression suddenly became serious.

"Promote the Chen brand?" Chen Yuan narrowed his eyes slightly.

"I have this idea."

Zuo Xianyi did not deny it. He took out a document from his briefcase and handed it to Chen Yuan. "After the initial discussion some time ago, I have prepared a strategic cooperation proposal. Take a look, brother."

Chen Yuan leaned forward, extinguished his cigarette with one hand, and took the proposal with the other hand. He opened it and examined it carefully.

The proposal is very simple and does not contain much content. It mainly has five points, one of which is resource sharing, including but not limited to technology, market, capital, etc., to achieve maximum utilization of resources.

Secondly, it is the complementary advantages. The sales channels of Golden Arowana and the effectiveness and quality of Chen’s fishing gear complement each other’s strengths and integrate their advantages.

The second is risk sharing. Combining the advantages of both parties can disperse operational risks and reduce the possibility of potential losses.

Another thing is market expansion.

Finally, there is technological innovation.

Of course, Zuo Xian's strategic cooperation plan is still very sincere. Whether it is technological innovation or resource sharing, it has not touched the core of Chen's fishing gear.

Only focus on the technical improvement of golden arowana.

To put it simply, Zuo Xianlu is willing to do his best to help Chen's fishing gear promote its market, whether in terms of sales channels or market and financial support.

There is only one thing we want, and that is the technical improvement of the golden arowana.

"Brother, do you think I can develop the Chen fishing gear brand?" After carefully reading the contents of the plan, Chen Yuan did not express any opinion, but looked at Zuo Xian and asked with a smile.

"I have never doubted it, otherwise I wouldn't have tried every possible way to cooperate with you. The only uncertain factor is time." Zuo Xian nodded and said seriously.

Chen’s Fishing Gear has the foundation to become a top brand in the industry, but this is not absolute.

And even if he could, it would not be a matter of overnight to create something from nothing. He has been engaged in fishing gear branding for more than ten years to achieve the current brand scale.

In the entire industry, there is no rising star who can reach the top in an instant.

"Brother, have you paid attention to another brand I created?" Chen Yuan continued to ask.

"What brand?" Zuo Xian didn't understand.

"Three Sheep Tea." Chen Yuan said with a smile.

Zuo Xian's expression was slightly solemn.

Chen Yuan looked calm. He took out a cigarette box and handed it to Zuo Xian, then lit one for himself and continued slowly, "Overwhelming advertising can quickly increase the popularity of a new brand."

"However, Chen's Fishing Gear and Three Sheep Tea are different in that their quality and effects are both excellent. If the Fishing Gear Brand Super League achieves good results, it will be equivalent to market certification."

“It’s not difficult to promote such a brand.”

"Besides, I also have Yucheng Films, so whether it's endorsement promotion or crazy product placement, the marketing costs can be reduced to a minimum."

"If we can get the endorsement from the top CAA fishing athletes, what do you think will happen to Chen's Fishing Tackle?"

What will happen?
The answer is self-evident. Chen's fishing gear will soon be known by countless people. In terms of brand awareness alone, we dare not say that it will quickly surpass well-known brands such as Golden Arowana, but at least it will not be far behind.

Coupled with the certification of competition results, the development of Chen's Fishing Gear is absolutely unstoppable.

"Also, brother, do you remember when we talked about sponsorship during the last championship? I had an idea at that time." Chen Yuan flicked the ash from his cigarette and continued.

"What idea?" Zuo Xian raised his head subconsciously.

"Invitation." Chen Yuan uttered two words lightly with a smile on his face.

Zuo Xian was puzzled.

Even though he has been in business for many years, he still doesn't know what the word "invite" means specifically. After all, these two words have too many interpretations and possibilities.

“I don’t know if the president has talked to you about this. First-class and special-class events are very likely to cooperate with certain short video platforms. Fishing sports events will receive a lot of traffic promotion support.”

Chen Yuan's words seemed to be very jumpy, and Zuo Xianwei could hardly keep up with his thinking.

"Yes, the president has discussed this matter." Zuo Xianwei nodded in response.

All the directors are aware of this, but no one knows what the specific effects will be. Many directors are not even optimistic about it. After all, after the establishment of CAA, TV stations and media at all levels have strongly supported it, and even set up a special fishing channel.

But the effect is not very good. The sport of fishing is still developing slowly and has not achieved any qualitative leap. It seems that this model has no effect.

Many competitions have indeed been added this year, and some have been reformed. In addition, generous prize money has been set for various competitions. There is an overall brand new feeling, and the effect is indeed more popular than before.

But this is only limited to the fishing industry. The outside world's attention is not high, and the difficulty in finding sponsorship is the best reflection of this.

CAA seeks to cooperate with various short video platforms. This was a suggestion put forward by Chen Yuan, and the president chose to support it. Perhaps because of Chen Yuan's ability to give the event a brand new look, he was willing to try along Chen Yuan's development ideas.

They also knew what this meant, but the prerequisite was that Chen Yuan could do it.

“Perhaps the fishing competition does not attract much attention, but what if the attending guests themselves are popular topics?” Chen Yuan smiled faintly while pinching the cigarette butt.

Zuo Xian's brows furrowed slightly at first, then he suddenly thought of a way and looked at Chen Yuan with bright eyes.

"Brother, what I mean is..."

Chen Yuan smiled and nodded, holding up the teacup and said with a smile: "Yes, I plan to invite a celebrity to attend. The current candidate is Ye Zhi. If possible, CAA can cooperate with her and let her serve as the CAA ambassador to drive traffic and attention. I believe it will definitely drive the development of fishing sports."

“If one is not enough, all actors in Yucheng Film and Television can become special guests of the CAA event, using their fame and traffic to drive attention to the fishing event.”

hiss!
Zuo Xian couldn't help but gasp when he heard this.

He seemed to have seen that the sport of fishing was about to receive a lot of attention, and the entire sport of fishing would have an opportunity for rapid development.

As Chen Yuan said, perhaps the sport of fishing itself does not receive enough attention. Based on this, whether it is the previous publicity by TV stations and media, or even the preparations for cooperation with short video platforms, there does not seem to be much hope.

But if you add a star element, the effect will definitely be different.

Even if the short video platform is not interested in fishing itself, it is definitely interested in celebrities, and the energy and traffic invested will be different.

"If the celebrity effect can drive the development of fishing, I believe it can also drive the development of Chen's Fishing Tackle and even Chen Yuan Fishing Ground."

After Chen Yuan finished speaking, he picked up the teacup and drank tea leisurely.

Zuo Xianwei wanted to say something, but swallowed it back in the end.

(End of this chapter)