The fishing ground I opened has become a national leisure destination

Chapter 429 Million Sponsorship
If possible, the longer the preheating time, the better, so as to attract more fans' attention.

But time is limited.

Chen Yuan secretly calculated that today is already the 11th, and the finals of the National Carp Fishing Elite Tournament will start on the 16th, so he must return by the 15th at the latest.

This means that the first live broadcast event after joining the platform can only be held until the evening of the 14th at the latest.

"Three days of pre-promotion is enough."

Chen Yuan muttered to himself, then discussed the time with General Manager Zheng and said, "After the filming here is finished, I will ask Ye Zhi to cooperate in filming a short film later to cooperate with the platform's preheating promotion."

"That's best." Mr. Zheng said with a smile.

After ending the call, Chen Yuan told Ye Zhi about this.

"Do you want to continue filming?" Ye Zhi asked after hearing this.

"A simple promotional video doesn't need to be too formal or deliberate, it can be everyday, like inviting friends to get together at a certain time." Chen Yuan said with a smile.

The core of a certain platform has always been normalization. Even when promoting the short video + celebrity model and inviting celebrities to join the platform, it is not to let celebrities change the community, but to let celebrities integrate and make the community rich and colorful.

Simply put, even if celebrities join the platform, they have to adapt to the platform's community culture and cannot position themselves as celebrities, but just ordinary people.

Only by showing your ordinary side can you build closer relationships with your fans.

Therefore, when some people in later generations implemented this model, it is undeniable that they expanded the platform's user group and used the influence of celebrities to develop community culture.

But from the beginning to the end, the platform has standards when looking for celebrities to join.

The platform prefers those who are naturally funny, or are good at living, love to express themselves, have a sense of the internet and can have fun and have a mass fan base.

Only such stars can bring vitality to community culture, boost the activity and stickiness of community users, and enrich the content of the platform.

As for celebrities with aloof personalities, the platform does not favor them.

Chen Yuan will also find a suitable opportunity to suggest this to General Zheng, after all, he also serves as a consultant.

"Hello, everyone, I'm Ye Zhi, the leaf that is blown by the wind."

“From today on, I will join the community and share music and life with everyone. I hope to get along well with everyone in the future.”

“If you have any ideas or questions about music, or the joys and sorrows of daily life, please feel free to share and communicate with us.”

"Love life and love myself. I am the little leaf who loves you. Love you."

After the CAA image endorsement shooting was completed, the group returned to the hotel for dinner. After Chen Yuan explained the follow-up publicity work to Li Shiyi, he returned to the hotel to guide Ye Zhi in shooting the promotional video.

It’s a very simple shot, just take it with your mobile phone.

Ye Zhi introduced himself in a casual and chatty manner while holding a guitar, but although it seemed casual, it also contained some skill.

First is the name.

Leaves blown by the wind, I love you little leaves. Calling you by nicknames in a teasing way makes it easier to remember, and nicknames can also easily narrow the distance and add a sense of closeness.

Then there is the theme of loving life and the core of sharing musical life.

It can be said that this is a relatively perfect introduction to the new site.

Then comes the first live broadcast event to promote the new song. See you there at 7pm on June 14th after the online music exchange of the new song.

"Ye Zi, do you want to make a new song using the old song you adapted last night?"

After shooting the platform promotional video, Huang Li looked at Ye Zhi and asked.

Huang Li listened to Ye Zhi's creations throughout last night and realized how much she had gained. Not only the adapted old songs, but also the new songs that she had been looking forward to, are almost complete.

Both songs are very good, and she wants to use them in the new program, but she is not sure how far Ye Zhi can go in the new program. The current activities require new songs, so one song for each side is naturally the best choice.

"I have an idea about auditioning a new song, but the prerequisite is to communicate with the program team and get their approval." Before Ye Zhi could respond to Huang Li, Chen Yuan spoke first.

"What's the idea?" asked the oriole.

“For the audition, there is no requirement to sing the entire song. We can just sing the front part, or the chorus, and then use the new program requirements as an excuse to keep the suspense on the stage. This not only promotes the program, but also builds momentum for Xiao Ye in advance.” Chen Yuan said.

"impossible."

Huang Li directly rejected it, "The program team will not allow information to be leaked in advance, and Ye Zi can only get the qualification to fill in the spot at most. In order to enhance suspense and appeal and ensure the audience's anticipation for the program, the program team will not announce any information about the fill-in singer in advance."

After a pause, Huang Li added: "As for those rumors and speculations outside, they are just the program crew's way of hyping up the show."

"Is there no possibility at all?"

Chen Yuan asked again and glanced at Ye Zhi, as if hinting at something.

Huangli still shook his head without hesitation.

How could she not understand what Chen Yuan meant? However, with Ye Zhi's family's network of connections, it was easy for her to get into the show, but it was almost impossible for her to influence the program team.

And even if they could, they would not mobilize resources at all costs for such a small matter.

"In this case, let's take every step carefully. As long as this live broadcast event is effective, it will definitely increase popularity, which will also create momentum for subsequent programs." Chen Yuan said.

"This is the only way." Huang Li nodded.

"How's the writing of the two songs going?" Chen Yuan asked Ye Zhi.

"The lyrics and music are not a big problem. If you think about it a little more, it will definitely be completed in the next two days." Ye Zhi said with a smile.

She was not good at how to operate to maximize the effect, but she was still very confident in her professional field, not to mention that Chen Yuan had already helped her to this extent.

"That's good. You should work hard on perfecting it in the next two days. One song for the program team and one for the online audition." Chen Yuan nodded and reminded.

"Boss Chen, do you have any suggestions on song selection?" Ye Zhi asked.

It’s the same as before. There’s no problem with letting her sing, but she’s not sure how to choose the best one, so she wants to hear what Chen Yuan has to say.

"I don't think there's much difference, and if the show does well, I believe it won't be possible to have new songs every time, but there may be opportunities for them to be performed."

Chen Yuan pondered for a moment and shook his head. He couldn't give any advice, whether it was good or bad.

The two songs have different ideas about the three elements of folk songs, so it’s hard to say which one is good or bad, so it’s fine to choose either one.

"Just follow the previous choice." Huang Li suggested as the agent.

Ye Zhi nodded and said, let’s talk about the ideal first and then the possibility.

……

In the evening, Ye Zhi continued to think about new songs, while Chen Yuan planned the entry plan for Yucheng Film and Television.

Silent all night.

The next day.

Chen Yuan brought Ye Zhi and the others to the headquarters of a certain company.

The short video + celebrity model is a new direction. In order to clarify the rights and responsibilities of both parties and ensure that the cooperation can proceed smoothly, it is definitely necessary to sign a cooperation agreement.

The specific content includes the duration of cooperation, whether it is exclusive, and the obligations and responsibilities that the celebrities need to bear, such as the frequency of interaction, types of daily videos, etc.

There is also what kind of support the platform will provide and the liability for breach of contract of both parties.

And most importantly, the distribution of profits.

"Ms. Ye, Mr. Chen, it's a pleasure working with you." Chen Yuan also signed the agreement on behalf of Yucheng Film and Television. After the whole process was completed, President Zheng stood up with a smile on his face and shook hands with Chen Yuan and Ye Zhi one by one.

"Pleasant to work with."

Chen Yuan and Ye Zhi responded with a smile.

"Ms. Ye, is the new song ready?"

After signing the agreement, Mr. Zheng asked about the new song.

This is the key to the live broadcast event. The setting is the key battle of the short video + celebrity operation model. The platform has begun to invest in publicity and is preparing for full-platform publicity, determined to win this crucial battle.

The focus of the publicity is naturally the first performance of the new song by the champion of Good Songs.

So the new song is the most critical part of the whole process.

"I have a sample, you can listen to it first."

This is the basic process of cooperation. How could Ye Zhi not be prepared? Of course, she did not play all the demos of the new song. After all, it is a new song and has not been officially released yet.

President Zheng can also understand that this is not what he cares about. As long as there is a new song, it's fine. Moreover, the melody of this song in the demo is very touching.

"I'm looking forward to the live broadcast event the day after tomorrow."

Mr. Zheng had a satisfied smile on his face, and then reminded: "Ms. Ye, the platform also needs you to promote this new song event through other channels."

"no problem."

Ye Zhi agreed with a smile without hesitation.

"Brother, you have to keep up with the activity plan of Yucheng Film and Television."

After chatting with Ye Zhi, Mr. Zheng looked at Chen Yuan and said with a smile.

"Let's see the effect of this." Chen Yuan nodded and smiled.

President Zheng didn't make any further requests. He stood up and said with a smile, "Let's go and check out the live broadcast venue the day after tomorrow. If you need anything, just let us know. The operations team here will fully cooperate."

The live broadcast venue prepared by the platform is right at its headquarters. It is very warmly decorated and has complete music equipment. It can be seen that the platform is really attentive and attaches great importance to this live broadcast event.

Connecting with the platform and cooperating with publicity are all Huangli’s jobs.

Ye Zhi is responsible for preparing the songs and adjusting the live broadcast status. As for Chen Yuan, he has nothing to do these two days, so he is just planning the entry plan for Yucheng Film and Television.

Another thing is the fishing association competition.

On the morning of the 14th, Chen Yuan came to the Fishing Association headquarters to check the upcoming events.

"Let's talk about the effect of image endorsement first. Whether it is from short video platforms or feedback from multiple channels such as the official website, the effect of image endorsement is very good and has received a lot of attention."

Many leaders of the association were present in the multi-functional conference room, and Li Shiyi was reporting on their work.

The advertisement endorsed by the image ambassador, or the promotional video, has been released and the feedback has been very good. The sport of fishing has been widely discussed.

This step was praised by the association.

"Let's talk about the next competition."

Li Shiyi continued to report: "For the sponsorship of the National Crucian Carp Fishing Elite Competition Finals, we have negotiated with seven sponsors and finally reached cooperation with four of them. The highest sponsorship amount is 400,000 and the lowest is 200,000, totaling 1.2 million."

"In addition, there are also sponsorships for clothing, water for the event and other materials, with a total value of more than 1.2 million."

Following Li Shiyi's report, all CAA leaders present smiled, including the president, whose smiles were particularly bright.

Million-level sponsorship!
Since its establishment, CAA has participated in many competitions. Except for the highest-level Masters Tournament, it has sponsored some events, but rarely sponsored other events.

Not to mention the millions in sponsorship.

This is the first time for the Fishing Association.

"It was indeed the right choice to cooperate with the short video platform."

“Sponsoring an event can almost cover the prize money and other costs.”

"I think the million-level is just the beginning. According to traditional advertising and promotion results, 400,000 yuan invested in advertising can normally cover about a million people, while the traffic provided by short video platforms is as high as millions."

"With four sponsors, they should be able to collect millions in sponsorship fees."

The senior executives in the meeting room were discussing with laughter.

Chen Yuan smiled but said nothing.

Sponsorship fees are not calculated in this way. Compared with traditional advertising, sponsorship is not advertising in the pure sense. There is no separate advertising. Most of it is just shots and thanks from the host.

Moreover, it is on a short video platform, and the effect is very different from that of title sponsorship of TV programs, so such sponsorship fees are reasonable.

Of course, when Li Shiyi and the Market Industry Committee discussed sponsorship matters with him, Chen Yuan still had some selfish motives and suggested that the sponsorship be slightly below the market level.

After all, three of the four sponsors are familiar to me.

Yang Wei, Huang Jie, and the God of Wealth.

"Cooperating with short video platforms to promote fishing sports is a development model proposed by President Chen, and we should give praise for it."

The president waved his hand and smiled, then led the applause.

Thunderous applause suddenly broke out in the conference room.

This is an affirmation of Chen Yuan's work.

It is also an opportunity to establish his prestige, which is why the president does this.

"In addition to the Crucian Carp Fishing Elite Championship Finals, the National Fishing Championship Finals, the National Fishing Club Challenge Finals, and next month's Masters Tournament have received many brand inquiries about sponsorship."

Li Shiyi continued to report: "At present, those brands have not made a decision, and we have not given in. I guess they are waiting for the results of the Crucian Carp Fishing Elite Competition Finals before making a decision."

"How are the preparations for the Crucian Carp Fishing Elite Finals going?"

The president nodded and asked.

"The competition uniforms have been arranged, the logos of the four sponsors will be printed on the front and back, the designated water for the competition has been brought in, and the accommodation and dining arrangements have been completed with Yucheng Village. The referee team and media staff will leave today, and we are just waiting for the athletes from each provincial competition area to arrive."

The head of the Market Industry Committee said.

They are responsible for CAA events, especially the national finals. They are responsible for scheduling and arranging all matters from the start to the end.

"This event is very important. Pay more attention to details and avoid mistakes as much as possible." The president reminded.

The sport of fishing has indeed developed well this year, but whether it can achieve a transformation and reach a higher level of influence depends on the finals of the Crucian Carp Fishing Elite Championship.

If the effect of this event is good enough, everything from the audience to the sponsors will be different. On the contrary, those sponsors who are waiting and watching will probably not enter the event.

"I understand." The other party nodded heavily.

"There is a live broadcast event on the platform tonight. Ye Zhi and I will be returning tomorrow. If there is anything you need to cooperate with regarding the event process, it will be no problem here."

Chen Yuan added.

This was the first event Ye Zhi was invited to attend after becoming the CAA ambassador, so she would definitely be required to cooperate in some interactions.

(End of this chapter)