The fishing ground I opened has become a national leisure destination

Chapter 458 Annual Sponsorship
"Brother, the next thing should be the National Fishing Club Challenge, right?" Yang Wei patted the seat next to him and asked Chen Yuan to sit down, then asked with a smile.

"Yes, the competition will start on the last day of the month." Chen Yuan nodded in response.

The original annual event plan was to hold the national finals of the three major competitions in June, with the start of each competition one week apart. The last event was the club competition.

"Isn't this schedule too tight?" Yang Wei asked tentatively.

Is it dense?
For mature sports events, a schedule of one game per week is definitely not considered tight. In fact, many events, even one-on-one events, have many groups held simultaneously.

The competition system is designed to be very dense.

But for civil society groups, the association groups' schedule is indeed a little bit dense, especially when looking at the CAA annual events.

Starting from March and ending before the arrival of winter at the end of the year, there are several events almost every month. For non-professional sports events, the multiple and intensive schedules have a significant impact on daily life and work.

During the championship, Chen Yuan had the idea of ​​accelerating professionalization.

At least the number of places in the national finals should be controlled to reduce the risk of non-professional athletes having their daily lives affected by the busy schedule.

of course.

This is not what Yang Wei and the others should consider, or rather, this is not what they want to say.

"What do you want to say, brother?" Chen Yuan asked with a smile.

"Class I events have a lot of publicity traffic, so the sponsorship fee is not low, but the three major competitions have a dense schedule, so there is a strong overlap in sponsorship and publicity." Yang Wei found a new glass and filled Chen Yuan with wine.

"If you consider event sponsorship as advertising, such a dense schedule is equivalent to shooting and airing three advertisements in a row within more than half a month. The overlap of publicity effects means a sharp increase in unnecessary costs." Huang Jie took out a cigarette case and smoked some cigarettes.

The two men poured wine and passed cigarettes, and their attitudes did not seem like those of sponsors at all.

"It makes some sense."

Chen Yuan took the cigarette, pondered it, and nodded slightly.

It’s just like the Three Sheep advertising campaign. Although there are many advertising plans, when it comes to endorsements, they didn’t just invite Ye Zhi to shoot and then immediately invite other celebrities to be the spokespersons.

And he invited several of them in a row.

It cannot be said that it is an ineffective endorsement, but at least the sharply increased costs are hardly proportional to the publicity effect it brings.

"What do you two think?"

Chen Yuan lit the cigarette with a click, took a puff, knocked off the ash and asked with a smile.

Since Yang Wei and Huang Jie came to him to discuss this matter, they must have some ideas. It would be better to listen to the sponsor's ideas first.

Yang Wei and Huang Jie looked at each other, then lit up their cigarettes. Yang Wei spoke up, "Here's what we're thinking: turning a single-game sponsorship into an annual sponsorship."

"Sponsor all events?" Chen Yuan asked.

"You can say that."

Huang Jie nodded and added: "But to be precise, the main event is the national finals, of which the special category competitions are the main ones, plus the first and second category competitions. For the rest of the regional competitions, we are responsible for the sponsorship of Chen Yuan Fishing Ground and some provincial finals."

Simply put, Yang Wei and Huang Jie wanted to buy out the annual sponsorship at a flat price.

Moreover, we sponsor special competitions, first-class competitions and second-class competitions. As for other competitions, we are unable to take into account various sub-competition areas across the country, and will only focus on Chen Yuan Fishing Ground.

Some provincial finals, such as the first-class competition regional qualifiers, may not be held at Chenyuan Fishing Ground, but material support will also be sponsored.

As for other competitions, they are basically local competitions. The sponsorship of these competitions is naturally the responsibility of the local fishing associations, and they are out of reach.

"call."

Chen Yuan did not respond, but smoked and thought secretly.

Then he flicked the ash off his cigarette and asked instead, "Have you communicated with the Market Industry Committee of the Federation of Trade Unions?"

"Not yet. I want to see what you think first."

Yang Wei and Huang Jie both smiled.

The effect of sponsoring fishing competitions is very good, especially for Yang Wei's Shanshuiyuanquan. Since sponsoring the competition last year, the sales growth trend has continued to increase.

The last half month has been even crazier.

With the cooperation between CAA and the short video platform, the event introduced tremendous traffic support, and Ye Zhi became the CAA ambassador, which instantly increased the influence of the CAA event countless times.

With the surge in influence, more and more people are paying attention to fishing events, and the effect of sponsorship and publicity is naturally getting better and better.

Moreover, it is summer now, the peak sales season. Sales orders are about to explode during this period, and the entire factory is running around the clock. If this continues, we may even have to expand and recruit more people.

Becoming bigger and stronger and creating a first-tier brand are not out of reach.

Huang Jie's Tuofeng clothing also has good sales, and after sponsoring fishing competitions, Huang Jie gradually decided to use leisure sports as his label and direction.

The brand style is well shaped, and sales have grown well both in physical stores and online.

Of course, it is precisely because of this that they have the idea of ​​continuing sponsorship, or even signing an annual sponsorship contract. Otherwise, no one’s money comes from the wind, and they would continue to increase sponsorship if there is no effect.

"I think the annual sponsorship model is feasible." Chen Yuan approved of this model after just a little thought.

Single-game sponsorship and annual sponsorship are like the difference between ordinary customers and annual customers. Whether from the perspective of revenue or operation, annual sponsorship is a more advantageous model.

The only difference is.

"Let's talk business, what do you two think about the sponsorship details?" Putting out his cigarette, Chen Yuan asked tactfully, intending to ask about the sponsorship fee.

"Haha, that's as it should be. We two brothers like your straightforward personality."

The two laughed.

Then it was Yang Wei who spoke up again, "Due to different brands, the sponsorship fees for Huang Jie and I are different. Shanshuiyuanquan can give an annual sponsorship fee of 1.2 million."

"Tuofeng can give one million." Huang Jie continued.

They are all annual sponsorships in the millions.

Moreover, neither of them asked for title sponsorship. At the same time, for the sponsored events, they would also provide sponsorship of designated items, such as event water and event clothing.

How about this sponsorship fee?

For professional sports events, this level of sponsorship fee is very low, and it is an annual sponsorship, not a single game sponsorship.

Especially for those very influential events, this sponsorship fee is not even a drop in the bucket.

But for a non-professional event like fishing, a sponsorship fee of one million is not a lot, but it is not a small amount either, and it is a good and reasonable price.

However, according to Chen Yuan's development plan, the development prospects of fishing sports events are definitely not bad. As for the follow-up, there is still some gap in the sponsorship fees of this level.

But the present is the present, and we will talk about the follow-up later.

but.

“I think there is no problem with the sponsorship fee, but the sponsorship period needs to be signed for one year, and the annual sponsorship fee and whether the contract can be signed depends on the situation.” Chen Yuan gave his attitude.

I believe that as the fishing tournament progresses, more sponsors will be attracted.

For example, this year, it did not attract many spectators when it first started. Although the event was good, whether in terms of the competition system, prize money or excitement, it was limited by promotion and did not attract much attention.

However, with the cooperation with the short video platform and the invitation of Ye Zhi to endorse and promote the event, the fishing event instantly attracted a huge amount of attention. Starting from the Fishing Tackle Brand Super League, the attention to each event has increased greatly.

It immediately attracted many sponsors.

For the Crucian Carp Fishing Elite Tournament and the fishing championship that just ended after the fishing gear brand competition, the sponsorship fees for the finals exceeded one million, and the championship exceeded one and a half million.

Many sponsors have inquired about the upcoming club challenge, and even the newly added international fishing friendly match has sponsor reservations.

As for the highest level Masters Tournament and the highest level of traffic support, the sponsorship fees can be imagined.

With the adjustment of annual competitions, timely changes in prize money, and the development of professionalism, fishing has become more popular among the public, the influence of competitions has become increasingly greater, and subsequent options will inevitably increase.

"this is necessary."

Yang Wei and Huang Jie had no objection.

For those mature and influential sports events, it is very difficult for sponsors to enter. Once a sponsorship contract is signed, they naturally want to extend the term.

However, fishing competitions are, after all, private group activities, and no one can predict how far they will develop in the future. Therefore, discussing it once a year depending on the situation is the best option at present.

"But we have a small request." Yang Wei changed the subject.

"You say." Chen Yuan gestured to him.

As he said just now, business is business. After all, it involves a million-dollar sponsorship fee, so if there are any requirements or conditions, they should be raised.

“When we sign sponsorship contracts every year, we have priority sponsorship rights among similar sponsors under the same conditions, not all of them,” Yang Wei said.

"No problem." Chen Yuan nodded with a smile.

Priority is a common requirement when signing a contract.

It makes sense for both parties.

With Ye Zhi serving as the CAA event ambassador, the short video platform is developing rapidly, the support for traffic is getting stronger and stronger, and the influence of the event is increasing rapidly. It is inevitable that more sponsors will want to come in.

It is normal for Yang Wei and Huang Jie to want to retain the sponsorship rights.

Under the same conditions, giving them sponsorship rights and deepening the cooperative relationship will do no harm.

"Since you have no objection, do we still need to discuss the sponsorship with the Market Industry Committee?" Yang Wei asked with a smile.

"They are responsible for this matter. I will communicate with them first, and then the Market Industry Committee will connect with you. You will determine the specific matters and signing details." Chen Yuan thought for a while and said.

He can make the final decision on this matter if he wants to.

However, the association has a division of labor, and it is better to leave sponsorship matters to professional departments. He is also too lazy to deal with details such as how to sign the contract and how to pay the sponsorship fee.

As long as the annual sponsorship is negotiated, he doesn't bother to worry about the rest.

"Okay, let's go back and wait for news."

Yang Wei and Huang Jie laughed.

The discussion about the annual sponsorship was very pleasant. After that, I chatted with Chen Yuan for a while, then said goodbye to him and left.

The drinking party was coming to an end, and most of the members of the event team were leaving. They did not go downstairs, but went upstairs. Tonight's entertainment was to relax.

Including the referee team and some staff.

This was arranged by Chen Yuan.

As mentioned before, although those media friends are working, there is a difference between slacking off and being serious and responsible. If you want staff to be serious and responsible, they naturally cannot be limited to just doing their job.

After a while, there were not many people on the competition team.

Only Li Shiyi and a few leaders of the association were left.

The leaders of the competition committee, cultural publicity committee, referee department and other events-related departments are almost all in nominal positions, just like the president.

Because CAA was just established not long ago, the main leaders are all part-time and are guiding the promotion and development of the fishing association. Once CAA develops and the fishing sport is popularized, they will definitely step down during the term of office.

Or they may retreat to the second line and only play a screening role in some major decisions.

These are big leaders.

Chen Yuan went over to keep them company for a while, then sent them back to the B&B.

When seeing Li Shiyi off, they talked about sponsorship. "Sister Li, go back and talk to the Market Industry Committee about sponsorship. Shanshuiyuanquan and Tuofeng Clothing are interested in signing an annual sponsorship agreement."

"President Chen has negotiated the annual sponsorship?" Li Shiyi was surprised and delighted.

It is very difficult to negotiate sponsorship for events, especially in the first two years, when there were basically no sponsors for fishing events, and the main sponsorship was items specified by major fishing gear brands.

Even venue sponsorship requires leaders to negotiate with other departments.

Fishing tournaments are not developing very well, so it is difficult to find sponsors.

It was only this year that things started to improve. To be precise, it was after the fishing gear brand Super League started cooperating with short videos that the last two finals had good sponsorship.

President Chen now says that the annual sponsorship has been negotiated.

This is definitely a major breakthrough for the CAA market industry.

"We are the original sponsor of Chen Yuan Fishing Ground. Besides, the publicity and influence of fishing competitions have increased, so we want to cooperate with the General Association for long-term sponsorship, which is a good opportunity to connect with the General Association." Chen Yuan smiled calmly.

The specific details were left to Li Shiyi to coordinate with the Market Industry Committee. He only revealed the annual sponsorship fee and the one-year contract model.

"clear."

Li Shiyi smiled and nodded.

Although overall, CAA has many annual events, and the cumulative sponsorship fees are definitely more than one million based on each game, the annual sponsorship is definitely different.

Moreover, a sponsorship fee of one million is already very good for the current fishing association competitions.

"Other sponsoring brands can also try to negotiate annual cooperation. This year's sponsorship fee will be based on the standards of Shanshuiyuanquan and Tuofeng Clothing, and will be renegotiated next year depending on the situation." Chen Yuan added.

"it is good."

Li Shiyi nodded and smiled, "Today's tournament live broadcast data is much higher than the Crucian Carp Fishing Elite Tournament. The event has attracted a lot of attention. I believe that the sponsorship fee will definitely increase significantly next year."

Chen Yuan firmly believed this.

Ye Zhi will step onto the singer's stage next. If he performs well, he may be able to become a first- or second-tier singer. If he takes a step back, he will also be able to gain higher popularity.

Moreover, the short video platform itself has undergone a transformation in the second half of the year. Moreover, the short video + celebrity model is now being operated in advance, and the effect will definitely be better than in the past.

The traffic brought by these two waves is enough to attract more attention to the fishing competition.

There will certainly be no shortage of follow-up sponsorship.

After talking about sponsorship, Li Shiyi went back to the B&B to sort out the data reports for today's event. If any media or newspapers needed it, Chen Yuan would go straight home.

(End of this chapter)