The fishing ground I opened has become a national leisure destination

Chapter 506 Yucheng Village Image Spokesperson
"Boss Chen."

Jing Shanshan answered the phone.

"Where are Ye Zhi and the others? Are they still playing? Have you eaten?" Chen Yuan asked continuously.

"We just finished our trip to the Dead Sea. Sister Ye Zhi is still taking a bath. We will be preparing for dinner soon and then take a hot spring bath in the evening." Jing Shanshan talked about their plans.

"Okay, I'll come over now and I'll arrange dinner."

Although Ye Zhi and his companions came here for sightseeing, they did help promote Yucheng Village, and spared no effort in doing so, making sure that their food and accommodation were properly arranged.

Even if we put all this aside, they are good friends, so it is only natural for them to arrange a dinner together.

"By the way, where is Sister Li?" Chen Yuan asked again.

"Sister Li is next to me." Jing Shanshan said.

"If Sister Li has nothing to do, ask her to come to the fifth floor of the dining area first and tell her that I want to discuss something with her. Is there any problem with you accompanying Ye Zhi?" Chen Yuan asked.

"Okay, I'll tell Sister Li." Jing Shanshan agreed without asking why. Chen Yuan really liked her cleverness.

Of course, if she wasn’t smart, Ye Zhi probably wouldn’t have kept her by his side.

After ending the call with Jing Shanshan, Chen Yuan said hello and walked towards the tricycle parked in the small square, and then called Qin Fen.

But the other party didn't answer, probably he was doing other things.

He was not in a hurry. He called Chen Mo again and arranged two tables in advance. Then he took his phone back, jumped on the tricycle, turned the ignition and headed towards Laotang.

I arrived at Laotang, parked the tricycle, put two packs of cigarettes in my pocket and headed towards the fish pond.

"Boss Chen~"

Tourists coming and going greeted him, and many anglers by the fish pond also greeted him warmly. Chen Yuan always responded with a smile.

“How’s fishing in the old pond?”

Chen Yuan came to He Haibin who was nearest to him, opened the cigarette box, took out a cigarette and handed it to him.

"The landing rate in the same period is a little slower than the first game, but there is no problem in landing the entire pond. It is estimated that it can be completed around ten o'clock." He Haibin was about to take a cigarette when the float on the water suddenly turned black. He hurriedly raised the rod with force.

With a loud bang and the sound of rapid wind, the anglers nearby became excited.

Seeing this, Chen Yuan did not bother them. He only said, "Just go ashore. Once you are all ashore, you can relax and rest. We will arrange a midnight snack later."

He understood the reason why the landing rate was a little slow in this round. The first round was a members-only event, and almost all the people in the pond were members of the fishing ground, so the fishing fees were already discounted.

According to the discounts and carnival benefits, any fish can be landed, even the smallest size in the pond can be guaranteed to be landed.

But the second session is not a special session for members of the fishing ground. Under the premise that there is no discount on fishing fees, the 100-plus specifications do not meet the standards for landing, so there is a need to fish again.

Hearing the greeting, Chen Yuan found the two brothers Chen Yikai and looked at the real-time record of fish catch. Sure enough, many of the fish that came ashore were registered with two fish.

There are also some that only have one hundred-plus fish. If you are not a member of the fishing ground, you will need to catch another one to ensure that you can land it.

But it's not a big problem.

The number is not large, and it’s only a little after seven o’clock, so there’s plenty of time.

"Hurry up and eat."

After checking the registered fish catch, Chen Yuan greeted Chen Yikai and the others and went to the fifth floor.

Jingle Bell.

Just as I got to the elevator, the phone in my pocket rang. I took it out and saw that it was Qin Fen calling back.

"What's the matter?" Qin Fen asked as soon as the call was connected.

"Ask about your current arrangements and whether you have eaten. If not, call Peng Hongyu and the others to the fifth floor." Chen Yuan said as he pressed the elevator button.

"Okay, I'll be there right away." Qin Fen replied.

Chen Yuan hung up the phone and walked into the elevator. When he arrived at the fifth floor, he saw a sea of ​​people. There were almost no empty seats in the huge dining area, and the people coming and going seemed a bit crowded.

It was just after seven o'clock, the peak dining time, and the entire fifth floor was packed with people and very lively.

"Xiao Yuan."

As soon as he came out of the elevator, he saw Chen Mo, who was maintaining the dining area, waving at him.

"Brother, have you reserved a seat?" Chen Yuan walked over and asked.

He knew that this ordering area would definitely be very popular, so before coming, he asked Chen Mo to help arrange two tables.

"It's reserved. There are no private rooms in the dining area on the fifth floor. I'll arrange a seat for you in the corner. It's relatively quiet and you won't be disturbed too much. Someone is already waiting for you there."

Chen Mo led Chen Yuan forward.

There are indeed no private rooms in the dining area, but the spacious restaurant has many decorative partitions, and many dining seats are independent with partitions, so it can barely be considered semi-private.

There are seats in each store, but they are relatively open, so Chen Mo arranged them in a corner that was partitioned on all four sides.

After all, Chen Mo could guess who Chen Yuan was going to have dinner with, so he must have paid more attention to the location.

"Boss Chen."

As soon as I got here, I saw someone who had arrived earlier standing up and greeting me with a smile.

"Sister Li, please sit down."

Chen Yuan quickly motioned for Huang Li to sit down, and then said to Chen Mo: "Brother, please help us serve the food, they should be here soon."

"Okay." Chen Mo nodded and left.

Chen Yuan then sat down, picked up the teapot on the table, poured a glass of water, and poured a cup for Huang Li.

"Boss Chen, do you want to talk to me about something?" Huang Li took the teacup and expressed his gratitude, then asked with a smile.

She and Chen Yuan had met several times and were quite familiar with each other. In addition, there was the relationship between Ye Zhi and Chen Yuan, so even if it was just the two of them, the conversation would be casual and not awkward.

"There is something wrong."

Chen Yuan took a sip of tea, put down the cup and asked, "After this show, what are your plans?"

Talking about Ye Zhi's work, Huang Li was a little more serious. "There are quite a few notices handed in at present. I will select the ones that are suitable for her and try to get her some song notices. After she has settled down and has enough foundation and qualifications, she can try other music programs."

Chen Yuan listened and nodded slightly.

The planning is good.

Judging from Ye Zhi's current popularity, as long as she wants to make money, or the company wants to use her to make money, she can definitely make a lot of money by taking advantage of the current popularity to make announcements.

However, Ye Zhi's family has some connections in the circle, so he has a lot of autonomy in this regard, and Huang Li also helps to check it.

According to Huangli's plan, as long as he has enough accumulation of foundation and qualifications, his future development will definitely be good, after all, his family can provide resources.

But that's not what he wanted to talk about.

"I just heard that there will be a beach concert tonight?" Chen Yuan did not say much about the subsequent developments and changed the subject.

Huang Li's jade face froze for a moment, as if she had not expected Chen Yuan to change the subject so much. From what he had just said, she thought Chen Yuan had asked her to come and give some suggestions on Ye Zhi's development, but he just passed it by and changed the subject so much.

"We do have such a plan, but a concert is not a live concert. Artists from Yucheng Film and Television will also participate, and we are also planning to let tourists participate as well." Huang Li nodded in response.

"This wave will definitely bring huge traffic to Yucheng Village." A rich smile appeared on Chen Yuan's face.

The oriole said nothing.

How could she not understand the benefits to Yucheng Village? After all, Ye Zhi came here this time with the idea of ​​promoting Yucheng Village, which she had done before when she was invited to participate in the competition.

Given her relationship with Chen Yuan, she naturally wouldn't say anything.

The most important thing is that she already knew a little about Chen Yuan's help to Ye Zhi, so she supported Ye Zhi's choice.

"I want to continue the beach music festival." Chen Yuan suddenly got straight to the point.

The oriole was a little confused.

She felt like she couldn't keep up with Chen Yuan's thinking. Although the beach music festival was an idea they proposed today, this was Yucheng Village, and Chen Yuan could decide whether to hold the festival or not, and whether to continue it.

What does it mean to tell her?

Could it be~
Huang Li's eyes suddenly lit up. She was smart and her mind worked quickly, so she caught Chen Yuan's thoughts.

"Boss Chen chose to tell me, does he want to go through the table procedure?" Huang Li asked with a smile.

Chen Yuan smiled and nodded. He knew that Huang Li was a smart person. As expected, talking to smart people was simple and easy.

"She is promoting Yucheng Village like this, so I can't just take advantage of her. After all, she was treated very unfairly as a tea beverage endorsement and CAA ambassador before."

Chen Yuan smiled and took a sip of tea, then continued, "Besides, she has signed a contract with the company after all, so we can't make things too difficult for her."

After hearing what Chen Yuan said, Huang Li couldn't say anything more.

Just joking, "You really care about our Ye Zi."

"She's called ours so soon. It seems like Sister Li has already entered the Ye family. When can we have a wedding banquet?" Chen Yuan joked.

When it comes to teasing, he has never been afraid of anyone.

Huang Li rolled his eyes at him, stopped joking, and asked, "What do you think about this, Boss Chen?"

"Inviting Ye Zi to serve as the leisure tourism and vacation ambassador of Yucheng Village will not only enhance the popularity of Yucheng Village, but also add a unique touch to Ye Zi's image as an artist." Chen Yuan said, holding a teacup.

This is a win-win model.

Of course, this is not the first case. Many domestic tourist attractions have image ambassadors, and many of them are very well-known artists.

For example, the Milk Tea Sister of Wuzhen, the Queen of Lijiang, Kung Fu Brother and Stephen Chow have all served as image ambassadors for certain attractions and regions.

Later on, cultural and tourism bureaus in all regions will personally invite celebrity artists from their hometowns to promote their hometowns in order to promote the development of tourism culture.

"So Boss Chen wants to continue the Beach Music Festival and use this event evening to promote the tourism culture of Yucheng Village. At the same time, it will also enhance Ye Zi's image and popularity." Huang Li followed Chen Yuan's words.

She was indeed smart. Not only did she understand what Chen Yuan meant from his words, but she could also quickly think of the benefits that this model would bring.

Whether it is the tourism culture or popularity of Yucheng Village, or the image of Ye Zhi, they can all be improved, which is indeed a win-win situation.

"That's it."

Chen Yuan did not deny it and nodded, "We invite Ye Zhi to be the image ambassador of Yucheng Village to promote the development of leisure tourism culture. We can agree that during the endorsement period, Ye Zhi will participate in the beach music festival in Yucheng Village at the end of July every year."

"That's no problem." Huang Li agreed directly.

Since you are endorsing a tourist destination, it is natural for you to promote and drive the local tourism culture, and it is reasonable for you to participate in local activities.

"Boss Chen, do you have any specific endorsement plan?" Huang Li asked again.

"There is no specific plan yet, but there is a general outline," said Chen Yuan.

"Boss Chen, tell me." Looking in the direction of the elevator and seeing that Ye Zhi and the others had not come up yet, Huang Li became curious and looked forward to what Boss Chen would think.

"I haven't decided on the theme of the image endorsement yet, but in the final analysis, it is to promote the tourism culture of Yucheng Village. The core of the promotion content is to use the celebrity traffic economy, plus precise advertising, to achieve the dissemination and word-of-mouth accumulation of the tourism culture brand of Yucheng Village."

"The goal of the publicity is to increase the advertising channels and broadcast volume, enhance the brand awareness of Yucheng Village, and create a good tourism and cultural image of Yucheng Village, so as to enhance the brand favorability and reputation of Yucheng Village tourist attractions and achieve the dual goals of communication and word of mouth."

“It can also enhance the image and popularity of the leaf.”

Chen Yuan spoke slowly.

The oriole listened quietly and nodded from time to time.

If we regard this as a meeting, then what Chen Yuan is saying now is the theme of the meeting. It is just a general direction and has not been implemented into details.

"I divide the plan into the core of image endorsement theme, publicity content, and publicity and promotion goals. The latter two steps are the core of the entire plan."

Chen Yuan continued, "I will be responsible for the publicity and promotion. Yucheng Village will be responsible for everything from publicity and promotion strategies to publicity and promotion channels. Of course, Ye Zi's assistance will also be needed."

"These are all fine." Huang Li would definitely not refuse.

Ye Zhi serves as the image ambassador of Yucheng Village. Promoting the tourism culture of Yucheng Village can also add color to its own image. The publicity and promotion not only promotes Yucheng Village, but also Ye Zhi.

In this matter, they will definitely cooperate and assist with all their strength.

“But the most important thing is the content of the promotion.”

Huang Li then said: "Whether it is an image ambassador or an advertising endorsement, the key is the content. How can we shape the tourism image of Yucheng Village and increase people's favorability and praise for Yucheng Village's tourism culture?"

"As far as I'm concerned, I'm going to film behind-the-scenes footage, plus Ye Zi's outings and interviews, so that she can be the in-depth spokesperson for Yucheng Village in and outside the promotional video."

Chen Yuan continued, "Through this form, the audience can get to know Yucheng Village, and show and promote Yucheng Village's food, clothing, housing, transportation, human society, new style and travel experience."

In fact, in terms of promotional content and even the entire image endorsement process, Chen Yuan tends to learn from the endorsement public relations activities of Milk Tea Sister and Wuzhen Tourism.

That was a very classic public relations event case, and was even shortlisted for the Golden Flag Award. Subsequently, its presence was almost always seen when many cultural and tourism bureaus promoted tourism culture, and when tourist attractions collaborated with celebrities.

It is indeed a classic.

"This is a good way."

Huang Li thought about it for a while and agreed with the general direction of the plan. It just so happened that they had already shot a lot of travel footage, which could be used as promotional materials.

"When does Mr. Chen want to start filming?" Huang Li asked.

"It's not urgent."

Chen Yuan thought about it, shook his head and smiled, "Yucheng Village is not just my Yucheng Village, and Uncle Bin is our secretary, so they have to agree on this matter."

Huang Li smiled calmly and was not worried at all.

How could she not know Chen Yuan's status in Yucheng Village? As long as he made a decision, there would basically be no surprises. If he said he was discussing it, he probably had other ideas.

really.

Chen Yuan took a sip of tea and slowly said the word "and".

(End of this chapter)