The fishing ground I opened has become a national leisure destination

Chapter 541 Three Sheep's Business Data, Sea Fishing Ground Opens

"How many did you say?"

In the hot pot restaurant in the dining area, Chen Yuan and his friends were eating hot pot and chatting about the development of Three Sheep. When they heard the data that Liu Na mentioned, Chen Yuan was immediately surprised.

"You heard right. Three Sheep Tea currently has over a thousand stores in operation, and with those under contract and renovation, the total exceeds three thousand. We aim to reach five thousand stores by the end of the year."

This is the data Liu Na gave us. She hasn't mentioned anything else yet, but the sheer number of stores shocked Chen Yuan.

He was indeed sparing no effort in promoting and developing Three Sheep Tea, but he never expected things to go so well.

"It's only been a short time, and it's already this exaggerated." Chen Yuan was quite shocked.

The real effort began after Yucheng Film and Television entered the revenue-sharing cycle. Even counting from the establishment of Three Sheep Tea Company, it was only about half a year at most, and in reality, it was less than half a year.

It's incredible that it has developed to such a scale.

It's important to understand that Chen Yuan's development strategy for Three Sheep Tea was largely based on Xue Wang's approach, but the development speed of Xue Wang and Three Sheep was worlds apart.

At this rate of development, we can establish a brand this year and challenge the top tier of the tea beverage industry next year.

It might even surpass other brands and become the first listed brand in the tea beverage industry.

"You really don't pay attention? The company's official website and Ye Zhi and Liang Qianyue's various media accounts all posted congratulatory articles when Three Sheep surpassed 1,000 stores. I thought you knew about it."

Chen Li rolled her eyes at Chen Yuan.

This is truly a hands-off manager; he doesn't even know about the development of his own business, let alone bother to find out.

It's rare to see an entrepreneur achieve this level of success.

"Because I have three great generals to help me."

Chen Yuan chuckled awkwardly, raised his glass to Liu Na, and said, "Sister Na, I won't say much in thanks. This glass is for you."

He knew exactly what Liu Na had done; when he was mobilizing funds before, Liu Na had said she would give him three different kinds of sheep every three months.

She did it.

"Don't be so dramatic," Liu Na said, raising her glass to clink.

This is her job, and the pay is quite good, plus she has shares in the company. It's her own business, so she definitely has to take it seriously.

“We really should respect Sister Na. Three Sheep has over a thousand stores, ninety percent of which are franchises,” Yang Yangyang said with a smile.

"Franchising is the market brand, while direct operation is the main source of profit. Three Sheep can independently support market development, and direct operation plays a decisive role." Liu Na did not take credit, but Yang Yangyang's contribution was equally significant.

"and many more."

Chen Yuan caught a hint in Liu Na's words and asked in surprise, "What do you mean by 'independently supporting market development'?"

"Xiao Li, give him a little lesson." Liu Na rolled her eyes again, not wanting to pay any attention to Chen Yuan.

Chen Li put down her milk tea and looked at Chen Yuan speechlessly. "Yang Yang is in charge of the direct operation and supply. After several months of development, a total of 127 stores have been established. And so far, all the direct operation stores are profitable, ranging from several thousand to tens of thousands."

At this point, Chen Li held up two fingers, "The overall profit of the directly operated stores is around two million per month, and the data is still on the rise. This number is not much, but the initial investment in promotion and marketing has been made, which can fully support the daily operations such as promotion and marketing, as well as the continued expansion of directly operated stores."

"There are so many directly operated stores?" Chen Yuan was surprised again.

"Do you think Yang Yang has been going on vacation these past few months, leaving early and returning late?" Chen Li rolled her eyes at Chen Yuan, annoyed. He really was a clueless, hands-off manager.

"Brother-in-law, you've worked hard. Let me introduce you to my sister." Chen Yuan smiled awkwardly again and raised a glass to Yang Yangyang.

Yang Yangyang just smiled, raised his glass and clinked it with Chen Yuan's, ignoring his teasing.

"This is the revenue from directly operated stores, and there's also the revenue from franchisees."

Chen Li continued, "Although the current franchise incentives are very generous and there is indeed an initial investment, the raw materials and supplies needed by the initial batch of franchisees, as well as the management training provided by Three Sheep, have already created an internal cycle."

The so-called internal circulation.

Simply put, the costs incurred by the initial franchisees in purchasing raw materials and other necessary expenses are sufficient to support new franchisees.

The snowball has already rolled its first revolution; it will only get bigger and bigger from here on out.

Once the first step of internal circulation is completed, the next step is profitability.

"With revenue from direct sales and franchisees, Three Sheep Tea has already passed the first stage of its crazy cash burn and no longer needs to rely on external funds."

Liu Na concluded, "Based on the current development trend, I conservatively estimate that Three Sheep Tea will have a profit of around ten million yuan by the end of the year."

What can Chen Yuan say?

All I could do was offer toasts while acknowledging the hard work, though I was secretly overjoyed.

No wonder he said he needed money and told her to let him know, but Sister Na said it probably wouldn't happen. I didn't understand what she meant at first, but now I get it.

Three Sheep Tea has survived the cash-burning phase; at least the initial cash-burning stage is over.

This process was much faster than Chen Yuan had expected, and it also cost much less money than he had anticipated.

It's worth noting that Snow King spent three years upgrading from the initial stage of cold wave shaved ice to its current level, six years accumulating its first pot of gold and achieving profitability, and a full ten years developing its unique business model.

Three sheep represent a leap of ten years in a single step.

No, it wasn't until 2021 that Snow King reached 3,000 stores. That's a long time in the making. Three Sheep's growth rate is as fast as a rocket.

However, upon closer analysis, it is not incomprehensible.

As the saying goes, success is standing on the shoulders of giants. Walking the path that others have walked is a million times easier than blazing your own trail.

Furthermore, the endorsement of Ye Zhi and Liang Qianyue, due to their popularity, caused the brand to sweep the country instantly, coupled with sponsorships of various activities, product placement in online movies, and so on.

Its publicity campaign was incredibly extensive.

In addition, the franchise itself offers preferential policies, which significantly reduce costs, naturally attracting countless people to join.

"One more thing."

Yang Yangyang suddenly said, "It's about raw materials. With the increasing number of directly operated and franchised stores, the raw materials grown in Yucheng Village may not be able to keep up."

"The hilltops in Yucheng Village have all been used up?" Chen Yuan asked in surprise.

“There’s still room for growth, but I suggest we plan for the future as soon as possible. There’s no problem now, but as the number of stores increases, the consumption will definitely increase,” Yang Yangyang said.

"What are your thoughts, brother-in-law?" Chen Yuan asked after a moment's thought.

"I don't have any specific plans. I just want to grow more raw materials for production. As for how to proceed, that's up to you," Yang Yangyang said with a smile.

“I’ve taken a look, and there are quite a few villages around Yucheng Village that are in similar situations to Yucheng Village. They are definitely suitable for contracting out farmland,” Liu Na suggested at the opportune moment.

“Expanding outwards, huh?” Chen Yuan asked thoughtfully. “I know your connections with the higher-ups. It’s completely different if you go directly to those villages than if you ask the government for help,” Liu Na said with a smile.

Chen Yuan smiled slightly. He wasn't worried about that, but rather whether the system would still be useful once they left the area of ​​Yucheng Village.

But then I thought, it's just planting some raw materials, and the system's presence is getting weaker and weaker, so there shouldn't be any problem.

At worst, Yucheng Village can be the core, with the surrounding areas as secondary options.

“I’ll talk to Uncle Bin and Uncle Dong about this tomorrow. You need to have a plan for how to plant and produce the raw materials,” Chen Yuan said.

"No problem." Yang Yangyang nodded; this was his job after all.

"And then there's the warehousing and logistics center. The Three Sheep headquarters has already been built, so that's not a big problem. The main issue is the distribution of materials and raw materials. Do we really want to have independent distribution nationwide?" Yang Yangyang asked Chen Yuan.

Directly operated stores are fine, as they are centered in the provincial capital and spread in all directions, making it convenient to transport raw materials and supplies. However, franchisees across the country are scattered all over the country, and the cost of self-delivery will be completely different.

"We must handle the delivery."

Chen Yuan was adamant about this: "Raw materials are crucial to the brand's reputation. Whether it's directly operated or franchised, all raw materials must come from Three Sheep. Moreover, selling raw materials to franchisees is one of our sources of income, and we must be firm about this."

After a pause, Chen Yuan added, "Don't worry about burning money. Use the profits from selling raw materials to cover the operating costs of the warehousing and logistics center. If that's still not enough, come to me."

"The ultimate goal of Three Sheep is to expand nationwide and become a top-tier tea beverage brand in the country. We may not make money initially, but we must build a solid foundation for every aspect."

Hearing Chen Yuan's firm words, Yang Yangyang, Chen Li, and Liu Na exchanged glances but ultimately said nothing.

According to Liu Na's analysis, it shouldn't be difficult for Three Sheep Tea to achieve a profit of 10 million yuan this year, but this is contingent on outsourcing logistics.

Otherwise, building the logistics system will require continued spending.

But since Chen Yuan insists on this, let's continue with the existing plan, focusing on promotion and development, and not pursuing profits for the time being.

……

The next day.

Liu Na went home, while Yang Yangyang continued to busy himself with the direct operation matters. Direct operation is fundamental, it is the core business of Three Sheep Tea Drinks, and it is also a business that belongs entirely to Three Sheep.

Therefore, even during the National Day holiday, Yang Yangyang rarely gets a break.

Like Chen Li, even more people come to visit and explore franchise opportunities during the holidays, and Chen Li also needs to oversee the company's daily operations.

Chen Yuan arrived at the Houcun sea fishing ground early.

"Boss Chen."

When Chen Yuan arrived at the sea fishing spot, it was not yet 6:30. He thought he was early, but he didn't expect there to be people even earlier. Chen Dequan and the others were busy at the pond and greeted Chen Yuan with smiles.

Good morning, Uncle Chen.

As Chen Yuan greeted them, he took out a cigarette. In addition to Chen Dequan, there were eight other employees who were also busy, either checking the fishing spots on the shore or arranging bait and other supplies.

Logically, the fishing grounds operate on a two-shift system, so four people in the morning would suffice. As the person in charge, Chen Dequan wouldn't need to arrive so early. However, today is the first day of the trial operation of the sea fishing grounds, and all the staff at the sea fishing grounds are taking it very seriously, so naturally everyone is present.

"Wow, you guys are here early."

A short while later, Chen Ming arrived on his tricycle. As the person in charge of the fishpond, he was naturally there to oversee the opening of the sea fishing grounds.

"Uncle Chen, how are the preparations going? Are there any problems?"

Chen Ming parked his tricycle and walked towards the supply room. He took the cigarette Chen Yuan offered and looked at Chen Dequan with a smile, asking, "What's wrong?"

"Absolutely." Chen Dequan assured him.

drip~
As the group was smoking, they heard car horns coming from the direction of the back village, and then they saw vehicles heading towards the sea fishing area.

"We have guests! We have guests! Sisters, get ready to receive them!" Chen Dequan immediately threw his cigarette butt on the ground and stomped it out, calling to the other employees.

Chen Yuan shook his head with a wry smile.

Since Chen Dequan started working at the fishpond and became familiar with many anglers, he has become quite outspoken, constantly uttering "damn" and making all sorts of jokes.

Fortunately, Chen Dequan was sensible and knew when to joke and when not to, and what to say to whom, so he didn't damage the fishing ground's image.

"This must be the sea fishing spot. I made a reservation; the phone number is..."

The newly arrived anglers were obviously newbies; they had to stop and ask questions before introducing themselves. Regular customers, on the other hand, had already parked their cars and headed straight to their fishing spots, operating the fishing gear directly on their phones, and some even had breakfast with them.

Sure enough, cars started arriving one after another, along with some people riding motorcycles and electric scooters. They were separated from the cars and had their own designated parking and charging spots.

Many people park their cars and head straight to their fishing spots. Occasionally, some go to the supply room to check out or buy bait, and some even get receipts on the spot.

"Get moving, everyone. Use the walkie-talkie if you need anything." Chen Dequan was at the supply room checking and issuing invoices, calling out to all the employees via walkie-talkie.

The sea fishing area has a dedicated walkie-talkie channel. When other staff see customers coming from the parking lot, they go directly to their fishing spots to verify their purchases or issue invoices.

Chen Yuan and Chen Ming also helped.

"I reckon the sea fishing grounds will be packed." A bright smile spread across Chen Ming's face as he watched the endless stream of cars approaching.

Passengers started arriving before 6:30 a.m., and in just over ten minutes, an estimated hundred cars had entered the underground parking garage, along with other motorcycles and electric bikes, bringing the total number of passengers to at least two hundred.

And vehicles kept arriving.

It's estimated that there will be several hundred people during this morning rush hour.

The sea fishing spot has enough fishing spots, so there is basically no need to make a reservation. It can be fished anytime you come. It is estimated that the number of people received today will exceed the total number of the other three ponds.

"Hehe, the more popular, the better!" Chen Dequan said, busy and excited.

He's now at least a minor leader, in charge of the largest sea fishing area in Chenyuan Fishing Ground. The more popular the pond is, the more proud he feels.

Although the mornings are busy, they are also enjoyable, for both Chen Dequan and Chen Yuan, because being busy means good business.

They were busy until almost eight o'clock, and the huge sea fishing area was almost full. Customers continued to arrive, and Chen Yuan and Chen Ming were able to take a break.

"Uncle Chen, you need to monitor the fishing spots in real time." Chen Yuan handed a cigarette to Chen Dequan and Chen Ming, pulled up a stool, sat down, and lit one.

"Don't worry, Mr. Chen, I will check the fishing spots carefully. There will definitely be no one fishing without permission, no one missing any verification, and no one not issuing an invoice," Chen Dequan said with a smile, wiping the sweat from his forehead.

“It’s not just that,” Chen Yuan said with a smile.

He wasn't really reminding him of that, but Chen Dequan's attitude pleased him. The larger and more popular the pond, the more attention he needed to pay.

After all, it's easy for things to get chaotic when there are many people, so you must make sure you check the fishing spots carefully.

Chen Ming must have reminded Chen Dequan of this, and they had already practiced it in Datang during this period. Chen Dequan assured him that there would be no problem.

(End of this chapter)