Huayu: From an ordinary person to a happy director

Chapter 103: Planning the Marvel Universe
According to his memories from his previous life, his main project, "The Incredible Hulk", was a failure, and now that he has switched to "Captain America", he doesn't know if it will be successful.

He estimated that even if "Captain America" ​​also flopped, Kevin Feige would not give up the Marvel Universe plan. The impact of the failure of "Captain America" ​​was that Disney's acquisition price would be even cheaper.

Unfortunately, even if Marvel's valuation is cheap now, he still can't afford it, and Peach Films is not qualified to compete with Disney.

However, they can use "Iron Man" to get a piece of the Marvel Universe pie, just like Sony (Columbia) used "Spider-Man" to get a piece of Marvel pie.

Thinking of this, Shi Lei immediately called the manager of Shuimi Tao Films over and said, "Set up the project for Iron Man, and then find ways to create various difficulties and reveal that Iron Man will be poorly made."

"When you reveal something, be subtle and don't be too direct."

The manager was also a smart guy. He immediately nodded and replied: "Boss, I know what to do."

There is no telling how many intrigues there are in Hollywood, and the manager is well aware of them.

Shi Lei nodded with satisfaction: "Very good, go ahead and do it!"

He created the illusion in order to fish for fish. He had a precedent of using fraud to sell movies. When the news that "Iron Man" was shoddy spread, the first impression given was that Shi Lei intended to use "Iron Man" to take advantage of the popularity of the Marvel Universe and take the opportunity to make money.

This news has no impact on other film and television companies, but it is bad news for Kevin Feige, who plans to create the Marvel Universe.

Not every superhero has the opportunity to reshoot repeatedly. "Iron Man" may have been ruined by Shuimitao Films.

It doesn't matter if "Iron Man" is ruined, the most worrying thing is that it will affect "The Incredible Hulk" and "Captain America".

So once this news comes out, it is likely to attract Kevin Feige.

He wanted to invest in Marvel's movies, but he couldn't go to them himself. Instead, he had to let Kevin Feige come to him, so that he could maximize his profits.

As long as the contract is signed, even if Marvel is acquired by Disney, the contract will still be effective, and it will be a bit troublesome for Disney to kick Peach Pictures out.

It is still unclear whether Disney will kick Peach out. In 10, the box office of "Avatar" in China was 14 billion RMB. Based on the exchange rate of 6.77, the box office in China was 2 million US dollars. This made Hollywood see the limits of the Chinese film market and realized that China is a big box office. As a result, Hollywood paid more attention to the Chinese market and began to invite mainland Chinese stars to make guest appearances at high prices.

Disney may accept the existence of Peach Films.

In fact, there is nothing that can be done even if Disney does not accept it. Once the contract is signed, unless they do not shoot the Marvel Universe, what awaits Disney and Marvel is a long lawsuit.

If the relationship is not resolved, it will be difficult for Peach Film and Television to survive in Hollywood.

But Shi Lei didn't care. The recent wind direction gave him a bad feeling that something bad would happen to Shuimitao Films. It might not last for a few years before he lost control.

At least a portion of the shares need to be distributed.

Simply put, Peach Film and Television's ability to make money is enviable. By December, Peach Film and Television had a pre-tax profit of 3.6 million US dollars.

This is already a lot of profit, surpassing 95% of Hollywood film and television production companies.

What’s even more enviable is that Peach owns several profitable film series, including “Saw,” “Insidious,” “The Purge,” and “The Invisible Man” are all series.

Among these films, two Saw movies have been released, Saw 3 is being filmed, and Insidious 2, The Purge 2, and The Invisible Man 2 are being filmed. Wan is starting a new series - The Conjuring series, and according to Wan, the Conjuring series will be a movie universe.

If other directors said they wanted to create a movie universe, Hollywood companies would not believe it, but when Wan Zairen said it, Hollywood companies remained silent.

No company doubts Wan Zairen's ability in horror films, and the establishment of a movie universe may really be successful.

Of course, Hollywood companies are just waiting and watching to see if Wan Zairen can succeed, and are also watching the series of Peach Pictures.

Among them are also Hollywood companies that are not waiting and planning to get started directly.

Both Columbia and Warner were implicitly asking Shi Lei whether he would sell his shares in Shuimitao Films.

Now Shuimitao Company has two directors, Shi Lei and Wan Zairen, whose box office revenues have exceeded 100 million yuan, and it owns the successful series "Saw". The two companies started by watching Shuimitao Film and Television. They have great confidence in Shuimitao Film and Television, and also in Shi Lei and Wan Zairen.

Instead of waiting and watching, it is better to take action in advance.

Faced with the temptation from Columbia and Warner, Shi Lei naturally refused politely. Even if he wanted to sell his shares, it would take one or two years.

The valuation of Shuimitao Film and Television is somewhat inflated. The valuations of listed media and entertainment companies in North America, from Disney to Time Warner, from Viacom to Lionsgate, are basically 9-19 times the previous year's price-to-earnings ratio.

So according to this estimate, if Peach Film and Television's profit this year is US$3.6 million, the valuation of Peach Film and Television is between US$30 billion and US$60 billion.

But Peach Films is too young and does not have stable profit data for several years, so the Hollywood company does not recognize the $30 billion.

If Peach Film and Television wants Hollywood companies to recognize this valuation, the box office of the second parts of several series is very important. If the second parts of several series are successful, Peach Film and Television will have several IPs that can sell box office. Even if Peach Film and Television's revenue decreases in the future, it will not decrease too much.

That's why Hollywood companies are waiting and watching.

Columbia and Warner have confidence in Shi Lei and Wen Zairen, believe in the value of Peach Films, and want to buy shares in advance. Of course, if they buy in advance, the price will definitely not be too high.

Of course, Shi Lei uses the strategy of "dragging" to deal with this. With the memory of his past life, there will be more and more hit series, the valuation of Shuimitao Film and Television will become higher and higher, and the shares will become more valuable.

As for refusing to sell shares, Shi Lei didn't even dare to think about it. He had seen too many sanctions from North America in his previous life. The higher the valuation of Peach, the closer the sanctions would be. Only by bringing in Hollywood companies could he avoid being sanctioned.

However, how to retain more shares requires careful planning.

It is a good choice to attract domestic companies to enter the market, and they can sell for more money.

First, cross out China Film Group, and then let it enter. It is estimated that sanctions will come the next day, and China Film Group may not be willing to enter.

By crossing out the domestic peers, he is doing the right thing to strengthen his peers. Now that the domestic film market has just started to gain momentum, it is the time for Taolin Film and Television to widen the gap with other companies. How can he make concessions?

Wanda can be brought in. It is a real estate company. Even if it produces movies and TV series in the future, they are not professional and do not pose much threat to Taolin Film and Television. Wanda, as a real estate company, also has cinema chains, so it would be beneficial for Taolin Film and Television to win over Wanda.

Although Taolin Film and Television is also building its own cinema chain, with the support of one more cinema chain, Taolin Film and Television will be more stable.

(End of this chapter)