Huayu: From an ordinary person to a happy director

Chapter 135 New Plan

Other film and television companies are really too timid.

People always focus on the Lunar New Year period, and everyone wants to squeeze in.

It cannot be said that it is because of cowardice, but it is a question of tolerance.

The Lunar New Year period is a major period that has stood the test of time, while other periods can only be said to be small periods.

Of course, companies want to maximize profits after spending a lot of money to produce good movies.

It has become inevitable to put the movie in the Lunar New Year period, and for the sake of profit, people will use their connections to prevent other blockbusters from entering the Lunar New Year period.

This was the case with last year’s “The Promise”.

But he had no ability to compete with Zhang Yi.

As soon as the release date of "Curse of the Golden Flower" was announced, under the dual threat of Zhang Yimou and Jie Lun, most companies chose to withdraw the film from the schedule to avoid the limelight. The same was true for Feng Dapao, Xu Ke and others.

The same goes for him. Even if he insists on not withdrawing the film, Han Sanpin will probably persuade him to do so.

Besides, there is really no need for him to compete with "Curse of the Golden Flower". The result of the competition is likely to be a lose-lose situation.

And is the National Day period really worse than the Lunar New Year period?
Not necessarily.

He is confident that he can create a new situation during the National Day holiday.

"'A World Without Thieves' will be released on September 9th. Go and prepare for the promotion." Shi Lei instructed those present.

"Boss, is the promotional focus still on Fetion Weibo?" the manager of the publicity department immediately asked.

Shi Lei shook his head and said speechlessly: "Open up your horizons. In addition to Feixun Weibo, Xinlang Weibo, Penguin, LeTV, Tudou, etc. are all new media promotion channels. You can find a way to connect them and let these channels promote our film."

"At the same time, we should not give up on traditional paper media and variety show channels."

"The focus of promoting "Sword Rain" on Feixun is a new attempt. Now opening up promotion channels on other platforms is also a new attempt. You must learn to open up new promotion channels on your own, rather than sticking to the old ways."

The publicity manager immediately responded: “Okay, I know how to do it.”

In the president's office, Shi Lei always talks about the development of all companies. Taolin Film and Television is no longer afraid of anyone in China, but there are some troubles over at Feixun Technology, which includes Feixun Chat, Feixun Video Network, Feixun Weibo, and Feixun Games.

After Fexun Weibo became popular, other Weibo accounts of all sizes emerged, but after they lost the initiative, the other Weibo accounts became half-dead.

In terms of activity, Feixun Weibo ranks first, Penguin Weibo ranks second, and Xinlang Weibo ranks third. The rest of the Weibo accounts are unbearable to read and are almost dead.

In fact, the success of Xinlang Weibo was a bit beyond his expectations.

He thought the new Wolf Weibo account would never appear.

Because the new wolves of this generation are slow to enter the scene.

Penguin entered the market quickly because Fetion is also a chat tool, and Penguin saw the threat. As long as Fetion is doing it, Penguin is also doing it.

According to the grapevine, Penguin Video has been tested and will be launched at a later date.

Xinlang only added the Xinlang Weibo section several months after Feixun Weibo and Penguin Weibo were launched.

But it is only the Xinlang Weibo section, and there is no video website.

Facts have proved that Xinlang is worthy of being one of the four major portals in China. It still has a lot of old users. Although it entered the market later, it has a group of loyal users.

Of course, if you are slow at every step, the new Wolf Weibo will definitely not have the glory of its previous life. If it drags on for a few years, the new Wolf Weibo may also become desolate.

Shi Lei is very confident about the market share of Feixun Weibo because of the support of Taolin Film and Television. Many celebrities are willing to befriend Taolin Film and Television.

What he is worried about is the video network.

Penguins entered the entertainment industry earlier in this life than in the previous life!

In the previous 10 years, the total box office of movies exceeded 100 billion, which attracted the covetousness of Taobao and Penguin, and the two Internet tycoons began to enter the film and television industry.

It is only 06 now, and Penguin Video is about to be launched. Now that Penguin has entered the market, will Taobao also enter the market? Will Penguin immediately start a money-burning war?
If Penguin Video is burning money, then will he burn money too?

All this is a problem.

He can release TV series that cannot be sold at a high price on video websites first, but he can't bear to release other TV series that can be sold at a high price!
He doesn't like this kind of money-burning competition.

Because it would disrupt his plans.

He had no plans to go public, but if Penguin Video starts burning money, he might have to go public.

This listing is also very troublesome. He has not yet decided whether to list Taolin Film and Television or to split Feixun off and list it independently.

He is struggling.

The original intention of going public was to raise funds. He had not thought of this before because he was earning foreign exchange in North America, and with Shuimitao Films, the company had no shortage of money for its development.

But if you burn money, that will be troublesome.

Now the video network is still in the stage of competing for users. Fetion chat users and Penguin users are not equal to the video network users. The video network users are counted separately, and the same is true for Weibo.

According to the money-burning pattern of previous video networks, Penguin may spend a lot of money to produce high-quality online dramas to seize the market.

When it comes to content production, Feixun Video Network is certainly not afraid.

But in terms of publicity, Feixun Video may not be able to compare. Penguin can spend money on extensive publicity, but Feixun Video cannot.

The promotion of Fexun Video is mainly carried out through Fexun Weibo and Fexun Chat.

If Penguin spends money on advertising, then Penguin Video’s ads will be in prime time on TV stations, in high-rated variety shows, in shopping malls, in neighborhoods, at bus stops…

But Feixun Video doesn’t have that much money.

Taolin Film and Television is very profitable, but it has a lot of basic business. It is still building a cinema chain and investing in Fexun Technology, which owns Fexun Weibo, Fexun Chat, Fexun Games, and Fexun Video.

Feixun Video is one of them, and Feixun Video also involves the entire industrial chain layout of Taolin Film and Television.

He is willing to invest money in Fetion Video, but does not want to burn money on competition.

Feixun Video's burning of money means that other plans may stagnate.

Most importantly, burning money in competition is a huge waste.

……

Half an hour later, Shi Lei said to himself: "Forget it, I still focus on film and television dramas. As long as Taolin Film and Television's films and TV dramas are good enough, Feixun Video will always have a large number of loyal users. It doesn't matter if the market share is a little smaller."

"I still don't like burning money or anything like that!"

"Burning money is not my forte. What I am good at is relying on the memory of my past life to make plans, such as DJI, League of Legends, etc...."

"There is no need to fight hard with others in a certain market, as long as you have a place."

"It is important to keep your original intention. When I return to my life, my goal is to make money and then talk to actresses about their ideals in life."

"Moreover, for Taolin Film and Television, the layout of the entire industry chain is important. It is not necessary to be the first in the cinema chain or the first in the video website. As long as we have a certain market share, it will be fine."

"In addition, compared to burning money to produce a large number of online dramas, animation has a higher customer retention rate!"

"Because anime is updated weekly, a TV series can take half a month at the fastest and a month at the slowest. And it takes several years for an anime to be finished. During this period, many anime fans will buy memberships."

“Membership is a symbol of the strength of a video website.”

“A hit TV series can attract a wave of traffic, but an annual anime can attract traffic all year round.”

"Well, that's it. Use animation to fight against the money-burning competition from Penguin Video."

"Penguin Video spent 5 to 6 million on online dramas, and he spent million on animation."

(End of this chapter)