Brilliant Years 1991

Chapter 155 Unspeakable Happiness

In fact, Sun Yansheng quietly followed Cao Yukun's gaze and looked not far away.

With just one glance, he roughly understood what was going on.

It seemed that Mr. Cao had a date next, so after Cao Yukun hung up the phone, he said with a sense of urgency: "Mr. Cao, you said I don't understand the market, so may I ask, what is the market? Or, in other words, what do you think is the difference between the mainland market, the American market, and the Hongkong market?"

Cao Yukun was very happy at the moment and answered casually, "Of course it's different. But that's still a small matter. Every country and region has different national conditions, cultures, and consumer psychology. This is all very normal. But that's not what I'm talking about. I'm saying, Mr. Sun, you don't understand the market!"

Sun Yansheng was stunned for a moment, then he understood everything.

He couldn't help but smile bitterly, "Mr. Cao, you are so direct..."

Cao Yukun spread his hands, "You want me to invest money! I've already said that I can invest in you, and I am indeed somewhat interested in this project, but I still have to say what I need to say."

After a pause, he continued, "Of course, you are right. The domestic market is indeed more complicated. It is indeed very special, so... it is even more troublesome!"

"In fact, the reason is very simple. Mr. Sun, you also understand that you are too confident in yourself. For example... a restaurant sells dishes. You can't just make something randomly and tell the diners that this dish is super awesome and super delicious. Come and order it. That's impossible! Every new dish launched by the restaurant must be introduced by experts who are extremely familiar with the tastes of diners. After repeated research, tasting, and trial, it is possible to get the approval of diners in the end."

"I would say that how to make a dish and how to achieve the established technical and taste requirements is the job of the chef. That's what you do, but what dishes will be loved by diners is probably the responsibility of the front office manager who deals directly with these diners every day."

Sun Yansheng pondered after hearing this and nodded slowly, "Mr. Cao, what you said... makes sense."

Cao Yukun smiled and said, "So, prepare all your registration information, contracts, and other things. We will arrange a time later to sign the contract and write the check... That's it for today?"

In fact, Sun Yansheng still has a lot to say, and even has a lot of questions to ask——

When he talked with his partners before, he just felt that the more they talked, the more enthusiastic and excited they became. So everyone excitedly reached a cooperation intention, gave some money, and let the other party return to the mainland to research the product. As for him, after traveling around America without any results, he ran directly to Hongkong to seek investment.

In fact, things didn't go so well.

There are not many people interested in VCD, but more people are interested in the inland market. However, these wealthy people in Hongkong said that the inland is very poor and the price of VCD will probably be very expensive, so they all feel that the market sales of this thing may be limited.

But in the past, Sun Yansheng had never been discouraged. When it came to attracting investment, it was normal for people to hesitate and question if they wanted to invest real money in what he wanted to do. He also did not think that those people's opinions could really impact his career - the inland was indeed poor, but there were many people in the inland, and no matter how poor a place was, there were always rich people. With such a large population base in the inland, it didn't matter if there were too many rich people, just a few million would be enough to support the VCD industry to take its first step smoothly.

Today, however, he admitted that he was devastated.

The rich man in front of him was different from all the rich people he had visited and talked to in the past. Not only was he a mainlander himself and had a deep understanding of the mainland, but he had only been in Hong Kong for a month and had already made a name for himself and his wealth had skyrocketed, all thanks to his unique skills in the market!
In other words, he is a marketing expert in mainland China!

The opinions given by such people are of course invaluable.

In fact, after his analysis, Sun Yansheng himself had to admit that he was indeed a little too enthusiastic in the past - he believed that his technology was definitely amazing, but what kind of product this technology could be transformed into was actually still uncertain. As for after the transformation and the transformation into a mature product, how to finance the production, and especially how to sell it, he really did not have a mature idea. To put it bluntly, he was still in the dark.

Because in the past, I had never had a precedent of relying on technological research and development to eventually launch a product and have this product shine in the market and thus achieve great success.

Therefore, there is no reference.

"Uh... Of course, of course! But Mr. Cao, I don't know when it will be convenient for you next time. I would like to have another in-depth chat with you. I feel that your words have inspired me a lot. This is not even a simple question of attracting investment. I would like to have a chance to ask you some more questions."

Cao Yukun waved his hand, "I don't deserve your advice! We were just chatting casually! Let's make an appointment later!"

"Good! Good!"

Seeing that Cao Yukun had stood up without hesitation and was about to see him off, Sun Yansheng had no choice but to stand up as well. He quickly extended his hand and shook Cao Yukun's. He then said, "Then I won't bother you any more. I'll call you later."

"Okay! Contact me later."

Sun Yansheng nodded frequently and stood up to leave. Once he was out of Cao Yukun's sight, he couldn't help frowning. It was not until he was about to leave that he suddenly remembered to take the initiative to call the waiter, pointed to the table over there, paid the bill, and then turned to leave. However, when he was about to leave, he couldn't help but stop again. I don't know why an idea suddenly popped up in his mind - yes! Since we have to let the market return to the market, then if I can invite this Mr. Cao over and let him plan the ideas and sales for our VCD products, wouldn't it be enough?

Not only is he from the mainland and understands the mainland market, he certainly understands the mainland people's thinking. What's more, he is also an almost universally recognized marketing genius - it's simply perfect!

Why do we have to just attract investment? Can't we just attract people?

As soon as this idea came to his mind, his eyes suddenly lit up!

Of course, he quickly thought of another thing - if he wanted to let the other party join in, it would no longer be just venture capital, but he wanted to bring his people into his team, then the other party's voice would definitely be increased. In fact, because the market would be dominated by him, his voice would very likely exceed his own!
This is difficult to handle.

The problem is that they are not short of money. They just sell beverages and their profit every month is tens of millions of Hong Kong dollars. It is obviously impossible for them to work for you. They probably won't be interested in the extra dividends you give them!

But this is obviously not the most difficult thing!
What is more likely is that even if he is willing to give up the control of the entire project and demote himself to the second-in-command, others may not be interested - it can be felt that he is willing to invest this 500,000 US dollars, most likely just to give it a try, and he does not care about the VCD matter!

Well, it's difficult!

However, after the conversation just now, Sun Yansheng had an indescribable premonition in his heart at this moment - as long as he could bring Cao Sheng in, his VCD business would have a great chance of success! And if he could not bring him in, then it would be very likely that as he said, even if he and Jiang Wanhai attracted enough investment, they would still fail in the end!

Let technology be technology, let products be products, let the market be the market...

Wise words!
…………

"It's over?"

"No, I left early. But they are all my friends from school, so it's nothing."

It took less than forty minutes, maybe more than twenty minutes, for Pansy Kwok to stand up and walk over here. At the same time, several girls behind her looked over here one after another, and gathered together to whisper, while Pansy Kwok's face was clearly flushed with indescribable embarrassment.

But she had a generous personality. Although she was a little embarrassed and knew this would be the result, she still took the initiative to explain it to her sisters and then came over here.

Cao Yukun stood up to greet her.

After she sat down, she called the waiter over and took new orders.

She was wearing a very ladylike outfit today, which in Hongkong's opinion might be called a very socialite outfit, a chiffon off-shoulder top with a small round neckline and a pastel-colored skirt that was three-quarters above the knee.

Pair it with a small bag that should be a famous brand.

"What were you talking about with your business partner? I saw that gentleman kept looking back at you before he left, as if he was reluctant to leave and wanted to continue chatting with you!"

Cao Yukun spread his hands, stared at her without hesitation, and spoke directly, "Such a beautiful lady is going to sit opposite me soon. I don't care who she is, get lost!"

Upon hearing this, Pansy Kwok laughed and her face turned red again.

"People want to talk business with you, that's a big deal!"

"But I'm not short of money, nor am I short of the little business he can provide. What's more, doing business is something I'm forced to do because I'm poor and have to make money! But picking up girls is my true love! I do business and make money just so I can pick up girls when I'm rich!"

Pansy Kwok smiled again and glanced at him sideways, and inexplicably she looked quite charming.

But it's also funny to say that this is the first time in her life that someone has called her a "girl" to her face, and said in such a frivolous way that he wanted to pick up this "girl"!
But she didn't feel the slightest bit of discomfort, nor did she feel angry at all. Instead, she felt sweet and indescribably happy inside.

(End of this chapter)