Brilliant Years 1991

Chapter 36 What's there to be afraid of!

"…We always say that Hongkong is a developed area, but we don't really have a specific idea of ​​how developed it is. Is it because there are many skyscrapers? Of course, skyscrapers are assets! But I think the income is a better indicator of Hongkong's development. Let me give you an example, and you'll understand."

February 1992, 2, Friday, the eleventh day of the first lunar month.

At the beginning of the new year, an important meeting was being held in the conference room on the first floor of the Shimen Beverage Factory office building.

A document titled "Feasibility Report on Selling Orange Soda in Hongkong" had been distributed in advance. Cao Yukun waited for everyone to finish reading the document, looked up at him in astonishment, then stood up and began his performance - he didn't know whether he had undergone any transformation, he had no feeling, he only knew that he was becoming more and more confident and more and more confident.

Perhaps it was the confidence brought by the 30,000 subscription certificates piled up at his feet.

At the very least, I’ve already got 30 million!

What is there to be afraid of!

He deceived people again and again, "The average monthly income of ordinary people in Hongkong is generally more than 180 Hong Kong dollars per month. There are about 200 million to 20 million such people. There are also about 30 to 550 people with a monthly income of more than Hong Kong dollars! What does this mean? Let's not talk about the high income, just the monthly income of Hong Kong dollars. So, if he drinks a ml bottle of Coca-Cola that costs Hong Kong dollars, how much does it cost for ordinary people in Fuping? It's about the same as a worker who earns yuan a month spending cents to buy a bottle of Coca-Cola!"

"Eight cents! Who wouldn't want to spend eight cents on a bottle of soda?"

"Eight cents, it doesn't matter!"

He spread his hands and glanced across everyone's surprised faces.

Apparently, it works.

And the effect is quite obvious.

Because this was a specially designed opening.

Cao Yukun had heard a little about Shimen Beverage Factory's many attempts to expand the market in the past, but he certainly didn't know many details and could only guess.

He guessed that southern Jiangsu, northern Zhejiang, and Shanghai, in short, the area around Xizhou City, must have been the areas that his brother-in-law had focused on developing before.

Although it failed, it can be said that the people at Shimen Beverage Factory understand the market here. If you make up nonsense, they will definitely not believe you - talking about the capital? But the problem is that it is too convenient to go to the capital. After you make up nonsense, people can easily verify it from multiple sources.

Only Hongkong is developed, considered high-ranking in everyone's mind, and not so easy to verify.

The key point is that Cao Yukun had been to Hongkong several times in his previous life. No matter whether he only has a vague understanding of it or whether he heard it from others, you guys don’t know it anyway. I just took it and said it with certainty!

"Hongkong has a registered population of about 650 million. In addition, it is a trade port and a free trade port, so there are always a large number of tourists, sailors, financial workers, etc. stranded there. On average, more than 150 million outsiders stay in the port and consume every day! So, I can tell you, in 1991, the annual sales volume of non-alcoholic beverages in Hongkong was 3 million bottles!"

"Just for this city, 15 million bottles! That's about tons!"

"Who are the main players in the market? Coca-Cola and Pepsi-Cola account for the majority. In addition, everyone knows that Li, the richest man in China, has a company called Watsons that produces a kind of Watsons soda, which also has a certain sales volume. There are only these three! Wanwan and Fuso also have brands sold there, but the sales volume is very low and can be almost ignored."

"Two big cokes are available in 550ml plastic bottles, priced at 5 Hong Kong dollars! 330ml, priced at 4 Hong Kong dollars! Watsons soda is only available in 550ml, and it's one dollar less than the two big cokes, 4 Hong Kong dollars a bottle!"

"I want to remind you that although these drinks are selling very well in Hongkong, there is actually a large market for all kinds of Hong Kong-style herbal teas. However, they are not packaged and are just a small stall, a roadside stall, so it is impossible to calculate the specific sales volume, but the volume is definitely not low!"

“So, this place has money, and people love soda and drinks!”

“But so far, in the entire Hongkong, not a single domestic beverage has been sold!”

"Why? It's Hongkong, a developed place. Our domestic beverage companies, like Jianlibao, actually have retail stores there, but they never dare to invest seriously in the market! In fact, why not? I gave the orange soda produced by our factory to my Hongkong friends, and they all said it was delicious! It was really delicious!"

"So, if we ship the soda to Hongkong to sell it and advertise it, but we only sell it for 3 Hong Kong dollars, is that okay? The freight is very cheap. We can ship it to the Magic City Port and load it on a ship. A ship can carry 3 tons! The freight is extremely cheap, less than five cents per bottle! But there, we can sell it for 1 Hong Kong dollars! How much is it in China? The latest exchange rate is 1.23 to for Hong Kong dollars to RMB! One bottle, sell for yuan!"

"I'm sure you can easily figure out how much profit we will make! Yes, even if we leave a dollar profit for retail, we still have a gross profit of more than two dollars! Two dollars!"

"Hongkong sells 3 million bottles of drinks a year. We don't want much. Is 1% of the market enough?"

…………He Qingcai looked at the tall and handsome young man at the other end of the conference table in surprise.

The shock in my heart was far greater than the shock on my face.

When he was notified to attend the meeting, he still felt a little uneasy and had a bad feeling - he was not afraid that this young boss would do nothing, but he was afraid that he would suddenly become extremely ambitious!

In fact, he had already started to worry since Boss Song sold the factory to this young man. Later, when he heard all kinds of news about the new boss and learned that his new boss was such a fool, he felt even more helpless.

Unlike many people in the factory who were born in Fuping County, he originally worked as a workshop director at the Xizhou City Soy Sauce Factory. Later, he was moved by the promise of 800 yuan a month by the Song father and son, so he took a leave of absence from his job and came to the Shimen Beverage Factory to work as deputy director and production section chief.

To evaluate myself, since taking office, I have managed the production in a way that basically no one can find fault with it - but the products cannot be sold and there is nothing anyone can do.

Although it was difficult to say it out loud, in his heart, when he first heard that his boss was going to sell the factory and was negotiating with Coca-Cola and Pepsi, he was quite happy. He felt that only by selling to a large factory like Coca-Cola could the beverage factory, with such a large investment and strong production capacity, be revitalized.

Unexpectedly, the factory was sold to a young man younger than Song Yuhuai - Song Yuhuai was a college graduate after all, and he managed the factory in a very strict manner. Although he could never make it, he had never made any real mistakes. But this guy, it was said that his high school grades were terrible, and he was well-known in the village for his love of fighting!
It turned out that such a person bought the beverage factory... When He Qingcai heard the news, he felt completely hopeless and wanted to resign in a few days and go back to work at the soy sauce factory.

And ever since this young man came, he has been in a state of fear.

Fortunately, although this young man is definitely not a good material for working in a factory, he seems to be quite self-aware. Since he bought the factory, he has been doing everything according to the way of Director Song Yuhuai. More than two months have passed, and apart from deciding to buy pork worth three thousand yuan and distribute it to everyone before the Spring Festival, he has not made any decisions!

Therefore, the factory naturally runs smoothly!
He Qingcai's heart gradually calmed down again - at least if this continued, the factory would not go bankrupt for the time being!

However, who would have thought that just after the Chinese New Year, this young man would really start to make trouble!

Therefore, when He Qing was notified to attend the meeting, he came with great emotion - but when he got the document, he was immediately attracted from the first page.

Red sky?

Wow, is the market there so big? The drinks there are priced so high?

Yes, yes, what the boss said makes sense. We can’t continue to live in this half-dead state. We need to explore new markets, and Hongkong is undoubtedly a very good choice!

This was a solution that Factory Director Song Yuhuai had not thought of in the past few years!
That’s a good idea!
It seems that in the past two months since this young man came here, he has been asking his subordinates to send all kinds of information to his office. He has also been running out frequently recently. He is really working hard to consider a way out for the beverage factory!
The key point is...will it sell well if we go to Hongkong?
"So, we need to invest some money upfront to set up a sales company in Hongkong, and ask a local company to redesign our logo to suit the local people's tastes and tastes. Then, we need to invite a local advertising company and the most popular local star, such as Andy Lau, to shoot our commercial! It must be a big hit!"

"And we have a killer trick! If it doesn't sell for three dollars, we can still sell it for two dollars! At two dollars a bottle, we still have enough profit! It's enough for us to sell it at a low price there!"

Hmm...that makes sense.

And the more I listen, the more it makes sense.

As he listened, He Qingcai couldn't help but nod slowly.

At this time he turned his head and looked around, and saw that as expected, his colleagues were also moved by the boss's report and speech. After two years, there was a glimmer of hope in their eyes again.

Yeah...if we continue like this, it won't be a big deal in the end!
Who can hold on to the boss who doesn’t make any money all year round? Who knows, he might sell it to the next person in half a year!

There is still hope if you go to Hongkong and give it a try!
The worst that can happen is... I'll have to pay some more money!
Anyway, the factory belongs to the boss, he is definitely more willing to run it than anyone else!

"If everyone thinks there is no big problem, then this matter will be settled today. Next, I will personally handle the development of the Hongkong market!"

"Director Tao, your next task is to help me complete the customs clearance procedures for Hongkong."

"Chief Liu, please prepare all the materials. Our factory needs to apply for a loan from the bank. The minimum amount is one million. The more the better... Is there any problem?"

"Okay! That's it! Meeting adjourned!"

(End of this chapter)