Game Dynasty

Chapter 236 Countermeasures

Obviously, in today's games, only games are the most fundamental profit. 【】

After clearing away the layers of fog brought about by the vigorous launch of the concept, it is easy to see where You should put his current focus and future goals.When the strategic transformation undergoes unexpected changes in the implementation process, it is necessary to have a relatively large idea of ​​the overall thinking.

"Increase market share without reducing revenue, and at least maintain an absolute leading position of 50 until our large-scale game appears!"

The air conditioner was humming, driving away the heat. In the office of the operation department, Liu Xiang was having a small meeting with several operation directors.

After knocking on the table, Liu Xiang turned his attention to Yuan Ye, "Old Yuan, can you recover your market share in the next three months?"

Yuan Ye frowned. Although he didn't know how Liu Xiang learned that other companies' operating reports were watery, he believed what Liu Xiang said.

Exaggerated style has always been a comedy in China.As more and more players mature and follow the crowd, each company will exaggerate its operating performance "necessarily", creating a false "prosperous world".There was even a scene where a certain game had no more than 17 votes on [-]w, but the Novice Village on the server was crowded with people and couldn't move.To the players... this is definitely a sign that the game is extremely popular.But for those in the industry... it's almost like stealing one's ears.

And to expect to get real player information from these game companies whose promotional slogans are millions of registered players is different from this person's dream.

For a long time, 17w has a professional market research team conducting surveys on the number of online users and registered people.Of course, the usual tactics of these game companies are very clear, so most of the data obtained are not sure that they are accurate or wrong.But...according to the votes of each player, the number of active members of the forum and a series of other phenomena, as long as a rule is found in these true and false data, a more realistic market share can be obtained.

It's just... Liu Xiang's actual market share is actually lower by nearly 15%, which is equivalent to a 30% error!Oh...not an error, this is a mistake.

"We made an analysis based on your report." Yuan Ye said after pondering for a while: "The main reason is that we have not been in touch with the actual operation of each company. In addition... it seems that all operators are deliberately avoiding Opened to publish the highest online number."

"If it weren't for the fact that the investigation team has enough experience and can analyze so much data, maybe we wouldn't even be able to estimate that 54. Moreover, no game company has been listed so far, and we have never obtained financial reports." Yu Keke After taking the conversation, Liu Xiang added: "So..."

"I know, it's not your fault. The data I got was also obtained by the operation department." Liu Xiang waved his hand, signaling not to take it to heart, "The effect of the free operation model really caught me off guard. , In addition, I have not focused on this a while ago, and I am also responsible for this."

Liu Xiang looked around and finally stopped on Yuan Ye's face: "But now is obviously not the time to pursue responsibility. I've been thinking about it for a day, do you have a good solution?"

After talking softly for half a minute, Yu Keke opened the case under Yuan Ye's signal.

After clearing her throat, Yu Keke started her first virgin report in front of Liu Xiang.

"Three methods. First, we also announce that it is free. Second, increase publicity and use the conventional operating model to regain the market. This requires the full cooperation of the marketing department and the development department."

Liu Xiang frowned, "What about the third one?"

"The third is..." Yu Keke paused, turned to the last page of the case and said after a glance, "This will involve the profit principle of the free model."

"In the current free mode, it is a mode in which the items used are charged and the time is free. These items include many kinds of consumables such as traditional gem scrolls, as well as various special services. For example, some games There are double experience to get cards. And it has been proved that these cards are indeed the most popular among paying players.”

"In addition, some games have innovated point card currency that is different from game currency. These point card currency can not only be used to purchase special items and services, but also can be used to participate in various activities such as opening random treasure boxes, etc. Wait. Well, to be precise, it’s actually gambling.”

"Gambling? Is there a blatant gambling?" Liu Xiang was taken aback, and a sharp light flashed in his eyes.

"Well, "Purgatory" has adopted such an activity. You only need to spend [-] yuan to get a chance to have an extra magic weapon. It is said that although the condemnation was overwhelming, the income made the company burst into laughter Mouth."

"Based on these models, when the number of online users reaches a certain level, it will bring operators far more income than traditional charges. And...in a sense, as long as there is money, there is a level, and it is With equipment, you can walk sideways in the game. In a sense, those 'free players' who are not willing to spend money are the tools for these RMB players to entertain and kill...or in other words, thinking n

. "

When hearing this metaphor, Liu Xiang smiled.

And the directors of the various operation departments who have always complained about why Liu Xiang insisted on charging for the operation also suddenly realized.

The words are not clear.After Yu Keke vividly compared the relationship between free game players and players, everyone understood why Liu Xiang was so resolutely opposed to the "free mode".

As a game company that has always put ideas and dreams at the top of its game, You, or Liu Xiang, cannot allow the existence of such rich and poor.

"If it becomes unfair in the illusory world, then where else can we go to comfort our bodies and minds that have been exhausted by various injustices in reality?" This is the last time Liu Xiang mentioned changing operations in Yuan Ye When the model is written, it is a reply to Yuan Ye's report.

Of course, absolute fairness is impossible.For example, by purchasing equipment and leveling, it is absolutely possible to create a more unique "powerhouse" than those free games.But there is no doubt that such a "strong player" will not be maliciously envied by any qualified players, because even if I have no money, as long as I work hard, I can still reach this height.

"Based on this situation, we can end the free era in advance. So the third plan is to use all online public opinion and gunmen to fully criticize this charging model. And carry out some unconventional operations when necessary."

As Yu Keke spoke, she raised her head, her eyes flashing with determination.

"Three options, the first one can be ruled out automatically." Liu Xiang smiled, nodded appreciatively, and motioned for Yu Keke to sit down.

"The second and the third..." Liu Xiang tilted his head at Yuan Ye, who had been smiling all the time, and cursed in his heart that he dared to retreat to the second line, "Old Yuan, the second plan must be realized. This exchange I will take responsibility for you."

Unexpectedly, Yuan Ye shook his head: "Leave it to Keke, the little girl is young, don't get involved in the darkness too early."

"Well, that's good." Liu Xiang smiled and said to Yu Keke, who was a little confused, "Borrowing the wind from weg, firstly raise the popularity of Dream Dancer and Bubble. Then I will ask the development department to increase their popularity." Try to release the upgraded versions of Dream World and Heroes within two months, and then conduct a public beta to increase popularity.”

"As for Lao You...it's unnecessary. After all, his energy is limited, and after so many years, his popularity won't fade easily."

"Also, I will also ask the development department to complete the new game as soon as possible, and strive to use the quantity to maximize the advantage."

"Well... As for other things, if you have something to say to me, how about it?" Liu Xiang took a sip of tea, announced the end of the meeting after everyone had no objections, and left Yuan Ye alone.

"They won't discuss any bad things inside, will they?" Yu Keke turned her head and asked the colleague with a strange smile beside her.

"Oh, no, but it's not a matter of seeing the light." The operation director of Dream Bubbles didn't reject Yu Keke at all because of his seniority. If he had to say something displeased, he would probably sigh why This little girl has such keen insight as if she was born to play games.

"The second and third plans you mentioned just now will definitely be launched together. Just wait and see, within half a month, the national tourism industry will definitely set off another bloodbath."

"It's bloody?" Yu Keke was even more confused.

"Hehe...the Buddha said, don't say it."

Seeing Yuan Ye whose eyebrows were full of cunning and evil, Liu Xiang shook his head in frustration, thinking that this kid is not as pure as he was when he just became a gm... tm became evil after two years of mixing.

"First: The gunmen are deployed in an all-round way, and the various forums of 17w are full of critical voices."

Yuan Ye didn't seem to notice Liu Xiang's expression, he raised a finger and continued talking.

"Second: To set up a studio, you must upgrade to the peak level within a month. If you are reluctant to buy all the equipment, you can use hacking and other methods."

"M hacking is still free..." Liu Xiang vetoed this bad idea in one gulp.

"Then, after one month, each server must have at least two top players who want to kill each other. Don't they like it for free? Don't they like being abused? I'll satisfy them." Yuan Ye's expression became ruthless, "If If this doesn’t make those people wake up, then I will be stumped!”

When Yuan Ye said these words, Liu Xiang only remembered the glorious deeds of a ladyboy named Xiao Sheng in the third station in Chengdu...

"Third... This is up to you to deal with."

"Gambling? It's a trivial matter." Liu Xiang raised his head back. Although he was smiling, his eyes were obviously cruel. "Bravely playing the rules under my nose, I wonder if some people really don't take this game industry federation seriously."