Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 653: Controlling Samsung
Samsung Electronics' statement was like dropping a huge rock into a calm lake.

The most fatal sentence in this "Explanation on Adjusting the OLED Panel Supply Strategy" is "suspending the supply of OLED display panels to some Chinese mobile phone manufacturers" - although no names were mentioned, the industry knows what the knife is pointing to.

Supply chain experts predict that this move will force domestic mobile phone brands to comprehensively adjust their mid-to-high-end models and even affect their pricing strategies. It should be noted that August in previous years was the golden period for flagship phones to be launched.

The share prices of domestic panel manufacturers such as BOE and TCL Technology soared in response, and the capital market voted with real money, optimistic about the opportunities for domestic substitution.

HW's reaction was the most sophisticated. On the one hand, it stated that it was "in communication with Samsung" and on the other hand, it took advantage of the situation to bring out the 'HiSilicon + BOE' technical solution, marketing its own technological advantages in an attempt to expand the mobile phone market.

Yu Dazui even sarcastically said on Weibo: "'Black technology' without self-developed technology is just castles in the air. The real high-end does not rely on charity!" There is murderous intent hidden between the lines.

Second-tier brands such as OV and Meizu quickly calmed the market, saying that "the emergency communication mechanism has been activated and new product plans are not affected."

Anyone with a discerning eye can see that behind these statements, there is an unconcealable haste and uneasiness, as they are afraid that Samsung's guillotine will be looking down on them.

But some media smelled something different from it.
They found that the company that should have spoken out had not responded at all, as if it had withdrawn from the Internet.

This abnormal silence continued to ferment in the public opinion field. Some analysts speculated that Xiaomi was planning a big move, but more rumors said that Xiaomi was in chaos.

Although the statement was issued on Sunday, it took a day to ferment and had its most destructive power on Monday.

As trading opened on Monday, Xiaomi's stock price plummeted 9%, and panic broke out.

Baidu stock forum was filled with grief, with one retail investor wailing: "A few days ago, I was still dreaming of Xiaomi's market value of 100 billion yuan and eating meat and drinking soup, but today I was cut off from the leeks."

"President, Xiaomi called. It was their chairman."

"Didn't I say that?" Lee Jae-yong gracefully shook the goblet, which was filled with top-quality red wine from his private winery in Portugal. The red liquid shone like a gem in the sunlight.

"Let Lei Jun and Chen Mo come to see me in person. Maybe they can make me happy and I will agree to their request out of pity."

Seeing that the president of the mobile phone business was still standing there, hesitating to speak, Lee Jae-yong frowned slightly and asked, "Anything else?"

"The other party may not come."

"Heh~" Lee Jae-yong chuckled and took a sip of red wine.
"I didn't expect Lei Jun to be so stubborn. He didn't think about the fact that if we stopped supplying Xiaomi, Xiaomi would have to use second-rate screens.

By then, how will the competitors who use Samsung screens view him? How will the market view him? How will consumers view him?"

He put down his glass, walked to the window and looked down at the employees who were coming and going like ants. He snorted coldly, "In the face of billions of dollars of interests, how much is backbone worth? What's the point of face? Childish!"

The president's forehead was covered with beads of sweat. "Xiaomi said that since we broke the contract first, the American company Imoaix will immediately terminate the patent license to us."

"Imoaix?" Lee Jae-yong felt that the name of this company sounded familiar, as if he had heard of it before.

"They are the licensor of our OLED screen diamond arrangement patent." The president added cautiously.

"Of course I know that!" Li Zaiyong suddenly turned around, with a puzzled look on his face, "No~~ What does the matter between us and Xiaomi have to do with Imoaix? They are so idle, right?"

Lee Jae-yong thought of an impossible possibility.
The president swallowed his saliva and said, "We just found out that Imoaix is ​​actually a wholly-owned subsidiary of Xiaomi. The company name is the reverse spelling of Xiaomi."

"What Huaxia Pinyin!" Lee Jae-yong slammed the table, "It's obvious that they are plagiarizing the culture of our great KOR nation! Now they are even stealing patents? Despicable!"

He suppressed his anger and asked, "What else did Lei Jun say?"

The president thought about it again and again, and finally closed his eyes and whispered, "Lei Jun said that if Samsung wants to continue to obtain authorization, he would like you to go to Xiaomi headquarters to negotiate in person, otherwise you will be cut off."

"I want you to come to my house in person, even dogs won't."

"Crack!" There was a crisp sound.

The expensive and exquisite goblet in Lee Jae-yong's hand has now turned into worthless glass shards on the ground.

The red wine spread on the carpet, like blood.
Lee Jae-yong stood there like a statue, not moving for a long time.

The reason why he lost his composure is that in the display field, whether it is a mobile phone, pad, monitor, or laptop computer, the actual display effect will have slight differences in clarity depending on the arrangement.

The diamond arrangement can bring the most delicate display effect, which is the best and clearest. Combined with Samsung's OLED technology, the combination of the two is the core competitiveness of Samsung screens dominating the world.

The quality of electronic product screens sold by all manufacturers today varies greatly, especially laptop screens, which are mixed with different brands and have different grades behind the scenes.

Who would want to buy a worse product when they can get a better one at the same price? Therefore, this purchasing behavior is jokingly called "drawing cards" by consumers, and the "special prize" is a device equipped with a Samsung screen, while the others are second-rate.

Some consumers even strongly demand a refund because the screen is not Samsung, even if the functions are fine. This is the quality of Samsung, and to achieve such quality, diamond arrangement is indispensable.

If the other party really terminates the authorization, Samsung's screens can only use the second-rate "diamond-like" arrangement. How will other competitors who use the diamond arrangement view Samsung? How will Samsung occupy the market? What will the public think?
Although the impact is not significant at the moment, it will be significant in a year.
hiss.
Lee Jae-yong took a breath of carbon dioxide and made his due contribution to global warming.

Thinking of the possible situation of being pushed down by everyone in the future, and the fact that Samsung was in the midst of a critical period of power transfer, he would not allow any mistakes.

Lee Jae-yong, who was losing his mind, asked hurriedly, "Can we withdraw the statement we issued?"

"."

Knowing that he had asked a stupid question, he immediately asked,

"How did you respond just now?"

"I said I needed to report to you."

"Contact them immediately and tell them that we are seriously considering it! Delay them first!"

Lee Jae-yong waved his hands irritably, "Get out!"

After the office door was closed, Lee Jae-yong paced back and forth, avoiding the broken glass, feeling extremely confused.

Imoaix Xiaomi Lei Jun Chen Mo
At this time, Lee Jae-yong thought of someone who might be able to help.
Then a struggle appeared on his face, and he finally took out his cell phone and dialed a number, "Hello? Dear sister, I..."

The busy tone from the other end of the phone made his face even gloomier.

The current isolation and helplessness reminded him of his failed IT startup. That time and moment were just like this moment, the only difference was that he had his father to back him up.

But now.
"Ah, shit!" He pressed the intercom hard, "Prepare the car, go to Samsung Medical Center!"

The old man is just seriously ill, not dead.

Although Lee Jae-yong is now the actual leader of the group, there are some things.
He still wanted to hear what advice the man lying on the hospital bed had from someone who had been struggling in the business world for half his life.

The last day of June, Bi'an Technology Park.

When Xiaomi's stock price had fallen below HK$15, Chen Mo was typing away on the keyboard in his office, oblivious to what was happening outside.

Chen Mo, who has just returned for several days, is the chairman of Bi'an and is currently busy writing the "Xiaomi Full-Scenario Autonomous Technology Ecosystem Plan".

(End of this chapter)