Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 660 Chen Mo's Counterattack, Big Mouth's Awakening

"Ah? So there's overtime pay for overtime work? That's fine."

"If this is the case, the more you work, the more you get. I'm willing to work overtime every day. If our company implements the same standards as Xiaomi, do you believe that I can bankrupt my boss?"

"Damn, Xiaomi's welfare benefits are on par with AT, and second only to the other side. Who wouldn't volunteer to work overtime?"

"That's why you don't do it. There are plenty of people who do. There are so many people out there who want to work in Xiaomi but can't."

"Xiaomi is like this. I saw someone criticized Bi'an for working overtime before. Bi'an is the only Internet company in China that has the right to avoid criticism!"

"Why don't you criticize those factories that actually produce sweatshop workers instead of Xiaomi for overtime? Did Xiaomi not pay you trolls?"

Later, a current Xiaomi employee broke the news that Lei Jun worked more than 12 hours a day, almost all year round, which reminded people that his title of "Zhongguancun Model Worker" was not groundless.

When the majority of netizens were finally satisfied, there was one person who couldn't get over it——

Why do we just take the beating and not fight back? Why can we pretend that nothing happened when the tide recedes?
Lei Jun could have issued a statement in a good-tempered manner to calm the situation, but he couldn't.

That doesn't fit his style of revenge.

You want to run away after the fight? Did you get my consent?
So Chen Mo gave an order: "What Xiaomi doesn't pursue, Bi'an will make up for it!"

The Legal Department of the other side took drastic action and issued an announcement:

"Announcement on combating illegal and criminal activities of online water army in accordance with the law"

"Recently, our company discovered that several companies have been organizing and hiring online trolls to carry out commercial defamation against our company and industry partners by fabricating false information and maliciously slandering them.

经公安机关立案侦查，查获“XX文化、XX传媒”等4家空壳公司，23人、涉及水军账号3.2万个、组织刷量控评超300万条、涉案金额超2000万元。

At present, the relevant suspects have been approved for arrest by the procuratorate and the case is under further trial.

We believe that the iron fist of the law will surely purge the industry of malpractices and evil practices!"

After annihilating the enemy's stronghold, the Public Relations Department of the Other Shore, which had just successfully "slayed the dragon", turned around and became the 'evil dragon', cooperating with the results of the Legal Department and launching a more fierce public opinion counterattack.

The essence of the war of public opinion is not to give direct answers, but to guide netizens and give them sufficient room for imagination, to interpret, to associate, to deduce, so that they can find the "truth" they want in their hearts.

They first laid out the "history of grievances" between Xiaomi and some of its friendly competitors in the past, then revealed the overwhelming offensive of the Internet cyber army behind the Xiaomi crisis, and finally threw out the key evidence - the IPs of those slanderous remarks were concentrated in several fixed cities in the south.

Then, the topic of public opinion changed direction:
"There are many IT companies that have even more severe overtime than Xiaomi and Bi'an. Why is no one protesting? How are they treated? What are their working hours?"

Just like peeling an onion, we can gradually guide netizens to peel it off layer by layer, and the rest will come naturally.
Among them, countless friends on the Zhiyan Forum anonymously exposed the current situation in their respective companies where employees have to work overtime and are treated like slaves.

For a time, the majority of netizens transformed themselves into a labor picket brigade, setting off a massive labor storm.

It's like a rectification movement. Although the official authorities are invisible, countless Chinese workers have found that the company's work and rest schedule has become very "self-disciplined" recently - there is less overtime and the work and rest schedule is normal.

A boomerang originally aimed at Xiaomi, after being transformed by the other side, now hits the entire industry hard, causing a full-screen AOE attack.

At this moment, neither netizens nor friendly businesses have noticed it yet——

The "Xiaomi effect" (soul connection, equality among all merchants) is quietly taking effect...

The thundering attack of Bi'an Technology on the online water army was like a heavy punch that shattered the unspoken rules of the water world.

The resolute attitude of this announcement has silenced many competitors who secretly manipulate public opinion. This reminds them of the horror in the past. After all, Chen Mo, who had no power in Xiaomi, dared to instigate Lei Jun to pay a 500 million reward to the leader of the water army, and even directed and acted out a "self-torture plan" to achieve the desired effect. This is the truth that was later restored after people pieced together.

Now Chen Mo has money, skills, resources and background. As a new rich man with "four things", he is even more unscrupulous.

This time, both the people and the company were sent in for reform.

Some friendly competitors are also helpless. Everyone knows that the biggest navy leader now is Bi'an. This scene can be described as the thief crying "stop thief" at best, but there is nothing they can do about it.

I really can't find any black spots, this other side is a bit evil, and the rhythm is also very f*cking, because it's all true
The only thing that can be used to justify the issue is overtime. In fact, it doesn’t matter whether there are benefits or not. As long as the noise is loud enough to form an information cocoon, it can be crushed directly.

But the trend on the other side is already set, and the information channels occupy half of the country, which cannot be blocked at all. A light response is enough to reverse the public opinion.

An industry insider lamented privately: "Just because the collateral attack involving Xiaomi mentioned Bi'an, it led to such a fierce counterattack. If the sword was directly aimed at Bi'an, the consequences would be unimaginable. With Bi'an's crazy style of doing things, he might really run to the other company's door to block people."

In 2015, HW's mobile phone business began to show its potential, with sales ranking second in China, just behind Xiaomi.

However, on the battlefield of public opinion, Xiaomi suppressed them everywhere and made them breathless.

It was a rare opportunity for me to vent my anger some time ago, but I was beaten back by the fierce offensive of Xiaomi’s navy and the swift countermeasures of the Bian’an Group.

At this time, Yu Dazui was sorting out the context of time on the Internet, with a strange light flashing in his eyes.

While directing his team to put out the fire urgently and issuing clarification statements on major platforms, he also wrote furiously in his notebook, recording every wonderful moment of this public opinion war.

This is the ideal public opinion war in his mind - methodical, coordinated and layered.

Is the other side of the navy famous in the industry?

Kou can go, so can I!

"Wrong, wrong, we were all wrong before. What HW needs is not a group of rabble, but a truly digital elite force!"

In the office late at night, Yu Dazui was like a madman, muttering to himself in front of the computer screen.

His ideal cyber information force should not only be able to fight technical warfare, play psychological warfare, and understand coordinated tactics, but also be an elite force that can use technology, patriotism, and quality cards at critical moments.

The next morning, Yu Dazui, with dark circles under his eyes, walked into the executive meeting with great excitement, carrying a "Huawei Public Opinion War Upgrade Plan" that he had rushed out overnight.

This heavy plan includes three core strategies:

Elite transformation of the pollen army: select core users from the millions of pollen club members and transform them into a "tap water" force with professional qualities through targeted training. Establish a complete incentive system and set up a "pollen rank" promotion mechanism.

Qilin Think Tank Construction Project: In cooperation with the top domestic science and engineering colleges, a "technical special forces" consisting of 100 top students in related majors will be formed. They will write technical popular science posts in an easy-to-understand way as ammunition for public opinion attacks.

Lighthouse KOL Cultivation Program: Focus on supporting high-quality self-media in the technology field and create a multi-level communication matrix covering KOL (key opinion leaders) and KOC (key opinion consumers).

After saying that, Yu Dazui slammed his fist heavily on the proposal, making a loud noise.

"This is what the HW Navy should look like in the future Internet commercial war. This elite force will provide extremely powerful support for the subsequent development of our company, remove obstacles from friendly competitors!"

At the end of the meeting, the plan encountered no resistance and was passed unanimously by the executives present.

(End of this chapter)