Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 745: Richest Man, Please Respect Yourself!

"The design of this shared bicycle is quite eye-catching. Please pay attention to its solid tire design, which cleverly avoids the maintenance problems of traditional pneumatic tires that require frequent inflation and are prone to punctures." Li Wu was disassembling a Mobike with tools, and his colleagues gathered in a circle to watch carefully.

"But the disadvantages are also obvious. The road feel of solid tires is too hard. Not only is the riding feeling very bumpy, but it also takes a lot of effort. We have to find a way to strike a balance when designing our own products."

As the discussion was in full swing, Zhu Xu pushed the door open and came in, talking and laughing.

Li Wu raised his head and smiled: "What are you talking about so happily?"

When his colleagues covered their mouths and laughed, Zhu Xu felt that he should change his name to Zhu Ga. Then he discovered that not only Mobike but also Ofo bikes were in the conference room.

Zhu Xu, who was quick-witted, gave a thumbs up and quickly used the diversion method, "Boss, that's great! Mobike is okay, but where did you get ofo?"

"I had a day off yesterday, so I went to Fudan to 'borrow' it." Li Wu stood up and casually brushed the corner of his clothes.

"666" Zhu Xu exclaimed sincerely.

The team has been divided into several groups: some are responsible for recruiting new people, and some are responsible for contacting old bicycle factories such as Phoenix and Fei Ge.

Afterwards, a group of core members were conducting in-depth research on the two "trophies", trying to learn from others' strengths and create a perfect "daily bike".

After a day of disassembly testing and analysis, the team concluded:
Mobike's advantages lie in its stylish appearance design and excellent APP user experience, but its disadvantages are also prominent: a high deposit of 299 yuan, bulky body design, poor riding experience and high manufacturing costs.

Ofo is completely the opposite: a friendly deposit of 99 yuan and a light riding experience, but the technology is simple, the failure rate is high, the body is fragile, especially the useless mechanical combination lock, which was cracked by them in minutes. It is really a "grassroots team".

The model of shared bicycles is now relatively clear. What remains is who has better products and better systems to gain the upper hand.

The system is simple. For them who come from the other side, software has always been their strong point, but they are completely inexperienced in the field of bicycles.

Late one night, Li Wu summoned up the courage to send an email to Dean Chen Mo to ask for advice on bicycle design. Unexpectedly, he received a handwritten reply from the dean the next day:
"Good-looking, easy to ride, easy to maintain, and cost-effective. These are the factors to consider from multiple perspectives!"

This brief reply made Li Wu excited and troubled. Each request was not difficult, but the difficulty was to meet all the conditions at the same time. This was like having the best of both worlds, and also wanting to have a full banquet.

Although Li Wu's scalp tingled, he knew that the dean was right.

If you can create a product that meets all of these conditions, then you can achieve great things.
The next day, Li Wu solemnly wrote these requirements on the whiteboard in the conference room.

In the following time, Li Wu and the rest of the people did not go anywhere. They stayed in the conference room every day, trying to design a bicycle that would meet their requirements and belong to them.

"I advocate the use of the traditional triangular structure, which is made of high-strength steel, which is stable and not prone to damage, and the cost is much cheaper than aluminum alloy."

"The transmission is still a closed chain box, so it is not easy to get dust and rust."

“Wouldn’t that be as bulky as Mobike?”

"It's still different. We also use chain drive, so the gear plate can be smaller, which will save a lot of effort."

"A revolving cargo box can be installed in the front of the car to store some packages."

"The inside of the seat cushion can be filled with thick foam and the surface can be made of waterproof leather to prevent the inside from rotting when exposed to the sun after rain."

"Speaking of rain, there must be mud guards on the front and back. Otherwise, if you ride a bike on a rainy day, you will turn into a mud man and be scolded by users."

"Smart locks can use solar energy, so there is no need to replace batteries."

As the discussion progressed, everyone had a lot of ideas, and even came up with ideas for electric power assistance and shared electric vehicles.
These have been recorded by Li Wu and may be implemented later.

After countless brainstorming sessions, a week later, a new design that combines the strengths of both companies was finally released: the tough triangular frame and streamlined accessories complement each other, and the contrasting color design of the three primary colors of red, yellow and blue is full of vitality.

Li Wu examined the design drawing, his eyes gleaming with satisfaction.

Although it is still far from perfect, he assessed that each link has reached 80 points.

Finally, there was the issue of production cost. He asked the person in charge of connecting with the bicycle factory, "Have you come up with the cost assessment?"

"After optimization, the cost per vehicle is controlled at around 600 yuan."

“What are the cost estimates for ofo and Mobike?”

"Each ofo bike costs 3000 yuan, while Mobike is more expensive, costing up to yuan per bike."

"Tsk~ Mobike is quite expensive,"

"Boss, do we need to sync this with President Wang?"

"No need, I will be fully responsible for this project."

Li Wu looked around the team and said firmly, "Everyone, we can do a great job!"

Late that night, Li Wu's computer screen glowed a faint blue light in the darkness, reflecting his tired yet focused face.

His fingertips danced on the keyboard, and newly created folders popped up one by one:
"Sharing Bicycle Design and Patent Application"

"Practical Manual for Ground Promotion: SOP and Classic Case Library for Scenario-based Promotion of Shared Bicycles"

"White Paper 1.0 on Reconstruction of Shared Bicycle Marketing System"

The sound of keyboard tapping is particularly clear in the silent night.

The "tapping" sound of the keyboard is particularly crisp in the quiet office.

Li Wu systematically sorted out the team's brainstorming results for a week:
【Three Principles of Product Design】Appearance is Justice: You must create an eye-catching street product;
Riding experience: light as a feather, stable as a mountain;

Maintenance-free design: no maintenance required for three years, still good to ride;

【Technology and Operations】

Smart lock: must solve the problem of anti-theft;

Deposit strategy: Can we cooperate with WeChat to launch a credit-free deposit service?

At this point, Li Wu suddenly stopped typing and wrote a bold note in the "Deposit Strategy" column:

“Credit without deposit! Helping WeChat payment to break the scoring system (refer to Alipay)”

He was very excited about this sudden idea - it might help WeChat establish a risk control system similar to Sesame Credit.

He immediately added "meet with WeChat Pay team tomorrow" to his to-do list.

Li Wu stood up and walked to the French window.

Outside the window is the night view of the sleepy Shanghai city, and the lights of the Oriental Pearl Tower are twinkling in the night in the distance.

He took a sip of the coffee that had already gone cold, and a meaningful smile appeared on the corner of his mouth.

He whispered the two names, "Whether Hu Weiwei or Dai Wei is a mule or a horse, the truth will be revealed on the field."

In 2016, shared bicycles were named one of the “new four great inventions” along with high-speed rail, Alipay and online shopping.

This innovative time-sharing rental model effectively solves the problem of the "last mile" of urban transportation and becomes an important link between public transportation and private travel.

According to data from the Ministry of Transport, shared bikes have increased the share of urban public transportation by 12% and reduced carbon emissions by more than 100 million tons per year. Under the "dual carbon" goal, this green travel mode is reshaping the urban transportation landscape.

Since 2015, dockless shared bicycles, represented by ofo and Mobike, have rapidly emerged in China.

By 2016, shared bicycles had spread like wildfire, and investors began to pay attention to this industry. It is conceivable that this industry will show explosive growth in the near future.

In April in Shanghai, an orange whirlwind swept the streets.

Mobike started trial operation in Pudong, and its fashionable design instantly became a popular check-in spot for internet celebrities.

But the feedback from users is surprisingly consistent: "It looks good, but riding it feels like working out."

Currently, Hu Weiwei has ordered the technical team to cooperate with bicycle manufacturers to discuss a lightweight solution for Mobike bicycles, and plans to launch a new generation of products in three months - improving riding comfort while maintaining aesthetics.

Only after completing this upgrade can Mobike expand from Shanghai to first-tier cities such as Beijing, Guangzhou and Shenzhen.

Ofo, which started from the Peking University campus, received a multi-million yuan investment from Zhu Xiaohu of Jinshajiang Venture Capital. Through Zhu Xiaohu's introduction, the founder David established contact with Didi's Cheng Wei.

In fact, Didi has been paying attention to ofo for a long time, and even sent a data laboratory team to conduct a two-week market research on shared bicycles.

The reasons why Didi is optimistic about ofo coincide with those for taxi travel:

Also belonging to the travel field, shared bicycles can solve the "last mile" pain point that Didi cannot cover. They are an important offline traffic entrance with daily active users reaching tens of millions, which is of strategic significance to the future travel ecosystem layout.

While David is maintaining contact with Didi, he is also leading ofo to expand across the country from universities in Beijing, Shanghai, Guangzhou and Shenzhen.

It was unbearably hot in BJ in early June.

In Didi's headquarters office, Cheng Wei slammed the phone down.
".Who does Chen Mo think he is? He controls everything, including people's shit and farts. He thinks being the richest man is so great! It's my money, I can invest in whoever I want!"

After hanging up the phone, Cheng Wei kept cursing, still not feeling satisfied. He grabbed the cup of water on the table and drank several gulps.

Only after drinking the cold water did I calm my restless emotions.

Some time ago, Zhu Xiaohu of Jinshajiang said that there was a project that was more suitable for Didi, and he wanted to set up a plan to invite Didi to invest.

The two met and talked for a while. They found that this campus bike called ofo really had a lot of potential, so he sent a team to conduct some investigation and research.

The results of the investigation are also very good. Mobike appeared in the Shanghai stock market, and it is said that Tencent is in contact. Although ofo has also been contacted by other capitals at this stage, the scale is not large. Cheng Wei is still quite confident.

The call just now was from a middleman in the investment field, who was a friend of a friend.

He expressed the meaning of the other side and was actually just a messenger.

It is said that Chen Mo attaches great importance to the shared bicycle market, and especially admires David Balabala of ofo.
The subtext is obvious. Ofo is protected by Bi'an. If anyone else dares to invest in ofo, it will be against Chen Mo.

If you mess with Chen Mo, you either die quickly or don't think about living. You can choose one.

What is this? A flex of muscle? A threat? Was Cheng Wei brought up in fear?
They took taxis to travel, and Didi has done that before.

Thinking of this, Cheng Wei called back, "Hey, let me ask, you are not allowed to invest in ofo, right? What about others? For example, Mobike? No one said? Okay, I got it!"

If ofo doesn’t work out, he can just invest in Mobike.

Sorry, Brother Xiaoma!
It’s all Chen Mo’s fault!

(End of this chapter)