Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 879 15 Billion and Breaking 10 Billion

Half an hour later, inside a secluded villa.

A woman dressed in a purple silk dress and red-soled high heels walked gracefully towards them, carrying a glass of red wine. Her eyes held a captivating charm: "I sold 5.54 million tonight. How does Mr. Jiang plan to reward me?"

Looking at this woman who had once debuted in a girl group and was now his cash cow, Jiang Fan took the wine glass, took a sip from the lipstick stain on the rim, and slowly said:
"Something just happened over there, so we can allocate some of the traffic to you during this period. As long as I'm here, your position as the company's top female star is rock solid. But from now on, we'll have to see how you perform."

"When have I ever disappointed you?" The woman licked her lips, raised her hand to tie up her long hair, revealing her slender, fair neck, and obediently squatted down.
Jiang Fan sipped his wine, quite pleased with the married woman's tact.

It reminded him of the sensible Da Yi from before, but that woman has been acting a bit immature lately, so he needs to let things cool down a bit.

The adult world is so realistic and simple: he needs her "sales" to boost his image, and she needs his "traffic" to maintain his status. Both sides get what they need, like a tacitly agreed transaction, a perfect match.

After all, he only has these two cards that are useful, but Xiao Wang is clearly unreliable and has been forced into silence by public opinion.

All he can do now is support Zhang Dawang and carry him forward in the upcoming battle for traffic.
The lights inside the villa dimmed, mingling with the faint chirping of insects coming from outside the window.
An hour later, a black sedan silently drove out of the villa's garage and quickly disappeared into the dark night.

The villa's gate slowly closed.
On the morning of September 23, Taobao's official Weibo account, like a student eager to show off their exam results, was the first to release its "report card".

#Viya HW Mobile Phone Special Event# Sales reached 5.54 million RMB in just 2 hours! Breaking industry records!

Below follows a string of glaring data:

Single product sales: Mate 10 series exceeded 10 units (average price 5000+ yuan)
Viewership: Over 1000 million (peak concurrent viewership exceeded 100 million)
Interaction volume: Over 1 million bullet comments and likes.

"Viya's HW special event marks the official entry of live-streaming e-commerce into the era of high-priced items, and we will collaborate with more brands to create benchmark cases in the future."

Following this, hashtags such as #Viya redefines the ceiling of live-streaming e-commerce# and #Mate10 flagship technology plus top streamer equals phenomenal bestseller# sprang up like mushrooms after rain, dominating the trending topics on major platforms.

Not long after, Yu Dazui reposted the battle report on his personal Weibo account and even gave it a thumbs up: "Thanks to Viya's team and fans for their support. Live streaming has become an important platform for launching new products."

As if the hype wasn't enough, the official Huawei online store quickly followed up with a sales poster featuring large, gilded lettering:
"Mate10, showcasing the extraordinary! A shining example of domestic products, the king returns!"
The product was snapped up immediately upon release, with 30 units sold across all platforms in just 10 hours, generating over 15 billion yuan in sales revenue!
Domestic flagship smartphones with similar specifications are far ahead!

However, these seemingly dazzling battle reports are just a fleeting ripple in the tide of the internet.

Even the iconic slogan "far ahead" failed to capture the public's attention—everyone's eyes were drawn to another, more explosive hot topic.

From yesterday to today, at least eight related topics, such as #Li, a popular online influencer, criticized netizens while promoting products, #Where is Li so expensive?, and #Livestreaming mocks working people, have flooded the trending searches like a series of bombs.

Even Xiaohongshu, the home base of Li Jiaqi's fans, was besieged by angry netizens, with related topics garnering over 11 billion views and 520 million interactions, and dominating Weibo's trending topics list for over 10 hours.
Some observant netizens have calculated that in the 12 hours since last night's live stream, this streamer surnamed Li has lost 163 million followers, but her total number of followers has somehow managed to surpass the 10 million mark.
As time went on, the focus of public opinion gradually shifted from the streamer's inappropriate remarks to the brands behind him, and a bigger storm was brewing.
At noon, Li Jiaqi, who was caught in the vortex of public opinion, finally issued an apology via Weibo.

The next second, #LiJiaqiApologizes# surged to the top of the trending topics.

However, this statement, which was dissected word by word under the microscope of netizens, was full of loopholes and looked like a joke. Instead of quelling the anger, it dragged in a bunch of dark history of this person, making the situation even more out of control.

As evening fell and the onlookers grew sleepy, they belatedly realized that something was missing.

Wait a minute, where's Xiaomi? Where's Jia Yueting? Why isn't there any word from them? This is so illogical!

The public is waiting for announcements from Xiaomi, Douyin, and Letu, and the employees of these three companies responsible for this matter are also waiting. They have revised the battle reports and posters again and again, and the numbers updated each time are so exaggerated that they are astonishing.

But since the boss hasn't given any orders, no one dares to release it secretly.

By 10 p.m., exactly 24 hours had passed since Xiaomi went public.

Zhang Yiming, Lei Jun, and Jia Yueting gave the order.
"hair!"

Generally speaking, when companies release performance reports, they always round the time frame to a whole number—1 hour, 10 hours, 1 day, 7 days, etc.—for the sake of clarity and conciseness.

In terms of technology and data analysis capabilities, Xiaomi is fully capable of releasing battle reports simultaneously with Huawei.
Even Jia Yueting and the Douyin platform had already compiled those record-breaking impressive data as early as when the live stream ended.

If they wanted to issue the document, they could have done so long ago. But all of this was firmly suppressed by Chen Mo's large hand.

Perhaps only Chen Mo has such influence and prestige that he could make Lei Jun, Zhang Yiming, and Jia Yueting willingly accept this order—to keep Xiaomi, Douyin, Letu, and other three companies silent and not discuss the matter further.

Chen Mo did this because he had accurately calculated the principle of maximizing benefits from the release of battle reports: timing is the most crucial factor in determining victory or defeat.

If you release it too early, it will coincide with the opponent's top streamer being embroiled in negative public opinion. The public's attention will immediately shift, which will actually help relieve the pressure on the opponent and give the enemy a way out. This is obviously contrary to the original intention.

If you release it too late, the hype will have died down, and even the most amazing data will only result in a wasted effort.

Just like matters between men and women, good things often take time. The more crucial the moment, the more you can reap even greater physical and mental pleasure by waiting a little longer.

Therefore, Chen Mo remained inactive for the entire day. He wanted to ensure that public resentment towards Li Jiaqi was deeply ingrained, and also to let the battle reports from Huawei and Taobao circulate in the media for a while, creating a vague yet profound impression.

It wasn't until the crucial 24-hour mark that Chen Mo sent a single message to Lei Jun, Zhang Yiming, and Jia Yueting: "Send!"

September 23, 10 PM.

Xiaomi has finally broken its silence and released a poster titled "Xiaomi Plus Rifles Take Down Foreign Guns!" after much anticipation.

「全渠道全品类售卖销售额：1分钟破亿！3分钟破 4亿！1小时 30亿！24小时破百亿！
Thank you for your support, Mi Fans!

In the center of the poster, the three new products released this time are arranged in a neat "family photo". The specific sales data of each category shines brightly under the light, like a string of heavy medals.

Almost simultaneously, Douyin also took action—though it publicly announced an apology statement:
Dear Douyin users:
During Mr. Jia Yueting's first live-streaming e-commerce event last night from 10:00 PM to midnight, the instantaneous influx of millions of users participating in the flash sale resulted in traffic exceeding 20 times the usual peak. Even though Douyin's servers had been expanded in advance, they were still unable to fully meet the demand, and some areas experienced brief loading delays and lag.

We sincerely apologize for the little incident that occurred during this frenzy where everyone was "too slow to grab" the deals!

The technical team has worked overnight to optimize server load capacity, and will bring you a smoother live streaming experience in the future.

Here, I'd also like to share some impressive data with you: This live stream attracted nearly 1 million viewers, with a peak of over 500 million concurrent viewers, setting a new record for Douyin's live streams across all categories!

Within two hours, sales of Xiaomi products recommended by Mr. Jia Yueting reached 82 billion yuan.

From technological narratives to in-depth breakdowns, from formula derivations to interpretations of industry jargon, Lao Jia has achieved 20 million followers with his entrepreneurial sincerity and hardcore knowledge.

Thank you to everyone who participated in this technological feast. Your enthusiasm made this live broadcast a phenomenal event and created a new history.

In the future, Douyin will continue to build a platform for high-quality content creators and looks forward to creating more sparks with cross-industry pioneers like Mr. Jia Yueting.

"Douyin Live Streaming Operations Team, September 23, 2017"

The accompanying image is a data poster from Lao Jia's first live stream, with each achievement more astonishing than the last, making the word "apology" seem like a meticulously planned Versailles show.

Instantly, hashtags such as #OldJiaIsHeAchieved#, #XiaomiSalesExceed10Billion#, #DouyinIsAwesome#, and #JiaYiGe# shot up to the top of the trending topics list like rockets, dominating all the prominent positions.

One live stream, a win-win situation for all three!

Jia Yueting has become the top influencer on Douyin, single-session sales figures have jumped from nine figures to ten figures – everyone thinks that if he were given another hour, reaching 10 billion would not be a pipe dream.

This achievement is simply utterly crushing all other live-streaming e-commerce competitors in the industry.

Xiaomi, riding this wave, achieved phenomenal sales, as if it had a time-accelerating cheat code, completing a month's worth of sales in just 2 hours, setting an unprecedented precedent for the path of domestic production.

As a platform, Douyin not only gained massive traffic by leveraging Jia Yueting's explosive popularity, but also transformed itself from a simple content aggregation site into a super stage capable of incubating top livestreamers across the entire industry.

The Mate 10's sales figures, which were touted by various self-media and KOLs during the day—breaking 100 million in a single session and 15 billion in 10 hours—are like a small car crashing head-on into a hundred-ton behemoth in the face of Xiaomi's 10 billion sales report. It doesn't even have the qualifications to compete and is simply no match for Xiaomi.

(End of this chapter)