Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 881 Lei Jun's Fury: Xiaomi's Counterattack!
The purpose of litigation is never to win or lose; its greater function is to make a statement and to show the public what one is doing.

The next step is crucial.

To his knowledge, ARM was acquired by Masayoshi Son's SoftBank for $320 billion last year.
Lei Jun drew a winding chain of suspicion on his notebook: ARM → SoftBank → Masayoshi Son → Alibaba → Live-streaming Mate 10 special → ?!

In addition, Xiaomi has been competing fiercely with whom for the past two months. If the sales of the Mix equipped with the Xuanjie O1 are short-lived and then plummet, who will be the biggest beneficiary?
Moreover, the other party's methods of muddying the waters and throwing mud are very much in line with their usual style.

The answer is obvious.

Now that he knows who his opponent is, all he can do is escalate his actions and retaliate in kind!

A lose-lose situation is better than a win-lose situation!

A fierce look appeared on Lei Jun's face. He cursed in his office, "Damn it, why is it so damn hard to do something worthwhile! Wouldn't it be better to unite against external forces, destroy Apple first, and then resolve internal conflicts?"

Then, he picked up his phone and made a call:

"Hey, get the marketing and media resources ready."

"Prepare what?!"

"Fuck you!"

On September 25th, the review section for the Mate 10 on JD.com was the first to be overwhelmed, with a flood of negative reviews pouring in:

"Five stars for JD.com, one star for the Mate 10. After listening to the bigwigs brag for so long, how come the back cover is peeling? I've never seen anything like it in all my years of using phones; it's like I've seen a miracle. Just to clarify, I'm only criticizing the product, not the company. Huawei is a good company."

"I'm a Huawei fan and have been using their products for many years, but this time I'm really heartbroken."

A brand must pay attention to details—what does it mean if I buy a Mate 10 and you give me a Samsung charger as a gift?
Want to experience a scenario where everything explodes after a single charge?

I contacted JD.com customer service, and they were very helpful: "Sir, either I'll replace it with a new one, or I'll give you a refund and a 20 yuan compensation."

Do I care about the 20 yuan? I care about the service! I don't want the charging adapter, I don't want after-sales service, I just want to leave a bad review!

"A brand new phone that can't make calls. I went through a bunch of problems and even went to the service center to get a new SIM card. I was so disappointed that I never suspected the SIM card slot was faulty."

"The phone is good, and the speed is fast; I'm quite satisfied. But why are there so many paid trolls from this company? One star for the trolls, one star for their PR. As a Huawei fan, I really think it's unnecessary. Your product is great; why add unnecessary embellishments? It would be even better if the price were a bit lower."

Following this, various self-media outlets began releasing review and teardown videos of the Mate 10.

One tech blogger, after reviewing the phone, discovered a serious "background app killing" issue. They even compared it to a budget phone from another brand—the latter could smoothly switch between four or five apps simultaneously, including Duokan Reading, Weibo, JD.com, and Taobao, without falling behind.

A "crushing comparison" between a budget phone and a flagship model attracted a crowd of onlookers who mocked it.

Online reports about the product's screen burn-in, lag and overheating when playing demanding games, and poor benchmark scores are rampant.

One of the only two mobile phone giants in China has been criticized for its advertising slogans not matching reality and suspected of fraud.

Another company was ridiculed by netizens for "bragging for a long time, but its performance is terrible, and it's overpriced and of low quality."

With the planned and premeditated instigation and provocation of various self-media and online trolls, fans of both sides began to gather.

One of them is based on traditional media such as NetEase, Sohu, and Sina Weibo, as well as emerging platforms like Xiaohongshu and Kuaishou; the other is based on Weibo, Zhihu, Baidu, Douyin, and Bilibili.

The trending topics lists of both sides' media outlets have become a crucial battleground.
And so, a full-scale war of back and forth began.

Cyberbullying is escalating at an alarming rate, visible to everyone.

Against this backdrop, Jia Yueting's second live-streaming sales event, which he had been preparing for for many days, finally kicked off that evening.

On the screen, an electronic screen stands above Jia Yueting's head, displaying a string of numbers.

After making a name for themselves with their first live stream, they've successfully established themselves as a live-streaming e-commerce platform.

Subsequently, Jia Yueting had a flash of inspiration and, with his team, spent several days planning this large-scale live-streaming sales event to pay off his debts—and the numbers on the screen were the most crucial element of it.

After the broadcast started, countless viewers flocked to the show, and the number of online viewers quickly exceeded one million.

This is thanks to the fan effect of Lao Jia's current more than 2000 million active fans, the official promotion from Douyin, and the siphon effect caused by the previous live broadcast breaking into the mainstream.

"Um, today's event and the one three days from now, these three events are all Xiaomi specials."

"I saw someone in the comments asking me what the numbers above my head meant." He pointed to the electronic screen.

"Let me explain. This is the total amount of debt I currently owe personally."

He paused, then emphasized, "Yes, everyone, you're not seeing things, and you're not mistaken, it's exactly 251 billion! Uh... I've said before that all the profits from my live-streaming sales will be used to pay off my debts."

In other words, every item purchased in Lao Jia's live stream will have its value calculated based on commission rebates and deducted from my outstanding balance as shown above, and this will be displayed in real time.

"If everyone thinks that the products recommended by Lao Jia are good, they can buy what they like, Lao Jia can pay off his debts, the debtors can get their money sooner, and the platform can also gain traffic and profits - this is a win-win situation and another manifestation of 'accumulating small gains into a great achievement'."

"In addition, I would like to thank Douyin for its strong support, and even specially created a 'Dream Debt Repayment Plan' activity page for Lao Jia. Lao Jia's current dream is to pay off his debts."

Therefore, everyone's shopping records will become a source of support for Lao Jia to achieve his dream, and each person's username will be on them.

When Jia Yueting is debt-free, he will select a thousand "Dream Supporters" to share 1 million yuan in cash!

An average of 10 yuan per person!

"Moreover, each shopping record is calculated separately and can be accumulated—in other words, the more you buy from Lao Jia, the greater your chances of winning."

Of course, the same advice still applies: everyone should act within their means and avoid overspending!
Trust Lao Jia, this is definitely more reliable than buying lottery tickets.”

Jia Yueting's explanation left everyone in the live stream dumbfounded—what kind of thought process does this guy have?
Before Lao Jia appeared, live-streaming e-commerce was just about bringing the "eight hearts and eight arrows" routine from TV to mobile phones;
Now, he first held a technology evangelistic-style press conference livestream, and this time he's even more impressive, directly creating a large-scale livestream debt-repayment reality show for the entire nation, complete with a prize draw.

The comment section instantly became lively.
"I didn't come to the last game, but I support you this time!"

"How did this inexplicable sense of participation suddenly come to me?!"

"I feel like I'm about to participate in an unprecedented operation. Old Jia really knows how to play the game!"

"Old Jia, stop dawdling and upload the link now!"

"Okay, enough chit-chat, let's get straight to the link."

For those who watched the last game but didn't have time to bet, you can try again this time.

Those who have purchased can give this a like. If you have any questions, my assistant will collect and organize them, and I will set aside 20 minutes to answer them.

Jia Yueting's voice remained passionate, like a fully charged battery: "Next, I'll talk about these new Xiaomi products. Newcomers can listen in—first up is the Xiaomi Mix."

Just as he was continuing his sales pitch in the same style as the previous session, some discordant voices suddenly appeared in the comments section:
"What a piece of junk product! Old Jia's taste in products isn't great either!"

"It's been officially confirmed. They hyped it up like it was an aircraft carrier, but it's just a foreign import. Old Jia, you should stop now, or your debts will only keep piling up."

"A company that started with marketing and became an internet sensation by simply saying 'are u ok' and turning its boss into a celebrity—what kind of technical skill could that possibly have?"

"Old Jia is finished. What kind of stance can a streamer who's being sponsored by Xiaomi have? He'll definitely just blindly praise Xiaomi."

As the number of viewers in the live stream continued to climb, these "uninvited guests" began to stir up disputes in the comments section.

This made the Mi Fans in the live stream unhappy:

"Where did this rat poop come from? Get out!"

"It's not easy for our village to produce two real college students, so why can't we allow them?"

"Why can't we praise a good product? Are you just here to get insulted?"

The daytime verbal battle suddenly spilled into Lao Jia's live stream.

Seeing this, Jia Yueting frowned slightly and even stopped promoting the products immediately.

He was well aware of the online discussions that were brewing during the day—it was a battle of public opinion between the two companies.

Ultimately, this stems from the different corporate cultures of the two companies, which leads to a spontaneous sense of repulsion among their fans during the attraction process.

When technical discussions escalate to the level of values, the sense of polarization and antagonism between the two sides will continue to intensify, which in turn will solidify the existing tendency to take sides, such as the formation of social circles and the sense of belonging.

If online trolls and KOLs use some extreme rhetoric to incite trouble, and then the algorithms of various platforms precisely target and amplify the situation, it will cause more serious fan conflicts, ultimately forming an irreconcilable vortex of contradictions.

Technology can sometimes bring convenience, but it can also become an accomplice to certain behaviors.

Although he distributes Xiaomi products and primarily targets Xiaomi consumers, the impact is minimal.

But Jia Yueting knew that if he didn't intervene immediately, it would directly affect the sales of the products he would promote.

Destroying people's wealth is like killing their parents!
He would never allow such a thing to happen.

The next moment, he immediately ordered his staff to execute a smooth and decisive series of actions, including muting and blocking users.

In an instant, hundreds of users were "executed on the spot"!
Then, Jia Yueting explained to the camera: "If you want to argue about something, please do it outside. I can't control you."

This is a Xiaomi-only event. Fans of other brands who come here to smear and disrupt us—whether you're from a competitor, a rival envious of Jia Yueting, a paid troll with a mission, or just a venting lunatic—in my livestream, sorry, you won't be there!

At this point, Jia Yueting sighed, "I'll take this opportunity to tell you something funny."

He then recounted similar cases of attacks from competitors that he encountered during his previous entrepreneurial ventures, and even used a rather allegorical anecdote to help everyone better understand the harsh business realities behind it.

"So now you can understand why that scene just happened, right?"
Some people are bad, some are stupid, but the most terrifying are those who are both stupid and bad—those whose perceptions are misled without their knowledge, yet they consider themselves 'online judges' embodying justice!

(End of this chapter)