Halo of cheating in the entertainment industry

Chapter 387 Propaganda Strategies

Chapter [-] Publicity Raiders

Li Xian heard what Su Li said, and said with a smile: "After all, you have been together for three years, and the relationship for such a long time is indeed the same... It seems that I have never heard you quarreling."

Su Li waved his hand and said, "It's just that you haven't heard of it... how can we never quarrel. It's just that we don't say it outside, and after being angry for a while, there will always be someone who will compromise first, so we just come here gone."

"Well." Li Xian said: "Actually, you are not too young. I always wanted to give you a suggestion before, that is to buy her out to your company. In this way, there will be many benefits. I just don't know you What do you think, it seems that you have never thought about it, of course, what you think is up to you, this is just my suggestion."

Li Xian's eyes said this with sincerity, indeed, someone had considered these matters for Su Li, including many of his fans who had also given him advice in this way.

It's just that he didn't adopt it for some unknown reason, which made everyone puzzled.

Su Li frowned when he heard this sentence. Someone mentioned these things to him, but he didn't put them into practice.

Su Li thought about it and felt that it was really nothing to say to Li Xian, so he said: "Actually, many people have mentioned this suggestion before you. If you can buy her out, it will be a happy thing for everyone. Maybe It can prevent her from being always in different directions, and her money won’t always be taken away by other companies... To be honest, I haven’t thought about it myself, and she even mentioned it to me..."

"Then why...?" Li Xian asked a little puzzled.

Su Li smiled and said: "Even from my personal point of view, I am naturally willing to let her come to my company, which is good for everyone. It's just that once she joins my company, as an actress, she must not be so good." Freedom, people always consider me when they arrange scenes for her—maybe it’s to keep me from being too far away from her, maybe it’s not to let her take some scenes that might make me uncomfortable,...that way she I was restricted. She has formed a relationship with filming since she was young, and I don't want her to be tied up because of my relationship, so she may not be happy, and I will not feel good."

"Uh..." After hearing what Su Li said, Li Xian suddenly felt a little uncomfortable.He really didn't expect Su Li to think so deeply. He thought that Su Li must also be suffering from some troubles, but for the sake of the other party, he didn't take these troubles to heart.

"Su Li, you think so far." Li Xian sighed, "She should be very happy. But it's not an option to continue like this. Have you planned for the future?"

"In the future?" Su Li smiled, and then suddenly said mysteriously to Li Xian: "Speaking of which, I still have something to ask you, I hope you can help me."

After that, Su Li talked to Li Xian, and Li Xian was shocked by some of Su Li's novel ideas. He suddenly felt that Su Li was really a genius in innovation.What he said to himself should really surprise some people and even remember them for a lifetime.

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The production of "The Country Breaks Mountains and Rivers" is progressing very quickly, Li Xian promised that he can indeed do it, and the film should be completed within April.

The first version of the trailer has finally been edited. Under the supervision and creativity of Zu Li, the effect of this trailer is quite good.

These trailers have appeared on many movie sites, and the trailers have been played in many places.

The publicity of "The Country Breaks Mountains and Rivers" is a big problem, and as usual, it doesn't require too much energy and money to promote it in China.Just a new work by Su Li with 3D effect plus the epoch-making 3D film technology that Zu Li and the others preached...is enough to attract everyone.

The most important battlefields of "The Country Breaks Mountains and Rivers" are naturally the Mainland, Hong Kong, Taiwan, and other Asian countries and regions. Of course, Europe and the United States are also very important battlefields.As for Japan... I dare not expect too much to reach the top of the box office, after all, this is a contradiction between two nations.

Propaganda in these places will definitely cost a lot of money. In the era of "Inception", Su Li spent nearly [-] million on publicity alone, but this time, he thinks [-] million may be a little bit It's not enough... because what he wants to promote now is a Chinese Anti-Japanese War movie.No matter how attractive the epoch-making visual effect is, from the words of the War of Resistance Against Japan, the cost of publicity will increase exponentially. .

For these reasons, the promotional expenses of "The Country Breaks Mountains and Rivers" cannot be lowered.

Now, due to the variable production of special effects, the cost of "National Breaking Mountains and Rivers" has nearly exceeded 5 million, reaching 498 billion, and now, if you count the cost that Su Li plans to invest in publicity... then "National Breaking" The cost of "Shan He Zai" will directly exceed 7 million yuan, reaching the level of nearly [-] million yuan...

This is even more risky than "Inception". If you want to recover the cost, you must not only consider the Chinese market, but no one can guarantee that foreigners will like this anti-Japanese war movie.Especially Americans are just complaining about "Jinling Thirteen Hairpins". If "The Country Breaks Mountains and Rivers" enters their market again at this time, one can imagine how bad the first impression will be.

On the issue of propaganda to foreign countries, Su Li discussed with everyone for a long time. After these discussions, they generally came to the following principles-the first is not to save money, invest as much as you want in propaganda, and don’t Because the current cost is too high, some publicity is given up... After all, this movie has its own special nature.

The second principle is that there must be a kind of innovation in publicity, and don't always copy the original things, and don't give others a bad impression.In this regard, Zuli and the others mainly cannot offend the nerves of those countries, and cannot say something that does not quite conform to their views.

The third principle is to spread hu in more places, try to promote in all the places that can be covered by movie theaters, and the methods of publicity should be diversified, and they should not always be frozen in some promotional models that have been passed down from the past.In this regard, Su Li also borrowed some of Zhang Yimou's propaganda methods, but they did not copy them abroad.

In the promotion to Europe and the United States, Su Li did not use slogans such as "the unyielding will of the Chinese nation" and "the great resistance of the Chinese nation"...they used slogans such as "Oscar Best Screenplay, "Inception" director Su Li's new work "The Country Breaks Mountains and Rivers"', 'War epic, unprecedented visual feast', 'jng brilliant three-dimensional war masterpiece' and other promotional slogans.

These promotional slogans have received a lot of effect so far. After Su Li and the others directly poured money down, they have posted the promotional posters of "The Country Breaks Mountains and Rivers" in many places in Europe and America.Some movie websites in Europe and the United States have created a special topic for "The Country Breaks Mountains and Rivers". Liguang Entertainment's promotional offensive is like a rushing water, hitting people's hearts row after row.

Americans at least know the existence of "The Country Breaks Mountains and Rivers". They know that it is the work of Mr. Su Li, the best screenwriter at the Oscar last year, and it is the new work of the director who brought a lot of enthusiasm for "Inception".Americans are still interested in this. War blockbusters are also the favorite of some passionate Americans. They also decided to watch this war blockbuster shot in the form of a three-dimensional movie.

It's just that whether this movie is good or not is a question that lingers in everyone's mind. It is impossible to really think that this is an unprecedented good-looking war blockbuster because of some publicity.

After Americans saw the propaganda offensive of "The Country Breaks Mountains and Rivers" in their own country, many different voices jumped out.

Everyone disagrees, and many people have their own unique views.

However, many people still see the essence of China's war of resistance hidden in this movie, and many people still feel a little uncomfortable watching this.Because of the cultural influence and other education they have received now, they have become less and less interested in that war...

Therefore, all kinds of voices spread in many places in the United States in a blink of an eye:

"War blockbuster? I believe in Su Li, he is a good director, and now he has changed the carrier of filming from 2 movies to 3 movies... I believe he can also complete the control. It's just that I still have to doubt him regretfully, Because that period of history is not so good to shoot. For some well-known reasons, I bet we will be fuzzy about that period of history that belongs only to the Chinese." These people deliberately emphasized the 'Chinese history' in English grammar, actually It is also said that Zuli's historical foundation is not so solid.

There are indeed many people who hold such views, and they occupy a large part of them, because many Americans may be a little dubious about the attitude of that war.

"Even though Zu Li's "The Country Breaks Mountains and Rivers" may have some historical disputes, I definitely don't mind going to see it, because I know Zu Li's strength and the good movies he has made. , so I have reason to believe that this will be a very exciting movie, and the war movies he made must have unique and good-looking features. But, from my attitude, although I like his movies, so Would love to see it, but I wouldn't fully agree with him..."

Americans who have been deeply influenced by pragmatism naturally chose to watch Zuli's film at these times, but they temporarily ignored those things as for the historical view in it.They don't want to see the suffering of the Chinese people when they watch the movie, but they want to see the new work of Su Li, the director of "Inception".I want to see what the unprecedented visual feast that Zu Li and the others are promoting is all about, and see if Zu Li can still make good movies like before.

If Su Li's "The Country Breaks Mountains and Rivers" can't meet their expectations, they will not hesitate to put the name of Su Li in the recycling bin of the years... After all, the United States is not China, and there are many JNG dramas appearing there every year There will also be a lot of amazing and talented directors in this movie...

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