Reborn, back to a small county town to become a wealthy family

Chapter 597 Should I fulfill my promise first?
"Second Uncle, why didn't you tell me about this earlier?"

Just as Luo Yang was thinking about how to respond, Jiang Fan spoke up: "The agency rights for Su Province were promised to Luo Yang's aunts at the beginning of the year. If you want it now, you can only take the agencies in the neighboring cities of Zhejiang Province."

"what?"

Jiang Yuanhe asked in surprise: "So early?"

“Lemon CC’s expansion plan was already in place at the end of last year, which was certainly early.”

"Second brother, Fanfan is not exaggerating."

Jiang Yuanshan added: "Luo Yang reached a financing agreement with Sequoia Capital in February, and Lemon CC's valuation has reached 2 billion yuan."

What he said was both to help his daughter cover up her mistake and to change the subject.

Sure enough, the figure of Lemon CC's valuation reaching 42 billion surprised everyone else at the table, and they started talking about it.

"is this real?"

As a father, Luo Jianguo was the most surprised.

He still doesn't know the news.

"Dad, valuation is nothing but speculation in the capital market. The figure of 42 billion is a bit inflated. Lemon CC needs at least one year of expansion and consolidation before it can truly reach this value."

Luo Yang belittled himself while praising his father: "Unlike Cathay Real Estate, the projects it has won are all of real value. In the hands of state-owned enterprises, they are heavy assets. Whether they are converted into cash or mortgaged to banks, they are valuable assets."

Luo Jianguo: “.”

My goodness, this is not what I said last time at the dinner party of Yangshi Chamber of Commerce in Magic City.

Jiang Yuanshan looked at his son-in-law with amusement.

"The agency rights for several cities in Zhejiang Province are pretty good."

Jiang Yuanhe looked at his daughter Jiang Shiyu and said, "Xiaoyu, although Zhejiang Province is a little worse than Jiangsu Province in terms of overall economy, they are better at distributing wealth among the people, which means that their market consumption power is also stronger."

After hearing this, Luo Yang finally understood why Jiang Fan was not interested in his relatives.

Before the matter was finalized, he talked to his daughter about making money in the future, as if he had already given them the agency rights.

When Luo Yang looked at Jiang Fan, he found that she was pouting.

He held Jiang Fan's hand under the table, fearing that this little girl would say something unpleasant.

After all, it's just an agency right. It's impossible for Jiang Yuanhe not to pay the agency fee. It doesn't matter whose money he makes.
Jiang Yuanshan has a more thorough understanding.

"Don't make a decision in a hurry. We who do business all know that we must first investigate the market before doing chain business. If Shiyu wants to get started in this business, it's best to visit a few cities in Zhejiang Province first."

When he said this, he looked at Luo Yang and asked, "How many direct-sale stores does Lemon CC have in these cities? How much room is left for agents?"

"Dad, Lemon CC is targeting the low-end market, so its layout is not limited to core areas."

The father-in-law asked, and Luo Yang told the truth: "Within the urban area, we set up stores according to a certain radius plus population standard. I don't have a detailed number now, but it should be no less than 50. Despite this, the market space should still be huge."

"Second brother, did you hear that?"

Jiang Yuanshan looked at Jiang Yuanhe again: "Since Shiyu plans to go into business, let her make a detailed business plan and start training with this project. If she just wants to find a business that makes money, it would be better for her family to give her money directly. Anyway, I plan to discuss the establishment of a trust fund with you soon."

A trust fund is a money bag set up for the good-for-nothing rich second-generations.

This model has been very successful in the West, but it has only become popular in China in recent years.

The income generated from managing the trust fund will be paid to the family descendants on a fixed monthly basis. This money is enough for them to live a comfortable life, but the useless people among this group of people should not even think about getting involved in the family business.

Giving money is to turn these people into machines for the family to reproduce. The more offspring they have, the higher the chance of producing excellent offspring.
This is Jiang Yuanshan’s attitude towards Jiang Shiyu now.

Since you have decided to start a business, you must first go through hardships. Otherwise, the speed at which the rich second generation loses money through business is much faster than ordinary people can imagine.

Since the authority in the family had spoken, Jiang Yuanhe naturally did not dare to object.

"Father-in-law, I heard that the project in Shuangfeng Town is selling very well, and the city has also made a lot of money. Now there is news that they intend to expand the area of ​​the pilot park. Has your company received any information about this?"

Always talking about his family matters would neglect Luo Jianguo, but Jiang Yuanshan, who was considerate of everything, certainly would not do that.

"It's selling very well. More than 95% of the first phase has been sold."

Luo Jianguo responded with a smile: "Even the remaining part is now reserved for the project department and sales office. If it is sold openly, there will be no extra houses."

"The land part is more critical, right?"

Luo Yang interrupted at this time: "According to the agreement in the original cooperation agreement, no less than 250 acres of industrial land should be sorted out in the first phase. Have any target companies taken a fancy to this land?"

"It is said that there is, but I am not sure about the details because it is not my responsibility."

Luo Jianguo thought for a moment and continued, "When I was working on the Shuangfeng Town project, quite a few companies came to consult me. I think the final auction result should not be too bad."

"I suggest that your company not expand the scope of the pilot park."

This is the point Luo Yang wanted to express: "After all, it is Shuangfeng Town, which is too far away from the city. Without the ability to sort out residential land and without key projects, it would be good enough to fill the existing planned parks with only small and medium-sized enterprises in the city."

"That's right. I'll go back to the Magic City next week and talk to Old Fu."

This project was led by Luo Yang alone, so his opinion is quite important, not to mention that what he said just now makes a lot of sense.

"I didn't expect you were still following this project."

Jiang Yuanshan thought that Luo Yang was purely concerned about the development of his hometown and didn't think much about anything else.

"Dad, the reason I'm paying attention to this is also for the future layout of our company."

"Ok?"

"Whether it is your new energy battery project or the new energy vehicle manufacturing project we are going to establish in the future, once the scale is expanded, there will definitely be more than one production base in Yang City in the future."

Jiang Yuanshan immediately understood the deep meaning behind Luo Yang's short words.

"You mean we should combine our future production base with the industrial real estate park?"

Jiang Yuanshan said thoughtfully: "Taking into account the logistics radiation distance, raw materials and supporting supply requirements, large-scale enterprises must select several suitable production bases across the country, and Guotai Industrial Real Estate can do the preliminary land preparation and even factory construction for us."

“Cost savings is also one aspect.”

Luo Yang smiled and said, "If Cathay Real Estate negotiates with the local government and brings in large-scale high-tech industries and downstream industry chain companies, the bargaining chips will be different. The preferential policies and prices they get will exceed those if they negotiate alone. We can ask Cathay to help build the factory for free. This is a win-win situation for the government, Cathay and us."

"Is this still possible?"

Luo Jianguo was stunned immediately.

Jiang Yuanhe and Gao Qinan were even more shocked, because the idea just now was definitely not something that ordinary people could come up with.

The two of them had witnessed Luo Yang's evil side.

"Hahaha, so that's it!" Jiang Yuanshan laughed with satisfaction, which was both a recognition of his son-in-law and the pride he felt in front of others.

"Father-in-law, I think you should inform the boss of Cathay Pacific in advance about this matter. Don't rush into some places. Wait for us."

“Important node cities in the southwest, south China and north China.”

Luo Yang added promptly: "The south of the southwest is mainly Chengdu, Dongguan and Zhongshan in South China, and North China. Let's put it in the cities further north in Shandong Province."

There were no problems with the first two points, but Jiang Yuanshan expressed his incomprehension of the last one.

"Shouldn't the North China region be in Hebei Province?"

"Dad, you don't know that there is also an industrial real estate company in Hebei Province, called China Fortune Land Development. They have deep connections in the local area. It is very difficult for Cathay Industrial Real Estate to set up an industrial park in Hebei Province!"

Luo Yang said helplessly: "My best suggestion is not to touch the radiation area of ​​Beijing-Tianjin-Hebei."

As he spoke, he pointed upward with his index finger.

Jiang Yuanshan understood instantly.

Luo Jianguo was a step late. After he understood, he frowned and kept muttering the name "China Fortune Land Development".

They are all in the same circle. He knows this company, but just doesn't know much about it.

"Nephew-in-law, I just witnessed your extraordinary business thinking ability. I wonder if I can ask you a question."

Jiang Yuanhe asked without shame: "You also know that my family's company is engaged in packaging. At present, most of the business comes from Yuanfan Group. Among the remaining parts, many businesses are also limited to Yang City. Is there any way to break through the ceiling and expand the business scope of the company?"

Luo Yang: “.”

It would have been fine if he had asked for the agency rights of Lemon CC before, but now he came again. Luo Yang was speechless.

But due to Jiang Yuanshan and Jiang Fan's face, it was not easy to refuse.

“The product packaging.”

Luo Yang deliberately pondered for a moment: "I am not very familiar with this area, and the suggestions I give may not be useful. You can move closer to the cultural direction appropriately, use some traditional Chinese cultural elements in the packaging pattern, and then find benchmark products to run business."

Although the opinion was a bit vague, it was still a suggestion after all, and could be used to shut Jiang Yuanhe up.

Jiang Fan was so smart that he pulled Luo Yang up after he finished his suggestion.

"Grandma, Dad, Mom, I'll ask Luo Yang to take us to other tables to toast, and come back later."

"If you don't tell me, I will remind you."

Although Xiao Yujun is a housewife, she has been tortured by Jiang Yuanshan's younger brother and sister for many years. Naturally, she can understand her daughter's intention to leave at this time.

Luo Yang was more than happy to do so. After toasting everyone at the table with a glass of wine, he and Jiang Fan quickly left.

"Now you understand my depression, right?"

On the way to Luo Yang's grandfather's table, Jiang Fan whispered to Luo Yang: "She keeps taking advantage of you and always tests you on the edge of your hair. Sometimes I really feel helpless. Fortunately, grandma has always lived in my house and is not too partial to me, otherwise life would be even more difficult."

Don't underestimate this kind of partiality.

Just like Luo Yang's grandmother, she was partial to him to the extreme, so much so that the two daughters of his uncle and younger uncle's family were a little hostile to him at one point.

If it weren't for the reborn Luo Yang's high emotional intelligence, he was able to resolve the resentment between the two sisters, which would have accumulated to a certain extent and might have led to the severance of their relationship.

“My family hasn’t encountered such a problem yet.”

Luo Yang thought for a moment and said, "Grandma favors me, but Grandpa can keep me under control. Plus, I occasionally let out some benefits, so we get along fairly well now."

"I guess there will be troubles in the future."

The prefix sentence should be "wait until the two elderly people are a hundred years old", but Jiang Fan didn't know how to say it.

“Maybe my ideas are a little different from yours.”

Luo Yang smiled faintly and said, "I plan to help my relatives if I succeed. After all, when wealth reaches a certain level, a lot of it no longer belongs to me, but has social attributes. Therefore, I will help my relatives if I can. Of course, the premise is that I like them."

After saying this, the two of them walked to the table filled with men.

With Jiang Fan, the group's favorite, around, no one made things difficult for the couple, and most people just teased the two younger generations.

Gu Honglan, in particular, was so delighted when she saw Jiang Fan that she held her hand and didn't want to let go until the housewarming banquet was almost over.

The elders said goodbye in groups of three or four at the hotel entrance. Many cousins ​​of Luo Yang's generation squeezed into a car and rushed to the new house to stay warm all night.

As active as Luo Ting, she was still shouting before getting on the bus, asking if there were any playing cards and how many snacks were prepared.
This girl is taking the college entrance examination so soon, and if Luo Yang hadn't spoken up for her, she would have had no chance to go out and play.

A group of people arrived at Luo Yang's villa. No one was chatting or playing cards. They all gathered in the home theater, holding the prepared popcorn and cola, and enjoyed the joy of watching a movie.

Jiang Fan finally had time to continue the topic that interested him with Luo Yang.

"Hubby, you said before that when wealth reaches a certain level, it no longer belongs entirely to you. What does that mean?"

"It's very simple. As the scale of a company grows, it hires more employees. If a couple is not working in the same company, then each employee represents a family and has to support the family. Even if a company lays off a large number of employees, let alone closing down, it is a social problem."

Luo Yang and Jiang Fan went to the second-floor terrace and chatted on the lounge chairs in the sun room.

"These are still small and medium-sized enterprises. Once a company goes public, it has a higher social attribute. The company's wealth is within certain rules and cannot even be easily misappropriated."

"So according to what you said, going public isn't necessarily a good thing?"

"It depends on the specific situation."

There were clearly two lounge chairs, but two people were squeezed onto one.

Looking at Jiang Fan lying in his arms, with his head tilted up and a studious look in his eyes, Luo Yang was rarely so interested in talking.

He explained with his memory: "Generally speaking, companies where the founder holds management rights but holds a small or modest stake are suitable for listing, such as Internet companies in the past few years. Capital-intensive companies are also suitable for listing, such as real estate developers and pharmaceutical companies."

Of course, there are more typical examples than just these.

Some family-owned businesses have relatively dispersed internal equity, and some are listed.

“The first is that even if the founder does not want to go public, the capital behind the company will push the company to go public, otherwise the investors will not be able to realize their interests; the second is that a large amount of funds is needed to develop the company, and the stock market is one of the best financing channels.”

"So which category do the three businesses my dad founded belong to?"

Jiang Fan blinked and asked the key question: "What kind of companies are the ones you have founded?"

"Want to know?"

If you don't take action at this time, when will you wait?
Luo Yang smiled sinisterly and whispered in Jiang Fan's ear, "What did you promise me on the way back to Yang City? Should you fulfill it first?"

(End of this chapter)