Reborn, back to a small county town to become a wealthy family

Chapter 618: Finally gave in

"Based on Jiang Xiaobai's current situation"

Luo Yang stopped talking halfway through.

"I forgot that Jiang Xiaobai still doesn't have a formal winery. Now it looks more like a trading company."

Up to now, Jiang Xiaobai is still bottling the bulk wine it has ordered. Its value is more reflected in its brand and marketing strategy. From the bank's perspective, it is too risky for such a company to borrow tens of millions of yuan.

"Yes, if there is no guarantee from the headquarters, the bank will definitely not approve it."

There was a hint of worry in Qiao Zhiyuan's eyes when he looked at Luo Yang.

If Jiang Xiaobai borrows money from the bank, Luo Yang only needs to bear the responsibility for the corresponding equity, that is, his 40% equity in Jiang Xiaobai.

Now that the group company has to guarantee the loan, all the risks will be borne by Luo Yang.

"If the chairman is really worried, I can mortgage Jiang Xiaobai's shares to you."

Qiao Zhiyuan gritted his teeth and said, "I am sure that as long as Jiang Xiaobai breaks through the constraints of production capacity, the mere 5000 million loan can be repaid by the end of the year."

"That's not enough."

Luo Yang shook his head and said, "You don't need to worry about the guarantee. On the contrary, judging from the setback in your loan acquisition, I think you should slow down the acquisition in Anhui Province for now. Focus on projects that are easy to acquire first, so that Jiang Xiaobai Liquor can live up to its name as soon as possible."

"I know. I will implement it when I return this time."

Qiao Zhiyuan said frankly: "No matter the size of the winery, we will first take the easy ones and acquire one or two."

"Ah."

Luo Yang replied: "Bring the bank people here on Thursday."

Qiao Zhiyuan immediately looked delighted and expressed his gratitude repeatedly.

"Chairman, I won't bother you and Mr. An to discuss things."

After achieving his goal, Qiao Zhiyuan tactfully stood up and said goodbye to Luo Yang.

"Now you don't have to worry about it, right?"

After Qiao Zhiyuan left the office, Luo Yang smiled and teased An Ying, then returned to the topic and said, "I was just talking to you about laying the channel, but I have a new idea."

Considering that Qiao Zhiyuan needed Luo Yang's help, An Ying temporarily relaxed her mind.

"any solution?"

"Today, the board of directors reviewed an acquisition project about an e-commerce platform, which will become one of the group's main projects in the future."

Luo Yang sorted out his thoughts and said, "You should know that the domestic e-commerce platforms are now dominated by Taobao, Tmall, JD.com, etc. If we want to get a piece of this market, we will have no chance to break through if we don't have a unique idea."

"what do you mean"

Since the e-commerce platform was mentioned, An Ying could easily think of something else.

She couldn't help frowning and said, "Boss, do you want to sell spicy noodles online?"

Relying on online sales for fast-moving consumer goods seems unreliable.

“I’m not asking you to give up offline channels.”

Luo Yang waved his hand and said, "What I mean is that the newly established e-commerce platform of the group will not follow the existing model, because that is a dead end. Only innovative business models can lead to a way out."

An Ying was even more confused.

What does this have to do with the construction of sales channels for spicy strips?

“To create a new business model, you need to set up a sales team in the early stage.”

To implement the Pinxixi model, group buying channels are indispensable, and this key element is built by a ground-based sales team.

Not only that, in the future, shared bicycle projects that go beyond campuses will also require ground promotion.

The series of theories involved here cannot be explained in a few hours, so Luo Yang did not explain in detail.

He just brought out the name of ground push.

"With such a team, the problem of food sales channels will be solved."

Whether it is a small shop in the streets and alleys, small supermarkets throughout the city, or the local non-staple food wholesale market and large chain supermarkets, they can all be taken over by relying on a ground sales team.

"Mr. Qiao actually hinted at it just now. Jiang Xiaobai did not adopt the method you mentioned. Instead, he directly opened up the three-level agency model of provincial agent-prefectural agent-county agent."

An Ying's brows furrowed even deeper.

She seemed to not understand this unnecessary approach.

"If we set up such a team just for spicy snacks, it would be a waste."

Luo Yang smiled and said, "But this team is formed for the e-commerce platform. You are just a by-product and will only pay a small fee at most. This fee is definitely much lower than the discounted fee for the third-level agent."

Normally, for a commodity, the profits will be withheld at each level from the provincial agent to the prefecture-level city agent, and then to the county-level city agent.

Finally, in the terminal sales market, the price can no longer be lowered.

But spicy strips are known for being cheap.

After Luo Yang's explanation, An Ying understood instantly.

"Boss, what you said means that we can open up sales channels for not only Huayang spicy strips but also other foods in the future through this method!"

"You're right."

"It seems that the ground promotion team plays a very important role!"

An Ying suddenly became very interested and asked curiously, "Boss, is it difficult to form such a team?"

"It's not a small challenge to build something from scratch."

Luo Yang said confidently: "But we can poach other people's talents."

He targeted the food delivery industry. After experiencing a brutal war among thousands of food delivery companies last year, a large number of the more than 5000 food delivery companies in the entire market died, and many ground-based sales teams of food delivery websites were either incorporated by the winners or survived.

It is still the first half of 2012. I believe it will not be difficult to "pick up" some ground-based sales teams that have experienced bloody battles in the takeout market.

"It seems that I need to learn more about this area and make up for my shortcomings."

Things beyond cognition, even An Ying was a little confused just now.

"If you have this plan, you can learn more about Meituan."

Luo Yang suggested: "It is closely related to this wave of Internet, and the models include B2B, B2C, and C2C."

"What kind of model does the e-commerce platform we want to build belong to?"

Since they were talking about this topic, An Ying also became interested and asked.

"The e-commerce platform we have acquired now has a similar model to Taobao, which is between B2C and C2C."

Luo Yang thought for a moment and replied, "But the model we will eventually develop will include B2C, C2C and C2B."

An Ying's eyes flickered and her mind was filled with thoughts.

"Okay, the board of directors has approved the investment in the spicy snack project, and you can start construction."

It was almost 12 noon and Luo Yang had something else to do in the afternoon, so he ended his chat with An Ying.

“We’re short of people.”

Looking at An Ying's back as she left, Luo Yang couldn't help but sigh.

Not long after she stepped out of campus, she was hired as her own assistant and is now the executive president of Luo Shengtang. Regardless of whether it was due to her major or her social practice experience, she had never been exposed to Internet business thinking.

She probably won’t be part of the future e-commerce platform.

Not only that, who will help him steer the new energy vehicle industry that he plans to enter in two or three years?

Whenever he thought of this, Luo Yang couldn't help but feel a headache.

Just as he finished a pot of tea and was about to go to lunch, Song Wan rushed back. "Didn't you say yesterday that you would go directly to Hangzhou after getting off the plane?"

"I got an unexpected surprise. I have to come back and report to the chairman first!"

Song Wan walked into the office with a smile on her face: "800 million + retaining 20% ​​of the other party's equity, we have won the Yangcheng e-commerce platform, now we are waiting for your nod."

Luo Yang: “.”

"I asked you to go to Yangcheng for a vacation to confuse your opponents in Hangzhou."

Hearing Song Wan's "good news", Luo Yang sucked his teeth and said, "Who asked you to discuss the acquisition?"

"The other company is not very valuable, but the talent is hard to come by."

Song Wan was not afraid of her boss's authority. She raised her eyebrows and said, "Except for you, there are few people in our group who have Internet business thinking. But the boss of this company is different. She is fully qualified to be the person in charge of the newly established e-commerce platform."

"Competent, how do you know that I am competent?"

Luo Yang asked in return: "If they have enough capabilities, why can't their e-commerce platform be maintained and why do we need to acquire it?"

"Chairman, you have to look at the problem dialectically."

Song Wan argued without giving in: "As we all know, since the establishment of Tmall Mall, several leading companies have been fighting each other. Their failure to maintain their business is not due to the war, and it cannot be simply attributed to the boss's lack of ability."

Luo Yang felt uneasy when he thought that the boss of this company was Liang Yuxin.

It's fine if we acquire 100% of the company, but we also retain 20% of the shares.
What is this thing called?
While Luo Yang was silent, Song Wan continued to recommend: "The other party's boss Liang Yuxin studied at Wharton School of Business and has a deep understanding of the Internet industry. The e-commerce platform she founded once attracted the attention of venture capital giants. Although it is now on the verge of bankruptcy, their company has a good foundation in user experience, marketing strategy, software security, group purchase channels, etc."

"?"

Do you have a good foundation in group buying channels?
Hearing this word, Luo Yang was slightly stunned.

"Chairman, in my opinion, the acquisition value of the e-commerce platform in Yangcheng is much higher than that of the company in Hangzhou."

Seeing Luo Yang's fluctuating expression, Song Wan tried harder to persuade him.

"Why do I feel a little weird?"

Luo Yang tapped the table with his fingers. "Vice President Song, are you unable to take over that e-commerce platform in Hangzhou?"

"how is this possible?"

Faced with such doubts, Song Wan simply could not tolerate it.

She responded quickly: "It is because of the reasons I just mentioned that I did not rush to Hangzhou directly, but returned to the company to report the real situation to you. People in Hangzhou are already panicking, and there is no obstacle to the acquisition."

"As you wish."

Luo Yang smacked his lips and said, "Is there no need to acquire that e-commerce platform in Hangzhou?"

“That depends on the price.”

Song Wan said with a serious expression: "If their offer reaches our desired price, there are still many benefits to acquiring it."

"Your premise is to acquire the company in Yangcheng, right?"

"of course!"

Song Wan replied without hesitation: "If there is no support from Yangcheng, the negotiation difficulty in Hangzhou will increase a lot. After all, our options will be limited."

"What is your target price for the acquisition?"

"No more than 7000 million, and it must be paid in three installments."

Song Wan said straightforwardly: "The first installment of 3000 million will be paid within three days after the acquisition agreement is signed. The second installment of 2000 million will be paid after the company is fully taken over and the accounts are sorted out and verified. The last installment of 2000 million will be paid within six months after the contract is signed."

At this point, she paused.

"Chairman, if Yangcheng didn't provide the backup, the purchase price in Hangzhou would probably have to be negotiated to around 8000 million to 9000 million, and it would have to be paid in two installments at most."

"Isn't this a bit wishful thinking?"

Luo Yang still couldn't accept it, and asked, "Hangzhou is not stupid, how could they agree to a purchase price of 7000 million?"

"Because I can throw the framework agreement from Yangcheng in front of them."

Song Wan smiled and said, "And with this confidence, we don't have to acquire them. Anyway, we investigated more than one e-commerce platform in the beginning. We can still acquire a few smaller platforms and integrate resources."

From a rational point of view, Song Wan is right.

But Luo Yang always felt uncomfortable.

"Let me think about it."

"The negotiation team of the Investment Department will have to rush to Hangzhou this afternoon."

Song Wan knew that Luo Yang would not be able to give her the result in person, so she stood up and prepared to leave.

Before leaving the office, she said to Luo Yang: "I made an appointment with him at 12: pm, and it's already past o'clock."

The meaning of this sentence is very clear. The two and a half hours before the two negotiating teams meet is the time for Luo Yang to make a decision.

"Snapped!"

After Song Wan left, Luo Yang lit a cigarette.

"Liang Yuxin has a lot of insights into the Internet industry?"

It was obvious from Song Wan's words just now that she highly respected Liang Yuxin's ability in this area.

Before, Gu Man only knew that Liang Yuxin’s e-commerce platform could no longer be sustained, but did not mention any other information. It is estimated that she was not very clear about the other situations.

Luo Yang's impression of her only stayed at the former Jincheng Real Estate.

After thinking for a moment, he looked at the mobile phone on the table beside him.

"Chairman, you made a decision so quickly?"

When Song Wan received Luo Yang's call, she had just walked out of the elevator.

"You know Liang Yuxin, right?"

"."

There was silence on the phone for a moment.

"I know that the chairman once worked part-time at Jincheng Real Estate, and he worked under Liang Yuxin."

Song Wan's voice was somewhat shocked: "During the negotiations in Yangcheng, I did not mention this matter to Liang Yuxin because I was afraid of embarrassing Mr. Liang."

"That is to say."

Luo Yang paused and said, "Liang Yuxin doesn't know that I am the chairman of Lingshi Palace Group?"

"do not know."

Song Wan told the truth.

"call"

Luo Yang let out a long sigh, and it took more than ten seconds before he made up his mind: "Before signing the contract with Liang Yuxin, don't let her know about my existence."

"Okay, Chairman."

On the phone, Song Wan suppressed her cheerful mood and replied to Luo Yang in a flat tone.

"You said that we could take over the e-commerce platform in Hangzhou within 7000 million!"

Luo Yang felt uncomfortable and said in a stiff tone: "I'll wait for your news."

"I try my best."

Song Wan had never said that she would definitely do so before. She took on the pressure from her boss and said, "Regardless of whether today's negotiations are successful or not, I will definitely lead the team to complete the group's goal of establishing an e-commerce platform."

Luo Yang: “.”

(End of this chapter)