Reborn, back to a small county town to become a wealthy family

Chapter 808 Our Competitors Are Waiting for Us to Make the First Move
Since graduation, Jiang Wen has been in a state of confusion.

Especially after learning that Luo Yang had proposed to Jiang Fan in Hainan, her spirits plummeted, and for more than a week, she felt that almost nothing was interesting.

It wasn't until Luo Yang returned and comforted her that her emotions gradually returned to normal, and her mood slowly improved.

However, there has been little improvement in his career ambitions.

She wasn't short of money, and she knew that if she was willing to ask, she could get at least a few million, if not tens of millions.

So, she followed Shen Jinglan to busy herself with the club's procurement, partly because of Luo Yang's request, and partly because she didn't want to be as empty as a bookworm. As for the idea of ​​running a chain of medical aesthetic institutions, she basically no longer had any illusions about it.

However, after Luo Yang's guidance before she left the country, coupled with his encouragement and insightful analysis tonight, Jiang Wen felt a renewed sense of determination.

It turns out that the medical aesthetics industry isn't as difficult as I imagined. As long as I use the right methods, and with Luo Yang's unwavering support behind me, I can definitely give it a try.

Inside the private room, the two sisters displayed different mindsets.

Jiang Wen hopes to get more information about the medical aesthetics industry and receive more guidance from Luo Yang.

Jiang Xue is only a sophomore this year, and her mindset is completely different from her sister's. Right now, she is only thinking about how to get Luo Yang to pay more attention to her. Every caring word from Luo Yang and every intimate little gesture makes her feel happy.

She didn't even try to hide it from Shen Jinglan; her little schemes were laid bare.

However, in Luo Yang's eyes, Jiang Xue's little actions and mentality were almost no different from children fighting over toys.

They didn't take it to heart at all.

Luo Yang casually discussed business with Jiang Wen while also interacting with Jiang Xue.

A little after 10:30, Shen Jinglan returned to the private room.

This time, instead of sitting next to Jiang Wen, she walked over to Luo Yang, leaned closer, and whispered, "I saw Guo Yi downstairs just now. She brought a friend with her, introducing him as a business partner. That person is already applying for a gold membership at our club."

"Normal reception is fine."

Luo Yang gave a brief explanation without changing his expression, then added, "They're here to repay a favor."

Although he was unsure how much profit the two anticipated contracts he gave Guo Yi today would bring to Dahua Auditing Firm, he estimated it would be more than ten times the cost of a gold membership fee, and the subsequent value would be immeasurable.

So Luo Yang wasn't surprised at all when Guo Yi brought the boss of Dahua over.

It'll be either tonight or tomorrow night; it would be strange if I didn't sign up for a membership.

Guo Yi also asked if you were coming over tonight.

Shen Jinglan paused for a moment, then continued, "They're sitting in the coffee shop on the second floor right now, and they'll probably leave soon."

If Jiang Wen and her sister weren't with Luo Yang, she would definitely have suggested bringing people up with him.

Now, however, he's thinking about how to help Luo Yang avoid these two people, clearly because he's afraid of a car accident.

She saw Guo Yi get into Luo Yang's car with her own eyes last night.

Luo Yang gave Shen Jinglan an approving look.

Although he wasn't worried about a so-called "battle royale" scenario, he preferred to avoid trouble. He was very satisfied with Shen Jinglan's wholehearted attitude in protecting him.

"Our coming over for dinner has only made things busier for you."

Luo Yang looked at Shen Jinglan with a smile and said, "Stop running around, just sit here and play for a while."

Jiang Wen held onto Shen Jinglan's hand tightly, making her sit down next to her.

With more people, the atmosphere in the private room instantly became lively.

Especially with someone as troublesome as Jiang Xue around.
Around 11:30, Luo Yang suggested they call it a night because he had two interviews the next morning and needed to get to the company early.

As Jiang Wen was leaving the club, she casually made a polite remark, suggesting that Shen Jinglan stay at her home, and Shen Jinglan immediately agreed.
Luo Yang didn't care.

He had originally planned to spend the evening with the two sisters, but now that Jiang Wen was unavailable, replacing her with Shen Jinglan, who could only do things secretly, made things much easier for him.

So he arrived at the company early the next morning feeling refreshed.

"Sometimes I really have to admire you female elites, you can get up so early on the weekend."

Looking at Song Wan and Xiao Wei, who had arrived at the company even earlier than him, Luo Yang couldn't help but complain again: "I'm just young. If it were an older boss, who could stand you guys working like this?"

He joked as he led the two to sit down at the tea table.

“My dad is more than twice your age and doesn’t have as much energy as you, but he’s much more hardworking than you.”

Song Wan pursed her lips and said, "Although he doesn't go to the company every day, he works six days a week. He gets up before seven o'clock every day to exercise, and apart from business entertainment, he spends most of his evenings dealing with company affairs. He works no less than ten hours a day."

Her words were by no means an exaggeration.

The first generation of entrepreneurs, including bosses of the same age as Song Wan's father and Luo Yang's father-in-law Jiang Yuanshan, were generally very diligent. Some even wished they could stay in the company every day, working longer hours than the average employee.

"Your mother has no objections?"

Unable to refute it, Luo Yang could only approach it from another angle. He smiled and said, "Making money is for a better life; otherwise, no matter how much money you make, it's meaningless."

"hehe."

Song Wan glared at Luo Yang, then chuckled and said, "You're absolutely right. If all the employees and managers in the company thought like you, let's see if you'd be anxious!"

Good heavens, is this a boomerang?
The ideological level suddenly rose to the level of capitalists and the exploited working class.

Luo Yang ignored her and turned to Xiao Wei: "It's almost September, and school is about to start. How are the preparations for the newly established universities going?"

"The company has mature processes, and the preparation work in universities is simply a matter of replication, so there shouldn't be any major problems."

Xiao Wei suppressed a smile and replied, "Currently, we need to consider the city's strategic layout, which is also one of the main tasks that President Song brought me here to report to you."

In just a few words, he answered Luo Yang's question and also brought up the main topic of today's report.

No wonder he was once the president of the student council; he has grown very quickly.

"Don't assume that the experience in higher education doesn't need to be summarized and innovated."

Although he admired it inwardly, Luo Yang kept a serious expression on his face and said, "Our main focus in China should be on cities, but the next step in expanding into the US market will also start with their universities. The cultures and customs of the two countries are different, and the methods that work well in Chinese universities may not be suitable for American universities, so we still need to put in some effort."

“That’s already been taken into consideration,” Xiao Wei replied calmly. “During my last trip abroad, I organized a market research team. They’re still in the US, conducting surveys at randomly selected universities. If needed, they’ll also conduct some pilot rollouts.”

I originally planned to show off my intelligence, but I found that the other person had calculated everything perfectly.

"Let's put the university matters aside for now."

At this moment, Song Wan suddenly interjected: "President Luo, let's talk about the plan to expand into the city market after September."

"Well, let's talk about your plans first."

This time, Luo Yang learned his lesson and didn't rush to express his opinions.

As he picked up the boiling kettle to rinse the teapot, he rummaged through fragments of memory, searching for information about the promotion of shared bicycles in the city.

"We have prepared two promotion plans."

As Song Wan replied, she glanced at Xiao Wei, who then pulled out a document from a stack of files she had brought into the office and handed it to Luo Yang.

"You tell me first, I'll look at it later."

After receiving the plan, Luo Yang did not immediately open it. Instead, he casually placed it aside and began to make tea.

"Let's start with Plan A."

At this point, it was Xiao Wei who started explaining, and it seems that Song Wan was also consciously nurturing her.

"Given that our company's first project was launched in Shanghai, and that we prioritized its promotion in universities in the Yangtze River Delta region, the name 'shared bicycle' has already become quite well-known in the Jiangsu, Zhejiang, and Shanghai area."

Xiao Wei reported meticulously, referring to the plan: "Therefore, we have made a complete plan in the first set of schemes, intending to select cities in the Yangtze River Delta region for promotion first. While promoting, we will collect data and accumulate experience in city promotion, laying a solid foundation for the project to be rolled out in other cities across the country."

"The Yangtze River Delta region is a bit too broad a scope."

While fiddling with the teapot, Luo Yang asked, "Does the first batch of promotional cities refer only to Shanghai or include other cities in the Yangtze River Delta? If so, which cities are included in the first batch, and what considerations led to their selection?"

Every marketing strategy must be supported by an underlying logic; otherwise, it's just haphazard.

"Shanghai is definitely in the first batch of plans."

Xiao Wei replied affirmatively: "Putting aside the fact that our project started in universities in Shanghai, just considering the influence of Shanghai as an international metropolis, this city will be the first choice for promotion."

This logic is perfectly sound.

In Luo Yang's memory, Mobike first appeared in Shanghai, while Hello Bike chose the capital city as its first choice for promotion. Both companies valued the influence of the city.

"In addition to Shanghai, we also plan to select one city each in southern Jiangsu and northern Zhejiang for promotion."

Xiao Wei continued her report: "Of course, the selected cities do not include Nanjing and Hangzhou, because these two sub-provincial cities are too large in terms of both population and size. After we have decided to make Shanghai the first choice for promotion, we do not have enough resources to take into account these large cities."

According to the plan devised by Song Wan and Xiao Wei, the company intends to use the funds obtained after the second round of financing for market promotion.

Because the university market already has the ability to recover funds, the amount of capital tied up will be relatively small. Half of the remaining funds will be invested in Shanghai, a city with a population of over 2000 million.

Not only funds, but also other resources of the company will be heavily allocated to Shanghai.

The selection of one city each in southern Jiangsu and northern Zhejiang was largely driven by considerations of expanding the brand awareness of bike-sharing, as well as accumulating operational data and marketing experience in second- and third-tier cities.

The remaining 30% or so of funds are reserve funds, to be used to deal with upcoming competitors.

In June of this year, Didi Chuxing was established, and no one knows what they will do. Although Qingju Bike was founded in 2017, now with Luo Yang as a variable, who knows if it will cause a ripple effect?

Moreover, Luo Yang believes that even if there may never be another Mobike, HelloBike, or Qingju in this lifetime, there will definitely be other competitors in the shared bicycle market.

Xiao Wei's next words directly confirmed his thoughts.

"As of now, a competitor has emerged in the capital city. The company is called Qingcheng Bike. I had someone check, and the company was registered in early July of this year."

"Besides Qingcheng Bike, are there any other similar competitors?"

"Have!"

Xiao Wei immediately replied: "A shared bicycle company called Little Yellow Duck has been registered in Hangzhou. The company was registered in mid-August this year, which means it was just completed last week."

“Once the capital market takes a liking to this project, competitors will immediately flood in.”

Luo Yang clicked his tongue and said, "This is unavoidable. We can only rely on our innovative thinking to defeat them and become the leading company in this field."

"We still have a first-mover advantage."

Xiao Wei said confidently, "At least we have captured the university market in major cities across the country, and so far, we haven't heard any news about where these two companies have specific projects to be implemented. It seems they need some time to prepare."

"Speaking of this, I still have to thank Xiao Wei and Han Dongming!"

Song Wan suddenly interjected, saying with a sigh, "One helped us accelerate our entry into the Shanghai university market, and the other directly helped us secure the capital's university market. Especially with the cooperation with Han Dongming, it seems that if we had been a little slower, the capital's university market would have been taken over by others, and we wouldn't have been able to get in."

Upon hearing this, Luo Yang's brow twitched.

"The Qingcheng Bikes in the capital may not be unwilling to move, but rather they don't know how to move."

He said with a hint of speculation, "We've captured the main university market. They'll either have to pick up the scraps or wait to launch their own campaigns in the cities."

"Don't they need to collect data? Don't application software need to undergo fault tolerance testing and technology updates?"

Xiao Wei asked, puzzled, "They're not afraid of doing this? They're just launching a marketing campaign in the city without doing any preparation."

"Pay more attention to universities in other regions."

Song Wan frowned and said, "Especially after the start of the school year in September, I suspect they will quietly enter some second- and third-tier colleges in other regions, and take data collection and other actions when we are not paying attention, and then see which city we invest our main funds in, and then respond accordingly."

This conjecture is entirely correct.

To give an analogy, if Qingcheng had established its presence in cities before Edifier Technology, prioritizing the capital city for operation and promotion, Edifier Technology could have easily entered the capital market with its second round of financing. Leveraging its reputation in the university market and its abundant funds, it could have easily crushed Qingcheng.

However, if Qingcheng takes a step back and waits until Edifier Technology has invested a lot of money and energy into the Shanghai market before launching its strategy for the capital market, it will be unlikely that Edifier Technology will be able to open up another capital market to suppress Qingcheng in a short period of time.

"So they're waiting for our move!"

(End of this chapter)