Entertainment tycoon since 83

Chapter 115: Ten Million Advertising Contract
In less than five days, after the initial contact, Susanna called Huang Ze to tell him about the potential partners and the main terms.

Most companies offer a price of one to two million dollars a year, which is Huang Ze’s market price.

The most generous bidder was Coca-Cola.

Offered a one-year contract for $5.5 million.

"Please repeat it."

After asking Susanna to repeat it and confirming that she was right and that he had heard it correctly, Huang Ze was shocked by the price. "You're giving me such a high price?"

Is Coca-Cola so rich?

Or is Coca-Cola crazy?
"Is there a reason? Why are you charging me so much?" The free ones are the most expensive. If they offer a high price, you have to be more careful. Who knows if there are any scams?
You are after their interest, but they are after your principal.

Huang Ze wouldn't jump in without a suitable reason.

"It's probably because Pepsi signed a contract with Michael Jackson for $84 million in ," Susanna analyzed. "Now Pepsi is coming on strong, and Coca-Cola is in urgent need of a young idol to boost sales."

"You are very famous in the United States now. You write all the lyrics and music by yourself, and you can even win three major awards for making movies. Everyone thinks you are the most talented singer."

“The sales in the record industry are also high enough.”

"So the other party wanted to create momentum by offering a price that would surpass the $5 million that year."

"In fact, if you take into account the depreciation of the US dollar and inflation, your endorsement is definitely not as much as Michael's endorsement back then. But most people will simply compare the size, and this price is also the top endorsement fee among celebrities." Susanna knew that Huang Ze was not a person who was difficult to communicate with or had a bad temper, so she told the truth.

Then he gave his own suggestions.

"Huang, I think you should agree to this. Cooperating with a company like this is not just a matter of simply earning endorsement income."

"The commercials they produce will be frequently shown on TV and seen by many people. By then, the people who know you will not just be those who listen to your songs."

"There are also some PR issues. As you know, Coca-Cola spends a lot of money on advertising every year. The media won't offend people who pay them. With their cooperation, many things can be suppressed directly."

"Okay, that can be considered. Let them come over to talk!"

"Also, Huang, I suggest you don't take too many advertisements."

"I know!" Susanna didn't need to remind him of this. Everything is valuable because it is rare. If you get dozens of endorsements, do you think others will still ask you to be their spokesperson?
Even if I find you, will they give me this price?
Huang Ze would never do anything that would lower his own status.

Five endorsements or less.

In the future, don’t have more than five endorsements at the same time.

Throw out Coca-Cola and there are still four.

Huang Ze asked Susanna to fax all the quotations over, and then he started to choose from the brands.

As he kept choosing, Huang Ze became speechless.

"Oh my god, why are there still underwear?"

"If I show the size of my merchandise to the public, male fans will only be jealous and envious. Will they still buy my albums?"

"Also, the endorsement seems too low-brow, so cross it out."

"You are so stingy and you still have the nerve to ask me for this? Do you think I'm doing charity? Cross it out."

“Shampoo?” Thinking of Jackie Chan’s duang, duang, duang, Huang Ze felt that he was still endorsing something that might lead to false accusations, so he crossed it out as well.

After careful selection, Huang Ze finally chose three that he was quite satisfied with.

Watch, Longines, one million and a half dollars a year, signed for two years, um, not bad.

BMW, two million a year, for three years, and is also responsible for giving Huang Ze a car every year.

Suit, Armani, 1.8 million a year, signed for two years.

After taking a closer look and making sure nothing was missed, Huang Ze called Susanna back and said, "Coca-Cola, Longines, BMW, and Armani, have them send people to Hong Kong Island to sign the contracts and finalize the minor clauses." "Also, don't put off the other companies. Wait until you sign with these four companies, or we'll have no room for maneuver."

"Understood! Huang, just wait for good news."

Two days after hanging up the phone, Huang Ze entered a busy life with three things going on at the same time.

While negotiating with the representatives of the four companies that came to Hong Kong Island, the contract was finalized.

While paying attention to the preliminary design of Yangcheng Street.

Finally, he still has to worry about the preparations for his next movie, Lock, Stock and Two Smoking Barrels.

Fortunately, the advertising contract has a market price, and Susanna and CAA have already completed all the negotiations, leaving only some minor details.

In less than a week, Huang Ze quickly cut the Gordian knot and finalized the endorsement contracts with the four businesses he had previously selected.

After signing his last name and shaking hands with the other party, Huang Ze couldn't help but sigh a little.

In the future, when I attend events or film festivals, I can only wear clothes and watches of the other brand.

After all, there is a lack of freedom.

However, considering some plans he wanted to promote, Huang Ze didn't care about this little freedom.

It also saves you from having to buy a suit when you attend events.

The most important thing is that although I lost a little bit of freedom, I gained some US dollars!
It is not a small amount of US dollars for me.

After negotiating the four contracts, even if he had to pay a lot of taxes and give the agency a 7% commission, Huang Ze could still receive a little over 11 million US dollars.

It directly increased his wealth by more than one third.

After receiving the 11 million US dollars, Huang Ze immediately mobilized another 5 million to buy Microsoft stock.

Then I stopped temporarily.

Based on Microsoft's current stock price, spending $20 million would give you about 2.5% of the shares.

enough!
He didn't want to reveal that he owned Microsoft stock, so he wasn't planning on getting a mortgage from a bank.

If we spend more money to buy it, it will affect the progress of other projects.

And if you buy too much at once, to what extent will the stock price be pushed?
Gates still holds 45% of the shares now, and there are other founders and so on. There are not many shares circulating in the market.

How much is too much?

Take it easy.

It’s the same when you buy it later when you have extra money, the target is 4.9%.

……

End of October.

In conjunction with the merchants finishing their commercials, the preliminary design drawings for Yangcheng Street were also completed.

Huang Ze, Gong Xing and a group of newly recruited relevant staff returned to Shanghai.

The first thing I did when I got home was to take my ID and go straight to the Civil Affairs Bureau with Gong Xue.

It's been so long, and now that we've got the prenuptial agreement in place, it's time to start a family together.

It's not a good idea to never get married, as it makes you look like a scumbag.

(End of this chapter)