Entertainment tycoon since 83

Chapter 368 The First Step of Promotion

Huang Ze didn't want to fall into the same predicament as Wan Yan VCD in his previous life.

I don’t take patents seriously for things I make myself.

Yes, the core technologies are all foreign products, but when you integrate them into VCD, that is also a patent, not to mention the appearance and so on.

As a result, others bought them one by one, developed the same product, and then squeezed in to work together.

The company used the little money it had for research and development, and for developing the early market to get people to accept VCD. After everyone finally accepted it, the company was out of money.

Then he watched helplessly as there were a pack of wolves outside and many heroes rising up at home, and he simply let Wan Yan become the pioneer.

Huang Ze must take precautions before it happens.

Moreover, with patents, some things can also be merged with foreign companies to prevent the other party from controlling the import of key equipment of our company.

"We have been applying for related patents during the research and development process, and we applied again once the whole machine came out."

"Mr. Huang, you have reminded me several times, how could I not take it seriously?" Duan Yongping's face was full of smiles.

This product, called VCD player, really made him feel a great sense of satisfaction.

After all, this is the first one in the world!

This is not just a simple reproduction of the red and white machine.

Not on the same level at all.

He even had a feeling that once this thing came out and was promoted on a large scale, he would immediately become famous throughout the country. He would not be well-known in the industry, but would be regarded as a representative figure in the first echelon of the technology industry.

Wait, promote.

"Mr. Huang, this product has not been verified by the market, and there is no precedent. It may take a lot of effort to promote it."

"It's okay. I will invest 97 million US dollars to start with." This thing can be sold for at least yuan, and by the time the market developed to , the market had reached tens of millions of units a year.

Initial investment should be made when necessary.

I am not Wan Yan, and I have sufficient backup funds.

"The most important thing now is to let everyone know how to use this thing and how useful it is. We will first buy a few stores in several large cities in the Yangtze River Delta and Guangzhou and Beijing as our company's direct stores. We will focus on promoting these areas, put VCDs directly in front of the stores, and put up advertisements."

"Let's prepare for the next year, and then we'll do something big next year."

"What's big?"

"You'll know when the time comes." Huang Ze smiled and pressed his palm down. I can't tell you that CCTV is going to come up with the concept of the highest bidder in the second half of next year, right?
This shocked all the merchants, as no one had expected that a winning bid could cause a product to become a nationwide hit in an instant.

The key is that you also know the approximate price of the highest bidder.

You can eat some fat meat at the lowest cost!

"What's the price?" Huang Ze changed the subject.

"The cost of a single machine is not high, but the initial investment is too large. We plan to set the price at RMB 5,000."

"Four thousand nine hundred and ninety-nine." Huang Ze made the final decision.

"Yeah." Duan Yongping had no objection. After a quick thought, he could figure out the benefits of Huang Ze's pricing.

"In addition, we will give each machine ten discs as gifts. We will collect the movies from Xinghai and the TV series from ATV and divide them into several collections. This way, everyone can exchange the gift discs with each other."

An important reason why VCDs could be widely used in the past was that the market was no longer filled with only genuine discs costing dozens of yuan each, but was filled with all kinds of cheap pirated discs that everyone could afford.

Otherwise, a movie would require two discs, and each disc would cost dozens of dollars, which is much more expensive than going to the cinema.

You can buy another disc after watching dozens or hundreds of movies.

Who among ordinary people can afford such a consumption?

So Huang Ze needs to show the disc to everyone to reduce a little bit of financial pressure.

Let people buy with confidence.

Anyway, the film and television resources of Xinghai and ATV belong to his own company. He licenses them for free without charging any money, and no one can say anything about it.

"in addition……"

"We still need local support. If we operate well, it might help us open up the market in Shanghai." "Do you have any prototypes? Prepare a set and a few discs."

"No, it's not an ordinary disc. You should go find a TV station or a newspaper..." Huang Ze beckoned, asked Duan Yongping to come closer, and then whispered some instructions.

……

The third day after returning to Shanghai.

Huang Ze finally found out from the secretary the time when his distant relative, who had been promoted again, would be at home, and then he and Duan Yongping went there, carrying a prototype and a disc.

"What are you doing?"

As he walked in, the other person's eyes fell on the box that Huang Ze was holding.

"I'm here to give you a gift!"

"A great gift!"

"I'm afraid I can't accept a gift that you can say is a big gift! Take it back, and let's not have this between us."

"It's big, but it's not worth much!" Huang Ze walked in and installed it himself, saying, "It can't be considered a gift. I'm here to ask for help."

"I own a company that produces electronic products, and we recently developed a new machine!"

"Video recorder?" The distant relative took a look and said.

"almost."

"But the cost of the audio and video carrier can be reduced a lot." Huang Ze picked up a disc, "Compared to the large-volume videotape, a disc like this can hold the content of half a movie."

As he said that, Huang Ze put the disc in and started playing.

The content broadcast was exactly the images of some distant relatives' visits that were obtained through special channels from the TV station.

"another!"

"Okay." Huang Ze was replaced by Huang Feihong.

The other party then began to learn more about it. "I have indeed never seen it before. Is this something your company developed in-house? What about the technology? Did you develop it yourself as well?"

"There are two key technologies that need to be imported, but the integration is our creation, and most of the parts can be tried to be produced by domestic companies."

"If this product is well developed, it can drive the development of a number of upstream factories."

“And this is a completely new field, and a technology that can drive video recorders into ruins in this country.”

"The factory is in Shanghai. I can decide to give you enough preferential policies." The other party thought for a moment and immediately said, "But I have a condition. You must give priority to local laid-off workers when recruiting."

Speaking of this, the distant relatives in front of them couldn't help but frown.

"I am so exhausted!"

"I'm responsible for the economy."

"This year alone, nearly one million people have been laid off in Shanghai and Yidian Textile."

"In Yangpu, a couple was laid off and had only a few dozen yuan. Their little daughter cried for meat, so they used the money to buy meat and mixed it with rat poison..."

"Hey, let's not talk about this."

"Tell me your prediction. How big a market do you think this VCD player will have?"

"Original discs are too expensive after all, so I can only give away my company's content with the machines at almost no profit. However, China doesn't pay much attention to copyright, so pirated discs will definitely be rampant."

"In addition, from 90 to 92, our annual production of televisions was over million units, and color TVs were over million units. People have the spending power."

"As long as the price of discs drops, this kind of video recorder, similar to those sold overseas, will surely enter thousands of households."

Huang Ze analyzed it for a while, and finally gave an answer in an affirmative tone.

"I think that within four years, the domestic market for this machine could reach around 10 billion yuan."

"Sure?"

"It's just a guess, but I have the confidence!" Huang Ze smiled.

(End of this chapter)