Big names rise

"Then it must be "2012"." He Mu said without hesitation when he heard Robin's question.

Now "2012" has been released in the mainland for five weeks, and it can still rank in the top ten box office charts in the Lunar New Year file with strong competitors, and the total box office has reached 4.6 million, which has surpassed "Transformers 2" (4.5 million) ) has become the new box office champion of mainland film history. Now the mainland film market is booming and changing with each passing day. It is a pity that "Change 2" was kicked off the championship seat within a few months.

He Mu has never watched "2012", but he can see the excitement of this movie on the Internet. He was thinking about whether to watch it after he came to the United States, so he asked, "This movie can still be watched in the United States now." get?"

Jeff replied, "Yes, I can see it, but there are very few theaters showing this film. Although "2012" was very successful in overseas markets, especially in China, it didn't even rank in the top ten box office charts in the United States this year." Go up." Jeff's implication is that "2012" seems not worth mentioning.

"Oh, what's the hottest movie in America right now?" He Mu asked curiously, it's one of the hottest schedules in America now, and it's no easy feat to dominate the box office during the Christmas season.

At this time, Robin, who was busy dealing with delicious food, interjected, "Have you heard of "Gods Down to Earth"?"

"A...vatar?" He Mu is not very familiar with this word, it is a bit unfamiliar, he looked at Song Xuan, and her cousin helped him explain, "avatar means incarnation, descending from the gods, this is a new film directed by James Cameron .”

"Oh, "Gods Down to Earth". I've heard of it," He Mu expressed his understanding, "Has this movie been released yet?"

He Mu once read a piece of news in "Watching Movies" magazine that the long-lost director James Cameron has been brewing a stunning film.It is said to be a super sci-fi blockbuster that cost more than [-] million U.S. dollars and was planned for nearly ten years. The name seems to be "Avatar" or "Avatar" or something.

There are not many films directed by Cameron, but "Titanic" has occupied multiple box office records such as the highest box office in the world, the highest box office in North America, and the highest box office in Mainland China since its inception (the highest box office in the Mainland has only recently been Breaking), Cameron alone deserves the title of "God of Cards" with this movie alone, and his "Avatar of the Gods", which has been honed for ten years, is naturally highly anticipated and quite attractive.

Jeff smiled. "It seems that you have really lived in a remote area for a long time. The news is too slow. "Avatar" has been released in the United States for two weeks. And as far as I know, [-]th Century Fox has finalized the introduction plan with your China Film Group. Chinese audiences should be able to see it soon.

"Oh, how is the box office reputation?" He Mu asked again.

"Word-of-mouth is not bad, box office. At the beginning, the performance was mediocre. But the stamina should be strong." Jeff explained that he is very sensitive to the box office when he is engaged in distribution, and he likes to study the box office the most, so he explained to He Mu very detailed.

"Avatar" ("Avatar") was released last Friday, with a box office of 7300 million U.S. dollars in the first weekend. If it is converted into RMB, this number can directly replace "2012" as the new box office champion in mainland movie history, but this opening figure Not as high as expected.After all, there is only one Kashen, and people place too much hope on him.

He Mu felt that people were too demanding of Cameron.But judging from the data given by Jeff, this result is really not good, because only in 09, the box office of this first weekend can only be ranked No.6, which is lower than "The Twilight Saga 2: New Moon". , "Transformers 2: Revenge", "X-Men Story: Wolverine", "Harry Potter and the Half-Blood Prince", "Star Trek" and other five films, even if the global box office is counted, "avatar" has a global The box office of 2.32 million US dollars in the first week can only be squeezed into the top ten in film history, ranking ninth.

This result is indeed not that satisfactory, it is not worthy of the aura of "King of the World" Cameron, and I am even more sorry for the legendary super high production cost of 7000 million US dollars. According to past market experience, the first week of painting in North America More than 1.5 million, it may end with a low-key US$3 million in North America like "Wolverine", or it may win nearly US$3.9 million at the box office like "Harry Potter and the Half-Blood Prince". In short, it cannot be higher. The box office of "Transformers 2" in North America, which was 1.1 million yuan in the first weekend, was a vigorous [-] million dollars, so the box office of "avatar" was indeed calm. The media once used "implicit" to describe Cameron's this time after ten years. However, Kashen's box office masterpiece "Titanic" is also fighting for staying power, maybe "avatar" is also the same way.

Not to mention, this is really the case. In the second week, "avatar" had a three-day weekend box office of 7560 million US dollars, a reverse drop of 2%!The media collectively exclaimed, this time the media used the word "shocking Lianzhuang".

Such a result is indeed shocking. In the United States, the first weekend box office of a movie is very important, and it often accounts for a high proportion of a movie’s total box office. For example, "Wolverine", the first weekend box office of this movie in North America 8500 million US dollars, the total box office in North America is 1.5 million, the total box office is less than twice that of the first week, the first week of "Harry Potter and the Half-Blood Prince" is 7900 million, the total box office is 2.9 million, the total box office and the box office of the first weekend The ratio is nearly 4 :1 is considered a good performance of word-of-mouth, and under normal circumstances, a 3:1 ratio of the total box office to the box office of the first weekend is more in line with market rules.

Therefore, under normal circumstances, after a Hollywood movie achieves a high box office in the first week, there will be a large drop in the second week, and then fall in the third week. However, "avatar" actually reversed the decline, and the score of 7560 million in the second week was second only to Nuo Lan's "Batman: The Dark Knight" ranked second in the box office of the second weekend in film history. The final North American box office of the hero blockbuster "Dark Knight" was 2 million US dollars. If "avatar" can maintain this strong momentum It is not impossible to surpass "The Dark Knight", but it is still under pressure to break the 5.3 million North American box office of "Titanic".

It has been 2.1 days since "avatar" was released. The North American box office has accumulated 4 million US dollars, and the global box office has exceeded 3 million. Larger markets such as mainland China and Japan have not yet been released, so there is great potential. Now people are already discussing it enthusiastically. Can "avatar" kill "The Lord of the Rings 11.2: The Return of the King" with a global US$19 billion and rank second in film history.Although "avatar" is very optimistic, no one thinks that this sci-fi masterpiece can surpass the box office miracle of "Titanic" with [-] billion US dollars, and people's predictions for him are limited to the second place in film history.

... (To be continued..)

ps: [ps: Second update~]