Big names rise

Unexpectedly, "Cold Heart" turned out to be terrifying. In the second week, the decline was weak, and it received another 9500 million. The cumulative box office in the two weeks reached 2.05 million!Became He Mu's first film with a domestic box office of over [-] million!After Chen Kun's "Painted Skin" and Huang Xiaoming's "The Wind", He Mu finally has a [-] million-level starring masterpiece, and Wood has become the most impressive character He Mu has created this year.

Last week, there were four new films, "Leng Xin", "Kangding Love Song", "Kung Fu Wing Chun" and "My Sassy Girlfriend". Under the powerful power of "Leng Xin", the other three were reduced to cannon fodder, and the box office sales were low pitiful.

This week, four new films from the Hollywood disaster blockbuster "Speed", the CG animation "Owl Kingdom", the urban romance film "Love Is Outstanding" starring Liu Ye and Yao Chen, and the low-budget comedy "36 Notes of Love" are airborne in November. Hollywood blockbusters, coupled with the extremely popular collaboration between Liu Ye and Yao Chen, this week's new films are much stronger than last week's "Kangding Love Song", "Sassy Girlfriend", and "Kung Fu Wing Chun". "Lengxin" fell by 11%, but it still firmly ranked first in the Twelve Cities, with 30% of the films still leaving the No.28 "Dangerous Speed" far behind.

While the approval film "Cold Heart" sucked in money and earned 9500 million yuan in the next week, the blockbuster "Dangerous Speed" starring Oscar winner Denzel Washington only got 2300 million yuan in the first week, which was far below market expectations and wasted. This film was released in mainland China before North America, but this kind of plot is old-fashioned.Hollywood-style action movies with serious homogenization are powerless against "Cold Heart" which is full of novelty and starring Chinese giants.

If there is no "Cold Heart", perhaps a Hollywood blockbuster with insufficient highlights can rescue mainland audiences from the quagmire of "Western Wind".Let them shout "It looks good!" "This is the movie!" I can only admit that I am unlucky, and China Film can only regret why I bought the account of a big company.And ignored the Rubik's Cube this small shrimp.

In the second week, the decline rate of "Cold Heart" was so low that many experts who bad-mouthed "Cold Heart" were surprised, but in fact they could not be regarded as bad-mouthing.It's just a prediction given by objective laws. In their opinion, "The Speed ​​of Love" will divert nearly half of the box office of "Leng Xin", and "Leng Xin" will exceed 5000 million. "Dangerous Speed" has more than 4000 million.It is an ideal state for the two Hollywood films to win a total of [-] million yuan.But they overestimated the appeal of the Oscar winner in the mainland, and underestimated the influence of the name He Mu in the mainland, which even He Mu himself did not expect.

In the mainland, He Mu and Liu Ye are actors of the same level, but Liu Ye, the golden horse and golden rooster double actor, and Yao Chen, who is known as the queen of Weibo and is second only to He Mu in Weibo fans, the superimposed effect of the two superpowers only got the first prize. The weekly box office was 510 million, ranking fifth on the weekly list.The distribution company Guangguang Media felt that it was not the right time, and thought it could make a lot of money.Now it seems that it is good to be able to save money.

"Love is Outstanding" is not a bad movie, it can only be said to be mediocre. In the fierce market competition, mediocrity means being compared, which means no one cares about it. For the same money, why not choose a more attractive one? works.

In the two weeks since it was released, "Leng Xin" has achieved the best box office in mainland China, and its results are not far behind in North America.

Entering mid-November, there is still more than a month before the Christmas schedule in the United States. In another week, "Harry Potter" and other blockbuster movies are coming. Taking advantage of this last calm, "Cold Heart" will earn 11 in three days on the weekend Ten thousand, the cumulative box office in three weeks has reached 960!Unlike those thrillers that wither at the box office once Halloween passes, "Cold Heart" is still an excellent choice for audiences even without the Halloween atmosphere.

This week, "Cold Heart" ranked sixth on the weekend box office list in North America. The total box office performance has surpassed "Ghost Story 2", which was released a week earlier, and even left "Saw 7" behind. If not next week "Harry Potter" is coming, and the box office of "Cold Heart" will definitely exceed [-] million. Even with the threat of "Harry Potter", "Cold Heart" has a possibility of exceeding [-] million.

There is no doubt that "Cold Heart" will become the most impressive horror film in the North American film market in 2010, whether it is "Ghost Story 2", "New Nightmare on Elm Street", "Chain Saw 7", It lost to it both at the box office and word of mouth, and even it not only conquered thriller lovers, its good reputation is not limited to horror themes, but also because of the success of "Cold Heart" in this style, the second This "Cold Heart" intends to move closer to the magical thriller, hoping that the film can meet the viewing needs of more audiences.

Recently, more and more friends in the circle have called He Mu to express their congratulations. It is only a small aspect that "Cold Heart" has a domestic box office of over [-] million. , Chen Kun and Huang Xiaoming both have [-] million-level starring works. He Mu is not only an actor, but also the owner of a film company. As long as he invests a lot of money, [-] million is not insurmountable. With the success of the United States, He Mu has really become an international superstar in the eyes of his friends.

He Mu thinks that the international superstar is still far away, the international star is still reluctant, and these days he can be regarded as frequently appearing in the American media, but they are basically paper media. Three weeks after the release of "Cold Heart", He Mu finally set foot again In the United States, I participated in some TV talk shows or talk shows with Joseph. Although it is not the most famous Oprah talk show, it can be regarded as greatly increasing the exposure in the United States.

At this time, we will step up publicity efforts. One is to work hard for the box office of "Leng Xin" and strive to exceed [-] million, and the other is to deepen the image of He Mu Joseph's partner and build momentum for the second "Leng Xin". It's only been out in the US for three weeks, but it already has a loyal following, and they're already keeping an eye out for a Cold Heart sequel and DVD sales.

After walking around the United States, He Mu, Joseph, and Scarlett Johansson rushed to Japan again. "Cold Heart" will land in the Japanese market in December. This is one of the markets that Rubik's Cube values. Jeff in the Chinese mainland market It has already lost a lot of money, and he vomited blood and sold it to a black-hearted businessman, He Mu. This time, he chose to share in Japan, and he must make up for the losses in China.

When I returned to China from Tokyo, "Resident Evil 4" had just landed on the mainland theaters, and in three days, "Harry Potter 7" would also join in the fun. The two films this week are relatively strong, "Cold" Whether "Heart" can withstand this round of shock is still hard to say, and it is the first time that He Mu expects an imported film ("Cold Heart") to achieve a high box office. (to be continued..)

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