Big names rise

The phenomenon of "stealing box office" has been around for a long time. The earliest popularization of this word should be from the Lunar New Year battle between "A World Without Thieves" and "Kung Fu" in 2004. There are rumors that "A World Without Thieves" stole the box office of "Kung Fu". It caused a lot of star fans to criticize Feng Xiaogang, but because the two films were released by Huayi Brothers themselves, it was nothing in the end.

Stealing the box office has many misunderstood places, such as star fans back then, they thought they were watching "Kung Fu", but they got tickets for "A World Without Thieves", and the tickets they bought were also contributed to "A World Without Thieves". Thieves, this must be Feng Xiaogang and Huayi's tricks, to make "A World Without Thieves" lose so badly when facing "Kung Fu", otherwise "Kung Fu" would have already exceeded [-] million at the box office. Obsessed with wishful thinking.

In fact, the root cause of box office stealing is the difference in film sharing ratios and ticket prices. The more classic method is "stealing the beam and changing the post", that is, you go to see movie a, and the movie theater gives you a ticket for movie b. You can go to movie a with the ticket of movie b, but in this way, the ticket price will be calculated on the head of movie b, and the box office of a will be worse.This is also the situation encountered by most viewers who claim to have suffered box office stealing.

The reason why theaters play this kind of trick is to obtain higher profits, but it affects the normal order of the film market, just like this incident of "Laughing Rivers and Lakes" and "Orphan of Zhao", someone secretly filmed the movie that the theater stole the box office Putting it on the Internet, the impact is very bad. If it is true, it will be very unfair to "Laughing Jianghu", and the final income of its producers will be reduced, and this part of income will mainly be converted into the benefits of the theater.

But this can't be blamed on "Orphan of Zhao".As producers and distributors, they are not yet able to influence movie theaters. This kind of thing is mostly done by some informal movie theaters themselves.Including falsifying ticket prices and leaking high-definition piracy, these are basically things that some second- and third-tier informal small movie theaters often do. This is why movie theaters in second- and third-tier cities can only watch new movies that have been released for a period of time in the past few years. The main reason is reputation. It is a problem, but now there are strong theater companies such as Metropolis and Guangzhou Dadi that specialize in the operation of theaters in second- and third-tier cities and even county towns, reshaping the brand image of theaters in small cities, and the living standards of people in second- and third-tier cities are improving day by day .The demand for culture, especially legitimate cultural consumption, has increased. Therefore, under the premise that theaters in first-tier cities are basically saturated, the proportion of box office in second- and third-tier cities has increased significantly in recent years.Become a force to be reckoned with.

Of course, the distributors also engage in small tricks at the box office, such as reporting a higher box office of their own movies through the media at the beginning of their release, in order to attract more audiences to the cinema.This situation is relatively well-known with the release of "Astro Boy" last year.The distributor Enlight Media claimed that the box office of the film exceeded 4000 million in the first three days, but according to statistics from Entrepreneur Consulting and Movie Box Office News, the film’s box office in the first week was only 1800 million, which was seriously inconsistent with the distribution company’s report, and there was deception. He also apologized to the public for what he had done.

Everyone is in the movie industry, and everyone knows who should be blamed for this kind of box office stealing. Now "Laughing Jianghu" stands on the moral high ground and mobilizes the media to condemn "Orphan of Zhao".An important factor is to squeeze the film schedule of "The Orphan of Zhao" and get more box office.After all, "Zhao Gu" has a better reputation than "Laughing Jianghu", the director's appeal is stronger than "Laughing", and the actor's popularity is not inferior to "Laughing". In the box office competition between the two films, "Laughing Jianghu" is not has the upper hand, so it has to play some special tricks.

"The Orphan of Zhao" naturally can't wait for the shit pot to be put on his head. Now one of the producers, Xingmei Media, has held a media clarification meeting to appeal for his grievances, and is going to send professionals to a theater in Shijiazhuang where there is a problem. Investigation, if the situation is true, the cooperation with this theater or even the entire theater chain must be terminated to show innocence.

He Mu's father is now in the theater chain, and Metropolis also has some movie theaters wholly owned by him. He Mu is very clear about some of the cinema's gameplay. It is strictly forbidden to steal all kinds of box office behaviors, but this kind of box office stealing behavior does exist in movie theaters all over the country, which not only increases the difficulty of box office statistics, but also tramples on the labor achievements of film workers. He Mu was very happy, but this phenomenon could not be completely avoided. A lot of box office that should have belonged to Mizuki ended up in the hands of these theaters.

The case of "The Orphan of Zhao" stealing the box office is just an introduction. Through this incident, the long-standing resistance of film producers and distributors to some irregular practices in movie theaters has completely exploded. Even China Film also jumped out to condemn those irresponsible movie theaters and called for a boycott of the industry.

Against this background, under the leadership of China Film Group, seven companies including China Film Group, Huayi Brothers, Poly Bona, Shuimu Forest, Light Media, Galloping Horse, and Xingmei Pictures jointly established a supervision company - Zhongda Helian is specially used to monitor and supervise box office leaks in various cities. Once discovered, this movie theater will be blacklisted by the big unions. Without the support of film sources, it will eventually decline. This is for the interests of major film companies, including China Film itself. Dong will serve as the first general manager (rotation in the future), and he will thoroughly investigate which movie theater ate the ambition and the leopard dared to steal the box office of his "Laughing Jianghu". In addition, Wang Zhonglei, He Mu, Wang Changtian (Guangguang), Li Ming (Xiao Ma) and Tan Hong (Xingmei) are the executive vice presidents of the company.

Shuimu Forest's achievements are outstanding. In terms of box office, the box office in 2010 was second only to Huayi, almost on par with Bona. This box office achievement made He Mu aloof in the entertainment industry, although everyone knows him mainly because of his He is an actor, but no one in the circle dares to underestimate him or ignore him because he is an actor. It is impossible for him to be missing in any film-related affairs, just like the establishment of the major alliance companies this time, Han Sanping personally He Mu was invited by phone to participate in the grand event. It can be seen that He Mu has already occupied a very important position in the current domestic film landscape. He has also become a powerful figure in the film industry who can wrestle with Yu Dong and Wang Zhonglei. The star is a big boss who will be nervous when he sees him.

In the second week of December, when the rumored "box office stealing" incident intensified, two Chinese Lunar New Year blockbusters teamed up to push the film market to more than 12 million again, initially showing the power of the Lunar New Year schedule.

This week, Bona, the producer and publisher of "Laughing Jianghu", was listed on NASDAQ in the United States, injecting a stimulant into the popular "Laughing Jianghu", with a weekly box office of 7000 million and a cumulative box office of 1.3 million in two weeks. Remarkable.However, "The Orphan of Zhao", which had a better reputation and was accused of stealing the box office, was even better at the box office. The box office reached 9700 million in the second week, surpassing "Laughing Jianghu" and became the new weekly champion. The cumulative box office in the two weeks was 1.47 million. Although affected by the box office stealing incident, it is temporarily ahead of "Laughing Jianghu".

The geographical distribution of the two films' box office is obvious. "Laughing Jianghu" has the highest box office in the north, while "Orphan of Zhao" is more popular in the southern market, and the southern film market has always been more popular than the northern film market.There are no new films this week. Huang Xiaoming and Joe Chen’s new film Mountain Dew, which was originally scheduled to be released on Wednesday, has been temporarily withdrawn. I don’t know if it’s because of lack of confidence, but the market’s enthusiasm has not diminished because of the lack of new films. This week’s "Harry Potter Part 7" Another 1500 million was collected, and the total box office exceeded 2.1 million, reaching [-] million, creating a new high for the series in the mainland box office, but overall it was still lower than expected.

"Cold Heart" surpassed "Resident Evil 4" this week, ranking fourth on the list with a box office of 600 million. "Lengxin" must have exceeded 2.97 million. Even if these factors are not counted, it is a foregone conclusion that "Cold Heart" will exceed 3 million. The fourth place in the box office of the year, but unfortunately the top four are all Hollywood movies except "Tangshan Earthquake", which makes He Mu a little unhappy. " and next week's "If You Are the One 2" can earn some face for Chinese films at the end of the year.

At the same time, on Saturday of this week, "Cold Heart" officially landed in the Japanese market after a series of publicity work. The Hollywood historical blockbuster "Robin Hood" that landed in Japan the day before was released on the same day. Best-selling author Haruki Murakami's "Norwegian Wood" film of the same name.

Last week, the Japanese interstellar sci-fi blockbuster "Space Battleship Yamato" led by Takuya Kimura was released. In the first weekend, it won a box office of 5.28 million yen in two days, pushing "Harry Potter and the Deathly Hallows. Part [-]" from the championship. down.

This week, "Harry Potter 7 Part 7" reached the top again, squeezing "Space Battleship Yamato" down again. "Harry Potter 44 Part 50", which was released for four weeks, achieved an excellent score of 17 billion yen, and it is expected to reach [-] million yen in the end. [-] million. "Space Battleship Yamato" earned [-] billion in two weeks, which is not bad, and the two films occupy the first and second places on the list respectively.

And "Norwegian Forest", "Robin Hood" and "Cold Heart" are the three new films with very small gaps in the third, fourth and fifth places on the list... (to be continued...)