Big names rise

Zilin registered on Weibo for the dog, and then published some embarrassing funny stories from yoyo's perspective, recording yoyo's dog life experience, and she reposted it herself, which immediately made "yoyo is a dog" very popular, After all, she is the wife of the Emperor of Weibo, and Zi Lin has 280 million fans on Weibo. Although it can't compare with He Mu's 700 million, she is considered the top among entertainment stars. After all, this is 10 years. Bo was born just over a year ago.

Zi Lin's behavior inspired He Mu a lot, so he also registered a Weibo account "Don't slice potatoes". He Mu took out some funny stills taken by the photography team for Tudou during "Zi Bu Yu", including him and his host He Mu, he and the four little Huadans, he and the heroine Xiao Shuidian, he and The interaction of several old actors, coupled with funny words from the perspective of a dog, took out a piece and posted it on Weibo every day, and he reposted and commented on it himself, which has attracted a lot for "don't slice potatoes" Fans also created an alternative promotional method for "Zibuyu", using animal actors to promote the movie.

The yoyo and Tudou of He Mu's family are already very famous. The two dogs often appear on He Muzilin's Weibo. Now this second-hand couple has registered Weibo for their pet dog unprecedentedly, and there is no limit to how cute they are. Fans of the two dogs like them Finally, there was a gathering place, and soon Tudou and yoyo's Weibo fans soared to 9 and 7, and they grew at an even rate. Some well-known social figures did not have such influence.Sure enough, dogs are expensive depending on their owners, and the most important thing is that they can promote movies for free.

During this period of time, besides writing scripts, He Mu managed the company's affairs.Apart from spending time with his wife, children and dogs, he seldom appears in public.In two days, Shishi's "Scary Step by Step" will be broadcast on Mango Channel. She will participate in the recording of "Everyday Upward". He Mu was invited by the program team to record a video to cheer her on. This should be considered as one time.

Two days ago, "Let the Bullets Fly" held a grand premiere. It is said that the film has a good reputation. Jiang Wen's commercial film this time still gave people a great surprise.He Mu didn't watch the movie, so it's hard to comment, but he has great confidence in Jiang Wen.Looking at the three films he directed, none of them disappointed. Even the controversial "When the Sun Also Rises", He Mu learned a lot from it.

16th.Thursday.This blockbuster film, which brings together the three major movie stars Jiang Wen, Ge You, and Zhou Runfa, and a super lineup of Carina Lau, Chen Kun, Jiang Wu, Liao Fan, Shao Bing, Zhang Mo, Zhou Yun, Hu Jun, Yao Lu, etc., has finally been released in the mainland. , the screen is full for a while, let the bullets fly for a while!

"Let the Bullets Fly" is half a month away from the release date of "Zi Bu Yu", and "If You Are the One 2" is one week away. Both films are regarded as the strongest opponents by He Mu. As for the earlier "Laughing Jianghu" and " Orphan of the Zhao Family, to be honest, the impact will not be too great.Only by knowing yourself and the enemy can you win a hundred battles.So He Mu has always been very concerned about any piece of news about "Let the Bullets Fly", including the feedback given by the market.

The main investors of "Let the Bullets Fly" include Brilliance Film Company, which has always supported Jiang Wen, and Yinghuang Films in Hong Kong.In addition, China Film and Xingfu Lanhai also have part of the investment. The film claims that the production cost is as high as 1 million, and the promotion fee is 5000 million, which means the production cost is 1.5 million.4 million box office is a very, very high figure in the eyes of ordinary people. Even in front of the complacent He Mu, it is a figure that stands tall. Jiang Wen's last film "When the Sun Also Rises" failed at the box office. Can he soar into the sky this time?

Many people are skeptical. During the Lunar New Year festival, everyone is still optimistic about Feng Xiaogang's "If You Are the One 2" to create a miracle, but even Feng Xiaogang said that Jiang Wen's decision to make a commercial film this time is dangerous.Feng Xiaogang and Jiang Wen have a close personal relationship and know each other very well. Feng Xiaogang also made a guest appearance in "Let the Bullets Fly". As a director, he gave such a high evaluation, which makes people look forward to this movie even more, even if it is not as exciting as rumored , Just watching the three major actor Biao dramas is worth the ticket price.

With the release of "Let the Bullets Fly", another topic has been brought up again, that is, the box office in the Mainland has exceeded [-] billion!

In the past eleven and a half months, before the release of "Let the Bullets Fly", the total box office in the mainland has reached 94 billion, and there are only 6 million left from the 2 billion, which means that the remaining two weeks must have a box office of [-] million every week. In order to complete the task, it is said that Han Sanping has already issued a death order. Ten billion is the hard target for this year.Whether it can pass depends on the performance of "Let the Bullets Fly" and "If You Are the One [-]".

On the second day after its release, the news about the box office of "Let the Bullets Fly" leaked out, and it was overwhelming. There is no doubt that "Let the Bullets Fly" became popular.

On the day of the premiere, the box office was 3200 million, and the number of movie viewers was 86. The first-day box office of the new film of the year was only lower than the 3620 million of "Tangshan Earthquake" and the 3300 million of "Avatar", ranking third in the year. Workday grades.

Next, "Let the Bullets Fly" followed a Friday <Saturday>-Sunday sales curve, and the box office on Saturday reached a huge 6200 million, just one day!It took only one day for the new film of the year to draw the top box office on Saturday, and the good reputation of "Let the Bullets Fly" spread all over the major box office centers in China. Adrenaline Rush" videos abound.

On Monday, the news about last week's box office in the mainland was overwhelming. The super high box office of 1.9 million in the first week made "Let the Bullets Fly" surpass the 1.8 million of "Tangshan Earthquake", second only to "Avatar" with 2.8 million. The box office ranked second in the premiere week!It is also the second in mainland film history.

Driven by "Let the Bullets Fly", this week's box office easily exceeded 3400 million. Also starring Ge You, "Zhao's Orphan" ranked second in the weekly box office, with a weekly box office of 1.8 million and a total of [-] million, which is very likely to exceed [-] million.

"Laughing Jianghu" is third, with a weekly box office of 2000 million, and a cumulative 1.5 million. After all, it is not far behind.

I thought that the three blockbusters could go hand in hand, but "Let the Bullets Fly" is too powerful, and it seems that "Zhao Gu" and "Laughing" are too ordinary.

And this week, "Leng Xin" finally broke through the 3.02 million mark, reaching [-] million, becoming the fourth box office hit of this year to exceed [-] million, but it was also weak in succession, and it was canceled on a large scale across the country, and according to "Let the Bullets Fly" With momentum, it is basically impossible for "Cold Heart" to keep the fourth place of the year.

The box office of "Let the Bullets Fly" will be close to 2 million in the first week, and it will be no problem to break [-] million in two weeks. As long as it can withstand the offensive of "If You Are the One [-]", [-] million box office is not a problem. [-] million is also the industry's expectation for the film .

At this time, there are still 2010 days left before the end of 12. After the box office blowout of "Let the Bullets Fly", the total annual box office is still 100 million yuan away from 4 billion yuan. It is no difficulty to complete the task.

This week, "Cold Heart" was released in North America, with a fixed box office of 1.01 million US dollars in North America, and the mainland has also come to an end, with a box office of 3.02 million yuan.

In Japan, five new films were released this week, including Japanese and American blockbusters such as "Kamen Rider x Kamen Rider", "Creation War", "Shrek 4", and "The Last Faithful". "Robin Hood" has already dropped out of the top ten of the weekly list, and the box office revenue in the two days of the weekend was only 5000 million yen. It can only be a dream to hit 10 billion.

"Norwegian Forest" is not doing well either. The weekend box office of the second week was only 8000 million, ranking eighth on the list, with a total box office of 3.3 million yen.

Surprisingly, "Leng Xin", which ranked last three new films last week, was stronger than those two films this week. Seventh on the weekly list, with a cumulative box office of 9500 million yen in two weeks, surpassing "Norwegian Wood" and "Robin Hood", which is equivalent to RMB 3.6 million.At the same time, "Cold Heart" has also been screened in South Korea, Thailand, Hong Kong, Taiwan, Singapore and other Asian countries and regions, and is expected to officially enter the European, Australian and Latin American markets tomorrow.

It is now the last full week of 2010. After both the "normal version" and the "mv" version of "Zibuyu", the third "abnormal version" trailer has been released. The aesthetic style took a non-mainstream route, but it was well received. After watching it, many people laughed and began to wonder if it was a comedy.

"Zi Bu Yu" is neither a comedy nor a tragic film. This is a traditional fantasy film with a certain degree of thinking and universal values ​​from the perspective of children. In order to make it more enjoyable, there must be some funny passages , but not overwhelming, the reason why such an alternative trailer is made is just to attract a wider audience.

Films of the type "Zi Bu Yu" have almost no overlap in the history of previous Chinese films. As the distributor, Shuimu Forest has no way to learn from it, nor can it accurately grasp the audience of this film. The publicity plan for the movie crowd was followed by a surge in publicity expenses. The publicity expenses that were originally expected to be 1500 million yuan doubled to 3000 million yuan with a swipe of He Mu's pen!Production: The publicity and distribution has almost reached 1:1, and the total cost has reached as high as 7500 million. Such a high cost is almost entirely borne by the Shuimu Forest family. He Mu's courage and gambler psychology are fully reflected at this time. Fortunately, the company has cash The flow is sufficient, otherwise it really can't withstand his toss.

Looking at Weibo, the link to the "abnormal version" trailer he posted has more than 10 reposts, ranking the top of the day's popularity list. Three of the following ten are the "Subscriptions" that broke out on the Weibo account "Don't Slice Potatoes". Not a word" crew heavyweight photo, it seems that Tudou's popularity has almost approached his brother Mu.

Being idle and bored, He Mu clicked on the "abnormal version" trailer and watched it again... (to be continued...)