Big names rise

As early as when "If You Are the One 2" was released, He Mu had already started screening "Zi Bu Yu" in movie theaters and colleges and universities across the country.

It is normal to show early movies in movie theaters. The confidence of theater owners and movie theater owners in the movie can be enhanced through audience reactions, so that when the movie is released, theaters can give good support for film scheduling. He Mu does not have as much face as Feng Xiaogang. 55% of the films were scheduled on the day of the release, which was not as attractive as Jiang Wen. The film schedule on the premiere day was close to 50%. The daily production situation is very serious. Many people are not optimistic about the schedule chosen by "Zi Bu Yu", thinking that director He Mu will be reduced to cannon fodder for the Lunar New Year film this time, and if the box office exceeds [-] million, it will be considered a success.

Of course He Mu didn't think so.

In addition, He Mu even played a few shows in art theaters headed by Beijing Film Studios. Although the students there are more picky, it is easier for them to create a good reputation for the film, and their evaluations are more professional. These art students are basically I am a frequent visitor of Douban Time.com, as long as I conquer them, I don't have to worry about the movie's early rating being low.Now "Zi Bu Yu" has opened the scoring function on Mtime.com and Douban, and the number of ratings has reached three digits, and the score is also around eight points. Although it is far behind "Let the Bullets Fly", for Chinese films, This is already very high.

In order to win over the audience who watched the early stage, Mizuki also cooperated with a toy production company to produce a batch of model toys of the "wooden man" in the film, although the high cost of special effects was considered in the first film. The "wooden man" does not appear much, but it is definitely a cute creature in the film that is comparable to potatoes. People who have seen it all expressed their deep impression on this character made purely with computer special effects technology.Its existence also makes the whole film look higher, so the company produced a batch of "wooden man" toys and distributed them to some lucky viewers.

This part of the investment is counted as publicity expenses, and He Mu never thought of profiting from it, just to consolidate the popularity of "Zibuyu", but some things are always unexpected.

On the penultimate day of 2010, He Mu and almost all the members of the crew of "Zi Bu Yu" held the premiere ceremony of the film in Gongti, Beijing, not only bringing out his reclusive wife.He also invited dozens of big names in the industry who have a close relationship with him, and almost all mainstream media, and even Jiang Wen, who has become popular recently, was also invited by him.

Jiang Wen didn't want to come.After all, his buddy Feng Xiaogang had a feud with He Mu a while ago, and he should avoid it as a friend, but as a competitor, He Mu applauded the film on Weibo after watching "Let the Bullets Fly", attracting tens of thousands of people. [-] transfers.Tens of thousands of netizens called on their favorite He Mu to cooperate with their favorite Jiang Wen.Moreover, Jiang Wu has a good relationship with He Mu, and his younger brother kept whispering in his ear how good this movie is, so he came here.

The current box office of "Let the Bullets Fly" has surpassed "Founding of the People's Republic of China", and it will soon exceed [-] million. It is the second highest box office of Chinese films after "Tangshan Earthquake". After , Feng Xiaogang, the fourth largest director in the mainland, he and his wife Zhou Yun can even compete with He Mu and Zhang Zilin, who are playing at home, in popularity.

Various events and performances leading up to the film take up an hour and a half.Alan, who came from afar, sang the theme song, and the video of Xiaoshuidian's acceptance speech was revealed.Although the heroine is still mysteriously absent, many people have complained, but such a cute and funny video can still make everyone happy.However, Xiaoshuidian still didn't show up for such a big event at the premiere, which made many media doubts about He Mu's protection policy for Xiaoshuidian. The protection is too strict. Is there something tricky about it?

Exploring why Xiaoshuidian, the Golden Horse actress of the East Film Festival, is so mysterious will be the second big news point at the beginning of the release of "Zibuyu".

The first one, of course, was that after the movie was shown, Jiang Wen continued to praise "It's good-looking, very good-looking, unexpectedly good-looking!" The short comment on Weibo after "Let the Bullets Fly" is "It looks good, it looks good, it looks good as expected!"

Everyone knows about Jiang Wen's personality. He and his younger brother Jiang Wu are called "Jiang Wen is not literary, Jiang Wu is not martial." Jiang Wu is smooth and honest, while Jiang Wen is like a sharp sword. What to say, even if the movie Feng Xiaogang made was not to his taste, he would not be able to bite the bullet and praise it. He wouldn't praise He Mu's "Zibuyu" just because He Mu praised his "Let the Bullets Fly". Mu's directorial debut, he can give such a high evaluation, completely out of his heart as a filmmaker. After this evaluation was widely reported the next day, it undoubtedly increased the confidence of theaters and audiences in the film .

There has been no explosive news recently, and the focus of the entertainment industry is almost all on the Lunar New Year blockbusters headed by "Let the Bullets Fly". The promotion of "Zi Bu Yu" has been done very well before, but after all, the momentum is not good. Now there are still two days before the release date. After the premiere ceremony, when the entertainment section of the major portal websites is opened, the news headlines including Zibuyu, He Mu, Xiaoshuidian and other entries have already occupied the vast majority.

The news headlines at the beginning were basically in the form of "xxx praised "Zibuyu" and said..." Among them, the evaluation of Jiang Wen, who was promoted to a top director, was the most important.

In addition, Zhao Wei, a graduate student of the director department and a friend of He Mu who is planning a new film, also praised "Zi Bu Yu" during the reporter's interview, "After watching it, I really want to go to that place called Linzhi Town. Excellent, the child should be born later, I wonder if there will be a chance to participate in the new play directed by He Mu in the future."

Hou Yong, a well-known director and the director of photography of the film, commented, "I am only responsible for some photography parts of the film. I will not comment on this part, but only talk about other things. He Mu really impressed me. The storyline, fun and reflection of the film Everything is just right, every detail is required according to the highest standard. I never expected that the final effect of the movie will be so bizarre and full of wit. Although this is not the first time I watched it, I can still find new highlights. , recommend audience friends to watch it several times.”

Xu Jinglei, who is both a famous director and a popular actor, is not stingy with compliments, "His first film is bolder than mine, and it is more watchable. I think China needs this kind of unconventional way to be brave." The director of Exploration, I heard that there will be a sequel to this movie, and the little white fox at the end should appear, I haven’t read the original manga, so I don’t know much about it, anyway, I’m looking forward to it.”

In addition, directors Tao Quduo, Li Weiran, and Jin Yimeng, actors Xu Zheng, Duan Yihong, Chen Sicheng, and Wang Xueqi, who have worked with He Mu, also participated in the premiere and gave very high evaluations. They are already trying their best to restrain themselves , but I was still a little excited when I commented.

On the day of the premiere ceremony, netizen "♂Heaven on Fire" opened the famous movie website Mtime.com to read the latest movie information. Douban is famous for its reviews, while Mtime.com focuses on movie information.But after opening it, he found that what he saw was not a familiar website page, but an auto-playing video interface. His first reaction was: Damn, Mtime.com is also occupied by small advertisements!

But soon he discovered that this was not a small advertisement, but a movie trailer. He saw He Mu, Liu Yifei, and the mysterious but extremely cute nine-year-old actress Xiao Shuidian. So, here is the trailer for "Zi Bu Yu"!

In the upper right corner of the playback interface, there is a "Enter Website" button, which should be able to enter Mtime.com after pressing it, but he didn't do it because he had never seen this trailer before, and he and most People who saw this video made the same choice, that is, watched it quietly.

Then he made another decision, that is to go to the cinema to enjoy the movie on January 1, because the images in the trailer of this "Ultimate Edition" made him amazed, he did not expect the special effects of a Chinese movie He is a student and used to watch pirated movies. This is the first time he can't wait to see the real content of this movie, so this time he decided to support the original one.

There are not a few netizens who have the same thoughts as "The Paradise on Fire". The "Ultimate Edition" trailer of "Zibuyu" is atmospheric, high-end, full of magic, plus there are so many screenings in advance and the premiere ceremony With the full support of celebrity directors and word-of-mouth fermentation, "Zi Bu Yu" has become a part of the Lunar New Year file that cannot be ignored in public opinion.

After entering Mtime.com, it is very convenient to book tickets through the Internet, and it is also very cheap. In addition, Shuimu Forest also actively develops cooperation with online ticketing agencies. Mtime.com, Douban.com, Guevara, and Netticket.com are all of them The partner, Mizuki, has contributed to the tendency of these websites, which are of great significance to guide fans, to promote "Zibuyu" through rebates and other means. In this regard, the company's investment is still relatively large.

Mizuki’s previous releases have been good, creating miracles repeatedly, and the completion is not like a new company that has only been established for two years, but it has never encountered the two "Let the Bullets Fly" and "If You Are the One 2" like "Zi Bu Yu". This is a blockbuster film of the equivalent level, so the situation is grim. Mizuki must do his best and use all his contacts to prevent him from losing in this kind of box office war.

On the evening of the 31st, after seeing the filming situation in Twelve Cities tomorrow, He Mu was finally relieved for the time being. Tomorrow, there will be something to play... (to be continued...)

ps: [ps: It seems that this chapter is more suitable as the final chapter of 2010, alas, it still hasn’t been written until it’s released, so let’s add another chapter, it’s probably going to be three o’clock~]