Big names rise

Boss He is very busy now. Although he finished "Cold Heart 2", he will soon devote himself to the filming of Tao Quduo's new work "Zhang Zhen Tells Ghost Stories". The two films are almost seamlessly connected.

Although there is a ghost in the title, due to the restrictions of radio and television, it is impossible to have a ghost in the movie. It just appears in the form of a story, and in the end it is all fake. No one can do anything about the dilemma of domestic horror movies. If it is true Ghosts are allowed, and clever Chinese filmmakers have a way of making critically acclaimed horror films.

As you can tell from the title, the film is based on the story of radio announcer Zhang Zhen who was scared to death by himself when he was writing a ghost story. Of course, this incident is actually false, but it is more true than real. Published his first novel, and he lived a good life. At the beginning, Li Wenhua used this as a gimmick to sell a mediocre horror novel with more than [-] copies. Zhang Zhen became popular again. It was through this novel that Tao Quduo found out that Zhang Zhen was not dead. At that time, this story began to germinate in his mind, and it is now finally completed.The script has also been authorized by Zhang Zhen himself, which can be regarded as helping him to clarify that he is really not scared to death.

Zhang Zhen is not well-known in the south, but since 1999 his storytelling series has become popular in colleges and universities in the north. Especially after being misrepresented that he was scared to death by his own ghost story, his body was covered with a lingering sense of mystery and legend.It can even be said that in the north, Zhang Zhen who tells ghost stories is more famous than Zhang Zhen who makes movies, and this time.He Mu invited Zhang Zhen, who made the film, to appear as Zhang Zhen, who gave a speech about ghost stories, and He Mu's role was as important as Zhang Zhen, or even better.

The two most important schedules in China are summer vacation and Lunar New Year. Although Mizuki’s first international production, "Big Card", has been completed for more than a month, the post-production is very complicated, and has already been devoted to the promotion of "A Chinese Ghost Story" and "Hongmen Banquet". ", "Four Famous Catchers" and Liu Yifei, who are filming the two films, are invited from time to time to cooperate with some post-production work, although the film can be produced in August.It was released before the end of the summer file, but because it had to cooperate with the announcement plan of Universal Pictures, everyone finally decided to set the movie in December.Christmas stalls in the United States, Lunar New Year stalls in China.

"Big Card" is Mizuki's main force in the Lunar New Year file this year, and Lao Xu's "Intimate Enemy" disrupted the Lunar New Year file, but there is no big production that can be sold in the summer file.Although Mizuki undertook the investment and shooting of Dongfang Pictures Films.The low-cost horror film "Far Cry" starring Yang Mi and Chen Xiaochun and the original high-quality animation "Quiba" series created by Youth Tree Animation Company over the past four years "One Hundred Thousand Urgent" are released and are about to be released in the summer schedule, but these two films don’t have any big hits, a niche low-cost horror film, and a domestic cartoon without a mass base. Mizuki doesn’t expect these two films to have any big achievements, so in order to To get a share of the hot schedule, Tao Quduo was ordered in the face of danger.

The main characters in the movie "Zhang Zhen Tells Ghost Stories" are He Mu and Zhang Zhen.But it will involve the application of a lot of computer special effects, and many horror scenes are made with computer special effects.So it is simple and simple, and it is difficult to shoot.

This time Lao Tao is going to play a high-cost production, at least a budget of 3000 million, which means that the movie box office needs hundreds of millions to make a profit. This is an unattainable figure for domestic horror films. The box office of a single film exceeds [-] million, but it is indeed very difficult for a horror film to reach such a height.

He Mu readily approved a budget of up to 3000 million, and lowered his salary to the internal price of 500 million. He also provided Tao Quduo with a lot of convenience, but he had one requirement, that is, it must be released in time for the summer. , but also to ensure the quality of the film, not shoddy.

Now it is April, even if it is released in August, there are only four months left. It has to be filmed, post-production, and publicity. You can shoot, edit, and promote at the same time, so you have four months for shooting, four months for post-production, and four months for promotion. Of course, this is an ideal situation, and shooting will definitely not take 4 months. , the post-production can’t start right after the movie is shot, but the four-month publicity time is appropriate, as long as the company puts effort into one place, four months is enough to make a wonderful movie, so it’s such a happy decision up.

Now Mizuki, Huahua, Wanda, and China Film Co., Ltd.'s "Intimate Enemy" has started filming under the direction of Lao Xu, and Mizuki does not need to invest too much energy.Another small-budget movie "33 Days of Broken Love" independently produced by the company also chose Teng Huatao, director of the hit TV series "Snail House" and "Double-sided Tape", to direct. The actors and actresses were Wen Wen and Bai Baihe, etc. After the article is over, the filming of Stephen Chow's version of "Journey to the West" can be joined, because it is a low-cost film, and the company does not need to be too distracted.

Now the production of "Zhang Zhen Tells Ghost Stories" is the focus of Mizuki's work. The whole company is mobilizing to ensure that the film can catch up with the summer vacation. Publicity is also the focus of Mizuki's work. The film is scheduled to be released in May, and it will head-to-head with Hollywood blockbusters "Thor" and "Fast and Furious 2".

The box office of "The Piano of Steel" released by Mizuki in March was fixed at 3 million, creating a new record low for Mizuki's movie box office, but it also barely guaranteed the balance of payments. The three-week box office of Guilty Lost is close to 1100 million, but the loss is a foregone conclusion. In any case, it has been confirmed that the third part of "Art School Girl 4" cannot be wrong, otherwise it will directly affect the third part.

Even though the two movies with a box office of tens of millions and 5000 million respectively have become Mizuki's internal movies that do not make much money or even lose money, they are an absolute minority, but in the eyes of many people, this type of movie can get this box office. It is very rare, and many people attribute it to He Mu's hard-working publicity on Weibo.

At the end of March, He Mu's Weibo fans had reached 1000 million. He Mu was the first and only account with tens of millions of fans on the Weibo platform, more than 2 million more than No.200 Yao Chen. Lang has even more official V fans. Weibo is actually a kind of personal media. He Mu publishes a message, which can be seen by the 1000 million users who follow him in theory. In theory, it has more readers than many popular newspapers. Of course, this is only in theory. In fact, because many people are not so keen on refreshing Weibo, and there are zombie fans and other reasons, the reading volume of He Mu’s Weibo is only a million levels. There will be more, but this is already a very terrifying media influence. Many people went to the cinema to watch it because they saw He Mu frequently mentioning "The Piano of Steel" and "The Watcher" on Weibo. This makes the box office of the two films not too ugly.

Smart people in the entertainment industry now regard Weibo as a very beneficial platform to promote themselves and their works. Topics seeking attention can be seen everywhere. this circle.

Naturally, He Mu would not waste his cheap and influential publicity platform. Before the filming of "Zhang Zhen Tells Ghost Stories" started, he introduced the background of the filming on Weibo, and popularized Zhang Zhen's story for southern fans and younger netizens. and wrote on a subsequent microblog, "Would you like to watch Zhang Zhen play Zhang Zhen? If you want to, please forward it. If there are more than [-] forwardings, I will come to ask Zhang Zhen." In fact, Zhang Zhen has already agreed to star in this movie. Movie.

Everyone knows that he and Zhang Zhen have a very close relationship, they are friends in the circle, and there seems to be some inheritance relationship in Bajiquan. With He Mu's tens of millions of fans, the number of reposts exceeded 18 on the same day. Zhang Zhen took advantage of the opportunity to announce that he would join Tao Quduo's new film "Zhang Zhen Tells Ghost Stories", and the final number of reposts of this Weibo reached [-], which fully demonstrated He Mu's influence.

Of course, some people expressed their refusal to cooperate, and even objected to Zhang Zhen playing Zhang Zhen, because they wanted to see He Mu in this role. Many of them grew up listening to Zhang Zhen’s ghost story broadcasts, and they were very affectionate for horror movies with this theme. , and He Mu also disappointed them, and soon announced through Weibo that he would also star in "Chang Chen Tells Ghost Stories", and joked that Zhang Zhen played Zhang Zhen and He Mu played ghost stories. It is not allowed what he is acting in, and it has also aroused the great interest of netizens in this movie... (To be continued...)