Big names rise

Soon the Asian edition of Time Magazine with the covers of He Mu and Xiao Xiang began to be sold, and almost every office in the Xiao He Cultural Building had a copy.

On the cover, He Mu holds Xiao Xiang up and lets her sit on his arms, and the two of them look forward against the background of the ancient town.With this publicity, the popularity of "Zi Bu Yu" is better than before. It is a pity that it failed to appear on the cover of "Time" when it was released on a large scale in Asia. Otherwise, the box office will only be better. The European and American box office of the film will help, and He Mu is still looking forward to becoming the creator of the world's highest box office for Chinese films.

On Children's Day, children in the mainland only have one "Kung Fu Panda 2" to watch. Chinese cartoons have avoided its edge. Panda Po has almost monopolized the mainland market during this period. Buddha kills Buddha.

It is said that DreamWorks has planned to jointly build an Oriental DreamWorks with the Chinese side. In the future, "Kung Fu Panda 3" can be counted as a co-production film, which is indeed a good strategy.Co-produced films will not take up the share quota of blockbuster movies, and the share ratio is also calculated according to Chinese films, which is much higher than the share ratio of blockbuster movies. In addition, this series is very popular in China, second only to the United States, and so on. , the benefits of DreamWorks definitely outweigh the disadvantages.

Hollywood animation giants have already stretched out their minions to the mainland market. He Mu believes that purely younger animations, such as Pleasant Goat, cannot resist this strong attack, but animations are too adult. And children's audiences, this is even more over, such as the "Quiba: One Hundred Thousand Urgencies" released by Mizuki.Animation is good animation only if it has both adults and children in mind.

In addition to "Kung Fu Panda 2" in June, there is another blockbuster blockbuster, which is the party's tribute film "The Founding of the Party", which will be released in the middle of the month.Mizuki chose to release "Quiba" two weeks after "Weiye" to avoid its edge.

"Great Achievement" this time is obviously not as powerful as "Great Achievement" last time. Perhaps it is because people have watched bad movies with too many stars in the past two years, and have developed aesthetic fatigue for this type of movie. The box office of "Founding the Party" The harvest period is mainly concentrated in the first two weeks, and the successor will be weak after that, and the final box office should not be as good as "Founding of the People's Republic of China".

It is wise for "Quiba" to be released two weeks after "Albert".In the same period, only Wang Jing's "The Inn of the God of Wealth" and Hua Yi were released, and "Snow Flower and Secret Fan" starring Li Bingbing and Jun Zhixian was more threatening.

"Quiba" is a two-dimensional animation in China that has been carefully crafted by Youth Tree for many years.It can be called excellent, the painting style is Japanese and comic, and the story is humanized.This is a series of animations, with a total of five planned.This is a series that can only succeed and never fail.Because the pre-preparation work has included all five films, if you don’t shoot the latter one, you will lose too much. This is not like "Shook and Beta". Mizuki has a chance to decide whether to continue to buy the copyright to continue filming every six years. , if it starts to make ends meet, just don’t buy the copyright later, anyway, Mizuki has the initiative.

"Quiba" has never been released on TV before.Therefore, none of the children know Manji, and it will be very difficult to issue.Although it is not necessary to have a good box office to find a cartoon as a test product before "Shook and Beta", but the box office is too ugly after all. Movies, because young children won't watch this kind of bloody animation of fighting and killing. If adults don't have children who want to watch cartoons, and there is no TV version to accumulate popularity, who will pay attention to this monkey-like Manji Woolen cloth.

In the end, he chose it because He Mu saw the sincerity and determination of the production team from the movie.

The director, screenwriter and owner of "Quiba" is Wang Chuan. He has nearly 20 years of experience in animation production. The production required a large investment, and Wang Chuan and producer Wu Hanqing even sold their house to raise funds for the filming.

It took a long time. It took eight years from polishing the script to the completion of the production. Therefore, the logic of the story is strong, there are no obvious flaws, the scenes are magnificent, the music is exciting, and the three views are positive. They hope to prove that Chinese animation through this "Quiba" He is not a vegetarian, and when He Mu saw the film for the first time, he almost thought it was made by a Japanese. Only then did he know that Chinese animators have recovered a lot of vitality after the past glory and decline.

Although he knew that the publicity would be difficult, He Mu still won the distribution rights of "Quiba: One Hundred Thousand Urgency". Mizuki paid in advance, the first film must not be sloppy, and the film must be famous.

In fact, through Mizuki's intensive publicity and He Mu's strong recommendation on Weibo, the popularity of "Quiba" has grown from scratch. Some people praised it for its excellent production, and it is the hope of domestic animation. They have never seen such a good domestic animation, and they thought it was Japanese animation.

The evaluation and controversy about "Quiba" basically come from adult audiences. After all, this series is difficult to resonate with young children.

In China, there are far fewer adults than children who like to watch animation and are willing to pay for animation, especially when the animation is from China. "Quiba" and its film schedule and attendance rate are not as good as Wang Jing's "Fortune Inn", which gathered Nicholas Tse and Zhang Jiahui's two-time Golden Statue Best Actor.

In July, the box office of "Fortune Inn" has been soaring, it has reached a high of 8000 million, and it is expected to break through 1500 million, while "Quiba" has just broken through 3000 million, and at least 5000 million as Mizuki originally envisaged, and the normal 1 million, which is an extraordinary performance [-] million is a far cry.

However, during the release of "Quiba", there were many things that moved He Mu. The Metropolitan and Southern Shinkansen did not give too many films to "Quiba" according to their market predictions at the beginning, but found that "Quiba" After the high quality and high reputation of "Pull", in line with the psychology of supporting domestic animation.I would rather earn less and give up profits to the producer, and still increase the film schedule and theater promotion of "Quiba".This makes "Quiba" have the possibility to hit 2000 million.

He Mu asked Wang Chuan, the director of "Quiba", can the box office of 2000 million be paid back?

The 2000 million box office excluding theaters, distributor Mizuki's share and publicity costs is only 600 million, while the production cost of "Quiba" is 3500 million.

Wang Chuan shook his head, "However, this result has exceeded my expectations. I thought it would be good to have a box office of 500 million. Sure enough. Mizuki's distribution ability is indeed very strong."

"It's not as good as I expected." This is an excellent cartoon, and He Mu felt a little disappointed.

"It's okay, this is a series. With the good foundation of the first film, I believe that each of the subsequent films will be better than the previous one, and the overseas copyright of this film has sold quite well, which can support our development. The second part. Boss He. How about it, do you want to continue to cooperate?"

"Of course, hurry up, I can't wait to see the story behind Manji," He Mu said with a smile, "Oh, by the way, I know a good toy manufacturer. You can authorize them to produce "Quiet" The character dolls in "Pull" are more or less an income."

The ancients said.Deliberately planting flowers to keep them from blooming, but unintentionally planting willows and willows to make shade. For the announcement of "Quiba", He Mu personally intervened, and also vigorously promoted it on Weibo. You must know that even when "Art School Girl 2" was released, he did not Mention half a word, everyone knows that his Weibo only promotes good movies in his heart.

As a result, "Quiba" failed at the box office, and He Mu didn't care about it at all. The low-budget thriller "Far Cry" starring Mi Mi and Chen Xiaochun became a blockbuster.

This is the first time Yang Mi has appeared on the big screen since "Palace" became the most popular actress in the mainland, and she put on a bikini with a spirit of sacrifice, revealing her super good figure, of course, it also triggered the discussion about breast augmentation surgery discussions and conjectures.

However, if there is a topic, there will be popularity, and if there is big breasts, there will be a box office. This ultra-low-cost movie that Yangmi took over last year and cost only 500 million, was fueled by Yangmi, the hottest topic character, and strongly supported by fans honey. After filming, publicity, and booking, the box office reached a high of 2450 million in the first week, and even the magical romantic love movie "Butterfly on the Shoulder" starring Chen Kun, Gui Lunmei, Jiang Yiyan, and Gigi Leung was compared.

I thought that "Far Cry" just had a stunning opening due to the popularity of Yangmi. With the spread of poor word of mouth, there should be a significant decline in the second week, but the fact hit people again, even many experienced Filmmakers were stunned by this momentum.

In the second week, the last full week before the arrival of "Transformers 3", "Far Cry" fell by 70%, and the box office reached 4100 million in the next week, with a total of 6550 million!This momentum is even stronger than "Art School Girl 2", "Art School Girl 2" at least has a strong foundation and a good reputation of the previous work, while "Far Cry" has a bad reputation, but it soared to 6000 million levels, This is the second domestic horror film with a rating of 6000 million!

Chen Kexin's new film "Martial Arts", which had a box office of over 5000 million last week, only had [-] million this week. The poor reputation made it difficult to pass the [-] million threshold (Recently, Zhen Zidan has no movies with good reputation), but the low-budget horror film "Far Cry" also has a bad reputation. "But it was able to have a box office comparable to "Wu Xia" in the second week. Mizuki's skilled and experienced horror film publicity experience is important, but the decisive role may still be the movie's heroine-Yang Mi.

That is to say, starting from "Far Cry", fan movies have become a popular movie phenomenon, and Yangmi's honey has also become a fan group with amazing fighting power in the circle, comparable to Liu Shishi's little lion.

When "Far Cry" and "Martial Arts" were going hand in hand in China, and waiting for the storm of "Transformers 3", He Mu came to the United States again to promote the North American release of "Zi Bu Yu". (to be continued..)

ps: [ps: The second update~ "Quiba" actually had a box office of more than 300 million. It can be said that the publicity and distribution at the time were so bad. Mizuki will definitely be better, including the previous "The Piano" and "The Watcher" , the box office of the Shuimu version is higher than the reality, but due to various objective reasons and plot needs, it is not much higher~]