Big names rise

"Transformers 3" landed in the mainland on Thursday. The domestic audience has been hungry for this blockbuster Hollywood blockbuster that has not been seen for two years. Because it is more than 20 days later than in North America, radio and television have been scolded, including Chinese movies. And Chinese-language filmmakers have also become the target of ridicule by netizens, saying that if it was not for protecting such bad films as "The Founding of a Nation" and "Martial Arts", how could their dear and beloved "Transformers 3" be so late.

No matter what, the Internet is very noisy, but "Transformers 3" is finally here, and it has a monstrous momentum. In the early morning of the 21st, the zero-point box office of "Transformers 3" reached an unprecedented 1200 million!After "Avatar", the Hollywood 3D blockbuster finally has a relatively high-quality technical display. For this kind of super popcorn movie, it is useless to talk about the plot and word of mouth. Numerous iron fans avoid the important and focus on the special effects.

After creating an unprecedented zero-point box office, Optimus Prime led his younger brothers to break countless records all the way.

The box office of "Zi Bu Yu" on the first day was 6500 million, which was once the record holder of the first day and the highest single-day box office in mainland movie history, and it has been maintained for more than half a year. .

The first-day box office of "Transformers 3" plus zero-point and early-stage shows, for the first time pulled the single-day box office of a movie to the level of 10230 million yuan, and the first-day box office of [-] million crushed the record of "Zibuyu".

It's not over yet, the next day, Friday. The single-day box office of "Transformers 3" reached 8780 million, and reached the highest peak of 1 million on Saturday of the third day.This is a true breakthrough of 1200 million in a single day. On the fourth day of Sunday, it dropped slightly to 9890 million. That is to say, this bunch of steel monsters won 40100 million in the mainland movie market in the first four days!

The first-week box office exceeded 90 million, breaking all the records that can be broken in the mainland, and monopolizing more than 540% of the market share for the week.Another only new film this week, the main theme sci-fi movie "Flying Apsaras" filmed by He Mu's friend Yu Bo before "Scary Step by Step" became popular, only had a pitiful [-] million. The film also has achievements only after the enthusiastic fans pay for it after the pinnacle.

If it is fairer to compete.The so-called sci-fi film "Flying Apsaras" will only be crushed by "Transformers 3". Not even a gorgeous and beautiful appearance.This is definitely the tragedy of Chinese science fiction movies.

The box office strength shown by "Transformers 3" is shocking.In particular, He Mu, who takes the revitalization of Chinese-language films as his own responsibility, is even a little frustrated. The unfathomably good box office of "Change 3" is determined by the market, and even the relevant domestic agencies have caused factors such as unsynchronized releases and mandatory scheduling of "Flying Apsaras" and other factors. Although it has received some reactionary influences, it still cannot stop its momentum. As Dewey Cook said, Chinese films are too single in genre and have too many shortcomings.No monster movies, no blockbuster heroes.There is no high-quality biographical film, no decent sci-fi film, and Liu Zhenwei tried to create China's Transformers "Robot Man" before, but the technology could not reach the sky in one step, and the audience did not buy it, and he himself failed to make a high-end sci-fi blockbuster. Going down the road, it has gradually become synonymous with bad film directors.

The revitalization of Chinese films has a long way to go. This is what He Mu saw from the high box office of "Transformers 3". Only relying on low-cost dark horses will not help. High-quality blockbusters with Chinese characteristics that can go head-to-head with Hollywood are necessary. Seniors such as Zhang Yimou, Chen Kaige, and Feng Xiaogang took this path astray, but it does not mean that this path is impossible.

In addition, "Zhang Zhen Tells Ghost Stories" a week later may not be good, because there will be "Transformers 3" before, and "Harry Potter 7" later, this battle may not be so easy to fight, why? What Mu and his Mizuki team can do is to do their best to ensure that the scale of the film's release can be worthy of He Mu's super popularity.

In the company office, Li Wenhua next to him came to talk to him about something. It turned out that Ye Weiyang graduated from university this year, and Li Fatty planned to take Xiao Yezi to travel, and he might not appear in the capital for a month or two. He told He Mu Helping to take care of Tiandi Media, He Mu is also half the master, uh, the younger half.

He Mu told him to go boldly, as long as Xiao Ye Zi's belly is not big when he comes back, "otherwise you will wait to bear the anger of your old mother-in-law." He Mu joked.

"Am I such an unreliable person!" Li Wenhua said depressedly.

"For a person who can pick up girls in the first grade of junior high school, I think the word "reliable" is no longer suitable for you," He Mu laughed, and seeing Li Wenhua became even more depressed, he asked again, "Oh, yes, I'm asking you One thing, do you know if there is an American novel called "The Hunger Games" in China, uh, it should be translated as "The Hunger Games"?"

"Wait a minute," Li Wenhua imitated Yixiu's movements and twirled his fingers on the top of his head, "Yes, "The Hunger Games" written by American best-selling female author Susan Collins in 08 is the first book in the American book market. A very best-selling youth fantasy literary work, there are three books in total, the third book has just been published in the United States, this book is not sold in the mainland for the time being, but there is a traditional Chinese version in Taiwan, why do you ask this?"

He Mu gave a "reliance" at first, and then said, "I asked casually, but you really know!"

"Hehe, what a joke! I am known as the China Bookstore, how could I not know about all the books sold in China, and Taiwan will always be an inalienable part of our country!" Li Wenhua said seriously.

"Stop talking nonsense and tell the truth."

"Okay, the traditional Chinese version of this book was actually imported and distributed by the publishing house, and the sales volume in Taiwan is average. Now it is preparing to distribute in Hong Kong," Li Wenhua said. It turns out that the book is related to Tiandi Media, no wonder he Knowing so clearly, "By the way, why are you asking it?"

"Oh, it's nothing, it's just that my brother-in-law Jeff bought the film adaptation rights of this novel. He briefly told me about the plot of the novel. I think it's quite ordinary, a bit like "Battle Royale". It’s quite promising, maybe we’ll start making a movie soon, this is the cultural difference between the East and the West, so I want to take a closer look.” He Mu explained.

"Oh, go to my office to get it. You should be able to read traditional Chinese characters without difficulty." Li Wenhua said and walked out.

As August approached, the preparatory work for "Zi Bu Yu" had already begun, and after the first week of publicity work for "Zhang Zhen Tells Ghost Stories" was over, He Mu could let go and go straight to the crew. Before that, he also guest-starred in a crew of "33 Days of Broken Relationship".

Directed by Teng Huatao, this small-budget film with an investment of less than 11 million yuan will officially launch in August and will be screened nationwide in November, with only three months in between, which is another manifestation of Mizuki's speed.The company does not pay much attention to this movie, but it does attach great importance to the director Teng Huatao, and the article is also a force of the new generation touted by Xiao Hetang. The previous "Naked Marriage Era" made his reputation even higher, and He had just finished shooting Zhou Xingchi's "Journey to the West" in secret, and his future was limitless, so He Mu was persuaded by Datang to do a green leaf for this masterpiece that Zhang Wenwen entered the big screen.

By the second week of "Transformers 3" raging, the cumulative box office had reached 7.7 million, easily surpassing the 6.5 million of "Zi Bu Yu", breaking its 2011 annual box office record that had been maintained for half a year.

It is foreseeable that with Lao Mouzi's painstaking efforts at the end of the year, "Jinling Thirteen Hairpins", which is said to be 6 million yuan, and Xu Laoguai's concentration on cultivation, and the 3D action blockbuster "Dragon Gate Flying Armor" co-operated with his old partner Li Lianjie is very likely to " "Zi Bu Yu" has also squeezed out the annual title of the Chinese film. After all, there are still two Chinese-language blockbusters with a level of 10 million in 11. So far in [-], it is only one step. Both "Jinling" and "Dragon Gate" are seed players.

"Transformers 3" is too strong to swallow gold, and all domestic films are eclipsed. In the last week of July, almost all the army was wiped out. Only one young cartoon "Purcell" stood out, relying on the children's market to tear more than 7 million. At the box office, He Mu couldn't help saying hello, and ordered Xue Xiangchen from the distribution department to recruit a few talents from the production company of "Sell". , "Shook and Beta" will eventually be needed by then.

The mistakes of "Quiba" are nothing, but "Shook and Beta" can't lose. It is a project of hundreds of millions of yuan, and it is a major move for Mizuki to diversify. It is more precious than any Mizuki movie today. He Mu He is still considering whether to recruit some experts from Pixar or DreamWorks. He knows that there are many Chinese employees, and some of them occupy very important positions, so it is easier to persuade. Jeff can help me with this.

These days, He Mu, Zhang Zhen, and director Tao Quduo have been busy with the screening and promotion of "Ghost Stories". This movie, which was full of suspense from the beginning, finally revealed a little mystery.

"Ghost Story" not only has many special effects scenes, but also has high production costs, and the promotional offensive is not comparable to that of ordinary horror films. If the previous Hollywood movie "Cold Heart" starring He Mu can be regarded as a fantasy movie, then "Ghost Story" is A true pure thriller horror film, this is the first time He Mu has appeared in a pure horror film.

No one can estimate the box office value of He Mu after "Zi Bu Yu", but anyone with a discerning eye can see that "Zhang Zhen Tells Ghost Stories" has a huge momentum. People who have never watched horror movies say that they will definitely go to the cinema to experience the feeling of "heart stuck in the throat". Moreover, "Ghost Story" is an ordinary 2D movie, and the conflict with the 3D-based "Transformers 3" is not that big. , being able to guarantee the initial filming, this is also regarded as an advantage of "Ghost Stories"... (to be continued...)