Big names rise

Finally, mainland audiences who like to watch the excitement finally waited until the release of "Jinling Thirteen Hairpins" and "Dragon Gate Aircraft". The competition between Nami and Mizuki also started.

He Mu hoped for peaceful competition and mutual benefit and win-win. However, the films of New Screen and Bona were full of gunpowder before they were released, and they were finally released on the same day. It is said that the conflict between Bona and New Screen came from For a long time, Yu Dong had suffered at the hands of Zhang Weiping several times, but this time he was determined to make Zhang Weiping stumble.

Three blockbuster films co-existed in the same schedule. Although each has its own audience, the competition for film scheduling must be cruel and fierce. Kindness to competitors is cruelty to oneself, so at this time, even if some media is bribed to smear opponents, it becomes too much. Very common, passive will only be beaten.

So there will be "Big Card" whose plot is ruined by which media commented on the plot. It is against the norms to change from male to female, which almost attracted the attention of the film bureau. There are also many media criticizing the plot of "Dragon Flying Family" as rubbish and without IQ. It can be said that many media accused "Jinling Thirteen Hairpins" of hyping up the sex scenes of new actors Ni Ni and Christian Bale, which is simply obscene and shameless, and repeated the Nanjing Massacre, adding salt to the wounds of the Chinese people.

All in all, the big dramas in the movie theater were wonderful, and the secret battles in the audience were one after another, so that the entertainers had something to do.Bona has his own familiar media, Mizuki also has close media partners, and the same is true for New Screen, which properly discredits others while praising itself.This is the art of film promotion. Although we are tired of dealing with the opponent's open and dark arrows, being eligible to participate in this war is a manifestation of strength.

Companies like Huayi, Guangguang, Galloping Pony, and Xingmei outside the venue.They want to enter the battlefield, but unfortunately they don't have strong cards in their hands. They can only watch the best schedule of the year being divided up by these three companies. This also strengthens the determination of other companies to make blockbuster movies. , Movies with a production fee of less than [-] million yuan are not competitive at all, dark horses.After all, it is the product of strength and luck, neither reliable nor rules to follow, only blockbuster movies made with real money can make movie predators feel confident.

now.The voice of Huayi Erwang outside the battle is: Wait, next year we will have "1942" and "New Police Story", as well as the new film of Xu Laoguai, and maybe "Journey to the West: Conquering the Demons".See if I don't torture you to death.The voice of Guangguang Wang Changtian: We have "Four Famous Arrests".I am not afraid of you!What Li Ming thought about galloping pony is: If Ning Hao is recruited here, this guy has great potential!What Zhang Zhao, the CEO of LeEco, wanted to do was to dig out the old Mouzi. Anyway, Boss Jia has plenty of money...

Three hot blockbusters, as well as Chinese and foreign blockbusters such as "Legend of Hongmen Banquet", "Battle of the Deep Sea" and "Three Idiots Havoc in Bollywood". "Big Card" and "Jinling Thirteen Hairpins" will share the 2D audience, and "Flying Armor of the Dragon Gate" will exclusively enjoy the 3D film arrangement.In addition, "Big Card" and "Dragon Gate" diverted the audience of special effects and action blockbusters.And "Jinling" exclusively enjoys the audience of literary films.

The daily schedule of the three films is stable and close. Generally, "Dragon Gate" is slightly higher than "Jinling", slightly higher than "Daka". % rose to 43%, but it was also rejected by many theaters, but the one with the highest attendance rate was the slightly dull humanistic literary blockbuster "Jinling Thirteen Hairpins", which made people have to feel Zhang Yimou's eccentric appeal , the role that actors can play in his films is very small. As long as there is Lao Mouzi, the film will not worry about the box office. The market performance of the market seems to have not yet reached the level of 45 billion.

In fact, the three blockbusters squeezed together, although it greatly stimulated the audience's desire to watch movies and made the market boil, but there will always be people who can only watch the three blockbusters in a short period of time due to limited time and money. I chose one of them to watch, so none of the three films had their full potential, and the market performance was lower than expected. At the beginning, everyone thought that the three blockbuster films would all exceed [-] million yuan.

But after the third week of December, "Jinling Thirteen Hairpins" ranked first on the list, with only 12 million box office in the first four days. "Flying Swords of the Dragon Gate" ranked second on the weekly list with the advantages of 1.43D, imax and the highest film schedule. It was released 3 hours earlier than "Jinling", with a box office of 4 million in the first week.

Under the pressure of two strong new films, "Big Card" was severely suppressed in the second half of this week, mainly in the first half. The weekly box office of 2.16 million ranked third, a drop of nearly 1.24%, which can be described as shocking.

For the first time, the box office of "Jinling" and "Dragon Gate" in the first week is far lower than last year's "Let the Bullets Fly" (1.9 million), which was also released on Thursday.

In addition, the box office of "Let the Bullets Fly" in the second week was 2.1 million, which is the momentum of a [-] million-level blockbuster.But "Big Card" took a big dive in the second week, only in the early [-] million. The biggest problem is not that the opponent is too strong, but that two strong opponents jumped out at once, which is a bit fucked up.

At the beginning, "Let the Bullets Fly" dominated for a week, then faced "If You Are the One 2" the next week, and "Zi Bu Yu" entered the game in the third week. Everyone had buffer time. The box office of "If You Are the One 2" was not as expected. "Words" has not yet been released and passed [-] million in a single week, but "Big Card" followed up with two Big Macs that were no less equivalent than it, and directly seized most of the theater resources. Mizuki was strong, but The new images of Bona and Lao Mouzi are also not weak, and it is only after they compete with each other that the three films are not satisfactory.

While the three blockbuster films together took nearly 1.4 million at the box office, "Legend of the Hongmen Banquet" has a weekly box office of more than 8 million, ranking fourth on the weekly list, with a total box office of [-] million. Even hundreds of thousands of harvests accounted for about [-]% of this week's market share.

Everyone hoped that the efforts of the three blockbuster films would make the market boil, but the result was that everyone was misfired, and it did not meet market expectations. The next week is the last full week of December, and it includes Christmas. Although it is a foreign festival, But it is true that many urban white-collar workers who can consume movies come out to play on this day and choose to go to the cinema. This will be the week with the greatest box office potential in December. Going lower, let alone surpassing "Zi Bu Yu" and "Let the Bullets Fly", whether the box office can surpass four or five is a question.

In order to save himself, Mizuki took action and stepped up publicity efforts. He Mu, Liu Yifei, Huang Bo, Wu Jing and other home players collectively used Weibo as a powerful tool for publicity. When they opened Weibo, almost all they saw were "Big Card". The truck model in "Cards" printed with comic images of several protagonists has also been put into the market. The hot sales on Taobao, Jingdong and other websites have once again boosted the popularity of the movie, and there is also a good extra income. It has been good and can be called a model in the industry.

Of course, this is not enough, far from enough. Mizuki’s big move is "Intimate Enemy". After realizing that the situation is not good, Mizuki immediately approached Ye Ning, general manager of Wanda, and suggested that the release of "Intimate Enemy" be postponed by one week, on December 12. It was released on the 30st, and moved from the Lunar New Year file to the New Year's Day file.

"Intimate Enemies" is the first film Wanda has invested in as the leading investment. It is Wanda's ambitious work, and Mizuki's proportion is even smaller. If the schedule is to be postponed, Wanda's approval is required.

Although Wanda is now the number one theater chain in China, to be honest, "Intimate Enemy" has some audiences, but its charm is definitely not as good as the previous three big-produced Chinese blockbusters. The most and the best screenings are given to "Intimate Enemy", which will not generate more profits than "Big Card" and "Dragon Gate", or even far worse. A new film, and keeping "Intimate Enemy" away from the vortex of the three major films, smart people know how to choose.

Ye Ning of Wanda is undoubtedly a smart person. Ever since Bao Jiazhong, the first general manager of Wanda Cinemas, resigned, Ye Ning has carried the banner of Wanda Cinemas, and has beaten the Wanda Cinemas established by Mr. Bao. Li is thriving, and he can understand this. After a little thought, he conveyed the news of the postponement of "Intimate Enemy" to his subordinates, asking everyone not to put too much effort in publicity this week, so as to "Intimate Enemy" Enemy is good, it is good for Daka, and it is also good for Jinling and Dragon Gate.

When the news got out, both Zhang Weiping and Yu Dong breathed a sigh of relief. Although "Intimate Enemy" is definitely not comparable to their blockbusters, it still has a certain weight, and it will affect the performance of several blockbusters. Now that there is no "Close Enemy" to spoil the situation, "Legend of Hongmen Banquet" is basically out, and it coincides with Christmas, the three major movies can finally make a big splash.

This ending is happy, and everyone is very satisfied. Mizuki's approach has won the approval of New Screen and Bona, and he praised He Mu for having a big picture. However, there are still people who are not satisfied, and that is Xu Jinglei, the director of "Intimate Enemy".

Her movie was scheduled early, and her fans all knew that her movie was released on December 12rd, but it was about to be released, but it was moved to December 23th in disgrace, which made her lose face , isn't it obvious that Director Xu is afraid of Director Zhang, old Director Xu, and Director Ning? (to be continued..)

ps: [ps: Thank you lazy pig ok for the reward~]